Narendra Modi tops online search trends for India's 2019 general election, far exceeding searches for other political leaders like Rahul Gandhi and Yogi Adityanath. Modi is searched 70-80% more than Gandhi nationwide, though Gandhi leads searches in Kerala, Meghalaya, and Nagaland. In Uttar Pradesh, Akhilesh Yadav is searched slightly more than Yogi Adityanath. The document provides analysis of search trends in various states and predicts BJP will likely win key states again but face tougher fights in Uttar Pradesh and other regions.

1. Online Search Trends | May 2019
India General Election, 2019

2. Source – Search Trends 2019
Narendra Modi clearly tops the online search trends leaving behind the
top media faces of 2019 which includes Mr. Rahul Gandhi, President
INC, Mr. Yogi Adityanath, CM, U.P., Ms. Mayawati, BSP Supremo,
Akhilesh Yadav, SP Supremo and Mamta Banerajee, TMC Supremo.
Search Trends:
India General Election, 2019

3. Search Trends:
India General Election, 2019
What all people are searching about these top leaders?
PM Modi Movie Release Date NaMo TV
Modi Journey of a common man
Chowkidar Narendra Modi Rally of Modi
Modi road show in Varanasi
NARENDRA MODI

4. Search Trends:
India General Election, 2019
What all people are searching about these top leaders?
RAHUL GANDHI
Waynad Rahul Gandhi Nomination
Rahul Gandhi Apology
Rahul Gandhi Contesting from 72000 Rahul Gandhi
Minimum Income Citizenship of Rahul Gandhi

5. Search Trends:
India General Election, 2019
What all people are searching about these top leaders?
YOGI ADI T YANAT H
Laptop Yojna Yogi Pension Yojna
News of Yogi Modi Ke bhashan

6. Search Trends:
India General Election, 2019
What all people are searching about these top leaders?
MAYAWATI
News of Mayawati Mayawati cast/qualification
Mayawati Guest House Kand
Mayawati RallyMayawati on twitter
Mayawati and Akhilesh Gathbandhan

7. Search Trends:
India General Election, 2019
What all people are searching about these top leaders?
Akhilesh Yadav Rally
AKHILESH YADAV
Mayawati and Akhilesh Gathbandhan

8. • Out of all the key faces occupying our TV screens, Mr. Narendra Modi occupies 70 to
80% of search trends PAN India
• States like Nagaland, Kerala and Meghalaya are the three regions where Mr. Rahul
Gandhi has fared vis a vis to Mr. Narendra Modi
• In U.P. - Mr. Akilesh Yadav is more popular in U.P. on Search Platform compared to Mr.
Yogi Adityanath (by 2%)
• Combining SP, BSP together, BJP faces a good heat in U.P. Although Prime Minister still
enjoys a good mind shares in search domain
Search Trends:
India General Election, 2019
Key insights of some major states

9. • In M.P., Kamal nath is more searched leader compared to Shivraj Singh Chowhan, but
for all the negative reasons. This is largely due to the raids happened in M.P. giving
benefit to BJP in forming the perception
• In Rajasthan – The popularity index of Mr. Ashok Gehlot and Mis Vasundhara Radhe
Sindhya (trailing by 3%) is almost the same. No regional agenda has surfaced so far to
create a moral shift so far. Although, NaMo rejoice a good search hold in the region
Search Trends:
India General Election, 2019
Key insights of some major states

10. • In Bihar – Kanhaiya Kumar, MP Candidate, CPI, is giving really a tough fight to Mr. Nitish
Kumar, Chief Minister, Bihar, as he is the most buzz creator in the online space. His
online popularity is way ahead compared to Mr. Nitish Kumar and Mr. Tejashwai Yadav,
both. People are curious to know everything about Kanhaiya Kumar, including his place,
caste, birth place, news etc.
• In Karnataka – BJP has a got larger voice share compared to JDS and Congress both. For
BJP - BJP Candidate list, Tejasvi Surya, Ashwath Narayan, Muniswamy Kolar are the
trending keywords. For Congress - Menifesto, Congress candidate list 2019, Congress
MLA – Anil Upadhyay, Aap Congress alliance are the trending keywords
Search Trends:
India General Election, 2019
Key insights of some major states

11. • In Andhra Pradesh – Telugu Desam Party and YSR Congress are two major forces,
generating almost equal buzz in search space. Janta Sena Party is also generating buzz,
just below these two parties. Trending topics – Only political news.
• In Tamil Nadu - Dravida Munnetra Kazhagam is leading the search domain followed by
All India Anna Dravidam. But in last 1.5 month Congress and Dravid Munnetra
Kezhagam both parties are generating almost equal buzz
Search Trends:
India General Election, 2019
Key insights of some major states

12. Search Trends:
India General Election, 2019
• BJP holds a good chance of winning some key states again like Madhya Pradesh,
Rajsthan, Gujrata, Haryana and Chattisgarh
• UP is going to be a tough fight for BJP, Although BJP shares +60% mindshares in search
space
• In South, BJP will enjoy a good hold in Karnata, where as in Andhra Predesh, YSR has a
great chance of winning more seats, where as in Tamilnadu, Dravid Munnetra has a fair
chance to win more seats.
• In west Bengal, The ball may shift to any court, and we should not get surprised, if BJP
gets some good seats
• In Delhi, BJP secures it high mind share followed by Aap. BJP should win 85% seats
from the region.
Key Inferences of the regions which may change the winning threads

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Online Search Trends
May 2019
India General
Election, 2019