Search Engine Marketing is the process of making a site and its content highly relevant for both search engines and searchers. https://www.todaypage.in/

1. PPT ON SEO
Submitted by:-
pratyush

2. CONTENT
 WHAT IS SEO
 TYPESOFSEO
 ON PAGE OPTIMIZATION
 OFF PAGE OPTIMIZATION
 SEARCHENGINEIN MARKET
 SEARCHENGINEMARKETSHARE
 SEOTOOLS
 ADVANTAGESAND DISADVANTEGES

3. WHAT IS SEO
SEOstands for “search engine optimization.” It is the process of gettingtraffic
from the “free,” “organic,” or “natural” search results on searchengines.

4. TYPES OF SEO
 ON PAGE OPTIMIZATION
 OFF PAGE OPTIMIZATION

5. ON PAGE OPTIMIZATION
On page optimization is used to regulate the site to be optimized through page
coding.
Meta tags
Meta description
Keyword density
Sitemaps
URL structure
Image SEO

6. OFF PAGE OPTIMIZATION
In off page optimization is used to not regulated by page coding.
Back linking
Forum posting
Social bookmarking
Search Engine Submission
Link exchange
Photo Sharing

7. SEARCHENGINE IN MARKETLIKE
GOOGLE
YAHOO
BING
ASK

8. SEARCHENGINE MARKET SHARE
Google: 85.82% (85.38%)
Yahoo!: 6.58% (6.99%)
Bing: 6.39% (6.39%)
AOL: 0.46% (0.46%)
DuckDuckGo: 0.35% (0.37%)
Other: 0.4% (0.42%)

9. SEOTOOLS
Google Webmaster
SEO Moz.
Ubersuggest’s

10. OPTIMIZED PAGE

11. Common SEO Mistakes?
• Not optimization for right keywords
• Using the same anchor text for every link
• Focusing on link quantity over link quality
• Not having unique title tags and meta descriptions
• Using poorly –written content

12. ADVANTAGES OF SEO
Brand Awareness
Increased site usability
Cost effectiveness
ROI
Increased traffic

13. DISADVANTAGES OF SEO
Getting noticed by more than your target audience
Over Success
Black Hats and White Hats
COSTLY

14. SEORANKINGFACTOR

15. THANK’S