4. FIRST AND MOST LIKELY RESPONSES…!!
Donkey…!!
Good for nothing
Useless
Least Glamorous
Taken for granted animal
…seldom we get response that the donkey is one of
the “hard working” animals and loyal.
4
5. HOW IS OUR ATTITUDE…?
• We treat people and situation in the same manner as
we do with the donkey.
• We discount the good in them…!
• We only look at the Negative side and start reacting...
Isn’t it?
5
14. CONCEPT
• An attitude is a hypothetical
construct that represents an
individual's degree of like or
dislike for an item.
• Attitudes are generally positive
or negative views of a person,
place, thing, or event this is
often referred to as the
attitude object.
14
16. Positive attitude:
The predisposition that
results in desirable outcomes
for individuals and
organizations.
Negative attitude:
The tendency of a person
that result in an undesirable
outcome for individuals and
16
18. COMPONENTS OF
ATTITUDES
COGNITIVE
Opinion or beliefs about attitude object
(pos & neg)
AFFECTIVE
Emotions and feelings the object triggers
(pos & neg)
BEHAVIORAL
Reaction toward the object (pos & neg
18
19. ATTITUDE OBJECT: EMPLOYEE
COGNITIONS
My pay is low.
My supervisor is unfair.
AFFECTS
I am angry over how little I’m
paid. I dislike my supervisor.
BEHAVIORS
I am going to look for another job
that
pays better.
I am looking for another job.
19
21. ATTITUDE TOWARDS STUDIES – SCALE
(STRUCTURED BY : PROF. S. SATHIYAGIRIRAJAN)
•Listen to each of the following statements and
indicate your response as A, B, or C.
• A : Strongly Agree
•B : Agree
•C : Uncertain
21
22. 1. The first and the foremost task of a
student is to devote attention to
studies.
22
23. 2. All academic disciplines (subjects of
study) are equally important.
23
24. 3. One must choose a course of study
in accordance with one’s aptitude and24
27. 6. Mastery of the subject
of study, by itself, is a
reward for ongoing
academic pursuit.
27
28. 7. Mastery of the
subject of study
enhances one’s
social image.
28
29. 8. Students who master their subjects
of study are sought after by their
fellow - students.
29
30. 9. Mastery of the subject of study
enhances one’s sense of achievement.
30
31. 10. Students who are thorough with the
fundamentals are likely to attain mastery of
knowledge.
31
32. SCORING PATTERN
• Scoring: 2, 1, 0 for A, B, C respectively.
• Scores between 15 to 20 - Positive Attitude
• Scores between 10 to 14 - Moderate Attitude
• Scores less than 10 - Needs Improvement
32
40. They will rub off on you. Maybe even consider starting an
informaloptimistclubwherea group agrees tosupporteach
other in theeffortof thinkingpositive.
SPEND TIME WITH POSITIVE
PEOPLE.
7 40
44. CONTROL YOUR REACTIONS
While you can't control outside circumstances, you can control your
reactiontothem.Ifyou're currentlyworking ina jobwitha boss who
is demeaning, make a conscious effort to tell yourself that his poor
behavior canmakeyou upsetonly ifyou allowit.
11 44
45. With aBad Attitudeyou canneverhave a
Positive Day
With aPositiveAttitude you cannever
haveaBad Day.
A positive attitude is like amagnet for
positiveresults
45