(Fulfillment of Marketing Internship by Prof. Sameer Mathur)

2. Executive Summary
• The app aims at all the fitness conscious people of all
age groups and levels and assists them in training
and nutrition
• It provides free cardio workouts depending on the
users bio-data and requirements
• All the information like time taken to run, calories
burnt, distance covered is provided
• The nutritional needs and dietary requirements are
also provided

3. • Free consultation and access to an active forum is
also given
• Equipment can be obtained at cheaper rates through
the vouchers available on the app
• However the company has a quite low marketing
budget and needs to spend accordingly
• Also the outreach and the number of advertisers are
low at the moment which needs to be improved
• This can be done through the execution of various
marketing strategies and campaigns
Executive Summary

4. Situation Analysis

5. Company Overview
• The company has just started up and hopes to increase
outreach through various campaigns and strategies.
• It involves a panel of experts in fitness to assist the users and
design their workouts and programs
• All the other back end work is done by the founders
• It lists out various exercises and programs for the customers
along with a report and suggestions later.
• It provides consultation, forum access,diet plans, nutritional
information, amazon vouchers for equipments.
• It provides a value add from other apps because of the
vouchers, access to a forum, and report generator.

6. Market Overview
• The market for the app is huge and has endless potential
• The current/potential customers are all people involved in the
fitness community and are further are divided into people with
limited time, ones who have more time, regular ones and irregular
ones.
• The app faces competition from other similar apps like Nike
Training, Guru Mann Fitness etc. as they offer more or less the
similar services.
• It can gain more customers due to it’s low price and attractive
features
• It faces threats from the already well established players in the
market with larger budgets and loyal customers who will stop at
nothing to attract the crowd

7. Target Customers
• The app targets all the fitness conscious
people of all age groups and levels
• It does not differentiate between gender,
region or body type.

8. GOAL

9. • The app aims to achieve 5000 downloads for the first quarter
and 15000 downloads by the second quarter.
• It is hoped to achieve atleast 10% of conversions from
standard to premium version from first to second quarter
• It plans to increase the number of advertisers thus increasing
the revenue from advertising atleast by 10%
• It will hold its first recruiting session after the first quarter if it
meets its target no. of downloads

10. STRATEGY

11. Target Market
• Customers
a) Providing workouts for short times( 15,30 mins) for people with limited
time and workouts for (45,60 mins) for people with more time
b) 7,10,15,20,30 day workout programs for the regular and irregular users
c) Workouts for all levels i.e. beginner, intermediate and expert
d) Different types of workouts for different requirements like fat reduction,
stamina improvement, heart condition etc.
e) Looking after their nutrition requirements, providing analysis,
consultation and equipment requirements

12. Target Market
• Collaborators and Company
a) All fitness related consulting and requirements are fulfilled by the crew
at Core Gym, Mumbai.
b) Advertisers can contact the company directly and conditions are fixed
and would be provided on demand.
c) Vouchers from amazon on equipments are provided by Coupon Duniya
at a fixed rate.
d) The company is currently entirely owned by the founders with 25%
ownership by each founder.

13. Target Market
• Context
a) The app is developed on android studio and x-software and is available
on the play store and app store. It has been developed by MobStac.
b) It is for everybody at all age groups and levels and no segmentation has
been done on basis of gender, region, culture, background etc.
c) It is regulated by the founders and all major decisions are made
collectively.
d) All research related strategies, pricing strategies, marketing ideas and
campaigns are conducted by the founders. The financial, operating,
investing etc. decisions are made by the founders.
e) This is an app and it would be the only way to access it’s services.

14. Value Proposition
• Customer Value
a) The customer gets to choose from a variety of workouts suiting their
needs and requirements
b) Reports and workout suggestions are also provided
c) They also get advice regarding nutrition and diet
d) All queries and suggestions are looked up through the forum and
consultation program
e) Equipment needs are also taken care of

15. Value Proposition
• Collaborator Proposition
a) The advertisers get access to the database of the customers, and can
specifically target their advertisements towards all the users.
b) The crew at Core Gym, Mumbai gets paid at fixed terms and conditions.
c) Coupon Duniya gets paid at fixed terms and conditions.
d) MobStac gets paid as per fixed terms and conditions.

16. Value Proposition
• Company Value
a) The wages expenses are decided by the founders as of now.
b) All changes in the model, strategies etc. is decided by the founders

17. TACTICS

18. • Product and Services:
It provides free cardio workouts depending on the users bio-data and
requirements, reports, suggestions and nutritional info. The premium
version provides consultations, no ads, vouchers for equipments,
better advanced exercises and workouts. These are the things that are
essentially required by a fitness enthusiast.
• Brand:
The name of the brand TRAINEX is a single word that is easy to speak
and relate. The logo of the brand represents athleticism. The slogan of
the brand ‘’challenge yourself’’ is catchy and motivates the user and
helps them stay connected to the app.
• Price:
The price of the premium version is the same as the other apps that
are into the same sector. However the app offers more and better
features than the other apps which would in turn help increase its
demand.

19. • Incentives:
Limited time discount on the premium version.
Free premium version to those users who complete a 3 days a week
for 3 weeks challenge through the app.
Free trial for premium version for two weeks.
• Communication:
Social Media marketing through Facebook, Instagram, Whatsapp etc.
Posters outside sports complexes, gyms, academies, colleges, schools
etc.
Word of Mouth, distribution of pamphlets
• Distribution:
The users avail all the facilities and services through the app only. The
app is easy to use and understand.

20. IMPLEMENATION

21. • Infrastructure:
The app is managed at the flat where all the founders currently reside.
The business expenses are carefully maintained and recorded weekly.
All services from the collaborators are accessed online and then projected on
the app.

22. • Processes:
The discount, free trial, free challenge can be availed by anybody who has
downloaded the app and is using it.