If you have your own business, small or big, and are wondering how to build your growth plan along with your brand and marketing strategy, then you can find clear, guided steps in this presentation. You can see the steps for both strategy and execution. Not sure whether you even need a brand and marketing plan? What benefits you can get out of investing in it? Read this presentation to find your answers!

1. brand development
& marketing
Long-term success in an authentic and integrated way
Be #PowerfullyYOU

2. what is a brand
It’s an experience, an
association in people’s mindsA promise of value
A go-to expert.
A catalyst for growth

3. “If you are not a brand,
you are a commodity.
Then price is everything
and the low cost
producer is the only
winner.”
-Philip Kotler
why do I need a brand

4. why do I need a brand?
Information
Efficiency
Risk
Reduction
Value Add
Importance of brand functions**
Brands appeal to the subconscious
mind, to 95% of our purchase
decision making*
*Gerald Hortzman, **KcKinsey study
41%
37%
14%
40%
45%
23%
B2BB2C
Conscious
mind
Subonscious
mind, decision
maker

5. unique expertise
simplicity
focus
authenticity
credibility
consistency
what makes a brand powerful

6. 3 pillars of
business growth

7. strategic planning
brand development
BUSINESS
GROWTH
marketing plan
& execution

8. strategic planning
brand development
BUSINESS
GROWTH
marketing plan
& execution

9. BUSINESS GOAL & PLAN MARKET INSGHTS TARGET CONSUMER
SHORT & LONG TERM
STRATEGY
COMPETITIVE ANALYSISOPPORTUNITIES FOR NICHE
6 steps to strategic planning

10. strategic planning
brand development
BUSINESS
GROWTH
marketing plan
& execution

11. 04
how to grow your brand
MATCH your brand
offer with needs of
your target customer
DIFFERENTIATE
your brand from
other similar ones
COMMUNICATE
in the right voice
with your target
0506
CONNECT
with your
customers
continuously
Gain TRUST of
your customers
Close the SALEDELIVER HIGH
VALUE through
your product
PROVIDE EXCELLENT SERVICE even after the sale, continue to
COMMUNICATE
03
05
0201

12. Attract customers with
inbound marketing
Develop a roadmap to
implement your brand
& marketing plan
Achieve your objectives
Continue to grow, as per
your strategic plans
benefits of a branding & marketing plan

13. Mission
Vision
Values
Personality
Positioning
Guardrails
Corporate Identity
Brand Tone and Voice
Brand presence
guidelines across
channels
INTERNAL EXTERNAL
elements of brand development

14. strategic planning
brand development
BUSINESS
GROWTH
marketing plan
& execution

15. Price Place
The
Marketing
Mix
Promtion Product MARKETING PLAN
CREATIVE IDEA
Advertising
Interactive
marketing
Direct
marketing
PR and
publicity
Event and
experiences
Sales promotion
Marketing
Communications
mix
Personal
selling
20%
35,8%
10.7%
8,2%
5,5%
2.9%
2,2%
2,4%
2,4%
2,3%
7,4%
MARKETING
OBJECTIVE
elements of marketing strategy & execution

16. Strategic planning1
Internal brand audit and
development
2
External brand
development
3
Marketing communication4

17. OUTBOUND MARKETING INBOUND MARKETING
Brand-Centric Consumer-Centric
Push Pull
Interruption Permission
Cold calling SEO
Radio, leaflets, TV Social media, content marketing
Email blast to approved lists Email blast to purchased lists
Trade and road shows Podcasts and webinars
vs.
marketing strategy should be inbound

18. YOUR
BRAND
strategy
content
designcopy
Miscallaneous
News feeds
Social Network
Review
In-Store Experience
Email
Television
Social Network
Website, online
Mentions,ads
Newspaper ads, Articles
Text,Mobile,web
Personal Relatonships
YOUR
BRAND
create an integrated marketing communication
plan to follow your marketing strategy…

19. …with a specific social media strategy plan

20. DIGITAL
MARKETING
Website
Social
Media
Content
Marketing
Social
CRM
SEO/ SEM
Analytics
build a 360° digital marketing strategy

21. BLOGGING
UX
PODCAST
List blogs
BLOG
WEBINARS
CONTENT
and a content marketing plan and calendar

22. IGNITE Branding & Marketing
www.weignitegrowth.com
pbasu@weignitegrowth.com
+31 (0) 6578 16111