How LinkedIn can be effectively used for growing the business. LinkedIn demographics Canada, importance and benefits as well.

1. Businesses must explore the Benefits associated with LinkedIn
Pramod Bhat
SMD101

2. LinkedIn
• LinkedIn is a social networking platform which
provides connecting and networking benefits for
the business community. It is the world’s largest
professional network that is being used for
publishing, job posting, recruiting, creating
portfolio etc. It also allows users to connect their
twitter account to their LinkedIn account.
• LinkedIn provides mutual benefits for Businesses
and individuals.

3. Recruiting
Analyse
Competitors
Networking
Reputation
Management
LinkedIn helps in Search Engine Optimization, as well as
companies can create company branding online with the
features of LinkedIn including the blogging.
LinkedIn is a convenient tool for carrying out discussions ,
interactions with the professionals and prospects, it assists in
generating leads.
Businesses can continuously keep track of Industry trends ,
competitors activities ,their clients, their products and services,
their strategic moves etc.
LinkedIn Recruiter account provides premium features which can
ease the process of staffing by providing right person for the job
in faster way. Provides access the LinkedIn Network.

4. LinkedIn for Individuals:
• Used as a tool for building a
portfolio/Personal branding
• Networking opportunities with
potential employers
• More insights about
organizations/job
offerings/requirements
• Promoting skill sets

5. 30% of Canadians have presence in the world’s
largest professional network
59.60%
40.40%
LinkedIn Users In Canada
Men Women
Resources Used: http://www.adweek.com/socialtimes/canada-social-media-study/614360

6. LinkedIn is being widely used by
almost all age groups across Canada
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
18-34 35-44 45-54 55-64 65+
Age Group
Resources Used: http://www.adweek.com/socialtimes/canada-social-media-study/614360

7. Organizations must use LinkedIn due
to the following benefits:
LinkedIn
Shorter sales
cycles
Generate
Leads
Relevant
Content
Engagement/
Discussions
Identify
opportunities
& threats
Create online
communities
Greater
Awareness
Publishing
platform
Recruiting

8. Ideal Hours For Posting On LinkedIn
Image Source: http://coschedule.com/blog/best-times-to-post-on-social-media/

9. Is it worth using LinkedIn for your
organization?
• Since LinkedIn is the largest professional
network consisting of people from all age
group it is no more a choice for organization, it
is must. It can save time, efforts and gives you
better outcome.
• But before going ahead with this organizations
must make sure that they have enough
employees to continuously regulate the
LinkedIn page.

10. LinkedIn is a prime tool for B2B
marketers
• LinkedIn is has been proved to be the most effective
tool for B2B as compared to B2C due to its premium
features like lead generator, Sponsored updates,
Sponsored In mail etc which helps organizations to
reach out to more number of decision makers and
drive conversations. LinkedIn also suitable tool for
following up with clients and maintaining long lasting
relationships which is more important in B2B.
• Today use of LinkedIn by B2C is also on the rise due as
organizations are using it to acquire right talent and to
promote content.
Resources Used: https://business.linkedin.com/marketing-solutions?&src=go-pa&trk=sem_lms_gaw&veh=Brand_70248333297_B2B+Marketing+-
+NB+Copy_%2Blinkedin%20%2Bb2b_b_c_&gclid=CjwKEAjwzJexBRCa_pGo8IK0ilASJABfGldbIA-M0CSsBtRMCDzF__kUCfkxiZ__iSNVDI1jhuTdARoCzfPw_wcB

11. Salesforce.com has effectively used
LinkedIn to overcome challenges
• As a result of using LinkedIn Sales force was able to
increase engagement and amplification of messages by
30%.
Challenges
Engage followers
Drive event
attendance
Reach regional
audiences with
localized content
What’s
Next??? Solution
LinkedIn Targeted Status
Updates(In order to reach
desired audience)
Narrow distribution of
updates based on location
and industry
Empower local teams to
create relevant
content(Relevant
content=High
Engagement)

12. Organizations must use learning materials available
online to make best use of LinkedIn
• “Business Connections Live” is a perfect
channel to refer for if the organizations that
wants to grow their business LinkedIn. It
provides a clear video message on how to set
up a best profile, how to build a network ,
how to engage & manage the network. Click
below to watch the video:
https://www.youtube.com/watch?v=b-1px-
hjWjk

13. It is worthwhile for organizations to invest in LinkedIn
premium to achieve long term advantage
• Along with that cost the organization will need people to engage, publish, and
manage the account. The number of people depends on the size of the firm and
services the firm offers. For ex: A small organization may need two employees for
doing this. There is no time frame for doing this, since it’s a continuous process.
Business Plus-$49.95/month
Ten InMails per month, with a
seven day response guarantee
Expanded profile views &a
total of 500 search results
outside your network
Twenty five introductions that
you can use to have your
connections introduce you to
their connections
Executive-$99.95/month
Twenty-five InMails per month,
with a seven day response
guarantee
Expanded profile views &a total of
500 search results outside your
network
Thirty five introductions that you
can use to have your connections
introduce you to their connections
Full name visibility when looking
at your third degree network
members or group connections
VS

14. And finally, the tools that are available for measuring
the effectiveness of LinkedIn activities are:
• LinkedIn Analytics for businesses-Free
• Buffer-Free
• Google Analytics-Free
• Klout-Free
• SumAll-Free
• Rival IQ-$99/month

15. Resources Referred:
• Slide 04: LinkedIn for individuals
Image 01 Source: http://uthmag.com/linkedin-to-introduce-new-jobs-feature/
Image 02 Source: http://www.executivepassage.com/linkedin-for-professionals.html
• Slide 05 & Slide 06
Stats used: Resources Used: http://www.adweek.com/socialtimes/canada-social-media-
study/614360
• Slide 08: Data source: Image Source: http://coschedule.com/blog/best-times-to-post-on-social-
media/
• Slide 10: Resources Used: https://business.linkedin.com/marketing-solutions?&src=go-
pa&trk=sem_lms_gaw&veh=Brand_70248333297_B2B+Marketing+-
+NB+Copy_%2Blinkedin%20%2Bb2b_b_c_&gclid=CjwKEAjwzJexBRCa_pGo8IK0ilASJABfGldbIA-
M0CSsBtRMCDzF__kUCfkxiZ__iSNVDI1jhuTdARoCzfPw_wcB
• Slide 11: Resources referred:
https://www.linkedin.com/company/3185?trk=tyah&trkInfo=clickedVertical%3Acompany%2Cclicke
dEntityId%3A3185%2Cidx%3A1-1-1%2CtarId%3A1445368463365%2Ctas%3Asalesforce.com
https://business.linkedin.com/content/dam/business/marketing-
solutions/global/en_US/site/pdf/cs/linkedin_salesforce_case_study_us_en_130314.pdf
• Slide 12: Resource referred: https://www.youtube.com/watch?v=b-1px-hjWjk
• Slide 13: Resource referred: http://www.dummies.com/how-to/content/linkedin-costs-and-
benefits.html
• Slide 14: Resources referred: https://blog.bufferapp.com/social-media-analytics-tools
Image Source: https://blog.bufferapp.com/29-free-marketing-tools