Our world is constantly changing - in some ways for the better, and in other ways indicating a transition towards more challenging times. Discover what these global megatrends mean for us as a people, how sustainability plays a part in the mix, and how we can use events to (potentially) tackle these challenges and create a brighter tomorrow.

1. IS GREEN THE NEW
BLACK?
The Shape of Things to Come:
Challenges & Opportunities

2. WHERE ARE
WE HEADED?

3. THERE ARE
BIG CHALLENGES AHEAD

4. 4
BUT THERE ARE ALSO
BIG DEVELOPMENTS

5. We Are Moving Towards
A MORE SUSTAINABLE FUTURE

6. Corporations facing
increasing pressure
to investigate the
sustainability of their
supply chains

7. The scales have tipped on
global climate change

8. Human induced climate
change is a scientific
reality, and its decisive
mitigation is a moral and
religious imperative

9. Europe’s Top Oil
Producers Unite in Push
on Climate Policy
Repsol, BP Plc, Eni SpA, Royal Dutch
Shell Plc, Total SA and BG Group Plc

10. Solar will become the
dominant source of
electricity by 2050.
Predicted by the International
Energy Agency

11. 733% growth in
renewable since 1990
VS. 51% growth
in fossil fuels

12. A million new electric
cars to hit the streets
of U.S. cities annually
by 2024

13. HOW WILL THIS
CHANGE YOUR
BUSINESS?

14. 14
THE PRESSURE IS RISING

15. Consumer
Pressure
Government
Pressure
Corporate
Pressure

16. RISE OF THE
SMART CITY
Smart cities use innovative
information and technologies
(“Smart”) services to be more
intelligent and efficient in the use
of resources, resulting in cost and
energy savings, improved service
delivery and quality of life.

17. SMART Cities with
carbon neutral targets
The Tourism and
Events Sector is a Top
10 industry and needs
to play its part

18. SCANDINAVIA
.
SINGAPORE
ORLANDO,
UNITED STATES
THAILAND
TAIWAN
KOREA
Leading cities are also embarking on their journey
towards becoming a sustainable destination

19. What does a sustainable destination look like?: Global Leadership
Some leading cities have embarked on aggressive certification strategies
100% venues certified
98% hotels certified
50% taxis certified
30% restaurants certified

20. 20
CONSUMERS ARE
CHANGING

21. Today – 2% of the
consumers are very
interested in a
sustainable lifestyle
Brands predict in 5
years – 98% will be
interested in a
sustainable lifestyle

22. OF CONSUMERS WANT TO SEE THE BRANDS
THEY USE SUPPORT WORTHY SOCIAL AND
ENVIRONMENTAL CAUSES
93%
SOURCE: FUTERRA & BSR

23. TEENAGERS SAY THEY WANT TO BUY
MORE SUSTAINABLE PRODUCTS.
SOURCE: FUTERRA & BSR
¾

24. Consume less: 81%
Buy from unknown brand: 80%
Pay more: 71%
Take a pay cut: 62%
Share rather than buy: 61%
Eschew quality: 57%
Consumers are prepared
to make sacrifices
SOURCE: CONE COMMUNICATIONS

25. 80%JOB SEEKERS PREFER TO WORK FOR CSR
DRIVEN COMPANIES
SOURCE: PI SLICE

26. 90%OF PROFESSIONALS FEEL THAT CSR IS A MORAL
RESPONSIBILITY THAT COMPANIES HAVE
TOWARDS THE LOCAL COMMUNITY
SOURCE: PI SLICE

27. 93%OF TRAVELLERS BELIEVE TRAVEL COMPANIES
SHOULD BE RESPONSIBLE FOR PROTECTING
THE ENVIRONMENT
SOURCE CONDE NAST TRAVELER

28. 58%TRAVELLERS WHO SAID THEIR HOTEL CHOICE IS
INFLUENCED BY THE SUPPORT THE HOTEL
GIVES TO THE LOCAL COMMUNITY
SOURCE CONDE NAST TRAVELER

29. 28%THE PERCENTAGE FESTIVAL ATTENDEES ARE
PREPARED TO PAY MORE FOR SUSTAINABLE FOOD
OPTIONS IF AN EVENT OFFERS GREEN VALUES
SOURCE JOURNAL OF SUSTAINABLE TOURISM

30. BRANDS RECOGNISE THAT
SUSTAINABLE PRODUCTS, BEHAVIOURS
AND SERVICES ARE THE FUTURE.

33. Sustainability is Tipping

35. Storydoing Brands
are using
E V E N T S
to activate sustainability
commitments by engaging
audiences and demonstrating
innovation.

36. SUSTAINABLE
EVENTS
A POWERFUL WAY TO MAKE
YOUR SUSTAINABILITY
COMMITMENTS
COME TO LIFE

37. 41%of MCI’s clients are now looking
at the sustainability performance
of their suppliers

38. 76%of MCI’s suppliers have seen an
increase in client interest

39. $150 million in client events at Las Vegas
Sands Corporation wanting sustainability:
• Environmental policy
• Recycling program
• Sustainable food
• Reuse and donation
• Water & Energy conservation efforts
• Sustainable procurement policy: cleaning
products, paints and sealants, paper products etc.
• Event Impact Statement (carbon, utility
consumption and waste recycling data)
• Community engagement activities
• Health and safety audits and measures
Trending; Increasing
Client Requests

40. ROADSHOW
4 COUNTRIES
2,757 DELEGATES
SUSTAINABLE
BRAND
CASE STUDY

41. AIMED TO USE SUSTAINABILITY
TO TRANSFORM THE BRAND EXPERIENCE

42. AUDIO VISUAL
WASTE
EXHIBITION & SIGNAGE
BRAND EXPERIENCE #1

43. SUSTAINABLE MATERIALS
90%
SUSTAINABLE MATERIALS
89%
REDUCTION OF WASTE
88%

44. REIMAGINE THE FOOD EXPERIENCE
BRAND EXPERIENCE #2

45. FRESH
LOCAL
ORGANIC
SEASONAL
SUSTAINABLE

46. RETHINKING
AUDIENCE ENGAGEMENT
BRAND EXPERIENCE #3

47. OF ATTENDEES WERE
AWARE OF EVENT’S SUSTAINABILITY
INITIATIVES
85%
SOURCE: MCI & SYMANTEC

48. INCREASE IN
AUDIENCE PERCEPTION OF
SYMANTEC AS A BRAND THAT
IS COMMITTED TO
SUSTAINABILITY
49%
SOURCE: MCI & SYMANTEC

49. Final Word: Sustainability from an
executive perspective
49
“Symantec is among a too small group of leaders who
are active in pursuit of sustainable event innovation.
The size and attendance at these type of events
represents a tremendous opportunity to influence
change in corporations, destinations and venues
around the world.”
Daren Thompson, CTO Symantec

50. Consumer
Pressure
Government
Pressure
Corporate
Pressure

51. IT’S TIME TO REIMAGINE YOUR ENGAGEMENT AROUND SUSTAINABILITY.
LIVE EXPERIENCES HAVE THE POWER TO DRIVE CHANGE
CONCLUSIONS

52. “WE’RE NEVER GOING TO SCARE PEOPLE INTO LIVING
MORE SUSTAINABLY! WE HAVE TO BE ABLE TO
DEMONSTRATE JUST HOW DYNAMIC AND
ASPIRATIONAL SUCH A WORLD COULD BE”.
JONATHON PORRITT

53. Email: Pranav.sethaputra@mci-group.com
Website: www.mcisustainability.com
Blog: lessconversationmoreaction.com