1. “GOOGLE”
The electronic Earth Holding all of us

3. INTRODUCTION
• Google is a web search engine that brings
whatever information you need in world wide
web in the form of web pages.
• Google Search is the most-used search engine
on the World Wide Web.
• The main purpose of Google Search is to hunt
for text in Web pages, as opposed to other
data.
• Google Search was originally developed
by Larry Page and Sergey Brine in 1997

4. GOOGLE
The Vision
To make search engines so powerful they would
understand "everything in the world".
The Mission
To organize the world's information and make it
universally accessible and useful.
The Focus
Google continues to focus on innovation and on the
user experience.

5. Google’s Philosophy
o Focus on the user, and all else will follow.
o It‘s best to do one thing really well.
o Fast is better than slow.
o Democracy on the web works.
o The world is a wonderful R&D Lab.
o You can make money without doing evil.
o There‘s always more information out there.
o The need for information crosses all borders.
o Great just isn‘t good enough.

6. Internet World Stats

7. Geographic Analysis

8. Nielsen’s Tops of 2011

9. GOOGLE TOOLS (PRODUCTS)
Web Standalone Communication &
Search Applications publishing
Maps Ad Words Editor 3D Warehouse
Ride Finder Gmail Notifier Blogger
Analytics Hello Pack Calendar, Docs&
Directory Photo Screensaver Spreadsheets
Google Mini Picasa Dodge ball
SMS Secure Access FeedBurner
Search Mash GTalk Gmail, Orkut
SketchUp YouTube
Advertising Desktop Reader
AdSense Extension Mobile Products
AdWords Blogger Web Blogger Mobile
Audio Ads Comments Calendar
Click-to-Call Browser Sync Gmail
Grants Dashboard Widgets News
TV Ads Send to Phone iGoogle
Toolbar Reader
Maps Mobile

10. Desktop products
 Earth -Virtual globe that uses satellite imagery, aerial photography and
GIS over a 3D globe.
 Gmail/Google Notifier (Alerts the user of new messages in their
Gmail account.
 Kingsoft / Google Dictionary
 Picasa (Photo organization and editing application, providing photo
library options and simple effects.
 Picasa Web Albums Uploader An application to help uploading
images to the "Picasa Web Albums" service It consists of both an iPhoto
plug-in and a stand-alone application.
 SketchUp Simple 3D sketching program with unique dragging interface
and direct integration with Google Earth.
 GOOGLE Talk

11. Desktop extensions
 Blogger Web Comments (Firefox only) Displays related
comments from other Blogger users.
 Dashboard Widgets for Mac.
 Gears (Google Chrome, Firefox, Internet Explorer and
Safari)
 A browser plug-in that enables development of off-line
browser applications.
 Pinyin IME (Internet Explorer extension) (Google China)
 Send to Phone .
 Toolbar (Firefox and Internet Explorer)
 Web browser toolbar with features such as a Google
Search box, phishing protection, pop-up blocker as well
as the ability for website owners to create buttons.

12. Mobile products
 Google Mobilizer Makes any web page mobile-
friendly.
 Mobile search
 Google Notebook View and add notes to your
Google Notebook
 Mobile Updater (BlackBerry only)
 Sync for BlackBerry Synchronizes a BlackBerry calendar
with multiple Google calendars using a Google Account.
 Android Platform (projects based on
the Android platform including external libraries,
applications, hosted services)

13. Commercial Products(Web products)
 AdSense
Advertisement program for Website owners. Adverts generate revenue.
 AdWords
Google's flagship advertising product, and main source of revenue.
AdWords offers pay-per-click.
 AdWords Website Optimizer
Integrated AdWords tool for testing different website content, in order to
gain to the most successful advertising campaigns.
 Click-to-Call Calling system so users can call advertisers for free at
Google's expense from search results pages.
 DoubleClick Internet ad serving provider.
 Grants -Scheme for non-profit organizations to benefit from free Cost-
Per-Click advertising on the AdWords network.

14. Communication & Publishing
 3D Warehouse
Google 3D Warehouse is an online service that hosts 3D models of
existing objects, locations .etc.
 Blogger
 Calendar
Document, spreadsheet and presentation application, with document
collaboration and publishing capabilities.
 FeedBurner - News feed management services
 Friend Connect
 Gadgets
 Orkut
 Groups
Web and e-mail discussion service and Usenet archive.
 Reader
 SMS Channels (Google India Only)
 Questions and Answers (Google Russia Only)
 YouTube

15. Development
 Android Open Source mobile phone platform .
 App Engine A tool that allows developers to write and
run web applications.
 Code
site contains Open Source code and lists of their API
services.
 Mashup Editor - Web Mashup creation with publishing
facilities, as well as syntax highlighting and debugging.
 OpenSocial
A set of common APIs for building social applications
websites.
 Subscribed Links
 Web Toolkit
An open source Java software development framework that
allows web developers to create Ajax applications in Java.

16. Mapping
 Maps
Mapping service that indexes streets and displays
satellite and street-level imagery, providing driving directions
and local business search.
 Mars
Imagery of Mars using the Google Maps interface. Elevation,
visible imagery and infrared imagery can be shown.
 Moon
NASA imagery of the moon through the Google Maps interface.
 Google Sky
An Internet tool for viewing the stars and galaxies, you can
now access this tool through a browser version of "Google
Sky".
 Ride Finder
Taxi, limousine and shuttle search service, using real time
position of vehicles in 14 US cities.
 Google Transit Public transport trip planning through the
Google Maps interface.

17. SEARCH
 Web Search
 Alerts
E-mail notification service
 Base
Google submission database,
 Book Search
 Catalogs
Search engine for over 6,600 print catalogs
 Checkout
 Directory (Google China)
 Experimental Search
 Finance
Searchable US business news, opinion, and financial data.

18. Accessible Search
 Image Search
 Language Tools
 Life Search (Google China)
 Search engine tailored towards everyday needs, such as train times,
recipes and housing.
 News Archive Search
 Patent Search
 Search engine to search through millions of patents
 Product Search (Previously Froogle)
 Price engine that searches online stores, including auctions, for
products.
 Scholar
 Search engine for the full text of scholarly literature
 Sets
 List of items generated when the user enters
 Suggest Auto-completion in search results

19. Statistics
 Analytics
Traffic statistics generator for defined websites, with strong
AdWords integration. Webmasters can optimize their ad
campaigns, based on the statistics that are given.
 Gapminder
Data trend viewing platform to make nations' statistics
accessible on the internet in an animated, interactive graph
form.
 Trends
Graph plotting application for Web Search statistics
 Zeitgeist
Collection of lists of the most frequent search queries.
There are weekly, monthly and yearly lists, as well as topic
and country specific lists.

20. Hardware products
 Google Search Appliance
Hardware device that can be hooked to corporate
intranets for indexing/searching of company files.
 Google Mini
Reduced capacity and less expensive version of
the Google Search Appliance.
Other products:
 GOOG-411
Google's directory assistance service, which can
be used free of charge from any telephone in the
US and Canada.

22. HOW GOOGLE WORKS
• Google's success is mainly due to
a patented algorithm called PageRank that helps rank
web pages that match a given search string.
• The exact percentage of the total of web pages that
Google indexes are not known.
• All the other competitors use keyword-
based methods of ranking search results

23. core features in Google Instant:
Dynamic Results - Google dynamically displays
relevant search results as you type so you can quickly
interact and click through to the web content need.
Predictions - One of the key technologies in Google
Instant is that it predict the rest of the query (in light
gray text) before finish typing
Scroll to search - Scroll through predictions and see
results instantly for each as you arrow down.

24. PigeonRank Overview
The heart of Google's search technology is
PigeonRank™, a system for ranking web pages
developed by Google founders Larry Page and Sergey
Brin at Stanford University.
low cost pigeon clusters (PCs) could be used to
compute the relative value of web pages faster than
human editors or machine-based algorithms.

25. SWOT ANALYSIS
Strengths Analysis
Weakness Analysis

26. Threats Analysis
Opportunities Analysis
Google Yahoo Microsoft
Traditional ad domain Other Software Pay Per Use office
Office Suites Apps. Internet Ads

27. GOOGLE IN 3 ASPECTS
Technology
Business
Society

28. TECHNOLOGY ASPECT
 Google consists of three distinct parts with fast
parallel processing.
 Googlebot, a web crawler that finds and fetches web
pages.
 The Indexer that sorts and stores the resulting index
of words in a huge database.
 The Query Processor, compares the search query to
the index and recommends the documents that it
considers most relevant.

29. TECHNOLOGY ASPECT

30. GOOGLE Technology overview
Relevance:
Technology that determined the ―importance‖ of a webpage by looking
at what other pages link to it, as well as other data.
Comprehensiveness
Google launched in 1998 with just 25 million pages, which even then
was a small fraction of the web. Today Google index billions and billions
of webpages, and our index is roughly 100 million gigabytes. We
continue investing to expand the comprehensiveness of its services.

31. Freshness
Googlebots continually crawling the web ensuring that you can find
the latest news, blogs and status updates minutes or even seconds
after they‘re posted.
Speed
Google‘s average query response time is roughly one-fourth of a second.
In comparison, the average blink of an eye is one-tenth of a second.
Speed is a major search priority. In addition to smart coding, on the back
end we‘ve developed distributed computing systems around that globe
that ensure you get fast response times. With technologies like
autocomplete and Google Instant, Google help you find the search terms
and results you‘re looking for before you‘re even finished typing.

32. Google security and product safety
Reporting security issues
Google user and have a security issue to report regarding your
personal Google account, Google has a different kind of
vulnerability reward program that encourages people to find
and report security bugs in Google‘s web applications.
Android and Security
Google defend Android users from malware and other threats difference
for users‘ security.
• Expanding Safe Browsing Alerts to include malware distribution
domains
• Protecting data for the long term with forward secrecy

33. Google Wallet :
- Pay Everything in the Electronic World -
o Google Wallet is a new application powered by the Android software
that literally converts your mobile phone into a mobile wallet.
o It is packed with cashless and card less purchase capability of
electronic transactions without using the credit card issued
o It operates to comply with the electronic transactions supported by
NFC tagged electronic devices
o The presence of NFC tags Near field communication (NFC) in
mobile equipment allows transactions minus the electronic passage or
reading or the credit card
o NFC tags records everything about the credit card of the consumer
and tags it in a safe memory somewhere the mobile equipment to
make cashless transactions, card less and highly efficient, secured and
convenient.

34. SOCIAL ASPECT

35. Google mobile world
Android : Open Source O.S
 •AndroidDeveloperChallenge:Contestfo
rdeveloperstocreatenewapplicationsforAnd
roid
 •OpenHandsetAlliance:Commoninitiativ
eof34mobilephoneindustryplayers
(manufacturers ,suppliers and
distributors) aiming at spreading Android

36. GOOGLE’S NEXT STEP
Offline application
 Launching of the Office Google software pack: a word-
processor, a spreadsheet program, a presentation tool
and a calendar
 Free alternative to Microsoft Office pack
 Acquisition of Sketch Up, a 3D modeling software with
a free version made available

37. online environment
Launching of Google Gears: Open
Source project allowing an offline
use of online applications
Claimed ambition of becoming a
standard and encouraging online
languages as opposed to offline
programming languages

38. AdWords skill with Individual Qualification
Professionals looking to update and demonstrate search skills to employers
can study and certify to become Individually Qualified in Google AdWords
• Improved knowledge & practical application of AdWords tools
• Globally recognized stamp of approval certifying essential AdWords
knowledge
• Showcase specialist knowledge through advanced exams covering
search, display, reporting & analysis―
- AdWords Certified Partner -

39.  Google Trends, compare the world‘s interest in your favorite topics.
 Google Trends shows users‘ propensity to search for a certain topic on
Google on a relative basis
 Google Trends also shows how frequently your topics have appeared in
Google News stories, and in which geographic regions people have
searched for them most.
 Google Trends analyzes a portion of Google web searches to compute
how many searches have been done for the terms you enter, relative to
the total number of searches done on Google over time (Search Volume
Index)

40. o The data Trends produces may contain inaccuracies for a number of
reasons, including data-sampling issues and a variety of
approximations that are used to compute results.
o Google Trends uses IP address information from our server logs to
make a best guess about where queries originated. Language
information is determined by the language version of the Google site
where the search originated
o The information provided by Trends is updated daily, and Hot Searches
is updated hourly.
o the results Google Trends displays are produced entirely by an
automated formula. As an additional measure, Trends only returns
results for terms that receive a significant amount of search traffic.

41. Google Maps’ Street View Helps Fight Crime!
Police use Google‘s Street View product to locate and rescue.
Using the GPS coordinates of the cell phone (obtained from the
cell phone carrier every time the phone was activated), police
were able to retrieve street view and satellite images which
enabled them to survey the area ahead of time
and guess which building, exact location
So with help from Google, a crime can be averted.

42. Google Chrome
Enhanced viewing of source code.
viewing the source code of a web page, not only does it open in a new
tab, but Chrome also shows developers a screen reminiscent of a code
editor. It shows numbers lines of HTML code, with different colors
designating different types of source code. You can also click any link
in the source code to preview in a new tab. This includes stylesheets,
javascript, and images.
Built in task manager.
you can see the full memory usage of the browser as a whole, as well
as the usage for each individual page. And it even enables you to end
a process. In the case that you want more comprehensive stats on the
running processes, you can click on the Stats for nerds link, which also
provides additional stats on any other open browsers.

43. Additional features of Google Search application
Quick Access to Google. Launch Google without having to
navigate to google.com.
Search by voice.* Speak your queries instead of typing them.
My Location. Avoid typing your current location when searching for
nearby businesses (e.g. "pizza" or "starbucks").
Autocomplete. Search and get a list of predictions displayed in a
drop-down menu below the search box.
Search history. Quickly search again for queries you recently
performed.

44. Google Public DNS: 70 billion requests a day and counting
o Google Public DNS is a free, global Domain Name System (DNS)
resolution service, that you can use as an alternative to your current
DNS provider.
o DNS acts like the phone book of the Internet. If you had to look up
hundreds or thousands of phone numbers every day, you‘d want a
directory that was fast, secure and correct. That‘s what Google Public
DNS provides for tens of millions of people.
o Google Public DNS has become particularly popular for our users
internationally. Today, about 70 percent of its traffic comes from outside
the U.SGoogle Public
o DNS‘s goal is simple: making the web—really, the whole Internet!—
faster for users.

45. Powerful code inspector.
If you like the Firebug plugin for Firefox, you will definitely approve of this
feature which does just about everything that Firebug can, and more! My
favorite use for this is to determine the download time (in milliseconds) for
each item on a page. It can also be used to easily switch between
stylesheets, html code, javascript, and images.
Enhanced browsing features
The most user-friendly feature, the address bar is multipurpose. Using
it, you can load a web page, or perform a query with your search
engine of choice. It also suggests potential sites that you might like to
visit based on the characters that you enter.

46. Facts About Google
Google knows weather!
Simply type in the weather operator, followed by the name of a location.
You can also type in a zip code for more specific results

47. Google Knows What Time It Is!
If you need to know the time in another time zone, all you do is
type ‗time‘ in Google‘s search bar, followed by the location. If a
location name is ambiguous, multiple results will be shown.

48. Google’s Got A Calculator.
Google is great for relatively simple
arithmetic calculations, including
square roots, logarithms, order of
operations, and trigonometric
functions such as sine and cosine.
Google calculator also defines various
constants such as e and c(speed of
light).
The calculator can also perform just
about any unit conversion that I can
think of, from temperature to weight
to pressure to length. And both
American and metric units are
supported

49. Google has a built-in currency converter
Typing in other currencies such as the Euro, or the Yen.
You can look up phone numbers by simply typing
them into the search field. All numbers that are in
the phonebook will be retrieved.

50. GOOGLE STRENGTH FACTORS
Data mining
•The web offers the
opportunity to exploit and
analyze a very large
amount of data
Openness
•Content and services must be open and
interoperable to favor audience
circulation

51. Uniqueness in Google
SEARCH
 Speed, Accuracy, Objectivity and Ease of use
of.
 Fit between their technology and the consumer
behavior.
 Page Rank technology – Orkut merged
 Solved the scale up problem
 Positioned as ―Fastest Crawling Technique‖
 Keeps the search ―Up to date‖

52. References:
Websites
Google.com/services
Internetworldstats.com
Online-seo-information.blogspot.in
Books
The Google Story - David A.Vise