The document provides a summary of digital marketing and website development services by an agency. It summarizes several successful social media marketing campaigns across different industries that met business objectives like increasing sales, reservations, or brand awareness. It also summarizes Google Ads campaigns that generated high numbers of leads and conversions. The document highlights idea generation and website development work for clients across industries like healthcare, real estate, FMCG, jewelry, IT/ITeS, and wellness. Screenshots of developed websites are included.
2. About usWe are a boutique digital marketing agency operating out of Chennai. Currently building a solid standing and reputation
for the work we do and the approach we take across digital marketing channels for our clients from diverse industries.
It's a very conscious effort to take a results-oriented approach while solving customer's problems, with emphasis on
drawing more bang for each buck spent.
We provide digital marketing services with focus on inbound marketing, content marketing, search engine
optimization (SEO), social media marketing, email marketing, paid media, and conversion rate optimization (CRO).
3. Social Media Marketing
Our most successful social media marketing campaigns have been used to great effect for achieving client’s
sales goals while creating captive storylines and narratives through content series
4. Client | The Super Mart
Business | Supermarket
Objective To reach residents of Medavakkam, Pallikaranai &
Mambakkam through social media pages and bring foot falls to the
newly launched supermarket
Platform Facebook
Period January 2019
Reach 46,464 users | Engagement 600 Likes
The social media campaign on Facebook brought 800
new billings to the supermarket in a period of 20 days
Campaign Creative
5. Client | OMR Food Street
Business | F&B Retail Space
Objective To create brand awareness and customer engagement
on OMR Food Street social media pages during Diwali season
Platform Facebook & Instagram
Period October 2017
Reach 27,000 Users | Engagement 3000 Likes
The social media campaign resulted in getting new
followers and fans for the brand
Campaign Creative
6. Client | Akami Ayurveda
Business | Health Care
Objective To create brand awareness for Akami Ayurveda
Multi-Speciality hospitals in Madhya Pradesh Region,which
propagates traditional approach towards health care and well-being.
Platform Facebook
Period June 2018
Reach 6,30,000 users
The social media campaign resulted in 35 appointment
reservation calls in a day, for arthritis and allergic
treatments
Campaign Creative
7. Client | Vairra
Business | Diamond Jewellery
Objective To promote the launch of exquisite bridal jewellery
collection at VAIRAA Diamonds in Tirupur & Coimbatore regions.
Platform Facebook & Instagram
Period August 2018
Reach 56,000 users | Engagement 1500
The social media campaign brought 70 product
enquiries from all target locations
Campaign Creative
8. Client | TwinBirds
Business | Apparels
Objective The objective of the campaign is to announce the
launch of 100% cotton tank tops for the summer season
Platform Facebook
Period July & August 2017
Reach 22,000 users | Engagement 2400
The social media campaign brought 40% increase in
tank top sales in the next quarter.
Campaign Creative
9. Client | Sekhar & Co - Godrej Interio
Business | Home Interior & Furnishing
Objective The objective of the campaign is to generate leads
for Godrej Interio’s modular kitchens
Platform Facebook
Period August to December 2018
Leads 300 | Conversions 15
The social media campaign resulted in lead
generation from various target areas in Chennai
Campaign Creative
10. Google Ads
We’ve been utilizing the full ambit of Google Ads and its tools for the most challenging client requirements
where we’ve been able to bring quality and quantity in our results
11. Client | Big Worth
Business | Coupons Purchase App
Objective To create Brand awareness and generating
maximum downloads for the Big Worth App
Platform YouTube & Google Display Ads
Period December 2018 & January 2019
Budget Spend 59,472 | App Installations 3012
Have generated App Installations and In-app purchases
from the relevant target audience of the app and the
coupons in it
Campaign Creative
12. Client | Big Laundry
Business | Laundry Service
Objective The objective of the campaign is to create the urge
amongst the users to subscribe and avail online laundry service
Platform Google Search Ads
Period July 2018 to February 2019
Leads 4500 Leads | Conversions 1500
The Google Ads campaign resulted in new customers
to the brand from Chennai, Bengaluru, Vellore,
Pondicherry, Coimbatore, Erode & Cochin
Campaign Creative
13. Campaign Creative
Client | Big Laundry
Business | Laundry Service
Objective To create Brand awareness and generating
maximum enquiries for the laundry service
Platform Google Display Ads & Mobile App Ads
Period February 2019
Budget Spend 1,36,902 | Leads 1300
The Google Ads campaign resulted in new customers
to the brand from Chennai & Bengaluru
15. Campaign Creative
Client | OMR Food Street
Business | F&B Retail Space
Objective To create Brand awareness on Youtube for OMR Food
Street among foodies who follow food related content
Platform YouTube Ads
Period October 2017
Reach 1,00,000
The YouTube Ad brought about brand awareness for
OMR Food Street among YouTubers and Food Bloggers
16. Campaign Creative
Client | OMR Food Street
Business | F&B Retail Space
Objective To create Brand awareness on Youtube for OMR Food
Street among foodies who follow food related content
Platform YouTube Ads
Period June 2018
Reach 1,00,000
The YouTube Ad brought about brand awareness for
OMR Food Street among YouTubers and Food Bloggers
17. Campaign Creative
Client | Algoji
Business | Stockbroking & Trading
Objective To generate paid registrations for Algoji Traders meet
from stock brokers and traders
Platform YouTube Ads
Period June 2017
Reach 50,000 | Registrations 40
The YouTube Ad generated registrations from the
relevant target audience in Chennai
18. Idea Generation
We’ve been spearheading the creative vision of our clients to bring newer perspectives to the way different
audiences view their brand, products, services, the brand’s purpose and how they are impacted by it
19. Client | HomeMenu
Business | Homemade Food Delivery App
Objective To introduce the product to the potential target
audience in a highly interactive way so that the target audience will
become users
Platform Facebook, Instagram, Website
Period March-April 2019
Target Reach 1,00,000 users
Target Engagement 1000 comments or tags
Product Launch
Strategy
20. Client | HomeMenu
Conventional Product Launch
Create awareness
for the product
Create interest in
the product
Help the audience
make the decision
Make the user
become a
customer
Create a situation
similar to what
users would
experience with
the app
Make the user
become a
customer
Codum’s Approach to HomeMenu Launch
21. What’s HomeMenu?
● Users of the HomeMenu App will be able to order home-cooked food from homemakers and
home chefs through the app.
● Homecooks will be able to sell home-made food to users through the HomeMenu App
Plan | To launch HomeMenu’s home-cooked food delivery service in Chennai through a Food Challenge
About The Food Challenge | Challenge your friend to cook a dish for you in five days time and in
return you cook for him/her.
“Making people cook food for each other will make
them realize how it feels to have home-cooked food
instead of ordering hotel food which is what people
will experience within HomeMenu”
Campaign Impact | Participants of the food challenge campaign are converted as Sellers and
buyers in HomeMenu business model
Codum Approach | Codum will exploit this approach on the social media platforms and a landing
page on the HomeMenu website with additional brand leverage
Client | HomeMenu
Create a situation
similar to what
users would
experience with
the app
24. Client | OMR Food Street
Business | F&B Retail Space
Objective To create a website that encompasses the uniqueness
and length and breadth of the business that is OMR Food Street
Platform Wordpress
Period October 2017
WebPages 154 Pages | Content 4000 Words
Website http://omrfoodstreet.com/ Website Screengrab
27. Client | Akami Ayurveda
Business | Health Care
Objective To create a website that covers all ambits of the
multispeciality healthcare services provided by Akami Ayurveda
Platform PHP
Period January 2018
WebPages 93 Pages | Content 10000 Words
Website http://akamiayurveda.org/ Website Screengrab
29. Client | Sirina Home Health Care
Business | Health Care
Objective To create a website that establishes the brand
perception that Sirina is an expert home health care provider
Platform Wordpress & PHP
Period February 2018
WebPages 64 Pages | Content 10000 Words
Website http://sirinahealth.com Website Screengrab
32. Client | Voora Property Developers
Business | Real Estate
Objective To create a website that showcases the various
properties of Voora Developers in rich light and all relevant
information for potential buyers to take informed decisions
Platform HTML5 & CSS3
Period July 2017
WebPages 27 Pages | Content 3000 Words
Website http://voora.co.in
Website Screengrab
35. Client | Blue Agua
Business | FMCG
Objective To create a website that will launch the drinking water
and domestic usage water can services of BlueAgua
Platform Wordpress
Period December 2018
WebPages SingleScroll | Content 1000 Words
Website http://blueagua.in Website Screengrab
38. Client | Vairra
Business | Jewelry
Objective To create a website that will position Vairra Diamonds
as a boutique luxury diamond jewelry brand by displaying designs
and collections in an exquisite presentation in every page
Platform PHP & Wordpress
Period November 2017
WebPages 35 Pages | Content 10000 Words
Website http://www.vairra.com
Website Screengrab
41. Client | Quadsel Systems (a Hewlett Packard Partner company)
Business | IT/ITeS
Objective To create a website that will cater to the international
information standards adhered in the Hardware and Cloud
Technology Market for Quadsel Systems
Platform PHP & CSS3
Period May 2019 (Launch)
WebPages 90 Pages | Content 10000 Words
Website Under Construction
Website Screengrab
44. Client | Helken
Business | Wellness
Objective To create a website that will be an ecommerce portal
where the premium and luxury range of wellness products by Helken
will be promoted and sold
Platform Wordpress
Period April 2019 (Launch)
WebPages 32 Pages | Content 10000 Words
Website Under Construction
Website Screengrab
