IEC is an important aspects to be understand community based health education and implication of awareness of various program to community and prevent from potential health issues and promote well being among all.

1. INFORMATION, EDUCATION
&
COMMUNICATION
PMS 1

2. INFORMATION- EDUCATION-
COMMUNICATION
• IT IS INTER- RELATED TO EACH OTHER.
• INFORMATION IS THE KNOWLEDGE DERIVED FROM STUDY,
EXPERIENCE OR INSTRUCTION OR IT IS COLLECTION OF FACTS OR
DATA.
• EDUCATION IS THE ACQUISITION OF KNOWLEGDE AND EXPERIENCE
AS WELL AS SKILLS, HABITS AND ATTITUDE WHICH HELP THE PERSON
TO LEAD A FULL AND WORTHWHILE LIFE.
• COMMUNICATION IS THE INTERACTION BETWEEN TWO OR MORE
PERSONS THAT INVOLVE EXCHANGE BETWEEN SENDER AND
RECEIVER.
PMS 2

3. DEFINITION OF HEALTH EDUCATION :
• A process aimed at encouraging people to be healthy, to know what
they can do individually and collectively to maintain health and seek
health when needed. ( Declaration of Alma- Ata , 1978)
• The process by which individual and group of people learn to behave
in a manner conducive to promotion, maintenance and restoration of
health.
PMS 3

4. OBJECTIVES OF HEALTH EDUCATION:
• To encourage people to adopt healthy lifestyles and practice to
sustain good health.
• To promote the proper use of health services available for them.
• To motivate people to make their own health related decisions.
• To increase and improve the knowledge and attitude of public about
detection, treatment and control of disease.
• To create the awareness about the ill effects of alcohol, smoking etc.
• To improve the knowledge, expertise and correct practices to solve
their health problem at their level.
PMS 4

5. PRINCIPLES OF HEALTH EDUCATION :
PMS 5

6. SCOPE OF HEALTH EDUCATION:
• The scope of health education are in various places, organization and
subjects through which health education can be acquired by
population.
PMS 6

7. METHODS OF HEALTH EDUCATION:
INDIVIDUAL
APPROACH
GROUP
APPROACH
MASS
APPROACH
PMS 7

8. MASS APPROACH
TELEVISION
RADIO
NEWPAPERS
INTERNET
HEALTH MUSEUM OR EXHIBITION
PMS 8

9. GROUP APPROACH:
LECTURE
SYMPOSIUM
WORKSHOP
CONFERENCE/SEMINAR
GROUP DISCUSSION
DEMOSTRATION
PMS 9

10. INDIVIDUAL APPROACH:
• INTERVIEW
• INDIVIDUAL COUNSELLING
• INFORMATIONAL BOOKLET
• SELF INSTRUCTIONAL MODULE
PMS 10

11. EDUCATIOANAL MATERIALS:
Auditory Aids
Tape recorder
Microphone
Ear phone
Visual Aids
Chalk board
Poster/chart
Flannel graph
PMS 11

12. PRINCIPLES OF TEACHING HEALTH
EDUCATION:
CLEARLY
DEFINED GOAL
ACTIVE
PARTICIPATION RESOURCEFUL FEEDBACK
SOCIAL
CONTENT
CO-RELATED
WITH IDEAS
PMS 12

13. HEALTH EDUCATION PROCESS:
PLANNING
• Identification of problem.
• Decide priorities.
• Setting goals in consideration of possible solution.
• Preparation of plan of action.
COMMUNICATING
• Information from sender to receiver. (SMCR MODEL)
• SOURCE MESSAGE CHANNEL RECEIVER
IMPLEMENTING
• Implementation of plan of action using appropriate communication media.
FEEDBACK
• Monitoring and evaluating (achievement of objectives)
PMS 13

14. PMS 14