Digital Marketing

1. M. PRAVEEN KUMAR
Mobile: +91 9703543647 | E-Mail: praveenjosem@yahoo.co.in
Digital Marketing | SEO & SEM | Online Marketing Research |
Email Campaigns | Google Adwords & Analytics Certified
SUMMARY
Having more than 10 years of strong experience in Digital Marketing activities like
Search Engine Optimization, Social Media Optimization, Search Engine Marketing,
Social Media Marketing (Facebook Ads & LinkedIn Ads), Google AdWords, PPC, Email
Marketing, Content Management, Mobile App Promotion and App Store Optimization
(ASO) and Web Analytics.
EMPLOYMENT HISTORY
 Working as a Digital Marketing Executive for Redcentric Solutions Pvt Ltd from
February 2016 to September 2019 (3.6 Years)
 Worked as a Sr. SEO Analyst for U&Me Communication from December 2013 to
November 2015 (2 Years)
 Worked as a SEO / SEM Analyst in Sparsh Communications from May 2011 to July
2013 (2.3 Years)
 Worked as a SEO Expert in Greenstumps from April 2009 to May 2011 (2.2 Years)
 Worked as a SEO Associate in Pegasys from May 2008 to April 2009 (1 Year)
 Worked as a Customer Retention Officer in IBS (Interactive Business Solutions) from
April 2005 to August 2006 (1.4 Years).
ACADEMIC QUALIFICATIONS
 M.B.A (Marketing and HR) from St. Joseph’s PG College Hyderabad, affiliated to
Osmania University (2006-2008)
 B.A Economics from Vidya Jyothi Degree College, Warangal affiliated to Kakatiya
University (2004)
 Intermediate (C.E.C) from St. Ann’s Junior College, Krisna Dist (2001)
 S.S.C from Board of Secondary State Education (1996)
COMPETENCY PURVIEW
 I’ve contributed my skills and experience to drive traffic and sales from all online
marketing channels like Search Engine Optimization, Search Engine Marketing, Email

2. Marketing, Social Media Optimization, Web analytics, Social Media Marketing, Google
Adwords & PPC Campaigns (Search and Display Advertising Campaigns).
 Drive Mobile App Installs through App Store Optimization and Promotion.
 Google AdWords Certified – Google AdWords Fundamentals, Advanced Search
Advertising, Google Ads Video.
 Google Analytics Certified – Google Analytics Individual.
 Hubspot Certification – Certified in Hubspot Inbound Marketing, Content Marketing
and Email Marketing.
 Google Tag Manager – Certified in Google Tag Manager Fundamentals.
 Build Digital and Social Media Marketing plans to create awareness, generate demand
and drive sales.
 Worked on international and domestic projects in B2B, B2C and e-Commerce sectors.
In-depth email & marketing automation experience.
 Identify and understand the retailer’s challenges and assist themin increasing sales
and revenue by giving strategic direction through Digital Marketing Campaigns.
 Expertise in e-Commerce promotions through Digital Marketing Channels.
 Handling planning and implementation of online customer acquisition strategy to
drive sales.
 Develop Digital Marketing plan and execute to drive registrations for webinars.
 Good communication, interpersonal, problem solving skills and leading a team of
executives to excel in performance and client deliverables for carrying out various
SEO, SEM, SMM and Email Marketing campaigns.
 Following the latest Google Penguin & Panda Updates and planning the strategies to
achieve rankings in Search Engines.
 Well Experienced in Implementation of On Page Optimization in terms of website
design, Content optimization, Keyword density, duplicate content, URL Structure,
Keyword Research, Internal Link structure, Meta tags, Header tags, Alt tags, Sitemaps,
Traffic tracking codes, Google Search Console, Google Tag Manager, Rel- canonical.
 Proficient in Off Page Optimization for improving SERP positions for Client projects.
 Google My Business Listing and help to direct customers to the business locations.
 Promote Social Media campaigns on Facebook, Twitter, LinkedIn and generate Leads.
 Analyzing day to day Traffic acquisition report by using Google Analytics Tools.
 Proficient with Google Adwords & Bing Ads.
 Preparing & Optimizing Ad copies (Text, Banners, Search, Display, etc) to Increase ROI.
 Landing Page optimization - Analyze Landing Pages and recommend changes required
for SEM campaigns to get higher quality score.
 Monitor campaign results analyze key metrics and optimize CTR and conversion rates.
 Creating quality Datafeed and check through the quality of the data for eCommerce
websites.
 Email Marketing - Proficient in creating promotional emails using ClickDimensions.

3. SEO &PAID MARKETING TOOLS
Google Analytics, Search Console, Google Keyword Planner, Google Trends, Web CEO,
Google Adwords, Google Merchant, Bing Webmasters tools, Traffic Travis, Sendblaster,
Screaming Frog, Opensiteexplorer, SimilarWeb, Alexa, Copyscape and Click Dimensions.
PERSONAL DETAILS
Full Name: Madanu Praveen Kumar
Date of Birth: 04/04/1981
Father’s Name: Rajamani
Marital Status: Married
DECLARATION
I declare that the above information is true to the best of my knowledge.
Place Hyderabad (M Praveen Kumar)