1. The Modern Customer
The Informed
The Vocal
03The Impatient
01
02
04
Have you heard of the phrase - 'If Google
can't answer it, only God can!'
That is the amount of information
available on the internet. The Customer is
well aware!
Tablets and smartphones have
ensured everything is accessed
and responded to quickly. The
customer similarly expects
resolutions quickly
Can you recall the last time
your phone was not within Ear
Shot?.
People are communicating more
things to more people than ever
before. An individual's experience
influences others when shared.
Thanks to SEO, a bad feedback once
given always remains. Have you ever
got influenced by the negative
remarks of a restaurant or a hotel?
The customer is not willing to accept
your offer or service or whatever you
say on the face of it.
Be ready to argue it out, reason it out
and for a 'Logical' discussion.
Credits: Forrester, KBCP, Facebook, IDC, Wikipedia, James Flynn
The Logical
INTERNET
SOCIAL
MOBILITY
EVOLUTION
We are deep in the Era of the Customer, where the speed at which people
decide, react or engage has increased manifolds, and if you are not willing
to acknowledge this fact you are choosing to be oblivion.
thatpratikbajaj
3.01 Bn
Active Users
2.08 Bn
Active Accounts
8 zettabytes
2015
Digital Information Created and Shared *
People check their
smartphones within 15
minutes of waking up4/5
+18
Difference in Avg IQ
over two generations
Is your Organisation
Modern Enough?