The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.

1. Swami Keshvanand Institute of Techonogy,
Management & Gramothan, Jaipur
Training presentation
on
Digital Marketing
At
Ws Cube Tech Pvt. Ltd.
Guide:
Mr. Abhinandan Jain , Asst. Professor , SKIT ECE
Mr. Rahul Pandey , Asst . Professor , SKIT ECE
bhjhPrepared by:
Pranjal Mathur
18ESKEC059

2. || Table Of CONTENTS||
 Company profile
 Purpose of training
 Introduction about digital marketing
 Advantages of using digital marketing
 Difference between traditional marketing and digital marketing
 Elements of digital marketing
 Pros and cons
 Sales vs marketing
 Digital marketing tools
 Project
 conclusion

3. Ws Cube Tech
Software Company in Jodhpur , Rajasthan
WS cube Tech provides training in digital marketing , website development , website designing ,
python training , and java training.
Vast experience of having big outreach workshop experience with over 350 + colleges.
It is a Website Development Company, understand that the desired output can be achieved only by
a better understanding of the client’s requirements. They work with their clients and help them to
define their exact Website Design requirements.
Ws Cube Tech brings forth a group of talented Web Development experts who see every project as
a step towards reaching out to an audience. Emphasizing on an ideal mix of tactical positioning for
Web Application Development, absorbing the content of Web Application Development, Design
structure of the Web Application Development and above all the application development itself.
CCompany Profile

4. Purpose of Training
A course in digital marketing will teach students the basic skills which they can further hone
to formulate their own success paths. Online promotion takes place by building websites, writing
blog posts, reaching out to target audiences through social media platforms, publishing e books,
online brochures, etc.
It help us to understand marketing strategies that are taught in digital marketing courses are
search engine optimization (SEO), content marketing, social media marketing, email marketing,
affiliate marketing, etc., among others. Digital marketing assumes importance because it can be
used to market any product or service in any industry by creating online content that is valuable
to the buyers’ needs.
 enhance your Businesses that embrace those changes will reap the benefits of a highly
satisfied workforce, keen to collaborate, communicate or create using new tools that allow them
to do their jobs more efficiently.

5. Digital Marketing
•Digital marketing is the marketing of products or
services using digital technologies ,mainly on the internet
,but also including mobile phones ,display advertising
,and any other digital medium.
• Digital marketing is to help you garner new traffic,
leads, and sales for your business by reaching people
looking for your products and services. By itself,
web marketing is the process of marketing your company
online to prospective leads and high-value consumers.

6. Merits of Digital Marketing
• Massive job opportunity
• Flexibility
• Higher paid profile/certification
• Use of interactive technology
• Develop interest in blogging
• Develop social connections with consumers
• One can earn with paid promotions
• Development of new skills
• Develop business and market strategies
• Work with different people everyday
• Get to be creative
• Opens new horizon for you
• Higher paid profile in the market

7. Traditional marketing vs digital marketing

8. What does digital marketing consist of ?
•Search engine optimization (SEO)
•Social media marketing (SMM)
•Email marketing
•Display advertising
•Affiliate marketing
•Content marketing
•Mobile marketing
•Pay per click
•Influencer marketing
•Video marketing

10. Search engine optimization
SEO is the art of ensuring that your webpages and articles
feature as high as possible on relevant searches. SEO is organic
advertising, meaning you don’t bid on positioning.
The ultimate goal of SEO is to increase the number of
website visitors by ranking highly in Google (or other search
engines’) SERPs (search engine results page) for certain target
keywords. Add to this the fact that SEO is the least expensive
of all the marketing techniques .
For example, if you sell flowers online, you’ll might want to
feature for searches such as ‘flower sales’ and ‘buy flowers.’
You’ll want to ensure that you have that text in the webpage
you want to show for that search.

12. Social media marketing
The term 'Digital Marketing' has a number of marketing facets as it
supports different channels used in and among these, comes the Social
Media. When we use social media channels ( Facebook, Twitter, Pinterest,
Instagram, Google+, etc.) to market a product or service, the strategy is
called Social Media Marketing.
You can use various social media like Facebook, Twitter, Instagram,
Snapchat, and YouTube to market your brand to an increasingly large
audience. You can use these platforms for directly advertising your products
or, more powerfully, for publishing content relevant to your brand that
entertains, teaches, and drives interaction with your audience.
Social media marketing can help with a number of goals , such as:
increasing website traffic, building conversions , raising brand awareness ,
creating a brand identity and positive brand association, Increase in
reputation company , paid promotion will enhance your performance.

13. Social media platforms

14. Email marketing
 Email marketing in comparison to other forms of digital
marketing is considered cheap; it is also a way to rapidly
communicate a message such as their value proposition to
existing or potential customers .
It involves using email to send advertisements , request
business, or solicit sales or donations. Email marketing
strategies commonly seek to achieve one or more of three
primary objectives, to build loyalty, trust, or brand awareness.
 Advantages of email marekting were as follows;Low costs.
One of the most obvious advantages of email marketing is its
lower cost compared to mainstream marketing channels, reach
an already engaged audience , deliever targeted messages, easy
to measure , easy to share , reach a global audience.

15. Display Advertising
Digital display advertising is graphic advertising on Internet
websites, apps or social media through banners or other
advertising formats made of text, images, flash, video, and
audio. The main purpose of display advertising is to deliver
general advertisements and brand messages to site and create
Maximum conversions.
Top 5 Benefits of Display Advertising
•They are eye-catching and visually appealing
•They familiarize your intended audience with your brand
•They allow for remarketing opportunities
•They give you the ability to track and monitor your ad
engagement and the success of your campaign
•They are a less expensive advertising option

16. Content marketing
An approach to marketing that focuses on gaining and
retaining customers through offering helpful content to
customers that improves the buying experience and creates
brand awareness. A brand may use this approach to hold a
customer’s attention with the goal of influencing potential
purchase decisions.
 content marketing as a foundational piece of their
marketing strategy. In addition to making it easier to
communicate with consumers, content marketing also
produces more sustainable value and makes it easier for brands
and customers to connect with one another.

17. Video marketing
This type of advertising in terms of digital/online means are
advertisements that play on online videos e.g. YouTube videos. This
type of marketing has seen an increase in popularity over time.
 It is a component of an integrated marketing communications plan
designed to increase audience engagement through social activity
around a given video. In a successful social video marketing
campaign, the content, distribution strategy and consumer self-
expression tools combine to allow an individual to “add their voice” or
co-create value to a piece of content - then further disseminate it out to
their social acquaintances.
It is using videos to promote and market your product or service,
increase engagement on your digital and social channels, educate your
consumers and customers, and reach your audience with a new
medium.

18. Pay per click
Pay-per-click is an internet advertising model used to drive traffic to
websites, in which an advertiser pays a publisher when the ad is
clicked.
PPC stands for pay-per-click, a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked. Essentially,
it's a way of buying visits to your site, rather than attempting to “earn”
those visits organically. Search engine advertising is one of the most
popular forms of PPC.
In order for ads to appear alongside the results on a search engine
(commonly referred to as a Search Engine Results Page, or SERP),
advertisers cannot simply pay more to ensure that their ads appear more
prominently than their competitor’s ads. Instead, ads are subject to what
is known as the Ad Auction, an entirely automated process that Google
and other major search engines use to determine the relevance and
validity of advertisements .

19. Digital marketing :pros and cons
Pros:
•Global reach
•Trackable
•Improved conversion rates
•More memorable
Cons:
•Often expensive
•High competition
•Security and privacy issues
•Time consuming

21. sales
• Focusses on seller needs
• Begins after production
• Comes to an end with sale
• Fragmented approach
• Short term perspective
• Product first then customer
• If I have a product which needs to
move my aim to persuade
someone to buy it
• Sales is the result of marketing
• Selling is a push
marketing
• Focusses on customer needs
• Begins before production
• Continous after sale
• Integrated approach
• Long term perspective
• Customer first then product
• If I have a range of products my
aim is to ensure that it meetss my
customers needs
• Marketing is a process
• Marketing creates pull

22. Essential Digital marketing tools

23. Project

24. Website using wordpress
As the first project, I have created a website of jodhpur travels using wordpress . And this
website is basically a cab rental site, which offers various cabs services , and different tour
packages in all over rajasthan . Website Url:http://www.jodhpurtravel.in/

25. wordpress
WordPress is among the most popular open-source CMS which is used for building dynamic websites
and blogs. it is among the most widely used website creation tools around the world and also an
equally powerful CMS. Uses of WordPress helps you to Develop a real estate and property listing web
area. http://www.jodhpurtravel.in/wp-admin/

26. Social media marketing
In the social media marketing project, I published some of the posts on Facebook for
promoting my website jodhpur travels on social media platform.It is for making more
reachable to public and aware them about my website.and here I mainly used Zoho app for
scheduling my post in bulk and at various platforms,and secondly used Canva app for
creating fascinating posts.

27. Social media planning calender
social media content calendar is the ability to visualize your social content strategy over a period of
time and stay organized across all socialchannels. It helps you plan your social media marketing efforts
around important opportunities in your industry or company.

28. Zoho social
Zoho Social - an all-in-one social media management tool for businesses. Zoho Social helps
businesses manage multiplesocial channels, and grow an active social media presence, from one
platform.

29. Canva
Canva is a graphic design platform that allows users to create social media graphics, presentations,
posters and other visual content. It is available on web and mobile, and integrates millions of images,
fonts, templates and illustrations.

30. Conclusion
The study started with aim to analyse the different issues related to the digital marketing .
Based on the discussion it has been found that in case of the digital marketing the most
important aspect is to connect with the users. The study has also revealed that in order to
utilise the digital marketing in an effective way , its required to design an effective platform
.And the current advancement in the digital marketing have also been discussed in the study.

31. THANK YOU