I am a student of Fashion Business Management n this is my 1st attempt of making a presentation on merchandising...beginner only

1. JD Institute of Fashion Technology
Assignment – I
Merchandising
 Visual Merchandising
 Merchandise Content
 Price Range
 Comparison of Int. &
National Brands
By : Prashant & Sulbha1

2. Index
A. Introduction of Fashion Merchandising
B. Effects of Globalization
C. Visual Merchandising (Store Display)
D. Product Information (Content of Article)
E. Price Range
F. Comparison of International & Domestic
Brands (Price & Quality)

3. Fashion, a
general term
for a
currently
popular
style or
practice,
especially in
clothing,
foot wear or
Fashion accessories.
By : Prashant & Sulbha 3

4. Merchandisin
g
Training
Consume
&
r
Educatio
Intercept
n
Customized
Solution
Audit &
Value Added
Components Mystery
Shopping
Merchandising : Is the methods, practices, and
operations used to promote and sustain certain
categories of commercial activity.By : Prashant & Sulbha 4

5. Fashion Cycle
By : Prashant & Sulbha 5

6. Hipster Fashion Cycle
By : Prashant & Sulbha 6

7. Globalization
 The wake of globalization was
first felt in the 1990s in India
when the then finance minister,
Dr Manmohan Singh initiated
the economic liberalization plan.
Since then, India has gradually
become one of the economic
giants in the world. Today, it has
become one of the fastest
growing economies in the world
with an average growth rate of
around 6-7 %. There has also
been a significant rise in the per
capita income and the standard
of living. Poverty has also
reduced by around 10 %
By : Prashant & Sulbha 7

8. Impact of Globalization in
Fashion
 I think the fashion industry
has grown rapidly in the
past 10 years because of
globalization. Indians are
attracted to western gowns
and dresses. If you take
Bollywood for instance,
celebrities were seen
sporting gowns and dresses
instead of saris and salwars
for various events. A large
number of international
brands have stepped in,
which made people more
brand conscious. Even the
culture of sporting
accessories like fashionable
bags, shoes saw a huge
change.
By : Prashant & Sulbha 8

9. VISUAL
MERCHANDISING
Visual merchandising is the activity of promoting the sale of goods,
especially by their presentation in retail outlets .This includes
combining products, environments, and spaces into a stimulating and
engaging display to encourage the sale of a product or service. It has
become such an important element in retailing that a team effort
involving the senior management, architects, merchandising
managers, buyers, the visual merchandising director, industrial
designers, and staff is needed.
By : Prashant & Sulbha 9

10. Store Display
You can see the “Façade” of Levi’s, which is Int. Brand
By : Prashant & Sulbha Casuals.
deals in 10

11. Focal Point & Display Right side of the store
Inside the store (VM)
By : Prashant & Sulbha 11

12. Casual Brand, Approach to Mainly Formal Brand for men
youngsters. & deals in casuals as well.
Store Display (Facade)
By : Prashant & Sulbha 12

13. Tommy Hilfiger Picture from Internet.
You see the left side of the
store.
By : Prashant & Sulbha 13

14. Louis Philippe
Merchandise display on a wall
By : Prashant & Sulbha 14

15. TATA Westside Wills Lifestyle
Approach to mass customers low This brand has high MRP merchandise
mrp brand
Outlook of Domestic Brands
By : Prashant & Sulbha 15

16. Will Lifestyle
Internet Pic
Inside Wills Lifestyle
By : Prashant & Sulbha 16

17. Inside Westside
By : Prashant & Sulbha 17

18. Product Information
(Labeling)
 Apparel tags, labels and
specialty trim play an
essential role in today’s
supply chain. Not only
do they promote brand
recognition,
communicate important
consumer information
such as size and price or
point-of-sale data like
the barcode, but they
also help protect against
theft and counterfeiting.
These elements even can
be combined into one
single tag or label for a
complete solution.
By : Prashant & Sulbha 18

19. Merchandise Price & bar code Care Label
By : Prashant & Sulbha 19

20. Merchandise Side Label Price Tag
By : Prashant & Sulbha 20

21. Merchandise Price Tag Care Label
By : Prashant & Sulbha 21

22. Care Label Price Tag
Merchandise
By : Prashant & Sulbha 22

23. Price Tag Care Label
Merchandise
By : Prashant & Sulbha 23

25. PREMIUM BRAND
 CATEGORY – CASUAL’s
 RED TAB
 RED LOOP
 LEVIS SYKES T-SHIRTS

26. RED TAB-BASIC

27. RED TAB - BASIC
SIZE WEAVING CONTENT MIN.MRP MAX.MRP
30-40 HORIZONT 100% 1999 2500
AL & COTTON
VERTICAL

28. RED LOOP – High M.R.P

29. RED LOOP - M.R.P
SIZE WEAVING CONTENT MIN.MRP MAX.MRP
30-40 HORIZONT 100% 6000 12000
AL & COTTON
VERTICAL

30. T-SHIRTS

31. SYKES – T- SHIRTS
SIZE WEAVING CONTENT MIN.MRP MAX.MRP
S - VERTICAL 100% 799 1800
XXL COTTON
38 -
46

32. LEVIS - SHIRTS

33. SHIRTS
SIZE WEAVING CONTENT MIN.MRP MAX.MRP
S– VERTICAL 100% 1399 2800
XXL COTTON

35. PREMIUM BRAND
 CATEGORY
 FORMALS
 CASUALS

36. SHIRTS
SIZE CONTENT MIN.MRP MAX.MRP
38 - 52 BLEND OF 1699 6400
GIZA SILK &
COTTON

37. TROUSERS
SIZE CONTENT MIN.MRP MAX.MRP
28 – 46 TERELEN + 1499 6500
RAYON
POLYCOTTON
POLY VISCOSE
POLYWOOL

38. SUITS
SIZE CONTENT MIN.MRP MAX.MRP
36 – 52 80%TERELENE 7995 64500
+20%RAYON
80%COTTON+
20%SILK

39. T-SHIRTS
SIZE CONTENT MIN.MRP MAX.MRP
S – XXXL 100% 999 1599
COTTON

40. JEANS
SIZE CONTENT MIN.MRP MAX.MRP
30 – 40 100% 1899 2499
COTTON

42. PREMIUM BRAND
(Known as COOL
AMERICAN BRAND)
CATEGORY – CASUALS
JEANS
T-SHIRTS
CASUAL SHIRTS

43. T- SHIRTS
SIZE – XS 39 – XXL 48
CONTENT – 100%
COTTON
MIN.MRP – 1799
MAX.MRP – 4500

44. CASUAL SHIRT
SIZE CONTENT MIN.MRP MAX.MRP
S – 40 100% LINEN 2700 5000
XXL - 48 100% COTTON

45. REGULAR FITS
TAPERED FITS
DIAGONAL WEAVES
CONTENT – 100%
COTTON (COUNT
PROCESS DONE FOR
MANUFACTURING)
SIZE – 30 - 42
MIN.MRP - 5000
MAX.MRP - 10000

47. INDIAN BRAND
CATEGORY -
FORMALS
PARTY WEAR
CASUAL

48. FORMAL & CASUAL SHIRTS
SIZE – S 39 XXL 46
CONTENT – 100% COTTON
100% LINEN
MIN.MRP – 1699
MAX.MRP - 5000

49. TROUSERS
SIZE – 30 – 40
CONTENT – LINEN
POLYVISCOSE
RAYON
COTTON
TERELENE
MIN.MRP – 1799
MAX.MRP - 5000

50. T-SHIRTS (POLO)
SIZE – S XXL
CONTENT – 100%
COTTON
MIN.MRP – 1399
MAX.MRP - 1999

51. Indian Brand M.B.O
Known as Tata
Westside
In-house Other Brands=Lee,
brands=Ascot, Spykar, Mufti etc.
Westplay etc
By : Prashant & Sulbha 51

52. Jeans
Details Min. Max
Size 30 40
Price 699 1499
Content 100% cotton
By : Prashant & Sulbha 52

53. Details Min. Max.
Size S-40 XXL-48
Price 899 1599
Content Mercerized
cotton or 100%
cotton
Casual Shirt
By : Prashant & Sulbha 53

54. Shirts
(ascot)
Contents Giza Cotton,
100% cotton,
poplin
Details Min. Max.
Size 39 48
Price 649 1799
By : Prashant & Sulbha 54

55. Details Min. Max.
Size 28 40
Price 749 1899
Contents Blend of
Cotton+Polyster,
Rayon,
Trouser (Ascot)
By : Prashant & Sulbha 55

56. Comparison Table Min. M.R.P
Westside
Wills
LP
bottoms bottoms
(trouser, jeans)
tommy Tops (shirts)
levis
0 1000 2000 3000 4000 5000 6000
By : Prashant & Sulbha 56

57. Comparison Table Max. M.R.P
Westside
Wills
bottoms (trouser, jeans)
LP tops (shirts)
tommy
levis
0 5000 10000 15000
By : Prashant & Sulbha 57

58. Summary
• Levi’s • High M.R.P
• Focus on Youngsters
• Casual Brand
• Invented 1st Denim
 Tommy Hilfiger  High M.R.P
 Trendy & bright colors
 Casual Brand
 Known as Cool American Brand
o Louis Philippe o High M.R.P
o Formal Brand
o Madura Garments
 WestSide  Low M.R.P
 Mass Customer approach
 M.B.O
Tata Firm
• Wills Lifestyle • High M.R.P
• E.B.O
• ITC Firm
By : Prashant & Sulbha 58

59. By : Prashant & Sulbha 59