The document discusses planning and managing events. It describes different types of events like corporate, educational, and social events. It explains that event management involves analyzing, planning, marketing, producing and evaluating an event. It also discusses event planning using the 5 Ws framework of why, what, when, where, and who. Additionally, it outlines some of the functionalities and technologies that could be used in event management software.

1. Taking our events to the next level
Presented by – Pratik Dave

2.  Event and types
 Event management
 Event planning – with concept of 5 W’s
 Event analysis and key points
 Software Requirement
 Event evaluation
 Interfaces:-
 Advantages:-
 Feedback
 Quick overview
 Limitations
Content

3. An event can be described as a public assembly for the purpose of celebration,
education, marketing or reunion. Events can be classified on the basis of their
size, type and context.
Types:-
•Corporate Events – Events like HR Summit and etc.
•Education and career events – Events like education and career fair,
workshop, seminar, debate, contest, competition etc.
•Social Events – Events like balkalakaar, Impact week, Discovering hope,
Udaan and etc.
What is an Event?

4. Event Management is the process of analyzing, planning, marketing, producing
and evaluating an event. It is a different way of promoting a product, service or
idea. If an event is managed efficiently and effectively, it can be used as a very
powerful promotional tool to launch or market a product or service. Events
Management requires certain core values to be deployed to every element,
process and decision to justify professional approach and achieve effective and
efficient results
What is Event Management?

5. • Products/Services Research
If you are organizing a corporate event then it is necessary for you as an event
manager to do research of the products/ services promoted and sold by your
corporate client.
• Find out how promotes event
• How the company or college wants to build/enhance the image associated with
its event (also known as the brand image)?
• What is the market value and market share of the company and its event?
• Who are the customers of the event?
• What are the features of the event?
• What are the advantages and disadvantages of the product in comparison to
competitors' event?
All this research will later help you in making an effecting promotional campaign for
your corporate event.
Event Planning

6. Order of Event controlling…. management

8. Analysis
It is a strategic planning tool which is used to identify and analyze the strengths, weaknesses,
opportunities and threats involved in your project.
Strengths:
These are the attributes of your project/organization which are helpful in achieving project's
objectives. For e.g.: experienced event team, high motivation level, excellent PR, good market share
etc.
Weaknesses:
These are those attributes of your project/organization which are harmful in achieving project's
objectives. For e.g.: social loafing, lack of funds, inexperienced event team, low energy level, lack of
media and corporate contacts etc.
Opportunities:
These are those external factors which are helpful in achieving the project's objectives. For e.g.: little
competition, favorable economic conditions, support from the local authorities, availability of the
state of the art infrastructure etc.
Threats:
These are those external factors which are harmful in achieving the project's objectives. For e.g.: high
competition, little or no support from local authorities, bad weather, poor infrastructure, high lab our
rate, unavailability of raw material etc. It is very important that you conduct SWOT analysis before
developing an event plan to develop a strategy which maximizes the potential of strengths and
opportunities of your project and at the same time, minimizes the impact of the weaknesses and
threats.

9. We follow 5 'W's (i.e.Why,What,When,Where,Who) principle to create an event plan.
•Why
'Why' means, why you want to organize the event i.e. event objective.What do you want to get
from the event?
•What
'What' means what you are going to do in the event i.e. what will be the:
•Where
Where you are going to organize the event (i.e. venue)? Check out the venue selection tips.
•Who
Who will be your organizers, sponsors, partners, clients and target audience? How many target
audience you are expecting to visit the event and why
•When
When you are going to organize the event (i.e. date and time)? Keep following things in mind
while selecting date and time for the event:
Events planning – with 5W’s Concept

11. Functionalities:
A Home page with articles.
Search
Advanced Search
News article
Managing user accounts
Admin account
Administration
Discussion

12. Front Page

13. Registration page

14. Events list

15. Information list

16. Event Name What will be the name of the event? For example: ‘BKK".
Food and Beverage Menu It contains the list of food items and beverages you will
serve during the event to guests and target audience
Guests Profile who will be your chief guest and other guests?Your guest list must
include organizers, sponsors, partners, clients and specially media people. Use your
imagination to create good titles to woo your guests. Like 'Guest of honor', star
guest etc. Never give special treatment to one particular guest or guests' group.
Type of Entry Decide how will be the entry. Entry will be by ticket, pass or invitation
only.
Entry fees What will be the entry fees? If you are going to charge entry fees, then be
prepared to pay entertainment tax.Your entry fees should be according to your
target audience's status. If you overcharge you won’t get any audience.
Promotional Campaign How you are going to promote your event, organizers,
sponsors, partners and clients: - pre-event, at-event and post-event.
Program Menu It is the list of various activities that will occur as a part of the event.
Event Budget to determine your event budget finds out what will be the cost for
producing and marketing the event.

17.
Technologies:-
Language: Java, Html, Java
script,SQL.
Software Requirement:
Operating System : Windows
Platform : J2EE
Front End : java
Back End :My Sql
Browser : Mozila
Tools :Dreamviewer, My ecllipse

18. Step 1: Do event analysis.
Step 2: Prepare an event plan.
Step 3: Exhaustively test market your event plan
Discuss your event plan with other people to know there opinions and suggestions.
Step 4: Get organizers, sponsors, partners and clients for your event.
Step 5: Prepare an event calendar. An event calendar is an ordered list of activities which are
needed to be executed in order to produce and market the event.These activities are of three
types: pre-event, at-event and post-event activities.
Steps involved in preparing an event calendar
Step 1: Create a list of pre-event, at-event and post event activities.
Step 2: Set deadlines for each event activity.
Step 3: Assign event activities to individual team members.
Note: For large scale events, you will have to prepare a separate event calendar for each field of
event production.
Quick Overview

19. Limitations :-
The system assumes the users to have basic
computer knowledge with access to system.so he/she
is warned not to make mistakes.
Design Constraints:
1.Standards Compliance:
E-commerce rules can be change any time so it has
the ability to overcome these changes. It follow all the
rules of E-commerce.
2. Hardware Limitations:
Minimum hardware requirements are at least 100MHz
processor with 64K RAM, and good internet
connection.