This presentation unveils the 7 essential tips that the top sales organisations use to increase lead conversion and drive up revenues. Whether you buy leads, or generate your own, these tips will help your sales teams to quickly convert prospects into sales, and help you maximise the return on investment of your leads.

2. • Our research indicates that if you phone a new lead within
a minute of receiving it, you will increase your chance of
generating a conversion by 400%.
• The optimal number of calls to get through to a lead is 6.
• A structured call back timetable should include the 2nd call being
made after 30 minutes, the 3rd between one and two hours, and 3
follow up calls.

3. • The leads you buy or generate
must match your product offering.
• Create relevant, market-specific
content within your marketing
channels to help capture leads
that have an intent to buy.

4. • Ensure that your sales staff have the time to
focus on converting leads.
• Use automated tools such as CRM systems and
remove unnecessary admin tasks.
• Get your sales teams to schedule time for
telephone calls, both to convert new leads and
keep in touch with older prospects.

5. • Use tried and tested scripts that maximise impact.
• Build customer objections into your script. For example: “Why are you
more expensive? Why are you any better than the leading brand?”
By preparing for the worst, your teams can sell at their best.

6. • Hire sales superstars who display traits such as perseverance,
self-motivation, flexibility and empathy.
• Ensure that your sales staff have excellent knowledge of their
product, company and industry. Enable them to speak with
authority and put their prospects at ease.

7. • Always listen to your prospect first and sell later.
• Understand customer problems. Listening helps to identify and
counter any lingering doubts that may affect the prospect’s
decision to buy.

8. • Educate your prospects. Be a problem solver and
partner. Point out features and benefits which will
give your prospect the best value.
• Your prospect will feel that they have gained
something of value from the call, thereby increasing
your credibility.

9. Find out how can help your
business succeed in new and
exciting markets
Whether you’re looking to improve
your sales conversions locally, test
out new territories, or take your
business completely global, the
journey starts here…
Tel : + 44 (0)20 7424 3140
Email: contact.uk@mvfglobal.com
Learn more at: www.mvfglobal.com