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Posterscope
Out-of-Home
Marketplace
2016
Posterscope’s Out-of-Home Marketplace is a yearly media guide providing details for
the media offer available on the Belgian and Luxemburg Out-of-Home markets.
The data contained in this publication is non-exhaustive and provided for general
information purposes only. Please note that every effort has been made to ensure the
accuracy of the information at the time of its inclusion.
However, Posterscope shall not, under any circumstances, be liable for the use that
readers may make with the content shown in this document. In the event of any doubt
or misunderstanding, we strongly recommend to contact Posterscope.
About this publication
© Posterscope Belgium 2016
Managing Editor : 		 Benoît Van Cottem
Copy : 			 Alessandro Asproni & Valérie De Coster
Prepress : 		 Valérie De Coster
Printing : 		 Paperland
This publication has been produced in collaboration with media owners.
Posterscope is the world’s leading Out-of-Home Communications agency.
We are the location experts.
We know more about what people think, feel and do out of home.
We translate this understanding into compelling, creative, quantifiable Out-of-Home
solutions which make a meaningful difference to our clients’ businesses by investing in
data, technology and our people.
Pioneering Out-of-Home
About Us
Stay Tuned!
E-NEWS
Posterscope Belgium’s monthly newsletter
posterscope.be/news
PIONEERING OOH
Pioneering Out-of-Home brings the latest innovations, best campaigns and
essential worldwide industry news.
pioneeringooh.com
POSTERSCOPE WORLDWIDE
Posterscope Worldwide network website
posterscope.com
POSTERSCOPE OOH PREDICTIONS 2016
10 Things to known about Out-of-Home.
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Table of Contents
OOH Trends 8
Cinema 14
Proprietary Researches 15
Audience 16
Outdoor investments 17
OOH environments 20
OOH Recent Developments 22
OOH Convergent Features 24
Street 26
Stations 104
Metro 114
Public Transports 122
Airport 134
Cinema 154
Bars & Restaurants 164
Supermarkets 172
Shopping Malls 179
Sports 185
Education 187
Exhibitions Centers 191
Video & Night Shops 195
Medical Venue 197
Fashion Outlets 199
Parkings 201
Concert Halls 203
Petro Stations 205
Boxes activation 207
Want more... 210
Luxembourg 212
Outdoor Calendar 235
Driving direct
response…payment
Real-time service
Ad blocking challenges
ahead
The experience
economy
The connected content
consumer
Click & Collect, a new
audience
A beacon of new
consumer engagement
The truth about
programmatic OOH
Personalisation @
scale
Advertising for the
good of society
8
OOH Trends
10 Things to know about Out-of-Home
Driving direct
response… payment
There are many ways for the consumers to pay now with many more
options being mooted to arrive. The boom in contactless mobile
payments is forecast to expand rapidly and will inevitably set a
new ’norm’ in consumer behaviour in the coming years. It will also
enable a larger scale of innovation across the OOH landscape.
Our Vision
The consumer adoption allows us to think differently about
the role of payment across the OOH landscape. A medium
that is often described as primarily a ‘brand awareness’ driver,
can now become an aggressor in driving real-time purchase.
This in turn will provide OOH with another analytic point to
demonstrate the effectiveness and accountability in driving ROI.
Real-time Service
You can now order almost anything while out and about thanks to your
mobile or any other connected devices and get your order delivered
almost anywhere within a few hours. With leading delivery service
brands mooting the idea of using drone networks to deliver even
faster, we are moving to an ever-increasing real time service world.
Our Vision
If customers are making their orders before even being
near stores, OOH will continue at a greater depth to take
over the role of shop window to deliver a brand experience.
As new models are developed, the need to influence
consumer behaviour will mean an ever-stronger role for
OOH to build client / consumer real-time connection.
9
OOH Trends
10 Things to know about Out-of-Home
OOH Trends
10 Things to know about Out-of-Home
Ad blocking
challenges ahead
With digital spend constantly
growing the increasing threat of
ad blockers is causing concern
throughout the digital industry.
Consumer prevention of ads
on their devices means the
digital industry faces a tough
challenge ahead. Along with
ever-increasing pressures from
viewability and ad-fraud, online
marketing will face stronger than
ever pressure in demonstrating
accountability to marketeers.
Our Vision
With sustained digital OOH
growth we are collaborating
with our agencies’ digital
teams to create new extension
opportunities on top of traditional
online marketing. As a medium
that can’t be switched off, OOH
is nearly three times more efficient
in driving online search activity
than other broadcast media.
The experience
Economy
We live in an ‘Experience
Economy’ and consumers are
increasingly marketing savvy,
ignoring disruptive advertising
that doesn’t provide something
valuable to them. Consumers want
to be rewarded for providing their
attention, so the role of effective
disruption is greater than ever.
Our Vision
With experiential as a way of
creating a consumer brand
experience we think it is essential
to expanding our analytic suite
with the creation of a global
app that allows us to track
consumer engagement via brand
ambassadors recording CRM
and via technology allowing us
to record overall and segmented
consumer dwell time by their
navigationthroughaneventspace.
10
OOH Trends
10 Things to know about Out-of-Home
The connected content
consumer
PeriscopeandSnapchataretwoofthefastestrisingappsofalltime,both
apps have over 100 million daily users enjoying the creation, curation
and access to real time content. Brands are increasingly using these
platforms. Red Bull used Periscope to live stream events at the Miami
Music Week as well as pushing out social content through Snapchat.
Our Vision
Real time service is here and is set to change the speed and
nature of service and brand communication. If customers are
making their orders before even being near stores, OOH will
continue at a greater depth to take over the role of shop window
to deliver a brand experience. As new models are developed, the
needtoinfluenceconsumerbehaviourwillmeananever-stronger
role for OOH to build client / consumer real-time connection.
Click & connect …
a new audience
Click and collect truly entered the mainstream providing exciting horizons
for retailers and a great opportunity for OOH advertising. The target
audience benefitting most from click and collect are young, urban and
mobile. As home delivery is not convenient for these consumers with
busy lives who by definition spend most of their time out of home.
Our Vision
Posterscope’s own proprietary survey OCS (Out of Home
Consumer Survey) identifies that consumers who use
click & collect have a very strong relationship with OOH
advertising. With its audience and dual virtual / physical
retail role OOH could be argued as the ideal medium to
make the most of the growing click and collect trend which
could define the retail landscape for many years to come.
11
OOH Trends
10 Things to know about Out-of-Home
A beacon of
new consumer
engagement
Facebook’s Bluetooth Beacon
announcement in 2015 was a
significant indicator that the tech
had moved from tomorrow’s
possibility to today’s reality.
Facebook plans to push usage
to 1.5 billion global users
delivering information about
nearby shops, landmarks
and experiences to users.
Our Vision
This increased connection will
allow retail outlets or businesses
to create a new CRM opportunity
or customer connection moment –
enriching the customer experience
and providing access to greater
consumer / brand collaboration.
OOH will play a key role in
supporting and driving beacon
adoption and solutions for clients
as beacons will increasingly be
housed within OOH locations.
The truth about
programmatic OOH
Across the media industry,
programmatic, and more
specifically the ‘automation of
media bookings’ will become the
norm, as we look to deliver faster,
more accurate and accountable
delivery of media solutions.
Our Vision
We have been working behind
the scenes on a programmatic
solution in partnership with the
media owners and will also be
looking to launch this very soon.
What is fundamental to us is
delivering a solution that means
we can deliver a product at scale.
We are keen to ensure the product
makes a positive difference to
the expediency of purchase;
is truly automated and delivers
increased flexibility and agility.
12
OOH Trends
10 Things to know about Out-of-Home
Personalisation
@ scale
With applications like Google Now and Siri becoming commonplace in
consumers’ lives, they have come to expect a high level of personalised
service everywhere. Marketing will begin to rely more heavily on a
differentiated customer service with even greater demand for personalisation
of communication in order to drive engagement and response.
Our Vision
Using real time triggers (weather, beacons, road traffic,
flight times and numerous other sources) to allow OOH
to deliver the right message, at the right time, in the
right location enables significant improvements across
brand tracking research studies showing awareness
and consideration levels increasing vs. previous norms.
Advertising for
the good of society
Eachgenerationofconsumersaremoresociallyawarethanthelastandcompanies
areincreasinglybeingheldaccountablefortheiractions.Peoplearenolongerjust
buying a product, they are buying into the brand and its corporate values as well.
Brands therefore need to ensure that these values are at the forefront whenever
they engage with consumers. If done smartly this builds trust, brand loyalty
and can serve to improve the overall performance of an advertising campaign
Our Vision
We have created our Urban Partnerships movement that
makes advertising budgets work harder to create truly
innovative media firsts, whilst at the same time giving value
back to the community. From partnership provision of
public infrastructure to live experiences that engage people
on multiple levels and leave lasting legacies and impact.
13
14
Cinema
On-screen & off-screen opportunities
“On-screen” advertising is integrated into our global cinema approach
At Posterscope, we consider cinema as a very specific out-of-home communication
environment, providing a qualitative context for brands to start a conversation with the
consumers. People go to the cinema to live a social and entertaining experience. They
are more receptive to the messages aimed to them and more likely to respond positively.
Of course not everyone goes to the cinema, but its recent digitalization delivers new
contents which brings in a new audience and enlarges the socio-demographic profile
of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes”
offers a great variety of advertising formats ranging from posters to brand activation
and enabling the stimulation of all five human senses.
No one understands better how Out-of-Home works, and that is why Posterscope
Belgium is in charge of this particular environment as a whole.
On-screen advertising
Full screen
Pack 12 Flex
Art Pack
Family Pack
Jingle Take-Over
Cine Bumper
3D Pack
Odorama
Opera PAck
Cinevox
...
Off-screen advertising
Cineposter
Cinestar
Cinegift
Cinecube
The Cards
Face2Face
Pop Kiosk
Events
Activation
Animation
Tailor Made
...
15
Proprietary Researches
Out-of-home Consumer Survey (OCS)
At Posterscope, we always put the consumer at the heart of our planning to ensure that
we deliver the most relevant out-of-home communications for our customers.
OCS drives our thinking
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 1,500 adults in Belgium offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising.
OCS is designed to get a better understanding of people’s behavior and attitude
towards out-of-home to achieve the optimum consumer connection. OCS tells us how
people travel, where they want to be, what they are thinking about, which environments
and formats best engage with them and how they are most likely to respond. This
unique knowledge ensures we understand consumers’ out-of-home behavior better
than anyone else. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.
OCSOut-of-Home
Consumer Survey
16
The CIM Study is the market’s official audience measurement system. It provides
the reach and frequency figures for the main outdoor formats belonging to the media
owners participating to the study.
Methodology
The audience of a panel is generated by the contacts occurring between the panel and
the people passing-by. The study is build on two layers: the travels layer (gathers all
the travels made by the sample 12+ across a whole week within the 48 CIM cities) &
the panels layer (gathers all the panels located within the CIM’s 48 cities in the street,
stations and tube).
Participating media owners
Clear Channel (2m² street / stations - 16m² / 36m²)
JCDecaux (2m² street - digital metro - 8m² / 20m² - 21m² / 38m²)
Belgian Posters (8m² / 10m² / 20m²)
Habitat CIM
Audience
CIM Out-of-Home Study
5 main cities
16 regional cities
27 small cities
17
Outdoor investments
Adex Monitoring
The Adex Monitoring is the market’s official investments study. It provides the advertising
spends across multiple media and sectors. MDB stands for “Media Data Bank”, it
contains the facts and figures of the advertising investments in the Belgian “above-
the-line” media. By regular data deliveries, the advertising industry is kept aware of the
advertising pressure and the evolution in the Belgian media scene.
Important : only 6 OOH media owners (JCDecaux, Clear Channel, Belgian Posters,
Mediageuzen, Brightfish (Cineposter) and Mobilad) take part into the Investment
Study, therefore all other existing media owners/formats are not taken into account in
the below figures.
Outdoor Advertising spends 2015
Source : Nielsen MDB Study 2015
Participating media owners and shares 2015
45%
JCDecaux
41%
Clear
Channel
11%
Belgian
Posters
2%
Mediageuzen
0,5%
Brightfish
0,3%
Mobilad
330,9
€mio
+2% vs 2014
9% media share
18
Outdoor investments
Adex Monitoring
Top 5 OOH Ranking Economical Groups 2015
=
+1
-1
+1
+7
TRANSPORT
75,9mio €
23% share
+9% vs 2014
FOOD
56,5mio €
17% share
+9% vs 2014
DISTRIBUTION
51,9mio €
17% share
+9% vs 2014
CULTURE,
TOURISME...
44,7mio €
14% share
-3% vs 2014
SERVICES
31,9mio €
10% share
-27% vs 2014
Top 5 OOH Ranking Advertisers Groups 2015
D’IETEREN
GROUP
14,1mio €
4,3% share
+19% vs 2014
CARREFOUR
GROUP
14mio €
4,2% share
+29% vs 2014
FRANCE
TELECOM
8,6mio €
2,6% share
+87% vs 2014
PROXIMUS
8,2mio €
2,5% share
+19% vs 2014
PSA
PEUGEOT - CITROEN
8mio €
2,4% share
+6% vs 2014
Source : Nielsen MDB Study 2015
19
3,7%
3,3%
2,3%
2,1%
2,0%
-18%
+32%
-9%
-4%
+46%
Outdoor investments
Adex Monitoring
Breakdown per OOH format 2015
OOH Seasonnality 2005-2015
54%
(2m²)
20%
(8/10/20m²)
9%
(transport)
9%
(36m² / DL)
5%
(16m²)
3%
(21+
38m²)
€ 20
€ 21
€ 22
€ 23
€ 24
€ 25
€ 26
€ 27
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Millions
330,9
€mio
Source : Nielsen MDB Study 2015
OOH environments
•	•	•	•	•	•	•	•	•	•	•	•	•	•	•	•
STREETNIG
HTCLUB
PHARM
ACY
FASHIO
N
O
UTLET
M
ETRO
STATIO
N
M
EDICAL
VENUE
EDUCATIO
N
THEATRE
TRAVEL
AG
ENCY
LEISURE
PARK
CO
NCERT
HALL
SHO
PPING
CENTER
SUPERM
ARKET
PETRO
L
STATIO
N
TRAIN
STATIO
N
RESTAURANT
•	•	•	•	•	•	•	•	•	•	•	•	•	•	•
PRESS
SHO
P
BAR
INDO
O
R
PLAYG
RO
UND
PARKING
G
RO
CER’S
HOTELSPO
RT
VENUE
AIRPO
RT
NIG
HTSHO
P
CINEM
AGYM
FITNESS
EXHIBITIO
N
CENTER
HAIR
SALO
N
HIG
HW
AY
(...)
In this section, you will find the most recent OOH marketplace developments. For
further information, please refer to your local Posterscope contact or stay tuned by
subscribing to our monthly enews (www.posterscope.be/news).
Out-of-Home
Recent developments
Street
Street Furniture
•	 Clear Channel wins the Brussels’ city centre street furniture market previously held
by JCDecaux. As a consequence Clear Channel’s 2m² offer includes +/- 1.000
sides located in the very heart of the Capital amongst which 100 digital screens
should also be deployed as part of this new contract later in 2016. JCDecaux
remains present in the city-centre with 600 sides thanks to the Villo! (shared bike
service) and STIB (entrances/exits of the metro stations) contracts. As per January
2016, Clear Channel integrates these Brussels city center’s sides into their 2m²
national offers and creates a Brussels’ local network.
•	 New “targeted” 2m² FMCG street offers from Clear Channel and JCDecaux;
•	 Less sides in 2m² JCDecaux national offer: -25 sides in Booster, Authentic & Taste
networks;
•	 New JCDecaux 100% targeted 2m² network: JCD Customized 600 sides.
Proximity
•	 JCDecaux Insert proximity offer has been simplified into 3 levels of presssure: Full
Monty, Smart Monty and Smarties;
•	 Introduction of seasonnal tariffs.
Billboards & XXL
•	 New MOF 36m² panoramic LED backlited billboard installations (total of 100
addresses);
•	 The I-Conic: New 130m² street monumental digital screen in Brussels.
•	 JCDecaux extends its Brussels metro digital network by adding 33 screens to
reach a total of 155 screens 70’’ accross 16 stations;
•	 New Out of the Box packages
Subway
22
Out-of-Home
Recent developments
2 new tailor-made digital products: Video Wall & Video Cube.
Stations
Carrefour: JCDecaux wins the advertising contract previously held by Clear Channel
on the main Carrefour’s parkings owned by Redevco. JCDecaux replaces the former
Clear Channel Malls 2m² paper offer by 100 brand new digital screens of 72 inches at
the entrances of 60 Carrefour Hypermarkets and Supermarkets accross the country.
Retail
Brussels: Brand new advertising offer in the new Connector building which becomes
from now the unvoidable access for passengers arriving and departing from and to
Pier A & B.
Airport
The Boomerang and Guido media owners merged under the new name of Guidooh
sales house and gathers indoor advertising offers in bars, restaurants, sports clubs,
campuses, schools, copycenters and cinema.
Leisure & Students
DOOH TV extends its Malls digital network by adding 8 digital totems to reach a total
135 screens accross 23 shopping malls.
Shopping Malls
Mobilad launched a new advertising offer on barriers at parking’s entrances & exits.
Parkings
Mobilad also launched Pump Media: a new digital network in some 26 Total petrol
stations.
Petrol Stations
23
Clear Channel Connect
Clear Channel Belgium is the first operator to
introduce three permanent interactive networks
equipped with Near Field Communication (NFC)
and Quick Response (QR) technologies. NFC
enables consumers to interact with a poster
site thanks to the NFC chip contained in their
smartphone. The launch of these networks
makes OOH interactive and even more mobile.
It puts OOH online and allows advertisers to
develop a closer relationship with consumers.
These three interactive networks together offer
a total of 3.158 panels at strategic locations in
street (3.000) and stations (100 posters + 58
screens).
JCDecaux Swarm
Every JCD 2m² panel is now located on Swarm
offering advertisers the opportunity to cross
both off- and online campaign. Through a simple
check-in at a poster site containing the Swarm
logo, consumers can now directly interact with
the advertised brand.
Out-of-Home
Convergent features
24
Out-of-Home
Convergent features
JCDecaux iBeacons
250 JCD street 2m² panels (from Authentic Lady
network) are now equipped with the iBeacon
technology. Beacons are fast becoming the
technology of the moment. Different kind of
sectors are all harnessing the benefits of using
these small, wireless devices, to very different
ends. Beacons are a type of low-cost, micro-
location-based technology that uses Bluetooth
low energy (BLE 4.0) to communicate with
mobile devices. They offer brands the ability
to get to know target audiences and their
preferences better through location and
interaction data. This enables marketers to serve
locally-relevant content or vouchers on people’s
mobile phones or push notifications through to
build loyalty programmes. With the introduction
of Beacons across the globe in so many different
environments, global consumer adoption is
looking like it will be relatively fast-paced.
JCDecaux Buzzyfy
Buzzyfy is a new tool from JCDecaux that
enables to analyse specific public audience’s
conversations on social networks close to
JCD furniture. These collected data can give
additional insights on a target but also enrich the
‘point of interest (POI)’ geographical approach
for customized networks. Thanks to this tool,
JCDecaux introduces a digital ‘retargeting’
offer enabling brands to retarget their audience
in proximity of JCD OOH campaign via social
media.
25
Street
73%
of 17-64 y.o notice
ads on billboards
with special / 3D /
cut out additions
Source : OCS Posterscope Belgium
Street Furniture
What’s new in 2016?
Brussels City Center
Clear Channel wins the Brussels’ city centre street furniture market previously held
by JCDecaux. As a consequence Clear Channel’s 2m² offer includes +/- 1.000 sides
located in the very heart of the Capital amongst which 100 digital screens should also
be deployed as part of this new contract later in 2016.
JCDecaux remains present in the city-centre with 600 sides thanks to the Villo! (shared
bike service) and STIB (entrances/exits of the metro stations) contracts. However, their
national 2m² offer (Booster, Authentic ans Taste networks) loose 25 sides.
As per January 2016, Clear Channel integrates these Brussels city center’s sides into
their 2m² national offers and creates a Brussels’ local network:
•	 Adshel Maximum XL (3.010 sides)
•	 Adshel Maximum XXL (3.200 sides)
•	 Adshel Optimum XL (2.650 sides)
•	 Adshel Brussels (300 sides)
28
2m²
Street Furniture
What’s new in 2016?
Proximity
JCDecaux & Clear Channel now gives to advertisers the opportunity to select some
sides closer to their strategic locations (POI), points of sales (POS) or to reach specific
target groups. The street furniture offer evolves towards a more targeted approach.
However it’s important to bare in mind that outdoor remains a mass medium.
Next to Premium networks from JCDecaux where only a part of the sides are “targeted”,
the media owner now offers a 100% customised 2m² network of 600 sides (JCD
Customized 600).
Also to complete their proximity offers, Clear Channel and JCDecaux create new
“targeted” 2m² FMCG street networks:
•	 JCDecaux Conso F1F2 / Delhaize / Colruyt;
•	 Clear Channel Be Proximity F1F2 / F1 / F2 / Carrefour / Colruyt / Delhaize.
29
Street
Street Furniture
N ET WOR K D ET A ILS
JC D B OOST ER JC D A UT H EN T IC JC D T A ST E
SIDES 2.725 2.425 2.125
NETWORKS 2 2 2
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National National National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 214.474 € 198.640 € 175.250 €
M EDIA COST (GROSS) / INDEX 85 243.071€ 225.126 € 198.616 €
M EDIA COST (GROSS) / INDEX 95 271.667 € 251.611€ 221.983 €
M EDIA COST (GROSS) / INDEX 100 285.965 € 264.854 € 233.666 €
M EDIA COST (GROSS) / INDEX 105 300.264 € 278.097 € 245.350 €
M EDIA COST (GROSS) / INDEX 110 314.562 € 291.339 € 257.033 €
M EDIA COST (GROSS) / INDEX 120 343.158 € 317.825 € 280.400 €
TAXES (NET) 13.353 € 11.883 € 10.413 €
COST PER SIDE (INDEX 100) 105 € 109 € 110 €
ESTIM ATED PROD COSTS (NET)* 10.235 € 9.333 € 8.456 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.518.730 9.518.730 9.518.730
REACH 1+(%) 71 69 69
GRP 2.463 2.224 1.976
OTS 35 32 29
GROSS CONTACTS 234.410.130 211.737.074 188.079.258
Source: CIM OOH Study Wave 2016-1		
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included	
30
Street
Street Furniture
2m²
N ET WOR K D ET A ILS
JC D
LIEGE
JC D
B R USSELS 300
JC D
B R USSELS 150*
SIDES 250 300 150
NETWORKS 1 1 3
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE Liège Brussels Brussels
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 23.894 € 28.141€ 16.050 €
M EDIA COST (GROSS) / INDEX 85 27.080 € 31.893 € 18.190 €
M EDIA COST (GROSS) / INDEX 95 30.266 € 35.645 € 20.329 €
M EDIA COST (GROSS) / INDEX 100 31.859 € 37.521€ 21.399 €
M EDIA COST (GROSS) / INDEX 105 33.452 € 39.397 € 22.469 €
M EDIA COST (GROSS) / INDEX 110 35.045 € 41.273 € 23.539 €
M EDIA COST (GROSS) / INDEX 120 38.231€ 45.025 € 25.679 €
TAXES (NET) 1.225 € 1.470 € 735 €
COST PER SIDE (INDEX 100) 127 € 125 € 143 €
ESTIM ATED PROD COSTS (NET)** 1.964 € 3.000 € 2.549 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER LIEGE BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+ 12+
POP SIZE 404.409 960.487 960.487
REACH 1+(%) 80 85 79
GRP 2.410 1.865 954
OTS 30 22 12
GROSS CONTACTS 9.745.884 17.914.974 9.166.094
Source: CIM OOH Study Wave 2016-1 / (*) Brussels 2 Business - Event - Place 2Be / (**) Not contractual /
Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included		
31
Street
Street Furniture
N ET WOR K D ET A ILS
JC D T A ST E +
D IGIT A L M ET R O*
JC D B R USSELS ST R EET +
D IGIT A L M ET R O
SIDES 2.280 455
NETWORKS Taste +Digital M etro Brussels 300 +Digital M etro
FORM AT 2m² +digital screen 70'' 2m² +digital screen 70''
DURATION (DAYS) 7 7
COVERAGE National Brussels
PRESENCE Street +Brussels M etro Street +Brussels M etro
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 217.767 € 70.658 €
M EDIA COST (GROSS) / INDEX 85 246.803 € 80.079 €
M EDIA COST (GROSS) / INDEX 95 275.839 € 89.500 €
M EDIA COST (GROSS) / INDEX 100 290.356 € 94.211€
M EDIA COST (GROSS) / INDEX 105 304.874 € 98.922 €
M EDIA COST (GROSS) / INDEX 110 319.392 € 103.632 €
M EDIA COST (GROSS) / INDEX 120 348.428 € 113.053 €
TAXES (NET) 10.924 € 1.982 €
COST PER SIDE (INDEX 100) 127 € 207 €
ESTIM ATED PROD COSTS (NET)** 8.956 € 3.500 €
SALES HOUSE JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL BRUSSELS 19
TARGET 12+ 12+
POP SIZE 9.518.730 960.487
REACH 1+(%) 69 89
GRP 2.224 3.792
OTS 32 43
GROSS CONTACTS 211.689.651 36.421.961
Source: CIM OOH Study Wave 2016-1 / (*) also available with Booster or Authentic Networks
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
32
Street
Street Furniture
2m²
N ET WOR K D ET A ILS
JC D T A ST E* +
IN SER T SM A R T M ON T Y
JC D T A ST E* +
IN SER T SM A R T IES
SIDES 7.125 4.625
NETWORKS Taste +Proxicity Taste +Proxicity
FORM AT 2m² +frames 60x80cm 2m² +frames 60x80cm
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Partial Partial
START ON Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 241.250 € 215.000 €
M EDIA COST (GROSS) / INDEX 85 273.416 € 243.666 €
M EDIA COST (GROSS) / INDEX 95 305.583 € 272.333 €
M EDIA COST (GROSS) / INDEX 100 321.666 € 286.666 €
M EDIA COST (GROSS) / INDEX 105 337.750 € 301.000 €
M EDIA COST (GROSS) / INDEX 110 353.833 € 315.333 €
M EDIA COST (GROSS) / INDEX 120 386.000 € 344.000 €
TAXES (NET) 20.400 € 15.406 €
COST PER SIDE (INDEX 100) 45 € 62 €
ESTIM ATED PROD COSTS (NET)** On demand On demand
SALES HOUSE JCD / Insert JCD / Insert
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
CIM performances are only
available for the JCD 'street' sides
(please refer to JCD Taste)
CIM performances are only
available for the JCD 'street' sides
(please refer to JCD Taste)
(*) also available with Booster or Authentic Networks
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
33
Street
Street Furniture
N ET WOR K D ET A ILS
A D SH EL
OP T IM UM XL*
A D SH EL
M A XIM UM ** XL*
A D SH EL
M A XIM UM ** XXL*
SIDES 2.650 3.010 3.200
NETWORKS 2 2 2
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National National National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 280.000 € 303.000 € 316.000 €
TAXES (NET) 12.520 € 14.225 € 15.120 €
COST PER SIDE 106 € 101€ 99 €
ESTIM ATED PROD COSTS (NET)*** 6.498 € 7.109 € 7.432 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.518.730 9.518.730 9.518.730
REACH 1+(%) 69 70 70
GRP 2.206 2.465 2.561
OTS 32 35 37
GROSS CONTACTS 209.938.748 234.616.708 243.778.918
Source: CIM OOH Study Wave 2016-1
(*) XL or XXL means Brussels City Center sides included
(**) CONNECT: The Maximum network NFC Enabled comprises 3.000 interactive panels for 3.000 euros
(net) technical / activation costs.
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
34
Street
Street Furniture
2m²
Source: CIM OOH Study Wave 2016-1
(*) CONNECT
(**) XL means Brussels City Center sides included
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
N ET WOR K D ET A ILS
A D SH EL
B ESST * XL**
A D SH EL
M IX M ED IA XL**
A D SH EL+
SIDES 3.230 2.200 950
NETWORKS
Adshel Optimum XL**
+Adshel Stations
Package Package
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National National Gent +Antw. +Others
PRESENCE Street +Stations Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 326.000 € 248.600 € 104.281€
TAXES (NET) 12.520 € 10.420 € 4.412 €
COST PER SIDE 101€ 113 € 110 €
ESTIM ATED PROD COSTS (NET)*** 9.551€ 5.737 € On demand
SALES HOUSE Clear Channel Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL N/A
TARGET 12+ 12+ N/A
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 70 67 N/A
GRP 2.250 1.698 N/A
OTS 32 25 N/A
GROSS CONTACTS 214.176.773 161.612.972 N/A
35
Street
Street Furniture
N ET WOR K D ET A ILS
A D SH EL 5 M A IN
C IT IES XL*
A D SH EL GOLD EN
T R IA N GLE
P R EM IUM
A D SH EL GEN T &
A N T WER P P LUG
IN
SIDES 1.710 400 550
NETWORKS Package Package Package
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE 5 M ain Cities Bruss. +Antw. +Gent Antwerpen +Gent
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 226.329 € 58.436 € 64.501€
TAXES (NET) 8.079 € 2.060 € 2.554 €
COST PER SIDE 132 € 146 € 117 €
ESTIM ATED PROD COSTS (NET)** On demand On demand On demand
SALES HOUSE Clear Channel Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER 5 M AIN CITIES N/A ANTWERP +GENT
TARGET 12+ N/A 12+
POP SIZE 2.797.840 N/A 859.734
REACH 1+(%) 87 N/A 94
GRP 3.852 N/A 4.151
OTS 44 N/A 44
GROSS CONTACTS 107.778.008 N/A 35.690.184
Source: CIM OOH Study Wave 2016-1
(*) XL means Brussels City Center sides included
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
36
Street
Street Furniture
2m²
N ET WOR K D ET A ILS
A D SH EL
A N T WER P P LUG
IN
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
SIDES 300 150 225
NETWORKS 1 1 1
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE Antwerpen Antwerpen Antwerpen
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 33.851€ 21.900 € 30.375 €
TAXES (NET) 1.393 € 697 € 1.045 €
COST PER SIDE 113 € 146 € 135 €
ESTIM ATED PROD COSTS (NET)* On demand 1.370 € 1.500 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN ANTWERPEN
TARGET 12+ 12+ 12+
POP SIZE 618.872 618.872 618.872
REACH 1+(%) 94 72 83
GRP 3.934 1.907 2.783
OTS 42 27 33
GROSS CONTACTS 24.348.986 11.799.770 17.220.075
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
37
Street
Street Furniture
N ET WOR K D ET A ILS
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
SIDES 270 350 250
NETWORKS 1 1 1
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE Antwerpen Antwerpen Gent
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 33.480 € 39.550 € 30.650 €
TAXES (NET) 1.254 € 1.625 € 1.161€
COST PER SIDE 124 € 113 € 123 €
ESTIM ATED PROD COSTS (NET)* 1.573 € 1.709 € 1.538 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN GENT
TARGET 12+ 12+ 12+
POP SIZE 618.872 618.872 240.862
REACH 1+(%) 90 96 96
GRP 3.325 4.627 4.494
OTS 37 48 47
GROSS CONTACTS 20.579.589 28.637.770 10.825.103
38
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
Street
Street Furniture
2m²
N ET WOR K D ET A ILS
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS
300
A D SH EL
B R USSELS
350
SIDES 150 200 300 350
NETWORKS 1 1 1 Package
FORM AT 2m² 2m² 2m² 2m²
DURATION (DAYS) 7 7 7 7
COVERAGE Brussels Brussels Brussels Brussels
PRESENCE Street Street Street Street +Stations
LIGHTING Yes Yes Yes Yes
START ON Tuesday Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 21.900 € 27.000 € 37.200 € 43.400 €
TAXES (NET) 900 € 1.200 € 1.800 € 1.800 €
COST PER SIDE 146 € 135 € 124 € 124 €
ESTIM ATED PROD COSTS (NET)* 2.234 € 2.319 € 2.489 € On demand
SALES HOUSE Clear Channel Clear Channel Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER BRUSSELS 19 BRUSSELS 19 BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+ 12+ 12+
POP SIZE 960.487 960.487 960.487 960.487
REACH 1+(%) 57 73 82 83
GRP 878 994 1.884 1.907
OTS 15 14 23 23
GROSS CONTACTS 8.431.075 9.547.178 18.098.151 18.320.283
39
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
Street
Street Furniture
SID ES D IST R IB UT ION
JC D B OOST ER JC D A UT H EN T IC JC D T A ST E
ANTWERPEN 237 210 184
BRUXELLES 846 745 656
CHARLEROI 118 107 88
GENT 0 0 0
LIEGE 313 282 257
T OT A L 5 M A IN C IT IES 1.514 1.344 1.185
AALST 48 34 33
ARLON 5 6 3
BRUGGE 82 70 65
HASSELT 148 142 124
KORTRIJK 43 35 37
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 96 86 71
M ONS 16 12 12
NAM UR 96 86 73
OOSTENDE 44 41 32
ROESELARE 44 42 34
SINT-NIKLAAS 51 52 41
TOURNAI 49 44 43
TURNHOUT 30 26 24
VERVIERS 31 32 27
T OT A L 16 R EGION A L C IT IES 783 708 619
TOTAL 20 SM ALL CITIES NL 246 208 179
TOTAL 7 SM ALL CITIES FR 28 25 21
T OT A L 27 SM A LL T OWN S 274 233 200
T OT A L OT H ER S 154 140 121
T OT A L N ET WOR K 2.725 2.425 2.125
40
Street
Street Furniture
2m²
SID ES D IST R IB UT ION
JC D
LIEGE
JC D
B R USSELS 300
JC D B R USSELS
150
ANTWERPEN 0 0 0
BRUXELLES 0 300 150
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 250 0 0
T OT A L N ET WOR K 250 300 150
41
Street
Street Furniture
SID ES D IST R IB UT ION
JC D T A ST E +
D IGIT A L M ET R O
JC D B R USSELS ST R EET +
D IGIT A L M ET R O
ANTWERPEN 184 0
BRUXELLES 811 455
CHARLEROI 88 0
GENT 0 0
LIEGE 257 0
T OT A L 5 M A IN C IT IES 1.340 455
AALST 33 0
ARLON 3 0
BRUGGE 65 0
HASSELT 124 0
KORTRIJK 37 0
LA LOUVIERE 0 0
LEUVEN 0 0
M ECHELEN 71 0
M ONS 12 0
NAM UR 73 0
OOSTENDE 32 0
ROESELARE 34 0
SINT-NIKLAAS 41 0
TOURNAI 43 0
TURNHOUT 24 0
VERVIERS 27 0
T OT A L 16 R EGION A L C IT IES 619 0
TOTAL 20 SM ALL CITIES NL 179 0
TOTAL 7 SM ALL CITIES FR 21 0
T OT A L 27 SM A LL T OWN S 200 0
T OT A L OT H ER S 121 0
T OT A L N ET WOR K 2.280 455
42
Street
Street Furniture
2m²
SID ES D IST R IB UT ION
JC D T A ST E +
IN SER T SM A R T M ON T Y
JC D T A ST E +
IN SER T SM A R T IES
ANTWERPEN 774 479
BRUXELLES 2.656 1.656
CHARLEROI 348 218
GENT 250 125
LIEGE 727 492
T OT A L 5 M A IN C IT IES 4.755 2.970
AALST 93 63
ARLON 3 3
BRUGGE 115 90
HASSELT 174 149
KORTRIJK 87 62
LA LOUVIERE 80 40
LEUVEN 70 35
M ECHELEN 145 108
M ONS 112 62
NAM UR 153 113
OOSTENDE 112 72
ROESELARE 84 59
SINT-NIKLAAS 91 66
TOURNAI 83 63
TURNHOUT 54 39
VERVIERS 77 52
T OT A L 16 R EGION A L C IT IES 1.533 1.076
TOTAL 20 SM ALL CITIES NL 395 287
TOTAL 7 SM ALL CITIES FR 111 66
T OT A L 27 SM A LL T OWN S 506 353
T OT A L OT H ER S 331 226
T OT A L N ET WOR K 7.125 4.625
43
Street
Street Furniture
SID ES D IST R IB UT ION
A D SH EL
OP T IM UM XL
A D SH EL
M A XIM UM XL
A D SH EL
M A XIM UM XXL
ANTWERPEN 484 517 556
BRUXELLES 710 936 994
CHARLEROI 142 162 173
GENT 212 287 306
LIEGE 157 169 176
T OT A L 5 M A IN C IT IES 1.705 2.071 2.205
AALST 0 0 0
ARLON 0 0 0
BRUGGE 17 19 19
HASSELT 11 22 23
KORTRIJK 60 81 84
LA LOUVIERE 65 63 70
LEUVEN 0 0 0
M ECHELEN 0 0 0
M ONS 70 76 79
NAM UR 97 107 113
OOSTENDE 55 60 65
ROESELARE 0 0 0
SINT-NIKLAAS 40 47 53
TOURNAI 45 46 49
TURNHOUT 3 4 4
VERVIERS 38 33 37
T OT A L 16 R EGION A L C IT IES 501 558 596
TOTAL 20 SM ALL CITIES NL 147 170 178
TOTAL 7 SM ALL CITIES FR 64 64 71
T OT A L 27 SM A LL T OWN S 211 234 249
T OT A L OT H ER S 233 147 150
T OT A L N ET WOR K 2.650 3.010 3.200
44
Street
Street Furniture
2m²
SID ES D IST R IB UT ION
A D SH EL
B ESST XL
A D SH EL
M IX M ED IA
A D SH EL+
ANTWERPEN 547 371 N/A
BRUXELLES 914 657 N/A
CHARLEROI 169 109 N/A
GENT 243 224 N/A
LIEGE 172 139 N/A
T OT A L 5 M A IN C IT IES 2.045 1.500 N/A
AALST 8 0 N/A
ARLON 1 0 N/A
BRUGGE 35 13 N/A
HASSELT 18 13 N/A
KORTRIJK 71 54 N/A
LA LOUVIERE 76 52 N/A
LEUVEN 15 0 N/A
M ECHELEN 16 0 N/A
M ONS 85 57 N/A
NAM UR 130 71 N/A
OOSTENDE 61 45 N/A
ROESELARE 0 0 N/A
SINT-NIKLAAS 43 33 N/A
TOURNAI 53 33 N/A
TURNHOUT 3 5 N/A
VERVIERS 45 34 N/A
T OT A L 16 R EGION A L C IT IES 660 410 N/A
TOTAL 20 SM ALL CITIES NL 179 121 N/A
TOTAL 7 SM ALL CITIES FR 73 45 N/A
T OT A L 27 SM A LL T OWN S 252 166 N/A
T OT A L OT H ER S 273 124 N/A
T OT A L N ET WOR K 3.230 2.200 N/A
45
Street
Street Furniture
SID ES D IST R IB UT ION
A D SH EL 5 M A IN
C IT IES XL
A D SH EL GOLD EN
T R IA N GLE
P R EM IUM
A D SH EL GEN T &
A N T WER P P LUG
IN
ANTWERPEN 485 150 300
BRUXELLES 711 150 0
CHARLEROI 143 0 0
GENT 213 100 250
LIEGE 158 0 0
T OT A L 5 M A IN C IT IES 1.710 400 550
SID ES D IST R IB UT ION
A D SH EL
A N T WER P P LUG
IN
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
ANTWERPEN 300 150 225
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L 5 M A IN C IT IES 300 150 225
46
Street
Street Furniture
2m²
SID ES D IST R IB UT ION
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
ANTWERPEN 270 350 0
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 250
LIEGE 0 0 0
T OT A L N ET WOR K 270 350 250
SID ES D IST R IB UT ION
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS
300
A D SH EL
B R USSELS
350
ANTWERPEN 0 0 0 0
BRUXELLES 150 200 300 350
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
T OT A L N ET WOR K 150 200 300 350
SID ES D IST R IB UT ION
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
ANTWERPEN 270 350 0
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 250
LIEGE 0 0 0
T OT A L N ET WOR K 270 350 250
SID ES D IST R IB UT ION
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS
300
A D SH EL
B R USSELS
350
ANTWERPEN 0 0 0 0
BRUXELLES 150 200 300 350
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
T OT A L N ET WOR K 150 200 300 350
47
Street
Street Furniture (Proximity)
N ET WOR K D ET A ILS
JC D C UT OM IZ ED 600*
SIDES 600
NETWORKS 1
FORM AT 2m²
DURATION (DAYS) 7
COVERAGE National
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (GROSS) / INDEX 75 57.289 €
M EDIA COST (GROSS) / INDEX 85 64.928 €
M EDIA COST (GROSS) / INDEX 95 72.566 €
M EDIA COST (GROSS) / INDEX 100 76.385 €
M EDIA COST (GROSS) / INDEX 105 80.205 €
M EDIA COST (GROSS) / INDEX 110 84.024 €
M EDIA COST (GROSS) / INDEX 120 91.662 €
TAXES (NET) 2.940 €
COST PER SIDE (INDEX 100) 127 €
ESTIM ATED PROD COSTS (NET)** 3.885 €
SALES HOUSE JC Decaux
48
(*) Free Selection of 600 targeted sides according to specific POI/POS, target or geographical affinity
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity
Performances on demand according to the sides selection
Street
Street Furniture (Proximity)
2m²
N ET WOR K D ET A ILS
A D SH EL B E
P R OXIM IT Y** XL*
500
A D SH EL B E
P R OXIM IT Y** XL*
750
A D SH EL B ESST
P R OXIM IT Y***
XL* 500
SIDES 500 750 1.080
NETWORKS 1 1
Adshel Be Proximity
500 +Adshel Stations
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE NOT National NOT National NOT National
PRESENCE Street Street Street +Stations
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 62.000 € 93.000 € 135.223 €
TAXES (NET) 2.362 € 3.544 € 2.362 €
COST PER SIDE 124 € 124 € 125 €
ESTIM ATED PROD COSTS (NET)**** 2.826 € 3.251€ On demand
SALES HOUSE Clear Channel Clear Channel Clear Channel
49
(*) XL means Brussels City Center sides included			
(**) Selection (by Clear Channel) of 100% targeted sides according to specific POI/POS, target or geographical
affinity (based on Clear Channel’s database)			
(***) Selection (by Clear Channel) of 500 targeted sides according to specific POI/POS, target or geographical
affinity (based on Clear Channel’s database)			
(****) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery
included			
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity		
Performances on demand according to the sides selection
Street
Street Furniture (Proximity)
N ET WOR K D ET A ILS
A D SH EL
OP T IM UM
P R OXIM IT Y* XL**
A D SH EL
M A XIM UM
P R OXIM IT Y* XL**
SIDES 2.650 3.010
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (GROSS) 294.579 €(Proximity 30%) 334.598 €(Proximity 30%)
TAXES (NET) 12.520 € 14.225 €
COST PER SIDE 111€ 111€
ESTIM ATED PROD COSTS (NET)*** 6.498 € 7.109 €
SALES HOUSE Clear Channel Clear Channel
(*) Selection (by Clear Channel) of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or
geographical affinity (based on Clear Channel’s database)		
(**) XL means Brussels City Center sides included		
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery
included		
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity		
Performances on demand according to the sides selection		
50
Street
Street Furniture (Proximity)
2m²
N ET WOR K D ET A ILS
M Y A D SH EL OP T IM UM
P R OXIM IT Y* XL**
M Y A D SH EL M A XIM UM
P R OXIM IT Y* XL**
SIDES 2.650 3.010
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (GROSS) 289.719 €(Proximity 20%) 329.077 €(Proximity 20%)
TAXES (NET) 12.520 € 14.225 €
COST PER SIDE 109 € 109 €
ESTIM ATED PROD COSTS (NET)*** On demand On demand
SALES HOUSE Clear Channel Clear Channel
(*) Free Selection of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or geographical
affinity (based on extrenal’s database)			
(**) XL means Brussels City Center sides included			
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery
included			
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity			
Performances on demand according to the sides selection			
51
Street
Street Furniture (Retail)
N ET WOR K D ET A ILS
JC D C ON SO
F 1F 2
JC D C ON SO
C OLR UYT
JC D C ON SO
D ELH A IZ E
SIDES 600 225 200
NETWORKS 1 Package Package
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 days 7 days
COVERAGE National NOT National NOT National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
COVERED POS 307 F1F2 stores 77 Colruyt F1stores 67 Delhaize F1stores
M AX SIDES DISTANCE FROM POS 200m 200m 200m
M EDIA COST (GROSS) / INDEX 75 57.289 € 21.483 € 19.096 €
M EDIA COST (GROSS) / INDEX 85 64.928 € 24.348 € 21.643 €
M EDIA COST (GROSS) / INDEX 95 72.566 € 27.212 € 24.189 €
M EDIA COST (GROSS) / INDEX 100 76.385 € 28.645 € 25.462 €
M EDIA COST (GROSS) / INDEX 105 80.205 € 30.077 € 26.735 €
M EDIA COST (GROSS) / INDEX 110 84.024 € 31.509 € 28.008 €
M EDIA COST (GROSS) / INDEX 120 91.662 € 34.373 € 30.554 €
TAXES (NET) 2.940 € 1.103 € 980 €
COST PER SIDE (INDEX 100) 127 € 127 € 127 €
ESTIM ATED PROD COSTS (NET)* 3.885 € On demand On demand
SALES HOUSE JC Decaux JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL N/A N/A
TARGET 12+ N/A N/A
POP SIZE 9.518.730 N/A N/A
REACH 1+(%) 55 N/A N/A
GRP 498 N/A N/A
OTS 9 N/A N/A
GROSS CONTACTS 47.366.100 N/A N/A
52
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
Street
Street Furniture (Retail)
2m²
SID ES D IST R IB UT ION
JC D C ON SO
F 1F 2
JC D C ON SO
C OLR UYT
JC D C ON SO
D ELH A IZ E
ANTWERPEN 43 11 14
BRUXELLES 188 71 83
CHARLEROI 45 28 2
GENT 0 0 0
LIEGE 69 17 19
T OT A L 5 M A IN C IT IES 345 127 118
AALST 13 1 1
ARLON 4 0 0
BRUGGE 13 4 9
HASSELT 28 11 8
KORTRIJK 13 1 1
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 11 1 4
M ONS 2 4 0
NAM UR 23 6 3
OOSTENDE 8 0 10
ROESELARE 6 1 3
SINT-NIKLAAS 6 6 5
TOURNAI 9 8 4
TURNHOUT 4 1 0
VERVIERS 9 2 9
T OT A L 16 R EGION A L C IT IES 149 46 57
TOTAL 20 SM ALL CITIES NL 51 23 17
TOTAL 7 SM ALL CITIES FR 7 4 0
T OT A L 27 SM A LL T OWN S 58 27 17
T OT A L OT H ER S 48 25 8
T OT A L N ET WOR K 600 225 200
53
Street
Street Furniture (Retail)
N ET WOR K D ET A ILS
B E P R OX F 1F 2
800
B E P R OX F 1
SUP ER M A R KET S
B E P R OX F 2
SUP ER M A R KET S
SIDES 800 500 500
NETWORKS 1 1 1
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE NOT National NOT National NOT National
PRESENCE Street Street Street
COVERED POS 450 204 286
M AX SIDES DISTANCE FROM POS 150m 300m 200m
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 99.200 € 62.000 € 68.200 €
TAXES (NET) 3.712 € 2.320 € 2.552 €
COST PER SIDE 124 € 124 € 136 €
ESTIM ATED PROD COSTS (NET)* 3.335 € 2.826 € 2.911€
SALES HOUSE Clear Channel Clear Channel Clear Channel
			
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
Sides distribution and performances on demand		
54
Street
Street Furniture (Retail)
2m²
N ET WOR K D ET A ILS
B E P R OX
C A R R EF OUR
GR OUP
B E P R OX
C OLR UYT
GR OUP
B E P R OX
D ELH A IZ E
GR OUP
SIDES 500 200 200
NETWORKS 1 1 1
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE NOT National NOT National NOT National
PRESENCE Street Street Street
COVERED POS 183 95 110
M AX SIDES DISTANCE FROM POS 200m 250m 200m
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 62.000 € 24.800 € 24.800 €
TAXES (NET) 2.320 € 928 € 928 €
COST PER SIDE 124 € 124 € 124 €
ESTIM ATED PROD COSTS (NET)*** 2.826 € 2.318 € 2.318 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
			
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
Sides distribution and performances on demand		
55
Street
Large Size Billboards
N ET WOR K D ET A ILS
JC D B R USSELS 8 - 50
SIDES 50
NETWORKS 1
FORM AT 8m²
DURATION (DAYS) 14
COVERAGE Brussels
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (GROSS) / INDEX 80 30.366 €
M EDIA COST (GROSS) / INDEX 90 34.162 €
M EDIA COST (GROSS) / INDEX 95 36.060 €
M EDIA COST (GROSS) / INDEX 100 37.958 €
M EDIA COST (GROSS) / INDEX 105 39.855 €
M EDIA COST (GROSS) / INDEX 110 41.753 €
M EDIA COST (GROSS) / INDEX 115 43.651€
M EDIA COST (GROSS) / INDEX 120 45.449 €
M EDIA COST (GROSS) / INDEX 125 47.447 €
TAXES (NET) 3.200 €
COST PER SIDE (INDEX 100) 759 €
ESTIM ATED PROD COSTS (NET)* 3.661€
SALES HOUSE JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER BRUSSELS CIM
TARGET 12+
POP SIZE 1.286.313
REACH 1+(%) 70
GRP 1.231
OTS 18
GROSS CONTACTS 15.830.488
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
			
Source: CIM OOH Study Wave 2016-1 / (*) Not contractual / Estimation production costs for 1 theme / 2 languages,
stamp taxes, zipping & delivery included	
56
Street
Large Size Billboards
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 80 295.526 € 328.915 €
M EDIA COST (GROSS) / INDEX 90 332.467 € 370.030 €
M EDIA COST (GROSS) / INDEX 95 350.938 € 390.587 €
M EDIA COST (GROSS) / INDEX 100 369.408 € 411.144 €
M EDIA COST (GROSS) / INDEX 105 387.878 € 431.701€
M EDIA COST (GROSS) / INDEX 110 406.349 € 452.258 €
M EDIA COST (GROSS) / INDEX 115 424.819 € 472.816 €
M EDIA COST (GROSS) / INDEX 120 443.290 € 493.373 €
M EDIA COST (GROSS) / INDEX 125 461.760 € 513.930 €
TAXES (NET) 42.280 € 47.905 €
COST PER SIDE (INDEX 100) 573 € 524 €
ESTIM ATED PROD COSTS (NET)* 25.553 € 26.849 €
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 75 77
GRP 2.115 2.153
OTS 28 28
GROSS CONTACTS 201.295.081 204.926.256
JC D SUP ER ST A R
N A T ION A L
785
1
20m² +8m²
JC Decaux
Wednesday
14
National
Street
Partial
48 CIM Cities
Wednesday
JC Decaux
JC D SUP ER ST A R 48
14
1
20m² +8m²
645
Street
Partial
			
Source: CIM OOH Study Wave 2016-1 / (*) Not contractual / Estimation production costs for 1 theme / 2 languages,
stamp taxes, zipping & delivery included	
8-10-20m²
57
Street
Large Size Billboards
N ET WOR K D ET A ILS
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
PRESENCE Street Street
LIGHTING Partial Partial
START ON Wednesday Wednesday
M EDIA COST (GROSS) 133.000 € 165.000 €
TAXES (NET) 14.800 € 14.400 €
COST PER SIDE 380 € 413 €
ESTIM ATED PROD COSTS (NET)* 12.002 € 12.423 €
SALES HOUSE Belgian Posters Belgian Posters
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A 9.518.730
REACH 1+(%) N/A N/A 70
GRP N/A N/A 1.576
OTS N/A N/A 22
GROSS CONTACTS N/A N/A
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
20m² +10m² +8m²
24 Urbans Centers
Street
Partial
Wednesday
301.000 €
33.900 €
602 €
Belgian Posters
25.572 €
NATIONAL
12+
150.012.430
1
14
B P
A C C ESS 500
500
Source: CIM OOH Study Wave 2016-1		
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
N ET WOR K D ET A ILS
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
PRESENCE Street Street
LIGHTING Partial Partial
START ON Wednesday Wednesday
M EDIA COST (GROSS) 133.000 € 165.000 €
TAXES (NET) 14.800 € 14.400 €
COST PER SIDE 380 € 413 €
ESTIM ATED PROD COSTS (NET)* 12.002 € 12.423 €
SALES HOUSE Belgian Posters Belgian Posters
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A 9.518.730
REACH 1+(%) N/A N/A 70
GRP N/A N/A 1.576
OTS N/A N/A 22
GROSS CONTACTS N/A N/A
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
20m² +10m² +8m²
24 Urbans Centers
Street
Partial
Wednesday
301.000 €
33.900 €
602 €
Belgian Posters
25.572 €
NATIONAL
12+
150.012.430
1
14
B P
A C C ESS 500
500
58
Street
Large Size Billboards
8-10-20m²
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 74 79 N/A
GRP 1.686 2.019 N/A
OTS 23 26 N/A
GROSS CONTACTS N/A
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
12+
160.503.413
B P
B ELGIUM 800
800
1
26.572 € 31.476 €
NATIONAL
12+
48 CIM cities
Street
Partial
Wednesday
363.000 €
38.000 €
605 €
Belgian Posters
NATIONAL
Belgian Posters
Wednesday
On demand
N/A
N/A
Belgian Posters
439 €509 €
373.000 €
48.700 €
407.000 €
48.300 €
National
Wednesday
20m² +10m² +8m²
14
National
Street
Partial
Street
Partial
192.174.249
14
20m² +10m² +8m²
600
1
20m² +10m² +8m²
14
Access +Contact
850
B P
GR A N D SLA M 850
B P
C OVER 600
Source: CIM OOH Study Wave 2016-1		
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included	
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 74 79 N/A
GRP 1.686 2.019 N/A
OTS 23 26 N/A
GROSS CONTACTS N/A
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
12+
160.503.413
B P
B ELGIUM 800
800
1
26.572 € 31.476 €
NATIONAL
12+
48 CIM cities
Street
Partial
Wednesday
363.000 €
38.000 €
605 €
Belgian Posters
NATIONAL
Belgian Posters
Wednesday
On demand
N/A
N/A
Belgian Posters
439 €509 €
373.000 €
48.700 €
407.000 €
48.300 €
National
Wednesday
20m² +10m² +8m²
14
National
Street
Partial
Street
Partial
192.174.249
14
20m² +10m² +8m²
600
1
20m² +10m² +8m²
14
Access +Contact
850
B P
GR A N D SLA M 850
B P
C OVER 600
59
Street
Large Size Billboards
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
N/A
On demand On demand
N/A N/A
N/A N/A
Belgian Posters Belgian Posters
438 €
394.000 €
48.300 €
N/A
N/A
National
N/A
N/A
Belgian Posters
467 €
52.400 €
467.000 €
Wednesday
PartialPartial
Street
Partial
N/A N/A N/A
N/A
N/A
N/A N/A
Access +M oving Cover + Contact
National National
Street Street
Wednesday Wednesday
469 €
On demand
446.000 €
52.800 €
N/A N/A
N/A N/A
N/A
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
Cover +M oving
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
Source: CIM OOH Study Wave 2016-1		
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
N/A
On demand On demand
N/A N/A
N/A N/A
Belgian Posters Belgian Posters
438 €
394.000 €
48.300 €
N/A
N/A
National
N/A
N/A
Belgian Posters
467 €
52.400 €
467.000 €
Wednesday
PartialPartial
Street
Partial
N/A N/A N/A
N/A
N/A
N/A N/A
Access +M oving Cover + Contact
National National
Street Street
Wednesday Wednesday
469 €
On demand
446.000 €
52.800 €
N/A N/A
N/A N/A
N/A
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
Cover +M oving
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
60
Street
Large Size Billboards
8-10-20m²
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
CIM performances are
not available on this network
CIM performances are
not available on this network
6.502 € 9.126 €
697 € 697 €
On demand On demand
M ediageuzen M ediageuzen
North +Brussels North +Brussels
Street Street
Partial Partial
Wednesday Wednesday
94.120 € 126.896 €
P R EM IUM 24 P R EM IUM 48
135 193
1 1
20m² +8m² 20m² +8m²
14 14
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included	
	
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
CIM performances are
not available on this network
CIM performances are
not available on this network
6.502 € 9.126 €
697 € 697 €
On demand On demand
M ediageuzen M ediageuzen
North +Brussels North +Brussels
Street Street
Partial Partial
Wednesday Wednesday
94.120 € 126.896 €
P R EM IUM 24 P R EM IUM 48
135 193
1 1
20m² +8m² 20m² +8m²
14 14
61
Street
Large Size Billboards
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m²
ANTWERPEN 12 41 7 48
BRUXELLES 139 61 136 63
CHARLEROI 2 64 0 73
GENT 9 25 7 23
LIEGE 11 64 10 66
T OT A L 5 M A IN C IT IES 173 255 160 273
AALST 0 9 0 8
ARLON 0 5 0 6
BRUGGE 0 4 0 5
HASSELT 4 9 4 9
KORTRIJK 0 12 0 15
LA LOUVIERE 0 8 0 11
LEUVEN 0 11 0 11
M ECHELEN 4 8 4 10
M ONS 1 9 1 10
NAM UR 0 8 0 9
OOSTENDE 6 5 1 12
ROESELARE 0 8 0 9
SINT-NIKLAAS 0 4 0 4
TOURNAI 0 11 0 13
TURNHOUT 3 17 4 19
VERVIERS 0 9 0 9
T OT A L 16 R EGION A L C IT IES 18 137 14 160
TOTAL 20 SM ALL CITIES NL 0 38 0 53
TOTAL 7 SM ALL CITIES FR 0 11 0 11
T OT A L 27 SM A LL T OWN S 0 49 0 64
T OT A L OT H ER S 1 12 2 112
T OT A L N ET WOR K
JC D SUP ER ST A R 48
645 785
JC D SUP ER ST A R
N A T ION A L
62
Street
Large Size Billboards
8-10-20m²
B P
C ON T A C T 350
B P
M OVIN G 400
SID ES D IST R IB UT ION 20m² 20m² 8/ 10m² 20m²
ANTWERPEN 0 2 21 25
BRUXELLES 21 17 120 49
CHARLEROI 12 2 4 46
GENT 2 1 18 8
LIEGE 14 5 12 38
T OT A L 5 M A IN C IT IES 49 27 175 166
AALST 2 0 0 7
ARLON 0 0 0 2
BRUGGE 0 0 0 4
HASSELT 0 1 0 12
KORTRIJK 4 1 3 8
LA LOUVIERE 9 3 0 12
LEUVEN 3 1 0 4
M ECHELEN 0 4 2 6
M ONS 10 6 0 12
NAM UR 1 0 1 6
OOSTENDE 0 0 0 2
ROESELARE 3 2 0 5
SINT-NIKLAAS 2 2 3 8
TOURNAI 3 5 0 5
TURNHOUT 0 0 0 5
VERVIERS 2 2 1 11
T OT A L 16 R EGION A L C IT IES 39 27 10 109
TOTAL 20 SM ALL CITIES NL 34 42 0 7
TOTAL 7 SM ALL CITIES FR 11 18 0 7
T OT A L 27 SM A LL T OWN S 45 60 0 14
T OT A L OT H ER S 217 286 7 19
T OT A L N ET WOR K 350 400 500
B P
A C C ESS 500
63
Street
Large Size Billboards
Street
Large Size Billboards
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 21 27 25 34 25 36
BRUXELLES 120 66 138 79 138 75
CHARLEROI 4 48 5 51 5 41
GENT 18 9 17 18 17 17
LIEGE 12 43 10 59 10 50
T OT A L 5 M A IN C IT IES 175 193 195 241 195 219
AALST 0 7 0 10 0 8
ARLON 0 2 0 4 0 4
BRUGGE 0 4 0 1 0 1
HASSELT 0 13 0 14 0 15
KORTRIJK 3 9 3 13 3 10
LA LOUVIERE 0 15 0 18 0 12
LEUVEN 0 5 0 13 0 11
M ECHELEN 2 10 4 6 4 10
M ONS 0 18 0 18 0 14
NAM UR 1 6 1 4 1 3
OOSTENDE 0 2 0 1 0 1
ROESELARE 0 7 0 10 0 9
SINT-NIKLAAS 3 10 5 7 5 7
TOURNAI 0 10 0 11 0 13
TURNHOUT 0 5 0 2 0 2
VERVIERS 1 13 0 11 0 11
T OT A L 16 R EGION A L C IT IES 10 136 13 143 13 131
TOTAL 20 SM ALL CITIES NL 0 49 0 67 0 75
TOTAL 7 SM ALL CITIES FR 0 25 2 30 2 37
T OT A L 27 SM A LL T OWN S 0 74 2 97 2 112
T OT A L OT H ER S 7 305 5 254 5 323
T OT A L N ET WOR K 900 950
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
1.000
B P
GR A N D SLA M
1000
64
Street
Large Size Billboards
8-10-20m²
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 25 34 27 44 21 25
BRUXELLES 138 58 140 75 120 70
CHARLEROI 5 39 3 51 4 58
GENT 17 16 19 18 18 10
LIEGE 10 45 19 51 12 52
T OT A L 5 M A IN C IT IES 195 192 208 239 175 215
AALST 0 8 2 8 0 9
ARLON 0 4 0 4 0 2
BRUGGE 0 1 0 4 0 4
HASSELT 0 14 1 14 0 12
KORTRIJK 3 9 3 15 3 12
LA LOUVIERE 0 9 0 10 0 21
LEUVEN 0 10 0 12 0 7
M ECHELEN 4 6 4 11 2 6
M ONS 0 8 0 18 0 22
NAM UR 1 3 1 12 1 7
OOSTENDE 0 1 0 1 0 2
ROESELARE 0 7 0 10 0 8
SINT-NIKLAAS 5 5 3 12 3 10
TOURNAI 0 8 0 13 0 8
TURNHOUT 0 2 0 3 0 5
VERVIERS 0 9 4 5 1 13
T OT A L 16 R EGION A L C IT IES 13 104 18 152 10 148
TOTAL 20 SM ALL CITIES NL 0 33 1 50 0 41
TOTAL 7 SM ALL CITIES FR 2 19 2 19 0 18
T OT A L 27 SM A LL T OWN S 2 52 3 69 0 59
T OT A L OT H ER S 5 37 11 100 7 236
T OT A L N ET WOR K
B P
C OVER 600
600 850
B P
GR A N D SLA M 850
B P
B ELGIUM 800
800
65
Street
Large Size Billboards
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m²
ANTWERPEN 26 12 26 14
BRUXELLES 4 16 4 14
CHARLEROI 0 0 0 0
GENT 9 9 9 6
LIEGE 0 0 0 0
T OT A L 5 M A IN C IT IES 39 37 39 34
AALST 0 5 0 10
ARLON 0 0 0
BRUGGE 0 2 0 2
HASSELT 0 8 0 11
KORTRIJK 0 3 0 4
LA LOUVIERE 0 0 0 0
LEUVEN 0 4 0 3
M ECHELEN 0 11 0 7
M ONS 0 0 0 0
NAM UR 0 0 0 0
OOSTENDE 0 6 0 4
ROESELARE 0 2 0 5
SINT-NIKLAAS 1 4 1 7
TOURNAI 0 0 0 0
TURNHOUT 0 0 0 1
VERVIERS 0 0 0 0
T OT A L 16 R EGION A L C IT IES 1 45 1 54
TOTAL 20 SM ALL CITIES NL 0 1 0 53
TOTAL 7 SM ALL CITIES FR 0 0 0 0
T OT A L 27 SM A LL T OWN S 0 1 0 53
T OT A L OT H ER S 5 7 5 7
T OT A L N ET WOR K
P R EM IUM 24 P R EM IUM 48
135 193
66
What’s new in 2016?
Clear Channel MO’F continues its new LED backlited 36m² panoramic billboards
installations with currently more than 100 addresses accross the 5 Main Cities.
Street
Panoramic Billboards
Pano
67
Street
Panoramic Billboards
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 68 76
GRP 1.194 2.099
OTS 18 28
GROSS CONTACTS 113.619.066 199.775.658
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
24 urban centers National
M EGA 16m²
765
1
16m² + Digital 4m²
14
M OF 16+
531.250 €
56.713 €
694 €
Clear Channel
NATIONAL
12+
31.341€
869 €
Clear Channel
425
1
Street +Stations
Yes
M onday
Street +Stations
369.340 €
13.367 €
Yes
M onday
16m² + Digital 4m²
14
NATIONAL
12+
17.170 €
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 68 76
GRP 1.194 2.099
OTS 18 28
GROSS CONTACTS 113.619.066 199.775.658
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
24 urban centers National
M EGA 16m²
765
1
16m² + Digital 4m²
14
M OF 16+
531.250 €
56.713 €
694 €
Clear Channel
NATIONAL
12+
31.341€
869 €
Clear Channel
425
1
Street +Stations
Yes
M onday
Street +Stations
369.340 €
13.367 €
Yes
M onday
16m² + Digital 4m²
14
NATIONAL
12+
17.170 €
68
Street
Panoramic Billboards
Pano
N ET WOR K D ET A ILS
M OF 36 T R IVISION
SIDES 34
NETWORKS 1
FORM AT 36m²
DURATION (DAYS) 14
COVERAGE 5 M ain cities
PRESENCE Street
LIGHTING Yes
START ON M onday
M EDIA COST (GROSS) 115.582 €
TAXES (NET) 8.449 €
COST PER SIDE 3.399 €
ESTIM ATED PROD COSTS (NET)* On demand
SALES HOUSE Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER N/A
TARGET N/A
POP SIZE N/A 2.797.840
REACH 1+(%) N/A 64
GRP N/A 619
OTS N/A 10
GROSS CONTACTS N/A 17.328.637
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
5 M ain cities
Street +Stations
12.980 €
2.894 €
Clear Channel
5 M AIN CITIES
Yes
M onday
173.610 €
12+
15.745 €
M OF 36/ 60
60
1
36m² + Digital 4m²
14
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
69
Street
Panoramic Billboards
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840 2.797.840
REACH 1+(%) 70 76
GRP 1.011 1.170
OTS 15 16
GROSS CONTACTS 28.291.878 32.721.049
12+
5 M AIN CITIES
12+
36m² + Digital 4m²
14
2.637 €
Clear Channel
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.762 €
Clear Channel
M OF 36/ 100
100
1
80
2
M OF 36/ 80
5 M AIN CITIES
20.148 € 24.779 €
36m² + Digital 4m²
263.665 €
21.609 €
220.955 €
17.295 €
M ondayM onday
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840 2.797.840
REACH 1+(%) 70 76
GRP 1.011 1.170
OTS 15 16
GROSS CONTACTS 28.291.878 32.721.049
12+
5 M AIN CITIES
12+
36m² + Digital 4m²
14
2.637 €
Clear Channel
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.762 €
Clear Channel
M OF 36/ 100
100
1
80
2
M OF 36/ 80
5 M AIN CITIES
20.148 € 24.779 €
36m² + Digital 4m²
263.665 €
21.609 €
220.955 €
17.295 €
M ondayM onday
70
Street
Panoramic Billboards
Pano
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 75 188.857 €
M EDIA COST (GROSS) / INDEX 100 251.809 €
M EDIA COST (GROSS) / INDEX 105 264.399 €
M EDIA COST (GROSS) / INDEX 110 276.990 €
M EDIA COST (GROSS) / INDEX 120 302.171€
TAXES (NET) 33.760 €
COST PER SIDE (INDEX 100) 1.937 €
ESTIM ATED PROD COSTS (NET)* 24.205 €
SALES HOUSE JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840
REACH 1+(%) 85
GRP 1.914
OTS 22
GROSS CONTACTS 53.559.699
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
JC D P R EST IGE SEN IOR
12+
5 M AIN CITIES
2
130
M onday & Tuesday
Yes
Street
5 M ain Cities
14 days (8m²) & 21days (21+38m²)
8 +21+38m²
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
71
SID ES D IST R IB UT ION 16m²
D igital
4m² 16m²
D igital
4m²
ANTWERPEN 25 2 41 2
BRUXELLES 98 2 179 2
CHARLEROI 62 0 103 0
GENT 28 1 47 1
LIEGE 75 0 113 0
T OT A L 5 M A IN C IT IES 288 5 483 5
AALST 4 0 8 0
ARLON 2 0 5 0
BRUGGE 2 0 4 0
HASSELT 10 0 17 0
KORTRIJK 8 0 17 0
LA LOUVIERE 7 0 14 0
LEUVEN 6 0 12 0
M ECHELEN 5 0 11 0
M ONS 12 0 21 0
NAM UR 9 0 14 0
OOSTENDE 4 0 12 0
ROESELARE 7 0 13 0
SINT-NIKLAAS 7 0 16 0
TOURNAI 7 0 14 0
TURNHOUT 5 0 9 0
VERVIERS 8 0 13 0
T OT A L 16 R EGION A L C IT IES 103 0 200 0
TOTAL 20 SM ALL CITIES NL 13 0 37 0
TOTAL 7 SM ALL CITIES FR 9 0 17 0
T OT A L 27 SM A LL T OWN S 22 0 54 0
T OT A L OT H ER S 7 0 23 0
T OT A L N ET WOR K 425
M OF 16+ M EGA 16m²
765
Street
Panoramic Billboards
72
Pano
M OF 36 T R IVISION
SID ES D IST R IB UT ION 36m² 36m²
D igital
4m²
ANTWERPEN 10 9 2
BRUXELLES 16 20 2
CHARLEROI 3 7 0
GENT 3 10 1
LIEGE 2 9 0
T OT A L N ET WOR K 34 60
M OF 36/ 60
SID ES D IST R IB UT ION 36m²
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 14 2 21 2
BRUXELLES 28 2 32 2
CHARLEROI 11 0 12 0
GENT 8 1 12 1
LIEGE 14 0 18 0
T OT A L N ET WOR K 10080
M OF B 2B 80 M OF 36/ 100
SID ES D IST R IB UT ION 8m² 21m² 38m²
ANTWERPEN 0 7 9
BRUXELLES 40 11 24
CHARLEROI 0 0 15
GENT 0 5 2
LIEGE 0 0 17
T OT A L N ET WOR K
JC D P R EST IGE SEN IOR
130
Street
Panoramic Billboards
73
Street
Panoramic Billboards Mix’s
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 71 72 70
GRP 1.363 1.388 1.495
OTS 19 19 22
GROSS CONTACTS
Source: CIM OOH Study Wave 2016-1
(*) Digital landscapes are not included in the CIM performances
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
32.639 € 37.270 € 29.112 €
12+12+
129.738.371
9.518.730 9.518.730
142.327.915
Street +Stations
24 urban centers
Street +Stations
Clear Channel
NATIONAL
Yes
M onday
Yes
M onday
1.085 €
Clear Channel
455.890 €
42.666 € 44.321€
NATIONAL
Street +Stations
36 +16m² +Digital 4m²
14
36 +16m² +Digital 4m²
14
National
14
National
Yes
M onday
516.846 €
46.980 €
1.175 €
Clear Channel
465.700 €
970 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
36 +16m² +Digital 4m²
NATIONAL
12+
132.100.743
9.518.730
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 71 72 70
GRP 1.363 1.388 1.495
OTS 19 19 22
GROSS CONTACTS
Source: CIM OOH Study Wave 2016-1
(*) Digital landscapes are not included in the CIM performances
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
32.639 € 37.270 € 29.112 €
12+12+
129.738.371
9.518.730 9.518.730
142.327.915
Street +Stations
24 urban centers
Street +Stations
Clear Channel
NATIONAL
Yes
M onday
Yes
M onday
1.085 €
Clear Channel
455.890 €
42.666 € 44.321€
NATIONAL
Street +Stations
36 +16m² +Digital 4m²
14
36 +16m² +Digital 4m²
14
National
14
National
Yes
M onday
516.846 €
46.980 €
1.175 €
Clear Channel
465.700 €
970 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
36 +16m² +Digital 4m²
NATIONAL
12+
132.100.743
9.518.730
74
Mix’s
Street
Panoramic Billboards Mix’s
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 69 70
GRP 1.655 1.720
OTS 24 25
GROSS CONTACTS
Source: CIM OOH Study Wave 2016-1
(*) Digital landscapes are not included in the CIM performances
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included
NATIONAL
12+
NATIONAL
12+
163.674.280157.493.481
501.280 € 548.100 €
1.054 €1.003 €
24 urban centers
M OF
M A XIM IX 500
500
M OF16/420 +M OF B2B 80
Clear Channel
36 +16m² +Digital 4m²
14
24 urban centers
Street +Stations
Yes
M onday
Clear Channel
52.951€48.636 €
Yes
M onday
Street +Stations
33.515 € 38.146 €
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
36 +16m² +Digital 4m²
14
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
(**) Digital landscapes are not included in the CIM performances
75
Street
Panoramic Billboards Mix’s
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 100
TAXES (NET)
COST PER SIDE (INDEX 100)
ESTIM ATED PROD COSTS (NET)**
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 79 83
GRP 2.821
OTS 36 36 57
GROSS CONTACTS
M onday / Tuesday
79.105 €
JC Decaux
NATIONAL
12+
839.933 €
83.893 €
0 €
452.935.626
9.518.730
55.109 €47.949 €
Prestige (90)
+SuperStar National (785)
JC D P R EST IGE
ST R EET
M IX T A ST E*
Yes
StreetStreet
NationalNational
Yes
Prestige (90) +Superstar 48
(645) +Taste (2125)
21& 14
National
Street
Yes
38 +21+20 +8m²
M onday / Tuesday / Wed.
648.003 €
M onday / Tuesday
21& 14 & 721& 14
+21+20 +8 +2m²38 +21+20 +8m²
Prestige (90)
+SuperStar 48 (645)
JC D P R EST IGE
M IX 48
2.860735
JC D P R EST IGE
M IX N A T ION A L
875
606.267 €
9.518.730
264.856.368
9.518.730
268.487.543
77
4.7582.782
825 €
73.480 €
12+12+
NATIONALNATIONAL
JC DecauxJC Decaux
46.653 €
741€
Source: CIM OOH Study Wave 2016-1
(*) Also available with the Booster or Authentic Network
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
N ET WOR K D ET A ILS
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 100
TAXES (NET)
COST PER SIDE (INDEX 100)
ESTIM ATED PROD COSTS (NET)**
SALES HOUSE
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 79 83
GRP 2.821
OTS 36 36 57
GROSS CONTACTS
M onday / Tuesday
79.105 €
JC Decaux
NATIONAL
12+
839.933 €
83.893 €
0 €
452.935.626
9.518.730
55.109 €47.949 €
Prestige (90)
+SuperStar National (785)
JC D P R EST IGE
ST R EET
M IX T A ST E*
Yes
StreetStreet
NationalNational
Yes
Prestige (90) +Superstar 48
(645) +Taste (2125)
21& 14
National
Street
Yes
38 +21+20 +8m²
M onday / Tuesday / Wed.
648.003 €
M onday / Tuesday
21& 14 & 721& 14
+21+20 +8 +2m²38 +21+20 +8m²
Prestige (90)
+SuperStar 48 (645)
JC D P R EST IGE
M IX 48
2.860735
JC D P R EST IGE
M IX N A T ION A L
875
606.267 €
9.518.730
264.856.368
9.518.730
268.487.543
77
4.7582.782
825 €
73.480 €
12+12+
NATIONALNATIONAL
JC DecauxJC Decaux
46.653 €
741€
76
Mix’s
Street
Panoramic Billboards Mix’s
SID ES D IST R IB UT ION
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 16 16 2 21 16 2 9 25 2
BRUXELLES 28 81 2 32 81 2 20 98 2
CHARLEROI 10 41 0 12 41 0 7 62 0
GENT 7 19 1 12 19 1 10 28 1
LIEGE 14 38 0 18 38 0 9 75 0
T OT A L 5 M A IN C IT IES 75 195 5 95 195 5 55 288 5
AALST 0 4 0 0 4 0 0 4 0
ARLON 0 3 0 0 3 0 0 2 0
BRUGGE 0 2 0 0 2 0 0 2 0
HASSELT 0 7 0 0 7 0 0 10 0
KORTRIJK 0 9 0 0 9 0 0 8 0
LA LOUVIERE 0 7 0 0 7 0 0 7 0
LEUVEN 0 6 0 0 6 0 0 6 0
M ECHELEN 0 6 0 0 6 0 0 5 0
M ONS 0 9 0 0 9 0 0 12 0
NAM UR 0 5 0 0 5 0 0 9 0
OOSTENDE 0 8 0 0 8 0 0 4 0
ROESELARE 0 6 0 0 6 0 0 7 0
SINT-NIKLAAS 0 9 0 0 9 0 0 7 0
TOURNAI 0 7 0 0 7 0 0 7 0
TURNHOUT 0 4 0 0 4 0 0 5 0
VERVIERS 0 5 0 0 5 0 0 8 0
T OT A L 16 R EGION A L C IT IES 0 97 0 0 97 0 0 103 0
TOTAL 20 SM ALL CITIES NL 0 24 0 0 24 0 0 13 0
TOTAL 7 SM ALL CITIES FR 0 8 0 0 8 0 0 9 0
T OT A L 27 SM A LL T OWN S 0 32 0 0 32 0 0 22 0
T OT A L OT H ER S 0 16 0 0 16 0 0 7 0
T OT A L N ET WOR K 420 480
M OF
SUP ER M IX 420
M OF
M A XIM IX 480
440
M OF
SUP ER M IX 440
77
Street
Panoramic Billboards Mix’s
SID ES D IST R IB UT ION
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 14 25 2 21 25 2
BRUXELLES 28 98 2 32 98 2
CHARLEROI 11 62 0 12 62 0
GENT 8 28 1 12 28 1
LIEGE 14 75 0 18 75 0
T OT A L 5 M A IN C IT IES 75 288 5 95 288 5
AALST 0 4 0 0 4 0
ARLON 0 2 0 0 2 0
BRUGGE 0 2 0 0 2 0
HASSELT 0 10 0 0 10 0
KORTRIJK 0 8 0 0 8 0
LA LOUVIERE 0 7 0 0 7 0
LEUVEN 0 6 0 0 6 0
M ECHELEN 0 5 0 0 5 0
M ONS 0 12 0 0 12 0
NAM UR 0 9 0 0 9 0
OOSTENDE 0 4 0 0 4 0
ROESELARE 0 7 0 0 7 0
SINT-NIKLAAS 0 7 0 0 7 0
TOURNAI 0 7 0 0 7 0
TURNHOUT 0 5 0 0 5 0
VERVIERS 0 8 0 0 8 0
T OT A L 16 R EGION A L C IT IES 0 103 0 0 103 0
TOTAL 20 SM ALL CITIES NL 0 13 0 0 13 0
TOTAL 7 SM ALL CITIES FR 0 9 0 0 9 0
T OT A L 27 SM A LL T OWN S 0 22 0 0 22 0
T OT A L OT H ER S 0 7 0 0 7 0
T OT A L N ET WOR K 520
M OF
M A XIM IX 500
M OF
M A XIM IX 520
500
78
Mix’s
Street
Panoramic Billboards Mix’s
SID ES D IST R IB UT ION
8m² 20m² 21m² 38m² 8m² 20m² 21m² 38m² 2m² 8m² 20m² 21m² 38m²
ANTWERPEN 12 41 6 8 7 48 6 8 184 12 41 6 8
BRUXELLES 139 61 12 23 136 63 12 23 656 139 61 12 23
CHARLEROI 2 64 0 14 0 73 0 14 88 2 64 0 14
GENT 9 25 7 3 7 23 7 3 0 9 25 7 3
LIEGE 11 64 0 17 10 66 0 17 257 11 64 0 17
T OT A L 5 M A IN C IT IES 173 255 25 65 160 273 25 65 1185 173 255 25 65
AALST 0 9 0 0 0 8 0 0 33 0 9 0 0
ARLON 0 5 0 0 0 6 0 0 3 0 5 0 0
BRUGGE 0 4 0 0 0 5 0 0 65 0 4 0 0
HASSELT 4 9 0 0 4 9 0 0 124 4 9 0 0
KORTRIJK 0 12 0 0 0 15 0 0 37 0 12 0 0
LA LOUVIERE 0 8 0 0 0 11 0 0 0 0 8 0 0
LEUVEN 0 11 0 0 0 11 0 0 0 0 11 0 0
M ECHELEN 4 8 0 0 4 10 0 0 71 4 8 0 0
M ONS 1 9 0 0 1 10 0 0 12 1 9 0 0
NAM UR 0 8 0 0 0 9 0 0 73 0 8 0 0
OOSTENDE 6 5 0 0 1 12 0 0 32 6 5 0 0
ROESELARE 0 8 0 0 0 9 0 0 34 0 8 0 0
SINT-NIKLAAS 0 4 0 0 0 4 0 0 41 0 4 0 0
TOURNAI 0 11 0 0 0 13 0 0 43 0 11 0 0
TURNHOUT 3 17 0 0 4 19 0 0 24 3 17 0 0
VERVIERS 0 9 0 0 0 9 0 0 27 0 9 0 0
T OT A L 16 R EGION A L C IT IES 18 137 0 0 14 160 0 0 619 18 137 0 0
TOTAL 20 SM ALL CITIES NL 0 38 0 0 0 53 0 0 179 0 38 0 0
TOTAL 7 SM ALL CITIES FR 0 11 0 0 0 11 0 0 21 0 11 0 0
T OT A L 27 SM A LL T OWN S 0 49 0 0 0 64 0 0 200 0 49 0 0
T OT A L OT H ER S 1 12 0 0 2 112 0 0 121 1 12 0 0
T OT A L N ET WOR K 2.860
JC D P R EST IGE ST R EET
M IX T A ST E
JC D P R EST IGE M IX
N A T ION A L
875735
JC D P R EST IGE
M IX 48
79
Street
Line-by-line Billboards
The 20m² billboards selection is being increasingly used as a complement to reinforce
existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on
demand. This flexible buying format also provides good coverage of local geographic
areas.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
JCDecaux +/- 145
Belgian Posters +/- 820
Mediageuzen +/- 800
TOTAL +/- 1.765
20m² BILLBOARDS LINE-BY-LINE
80
Line by Line
Street
Long Term
Long term directional billboards are used to provide a durable and local media coverage
for some location-based services such as car dealers, supermarkets, fast-foods, … ,
the main objectives are to create awareness for the advertised brands and to generate
some traffic towards the point of sales.
The average price: from 1.000€ to 10.000€ (net)* per year.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
(*) Not contractual
81
Scaffolds are very much part of the every-day appearance of towns. Through appealing
installations and regular changes of image, certain sites can become very attractive in
terms of advertising space. It’s precisely the reason why banners are being increasingly
used for advertising purposes nowadays in urban areas.
Banner sites are only available for a few months, during construction, renovation or
maintenance works of buildings. The average booking period amounts to 1 month and
geographically the offer covers only the top 5 cities (+ seaside towns). Glass facades
can also be wrapped using a micro-perforated vinyl. There are not less than 6 players
on the market (Pop Impact, Urban Media, BlowUp, JCDecaux, Swank Outdoor and
Mercurious).
To get the latest updates and availabilities about supersize advertising, please call your
Posterscope contact.
Street
XXL Advertising
82
What’s new in 2016?
Since the beginning of the year, Clear Channel has launched the first permanent
outdoor monumental digital screen in the heart of Brussels: The I-CONIC. This fixed
132m² screen is located at De Brouckère Place at the entrance of the new pedestrian
aera, next to highly visited shopping area and near social and business activities.
XXL
Street
XXL Advertising
83
Street
XXL Advertising
PRODUCT DETAILS
I-CONIC GIANT LIGHTED FRAM ES
DESCRIPTION Giant Digital Screen Backlight Billboards
# UNITS 1 2
NETWORKS 4 1
FORMAT 132m² 17m²
DURATION From 1 day / 10'' spot 7 or 28 days
PRESENCE Street Street
COVERAGE Brussels (De Brouckère) Brussels (Rogier)
MEDIA RATE (GROSS) 2.829 € 24.200€ / 28 days
SALES HOUSE Clear Channel Clear Channel
PRODUCT DETAILS
THE WALL THE SKYBOARD
DESCRIPTION Monumental banner Monumental banner
QUANTITY 2 sides (recto / verso) 2 sides (recto / verso)
NETWORKS Tailor made Tailor made
FORMAT 60 m² 180m²
DURATION min. 1 day min. 1 day
PRESENCE Street Street
MEDIA RATE (GROSS) 2.814 € 6.805 €
SALES HOUSE Mediafield Mediafield
84
XXL
Street
XXL Advertising
85
Street
Urban networks
(*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism.
What’s new in 2016?
JCDecaux Insert has simplified its urban proximity offer into 3 levels of national ad
presssure (still including the proximetro sides):
•	 Full Monty (1 network of 10.000 sides);
•	 Smart Monty (2 networks of 5.000 sides);
•	 Smarties (4 networks of 2.500 sides).
The Bonnie & Clyde and Time Corner networks are respectively only available for
beverages and cultural sector.*
The seasonnal tariffs have also been introduced in 2016.
86
Street
Urban networks
Urban
F ULL M ON T Y SM A R T M ON T Y SM A R T IES
NETWORKS 1 2 4
NUM BER OF FRAM ES 10.000 5.000 2.500
FORM AT 60 x 80 cm 60 x 80 cm 60 x 80 cm
DURATION (DAYS) 7 7 7
COVERAGE National National National
PRESENCE
Horeca /
Proximity shops +
Brussels M etro
Horeca /
Proximity shops +
Brussels M etro
Horeca /
Proximity shops +
Brussels M etro
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 112.500 € 66.000 € 39.750 €
M EDIA COST (GROSS) / INDEX 85 127.500 € 74.800 € 45.050 €
M EDIA COST (GROSS) / INDEX 95 142.500 € 83.600 € 50.350 €
M EDIA COST (GROSS) / INDEX 100 150.000 € 88.000 € 53.000 €
M EDIA COST (GROSS) / INDEX 105 157.500 € 92.400 € 55.650 €
M EDIA COST (GROSS) / INDEX 110 165.000 € 96.800 € 58.300 €
M EDIA COST (GROSS) / INDEX 120 180.000 € 105.600 € 63.600 €
TAXES 19.975 € 9.988 € 4.994 €
SALES HOUSE JCD Insert Belgium JCD Insert Belgium JCD Insert Belgium
87
Street
Urban networks
(*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism.
B ON N IE & C LYD E T IM E C OR N ER
DESCRIPTION
Outdoor proximity postering
(only Drink Sector)
Outdoor proximity postering
(only Cultural sector*)
NUM BER OF FRAM ES 2.000 2.000
FORM AT 60 x 160 cm 60 x 160 cm
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Horeca locations Horeca locations
START ON Tuesday Tuesday
M EDIA RATE (GROSS) 55.000 € 32.000 €
TAXES 7.000 € 2.000 €
SALES HOUSE JCD Insert Belgium JCD Insert Belgium
(*) New spots, trendy and cultural places, Cinema, exhibition, M edia, video, video games, Tourism
88
Urban
Street
Urban networks
T H E ST R EET Z OOM ID T A R GET M ED IA
DESCRIPTION Street Wild Postering Ethnic Postering Ethnic Postering
NUM BER OF FRAM ES 10.000+ 900 3.125
FORM AT variable Frames A2 A1, A2 and A3
DURATION (DAYS) 14 14 4 weeks
COVERAGE
M ain national
urban centers
Brussels, Charleroi,
Liège
+/- National
PRESENCE
5.200+outdoor
& indoor locations
481proximity shops 1.896 proximity shops
START ON TBD M onday TBD
M EDIA RATE (GROSS) 50.975 € 18.000 € 56.250 €
TAXES 1.955 € 1.800 € Yes
SALES HOUSE M ediafield Zoom ID Target M edia
89
Street
Highway
PRODUCT DETAILS HIGHWAY 50 HIGHWAY 300
DESCRIPTION
QUANTITY 50 300
FORMAT Full back wrapping Full back wrapping
DURATION 28 days 28 days
COVERAGE National National
PRESENCE Highways Highways
MEDIA RATE (GROSS) 21.065 € 110.000 €
PROD. COSTS (NET) Included Included
TAXES Included Included
SALES HOUSE Mobilad Mobilad
PRODUCT DETAILS
HIGHWAY
DO IT YOURSELF
HIGHWAY
LOCAL
DESCRIPTION
QUANTITY 50 1
FORMAT Full back wrapping Full back wrapping
DURATION 28 days 28 days
COVERAGE Regional tailor made Local tailor made
PRESENCE Highways Highways
MEDIA RATE (GROSS) 21.065 € 615 €
PROD. COSTS (NET) Included Included
TAXES Included Included
SALES HOUSE Mobilad Mobilad
Ad on transport trucks
Ad on transport trucks
90
Street
Want more...
Highway
More
PRODUCT DETAILS
OUTDOOR
PROJECTIONS
M OBILE
PROJECTIONS
DESCRIPTION Beaming projection Mobile beaming projection
QUANTITY 1 1
FORMAT Tailor Made TBD
DURATION 4 hours a day per hour
COVERAGE Main urban centers Main urban centres
PRESENCE On street building Indoor & Outdoor walls
MEDIA RATE (GROSS) 3.000 € 350 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS ECO TAGS TAGS
DESCRIPTION Floor Tags (by water) Floor Paintings
QUANTITY 50 1
FORMAT Tailor made Tailor made
DURATION TBD TBD
COVERAGE Tailor made Tailor made
PRESENCE Street pavements Street pavements
MEDIA RATE (GROSS) 2.500 € 35 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS
COVER CAP
BIKE
LED SCREENS KNOKKE
DESCRIPTION Branded cover caps bike LED screens
QUANTITY 6.000 16
FORMAT cover cap +/- 2m²
DURATION TBD 7 days / 6'' spot
COVERAGE Tailor made Knokke-Heist (coast)
PRESENCE Street Street
MEDIA RATE (GROSS) 5.500 € 2.500 €
SALES HOUSE Rapid Affichage Medialed
91
Street
Mobile Advertising
Mobile Advertising is a very flexible medium, providing a great variety of formats on
any geographical coverage from local to national (tailor-made). Nowadays, it is being
increasingly used with promotional teams for sampling operations in a variety of
OOH environments (street, retail, seaside, …). Another recent development is the
digitalization, which tend to be more and more present within the mobile industry.
92
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 495 € 545 € 730 € 810 €
DRIVER (NET)
TAXES
SALES HOUSE
included included
SPICY PICK-UP SPICY POPUP STORE
Spicy Motion Spicy Motion
Yes Yes
included included
Yes Yes
2 2
20m² LED screen 6m² + 1 banner
SPICYCONCAVE SPICYLED
TBD Yes
2 Showroom
Pick-Up +/- 20m³
Spicy Motion Spicy Motion
Yes Yes
Mobile
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
93
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 6 hours 8 hours
MEDIA RATE (GROSS) / UNIT 555 € 610 € 455 € 505 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 6 hours 8 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 400 € 452 € 595 € 670 €
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE Spicy Motion Spicy Motion
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
Spicy Motion Spicy Motion
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
Full wrapped green tricycle 2
TBD 2m²
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 6 hours 8 hours
MEDIA RATE (GROSS) / UNIT 555 € 610 € 455 € 505 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 6 hours 8 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 400 € 452 € 595 € 670 €
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE Spicy Motion Spicy Motion
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
Spicy Motion Spicy Motion
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
Full wrapped green tricycle 2
TBD 2m²
94
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 1 week 2 week 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 1.355 € 2.055 € 655 € 740 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 830 € 915 € 595 € 670 €
DRIVER (NET)
TAXES
SALES HOUSE
- included
SPICYTASTER SPICY SAM PLER
Spicy Motion Spicy Motion
Yes Yes
Yes TBD
1 Tailor made structure
LED screen 6m² fixed 3D
SPICY LED FIX SPICY 3D
included included
TBD TBD
Full wrapped vehicle 2
Showroom Banner 12m² + sampling
Spicy Motion Spicy Motion
Yes Yes
Street
Mobile Advertising
Mobile
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
95
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 6 hours 8 hours 6 hours 8 hours
MEDIA RATE (GROSS) / UNIT 365 € 454 € 455 € 505 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 6 hours 8 hours 6 hours 8 hours
MEDIA RATE (GROSS) / UNIT 495 € 545 € 555 € 610 €
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE Spicy Motion Spicy Motion
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
Spicy Motion Spicy Motion
included included
Yes Yes
Street
Mobile Advertising
93x52
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 6 hours 8 hours 6 hours 8 hours
MEDIA RATE (GROSS) / UNIT 365 € 454 € 455 € 505 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 6 hours 8 hours 6 hours 8 hours
MEDIA RATE (GROSS) / UNIT 495 € 545 € 555 € 610 €
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE Spicy Motion Spicy Motion
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
Spicy Motion Spicy Motion
included included
Yes Yes
96
PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 425 € 425 €
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 1 1
FORMAT 16m² + Sampler 7m² & 15m²
LIGHTING Yes Yes
DURATION 8 hours / 10 hours 7m² (8/10h)
MEDIA RATE (GROSS) / UNIT 425 € 800 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
Street
Mobile Advertising
Mobile
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 425 € 425 €
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 1 1
FORMAT 16m² + Sampler 7m² & 15m²
LIGHTING Yes Yes
DURATION 8 hours / 10 hours 7m² (8/10h)
MEDIA RATE (GROSS) / UNIT 425 € 800 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
97
PRODUCT DETAILS BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DURATION 8 hours / 10 hours 8 hours
MEDIA RATE (GROSS) / UNIT 80 € 255 €
DRIVER (NET) / 8H 250 € 250 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 405 € 425 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS
BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DURATION 8 hours / 10 hours 8 hours
MEDIA RATE (GROSS) / UNIT 80 € 255 €
DRIVER (NET) / 8H 250 € 250 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 405 € 425 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
98
PRODUCT DETAILS
VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
DURATION 8 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 155 € 25 €
DRIVER (NET) / 8H 250 € -
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 405 € 405 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
Mobile
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
DURATION 8 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 155 € 25 €
DRIVER (NET) / 8H 250 € -
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 405 € 405 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
SALES HOUSE Moving Ideas Moving Ideas
99
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 750 € 840 € 940 € 810 € 900 € 1.005 €
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 815 € 900 € 1.005 € 1.030 € 1.280 € 1.540 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 515 € 1.030 € 1.290 € 1.540 €
DRIVER (NET)
TAXES
SALES HOUSE
20M ² CONCAVE 16M ² PANORAM IC
20m² 16m²
included included
Yes Yes
2 2
Euromobile Euromobile
PODIUM 3D PODIUM 3D LED
Yes Yes
Euromobile Euromobile
Yes Yes
included included
No LED screen
H2m x L5m 2 x 5 m
2 Podium 3D + 1 screen LED
included included
1 2
Euromobile Euromobile
EUROLED
FIXE 8M ²
EUROLED
STATI & M OBILE 8M ²
YesYes
LED screen LED screen
8m² rotating & telescopic LED 8m² LED + banner
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
100
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Posterscope OOH Marketplace 2016

  • 2. Posterscope’s Out-of-Home Marketplace is a yearly media guide providing details for the media offer available on the Belgian and Luxemburg Out-of-Home markets. The data contained in this publication is non-exhaustive and provided for general information purposes only. Please note that every effort has been made to ensure the accuracy of the information at the time of its inclusion. However, Posterscope shall not, under any circumstances, be liable for the use that readers may make with the content shown in this document. In the event of any doubt or misunderstanding, we strongly recommend to contact Posterscope. About this publication © Posterscope Belgium 2016 Managing Editor : Benoît Van Cottem Copy : Alessandro Asproni & Valérie De Coster Prepress : Valérie De Coster Printing : Paperland This publication has been produced in collaboration with media owners.
  • 3. Posterscope is the world’s leading Out-of-Home Communications agency. We are the location experts. We know more about what people think, feel and do out of home. We translate this understanding into compelling, creative, quantifiable Out-of-Home solutions which make a meaningful difference to our clients’ businesses by investing in data, technology and our people. Pioneering Out-of-Home About Us
  • 4. Stay Tuned! E-NEWS Posterscope Belgium’s monthly newsletter posterscope.be/news PIONEERING OOH Pioneering Out-of-Home brings the latest innovations, best campaigns and essential worldwide industry news. pioneeringooh.com POSTERSCOPE WORLDWIDE Posterscope Worldwide network website posterscope.com POSTERSCOPE OOH PREDICTIONS 2016 10 Things to known about Out-of-Home. See more publications on Slideshare. slideshare.net/PosterscopeBelgium TWITTER The official Twitter feed of the Posterscope Brussels’ offices. twitter.com/Posterscope_Bel FACEBOOK The official Facebook feed of the Posterscope Brussels’ offices. facebook.com/Posterscope-Belgium YOUTUBE The official Youtube feed of the Posterscope Brussels’ offices. youtube.com/POSTERSCOPEBELGIUM POSTERSCOPE OOH MARKETPLACE APP Our BE Out-of-Home Marketplace is also available for iPad POSTERSCOPE BELGIUM Posterscope Belgium website posterscope.be
  • 5. Table of Contents OOH Trends 8 Cinema 14 Proprietary Researches 15 Audience 16 Outdoor investments 17 OOH environments 20 OOH Recent Developments 22 OOH Convergent Features 24 Street 26 Stations 104 Metro 114 Public Transports 122 Airport 134 Cinema 154 Bars & Restaurants 164 Supermarkets 172 Shopping Malls 179 Sports 185 Education 187 Exhibitions Centers 191 Video & Night Shops 195 Medical Venue 197 Fashion Outlets 199 Parkings 201 Concert Halls 203 Petro Stations 205 Boxes activation 207 Want more... 210 Luxembourg 212 Outdoor Calendar 235
  • 6. Driving direct response…payment Real-time service Ad blocking challenges ahead The experience economy The connected content consumer Click & Collect, a new audience A beacon of new consumer engagement The truth about programmatic OOH Personalisation @ scale Advertising for the good of society 8 OOH Trends 10 Things to know about Out-of-Home
  • 7. Driving direct response… payment There are many ways for the consumers to pay now with many more options being mooted to arrive. The boom in contactless mobile payments is forecast to expand rapidly and will inevitably set a new ’norm’ in consumer behaviour in the coming years. It will also enable a larger scale of innovation across the OOH landscape. Our Vision The consumer adoption allows us to think differently about the role of payment across the OOH landscape. A medium that is often described as primarily a ‘brand awareness’ driver, can now become an aggressor in driving real-time purchase. This in turn will provide OOH with another analytic point to demonstrate the effectiveness and accountability in driving ROI. Real-time Service You can now order almost anything while out and about thanks to your mobile or any other connected devices and get your order delivered almost anywhere within a few hours. With leading delivery service brands mooting the idea of using drone networks to deliver even faster, we are moving to an ever-increasing real time service world. Our Vision If customers are making their orders before even being near stores, OOH will continue at a greater depth to take over the role of shop window to deliver a brand experience. As new models are developed, the need to influence consumer behaviour will mean an ever-stronger role for OOH to build client / consumer real-time connection. 9 OOH Trends 10 Things to know about Out-of-Home
  • 8. OOH Trends 10 Things to know about Out-of-Home Ad blocking challenges ahead With digital spend constantly growing the increasing threat of ad blockers is causing concern throughout the digital industry. Consumer prevention of ads on their devices means the digital industry faces a tough challenge ahead. Along with ever-increasing pressures from viewability and ad-fraud, online marketing will face stronger than ever pressure in demonstrating accountability to marketeers. Our Vision With sustained digital OOH growth we are collaborating with our agencies’ digital teams to create new extension opportunities on top of traditional online marketing. As a medium that can’t be switched off, OOH is nearly three times more efficient in driving online search activity than other broadcast media. The experience Economy We live in an ‘Experience Economy’ and consumers are increasingly marketing savvy, ignoring disruptive advertising that doesn’t provide something valuable to them. Consumers want to be rewarded for providing their attention, so the role of effective disruption is greater than ever. Our Vision With experiential as a way of creating a consumer brand experience we think it is essential to expanding our analytic suite with the creation of a global app that allows us to track consumer engagement via brand ambassadors recording CRM and via technology allowing us to record overall and segmented consumer dwell time by their navigationthroughaneventspace. 10
  • 9. OOH Trends 10 Things to know about Out-of-Home The connected content consumer PeriscopeandSnapchataretwoofthefastestrisingappsofalltime,both apps have over 100 million daily users enjoying the creation, curation and access to real time content. Brands are increasingly using these platforms. Red Bull used Periscope to live stream events at the Miami Music Week as well as pushing out social content through Snapchat. Our Vision Real time service is here and is set to change the speed and nature of service and brand communication. If customers are making their orders before even being near stores, OOH will continue at a greater depth to take over the role of shop window to deliver a brand experience. As new models are developed, the needtoinfluenceconsumerbehaviourwillmeananever-stronger role for OOH to build client / consumer real-time connection. Click & connect … a new audience Click and collect truly entered the mainstream providing exciting horizons for retailers and a great opportunity for OOH advertising. The target audience benefitting most from click and collect are young, urban and mobile. As home delivery is not convenient for these consumers with busy lives who by definition spend most of their time out of home. Our Vision Posterscope’s own proprietary survey OCS (Out of Home Consumer Survey) identifies that consumers who use click & collect have a very strong relationship with OOH advertising. With its audience and dual virtual / physical retail role OOH could be argued as the ideal medium to make the most of the growing click and collect trend which could define the retail landscape for many years to come. 11
  • 10. OOH Trends 10 Things to know about Out-of-Home A beacon of new consumer engagement Facebook’s Bluetooth Beacon announcement in 2015 was a significant indicator that the tech had moved from tomorrow’s possibility to today’s reality. Facebook plans to push usage to 1.5 billion global users delivering information about nearby shops, landmarks and experiences to users. Our Vision This increased connection will allow retail outlets or businesses to create a new CRM opportunity or customer connection moment – enriching the customer experience and providing access to greater consumer / brand collaboration. OOH will play a key role in supporting and driving beacon adoption and solutions for clients as beacons will increasingly be housed within OOH locations. The truth about programmatic OOH Across the media industry, programmatic, and more specifically the ‘automation of media bookings’ will become the norm, as we look to deliver faster, more accurate and accountable delivery of media solutions. Our Vision We have been working behind the scenes on a programmatic solution in partnership with the media owners and will also be looking to launch this very soon. What is fundamental to us is delivering a solution that means we can deliver a product at scale. We are keen to ensure the product makes a positive difference to the expediency of purchase; is truly automated and delivers increased flexibility and agility. 12
  • 11. OOH Trends 10 Things to know about Out-of-Home Personalisation @ scale With applications like Google Now and Siri becoming commonplace in consumers’ lives, they have come to expect a high level of personalised service everywhere. Marketing will begin to rely more heavily on a differentiated customer service with even greater demand for personalisation of communication in order to drive engagement and response. Our Vision Using real time triggers (weather, beacons, road traffic, flight times and numerous other sources) to allow OOH to deliver the right message, at the right time, in the right location enables significant improvements across brand tracking research studies showing awareness and consideration levels increasing vs. previous norms. Advertising for the good of society Eachgenerationofconsumersaremoresociallyawarethanthelastandcompanies areincreasinglybeingheldaccountablefortheiractions.Peoplearenolongerjust buying a product, they are buying into the brand and its corporate values as well. Brands therefore need to ensure that these values are at the forefront whenever they engage with consumers. If done smartly this builds trust, brand loyalty and can serve to improve the overall performance of an advertising campaign Our Vision We have created our Urban Partnerships movement that makes advertising budgets work harder to create truly innovative media firsts, whilst at the same time giving value back to the community. From partnership provision of public infrastructure to live experiences that engage people on multiple levels and leave lasting legacies and impact. 13
  • 12. 14 Cinema On-screen & off-screen opportunities “On-screen” advertising is integrated into our global cinema approach At Posterscope, we consider cinema as a very specific out-of-home communication environment, providing a qualitative context for brands to start a conversation with the consumers. People go to the cinema to live a social and entertaining experience. They are more receptive to the messages aimed to them and more likely to respond positively. Of course not everyone goes to the cinema, but its recent digitalization delivers new contents which brings in a new audience and enlarges the socio-demographic profile of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes” offers a great variety of advertising formats ranging from posters to brand activation and enabling the stimulation of all five human senses. No one understands better how Out-of-Home works, and that is why Posterscope Belgium is in charge of this particular environment as a whole. On-screen advertising Full screen Pack 12 Flex Art Pack Family Pack Jingle Take-Over Cine Bumper 3D Pack Odorama Opera PAck Cinevox ... Off-screen advertising Cineposter Cinestar Cinegift Cinecube The Cards Face2Face Pop Kiosk Events Activation Animation Tailor Made ...
  • 13. 15 Proprietary Researches Out-of-home Consumer Survey (OCS) At Posterscope, we always put the consumer at the heart of our planning to ensure that we deliver the most relevant out-of-home communications for our customers. OCS drives our thinking Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a sophisticated planning tool based on a survey of over 1,500 adults in Belgium offering insight into consumers, their lifestyles and attitudes and their relationships with media and advertising. OCS is designed to get a better understanding of people’s behavior and attitude towards out-of-home to achieve the optimum consumer connection. OCS tells us how people travel, where they want to be, what they are thinking about, which environments and formats best engage with them and how they are most likely to respond. This unique knowledge ensures we understand consumers’ out-of-home behavior better than anyone else. So when a customer approaches us with a brief, we know who their consumers are, their moods and mindsets, their media consumption and the best time and place to connect with them. OCSOut-of-Home Consumer Survey
  • 14. 16 The CIM Study is the market’s official audience measurement system. It provides the reach and frequency figures for the main outdoor formats belonging to the media owners participating to the study. Methodology The audience of a panel is generated by the contacts occurring between the panel and the people passing-by. The study is build on two layers: the travels layer (gathers all the travels made by the sample 12+ across a whole week within the 48 CIM cities) & the panels layer (gathers all the panels located within the CIM’s 48 cities in the street, stations and tube). Participating media owners Clear Channel (2m² street / stations - 16m² / 36m²) JCDecaux (2m² street - digital metro - 8m² / 20m² - 21m² / 38m²) Belgian Posters (8m² / 10m² / 20m²) Habitat CIM Audience CIM Out-of-Home Study 5 main cities 16 regional cities 27 small cities
  • 15. 17 Outdoor investments Adex Monitoring The Adex Monitoring is the market’s official investments study. It provides the advertising spends across multiple media and sectors. MDB stands for “Media Data Bank”, it contains the facts and figures of the advertising investments in the Belgian “above- the-line” media. By regular data deliveries, the advertising industry is kept aware of the advertising pressure and the evolution in the Belgian media scene. Important : only 6 OOH media owners (JCDecaux, Clear Channel, Belgian Posters, Mediageuzen, Brightfish (Cineposter) and Mobilad) take part into the Investment Study, therefore all other existing media owners/formats are not taken into account in the below figures. Outdoor Advertising spends 2015 Source : Nielsen MDB Study 2015 Participating media owners and shares 2015 45% JCDecaux 41% Clear Channel 11% Belgian Posters 2% Mediageuzen 0,5% Brightfish 0,3% Mobilad 330,9 €mio +2% vs 2014 9% media share
  • 16. 18 Outdoor investments Adex Monitoring Top 5 OOH Ranking Economical Groups 2015 = +1 -1 +1 +7 TRANSPORT 75,9mio € 23% share +9% vs 2014 FOOD 56,5mio € 17% share +9% vs 2014 DISTRIBUTION 51,9mio € 17% share +9% vs 2014 CULTURE, TOURISME... 44,7mio € 14% share -3% vs 2014 SERVICES 31,9mio € 10% share -27% vs 2014 Top 5 OOH Ranking Advertisers Groups 2015 D’IETEREN GROUP 14,1mio € 4,3% share +19% vs 2014 CARREFOUR GROUP 14mio € 4,2% share +29% vs 2014 FRANCE TELECOM 8,6mio € 2,6% share +87% vs 2014 PROXIMUS 8,2mio € 2,5% share +19% vs 2014 PSA PEUGEOT - CITROEN 8mio € 2,4% share +6% vs 2014 Source : Nielsen MDB Study 2015
  • 17. 19 3,7% 3,3% 2,3% 2,1% 2,0% -18% +32% -9% -4% +46% Outdoor investments Adex Monitoring Breakdown per OOH format 2015 OOH Seasonnality 2005-2015 54% (2m²) 20% (8/10/20m²) 9% (transport) 9% (36m² / DL) 5% (16m²) 3% (21+ 38m²) € 20 € 21 € 22 € 23 € 24 € 25 € 26 € 27 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Millions 330,9 €mio Source : Nielsen MDB Study 2015
  • 20. In this section, you will find the most recent OOH marketplace developments. For further information, please refer to your local Posterscope contact or stay tuned by subscribing to our monthly enews (www.posterscope.be/news). Out-of-Home Recent developments Street Street Furniture • Clear Channel wins the Brussels’ city centre street furniture market previously held by JCDecaux. As a consequence Clear Channel’s 2m² offer includes +/- 1.000 sides located in the very heart of the Capital amongst which 100 digital screens should also be deployed as part of this new contract later in 2016. JCDecaux remains present in the city-centre with 600 sides thanks to the Villo! (shared bike service) and STIB (entrances/exits of the metro stations) contracts. As per January 2016, Clear Channel integrates these Brussels city center’s sides into their 2m² national offers and creates a Brussels’ local network. • New “targeted” 2m² FMCG street offers from Clear Channel and JCDecaux; • Less sides in 2m² JCDecaux national offer: -25 sides in Booster, Authentic & Taste networks; • New JCDecaux 100% targeted 2m² network: JCD Customized 600 sides. Proximity • JCDecaux Insert proximity offer has been simplified into 3 levels of presssure: Full Monty, Smart Monty and Smarties; • Introduction of seasonnal tariffs. Billboards & XXL • New MOF 36m² panoramic LED backlited billboard installations (total of 100 addresses); • The I-Conic: New 130m² street monumental digital screen in Brussels. • JCDecaux extends its Brussels metro digital network by adding 33 screens to reach a total of 155 screens 70’’ accross 16 stations; • New Out of the Box packages Subway 22
  • 21. Out-of-Home Recent developments 2 new tailor-made digital products: Video Wall & Video Cube. Stations Carrefour: JCDecaux wins the advertising contract previously held by Clear Channel on the main Carrefour’s parkings owned by Redevco. JCDecaux replaces the former Clear Channel Malls 2m² paper offer by 100 brand new digital screens of 72 inches at the entrances of 60 Carrefour Hypermarkets and Supermarkets accross the country. Retail Brussels: Brand new advertising offer in the new Connector building which becomes from now the unvoidable access for passengers arriving and departing from and to Pier A & B. Airport The Boomerang and Guido media owners merged under the new name of Guidooh sales house and gathers indoor advertising offers in bars, restaurants, sports clubs, campuses, schools, copycenters and cinema. Leisure & Students DOOH TV extends its Malls digital network by adding 8 digital totems to reach a total 135 screens accross 23 shopping malls. Shopping Malls Mobilad launched a new advertising offer on barriers at parking’s entrances & exits. Parkings Mobilad also launched Pump Media: a new digital network in some 26 Total petrol stations. Petrol Stations 23
  • 22. Clear Channel Connect Clear Channel Belgium is the first operator to introduce three permanent interactive networks equipped with Near Field Communication (NFC) and Quick Response (QR) technologies. NFC enables consumers to interact with a poster site thanks to the NFC chip contained in their smartphone. The launch of these networks makes OOH interactive and even more mobile. It puts OOH online and allows advertisers to develop a closer relationship with consumers. These three interactive networks together offer a total of 3.158 panels at strategic locations in street (3.000) and stations (100 posters + 58 screens). JCDecaux Swarm Every JCD 2m² panel is now located on Swarm offering advertisers the opportunity to cross both off- and online campaign. Through a simple check-in at a poster site containing the Swarm logo, consumers can now directly interact with the advertised brand. Out-of-Home Convergent features 24
  • 23. Out-of-Home Convergent features JCDecaux iBeacons 250 JCD street 2m² panels (from Authentic Lady network) are now equipped with the iBeacon technology. Beacons are fast becoming the technology of the moment. Different kind of sectors are all harnessing the benefits of using these small, wireless devices, to very different ends. Beacons are a type of low-cost, micro- location-based technology that uses Bluetooth low energy (BLE 4.0) to communicate with mobile devices. They offer brands the ability to get to know target audiences and their preferences better through location and interaction data. This enables marketers to serve locally-relevant content or vouchers on people’s mobile phones or push notifications through to build loyalty programmes. With the introduction of Beacons across the globe in so many different environments, global consumer adoption is looking like it will be relatively fast-paced. JCDecaux Buzzyfy Buzzyfy is a new tool from JCDecaux that enables to analyse specific public audience’s conversations on social networks close to JCD furniture. These collected data can give additional insights on a target but also enrich the ‘point of interest (POI)’ geographical approach for customized networks. Thanks to this tool, JCDecaux introduces a digital ‘retargeting’ offer enabling brands to retarget their audience in proximity of JCD OOH campaign via social media. 25
  • 24. Street 73% of 17-64 y.o notice ads on billboards with special / 3D / cut out additions
  • 25. Source : OCS Posterscope Belgium
  • 26. Street Furniture What’s new in 2016? Brussels City Center Clear Channel wins the Brussels’ city centre street furniture market previously held by JCDecaux. As a consequence Clear Channel’s 2m² offer includes +/- 1.000 sides located in the very heart of the Capital amongst which 100 digital screens should also be deployed as part of this new contract later in 2016. JCDecaux remains present in the city-centre with 600 sides thanks to the Villo! (shared bike service) and STIB (entrances/exits of the metro stations) contracts. However, their national 2m² offer (Booster, Authentic ans Taste networks) loose 25 sides. As per January 2016, Clear Channel integrates these Brussels city center’s sides into their 2m² national offers and creates a Brussels’ local network: • Adshel Maximum XL (3.010 sides) • Adshel Maximum XXL (3.200 sides) • Adshel Optimum XL (2.650 sides) • Adshel Brussels (300 sides) 28
  • 27. 2m² Street Furniture What’s new in 2016? Proximity JCDecaux & Clear Channel now gives to advertisers the opportunity to select some sides closer to their strategic locations (POI), points of sales (POS) or to reach specific target groups. The street furniture offer evolves towards a more targeted approach. However it’s important to bare in mind that outdoor remains a mass medium. Next to Premium networks from JCDecaux where only a part of the sides are “targeted”, the media owner now offers a 100% customised 2m² network of 600 sides (JCD Customized 600). Also to complete their proximity offers, Clear Channel and JCDecaux create new “targeted” 2m² FMCG street networks: • JCDecaux Conso F1F2 / Delhaize / Colruyt; • Clear Channel Be Proximity F1F2 / F1 / F2 / Carrefour / Colruyt / Delhaize. 29
  • 28. Street Street Furniture N ET WOR K D ET A ILS JC D B OOST ER JC D A UT H EN T IC JC D T A ST E SIDES 2.725 2.425 2.125 NETWORKS 2 2 2 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE National National National PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) / INDEX 75 214.474 € 198.640 € 175.250 € M EDIA COST (GROSS) / INDEX 85 243.071€ 225.126 € 198.616 € M EDIA COST (GROSS) / INDEX 95 271.667 € 251.611€ 221.983 € M EDIA COST (GROSS) / INDEX 100 285.965 € 264.854 € 233.666 € M EDIA COST (GROSS) / INDEX 105 300.264 € 278.097 € 245.350 € M EDIA COST (GROSS) / INDEX 110 314.562 € 291.339 € 257.033 € M EDIA COST (GROSS) / INDEX 120 343.158 € 317.825 € 280.400 € TAXES (NET) 13.353 € 11.883 € 10.413 € COST PER SIDE (INDEX 100) 105 € 109 € 110 € ESTIM ATED PROD COSTS (NET)* 10.235 € 9.333 € 8.456 € SALES HOUSE JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL TARGET 12+ 12+ 12+ POP SIZE 9.518.730 9.518.730 9.518.730 REACH 1+(%) 71 69 69 GRP 2.463 2.224 1.976 OTS 35 32 29 GROSS CONTACTS 234.410.130 211.737.074 188.079.258 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 30
  • 29. Street Street Furniture 2m² N ET WOR K D ET A ILS JC D LIEGE JC D B R USSELS 300 JC D B R USSELS 150* SIDES 250 300 150 NETWORKS 1 1 3 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE Liège Brussels Brussels PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) / INDEX 75 23.894 € 28.141€ 16.050 € M EDIA COST (GROSS) / INDEX 85 27.080 € 31.893 € 18.190 € M EDIA COST (GROSS) / INDEX 95 30.266 € 35.645 € 20.329 € M EDIA COST (GROSS) / INDEX 100 31.859 € 37.521€ 21.399 € M EDIA COST (GROSS) / INDEX 105 33.452 € 39.397 € 22.469 € M EDIA COST (GROSS) / INDEX 110 35.045 € 41.273 € 23.539 € M EDIA COST (GROSS) / INDEX 120 38.231€ 45.025 € 25.679 € TAXES (NET) 1.225 € 1.470 € 735 € COST PER SIDE (INDEX 100) 127 € 125 € 143 € ESTIM ATED PROD COSTS (NET)** 1.964 € 3.000 € 2.549 € SALES HOUSE JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER LIEGE BRUSSELS 19 BRUSSELS 19 TARGET 12+ 12+ 12+ POP SIZE 404.409 960.487 960.487 REACH 1+(%) 80 85 79 GRP 2.410 1.865 954 OTS 30 22 12 GROSS CONTACTS 9.745.884 17.914.974 9.166.094 Source: CIM OOH Study Wave 2016-1 / (*) Brussels 2 Business - Event - Place 2Be / (**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 31
  • 30. Street Street Furniture N ET WOR K D ET A ILS JC D T A ST E + D IGIT A L M ET R O* JC D B R USSELS ST R EET + D IGIT A L M ET R O SIDES 2.280 455 NETWORKS Taste +Digital M etro Brussels 300 +Digital M etro FORM AT 2m² +digital screen 70'' 2m² +digital screen 70'' DURATION (DAYS) 7 7 COVERAGE National Brussels PRESENCE Street +Brussels M etro Street +Brussels M etro LIGHTING Yes Yes START ON Tuesday Tuesday M EDIA COST (GROSS) / INDEX 75 217.767 € 70.658 € M EDIA COST (GROSS) / INDEX 85 246.803 € 80.079 € M EDIA COST (GROSS) / INDEX 95 275.839 € 89.500 € M EDIA COST (GROSS) / INDEX 100 290.356 € 94.211€ M EDIA COST (GROSS) / INDEX 105 304.874 € 98.922 € M EDIA COST (GROSS) / INDEX 110 319.392 € 103.632 € M EDIA COST (GROSS) / INDEX 120 348.428 € 113.053 € TAXES (NET) 10.924 € 1.982 € COST PER SIDE (INDEX 100) 127 € 207 € ESTIM ATED PROD COSTS (NET)** 8.956 € 3.500 € SALES HOUSE JC Decaux JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL BRUSSELS 19 TARGET 12+ 12+ POP SIZE 9.518.730 960.487 REACH 1+(%) 69 89 GRP 2.224 3.792 OTS 32 43 GROSS CONTACTS 211.689.651 36.421.961 Source: CIM OOH Study Wave 2016-1 / (*) also available with Booster or Authentic Networks (**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 32
  • 31. Street Street Furniture 2m² N ET WOR K D ET A ILS JC D T A ST E* + IN SER T SM A R T M ON T Y JC D T A ST E* + IN SER T SM A R T IES SIDES 7.125 4.625 NETWORKS Taste +Proxicity Taste +Proxicity FORM AT 2m² +frames 60x80cm 2m² +frames 60x80cm DURATION (DAYS) 7 7 COVERAGE National National PRESENCE Street Street LIGHTING Partial Partial START ON Tuesday Tuesday M EDIA COST (GROSS) / INDEX 75 241.250 € 215.000 € M EDIA COST (GROSS) / INDEX 85 273.416 € 243.666 € M EDIA COST (GROSS) / INDEX 95 305.583 € 272.333 € M EDIA COST (GROSS) / INDEX 100 321.666 € 286.666 € M EDIA COST (GROSS) / INDEX 105 337.750 € 301.000 € M EDIA COST (GROSS) / INDEX 110 353.833 € 315.333 € M EDIA COST (GROSS) / INDEX 120 386.000 € 344.000 € TAXES (NET) 20.400 € 15.406 € COST PER SIDE (INDEX 100) 45 € 62 € ESTIM ATED PROD COSTS (NET)** On demand On demand SALES HOUSE JCD / Insert JCD / Insert C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) GRP OTS GROSS CONTACTS CIM performances are only available for the JCD 'street' sides (please refer to JCD Taste) CIM performances are only available for the JCD 'street' sides (please refer to JCD Taste) (*) also available with Booster or Authentic Networks (**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 33
  • 32. Street Street Furniture N ET WOR K D ET A ILS A D SH EL OP T IM UM XL* A D SH EL M A XIM UM ** XL* A D SH EL M A XIM UM ** XXL* SIDES 2.650 3.010 3.200 NETWORKS 2 2 2 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE National National National PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 280.000 € 303.000 € 316.000 € TAXES (NET) 12.520 € 14.225 € 15.120 € COST PER SIDE 106 € 101€ 99 € ESTIM ATED PROD COSTS (NET)*** 6.498 € 7.109 € 7.432 € SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL TARGET 12+ 12+ 12+ POP SIZE 9.518.730 9.518.730 9.518.730 REACH 1+(%) 69 70 70 GRP 2.206 2.465 2.561 OTS 32 35 37 GROSS CONTACTS 209.938.748 234.616.708 243.778.918 Source: CIM OOH Study Wave 2016-1 (*) XL or XXL means Brussels City Center sides included (**) CONNECT: The Maximum network NFC Enabled comprises 3.000 interactive panels for 3.000 euros (net) technical / activation costs. (***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 34
  • 33. Street Street Furniture 2m² Source: CIM OOH Study Wave 2016-1 (*) CONNECT (**) XL means Brussels City Center sides included (***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included N ET WOR K D ET A ILS A D SH EL B ESST * XL** A D SH EL M IX M ED IA XL** A D SH EL+ SIDES 3.230 2.200 950 NETWORKS Adshel Optimum XL** +Adshel Stations Package Package FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE National National Gent +Antw. +Others PRESENCE Street +Stations Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 326.000 € 248.600 € 104.281€ TAXES (NET) 12.520 € 10.420 € 4.412 € COST PER SIDE 101€ 113 € 110 € ESTIM ATED PROD COSTS (NET)*** 9.551€ 5.737 € On demand SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL NATIONAL N/A TARGET 12+ 12+ N/A POP SIZE 9.518.730 9.518.730 N/A REACH 1+(%) 70 67 N/A GRP 2.250 1.698 N/A OTS 32 25 N/A GROSS CONTACTS 214.176.773 161.612.972 N/A 35
  • 34. Street Street Furniture N ET WOR K D ET A ILS A D SH EL 5 M A IN C IT IES XL* A D SH EL GOLD EN T R IA N GLE P R EM IUM A D SH EL GEN T & A N T WER P P LUG IN SIDES 1.710 400 550 NETWORKS Package Package Package FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE 5 M ain Cities Bruss. +Antw. +Gent Antwerpen +Gent PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 226.329 € 58.436 € 64.501€ TAXES (NET) 8.079 € 2.060 € 2.554 € COST PER SIDE 132 € 146 € 117 € ESTIM ATED PROD COSTS (NET)** On demand On demand On demand SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER 5 M AIN CITIES N/A ANTWERP +GENT TARGET 12+ N/A 12+ POP SIZE 2.797.840 N/A 859.734 REACH 1+(%) 87 N/A 94 GRP 3.852 N/A 4.151 OTS 44 N/A 44 GROSS CONTACTS 107.778.008 N/A 35.690.184 Source: CIM OOH Study Wave 2016-1 (*) XL means Brussels City Center sides included (**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 36
  • 35. Street Street Furniture 2m² N ET WOR K D ET A ILS A D SH EL A N T WER P P LUG IN A D SH EL A N T WER P P R EM IUM A D SH EL A N T WER P C EN T ER SIDES 300 150 225 NETWORKS 1 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE Antwerpen Antwerpen Antwerpen PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 33.851€ 21.900 € 30.375 € TAXES (NET) 1.393 € 697 € 1.045 € COST PER SIDE 113 € 146 € 135 € ESTIM ATED PROD COSTS (NET)* On demand 1.370 € 1.500 € SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN ANTWERPEN TARGET 12+ 12+ 12+ POP SIZE 618.872 618.872 618.872 REACH 1+(%) 94 72 83 GRP 3.934 1.907 2.783 OTS 42 27 33 GROSS CONTACTS 24.348.986 11.799.770 17.220.075 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 37
  • 36. Street Street Furniture N ET WOR K D ET A ILS A D SH EL A N T WER P A D SH EL A N T WER P + A D SH EL GEN T SIDES 270 350 250 NETWORKS 1 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE Antwerpen Antwerpen Gent PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 33.480 € 39.550 € 30.650 € TAXES (NET) 1.254 € 1.625 € 1.161€ COST PER SIDE 124 € 113 € 123 € ESTIM ATED PROD COSTS (NET)* 1.573 € 1.709 € 1.538 € SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN GENT TARGET 12+ 12+ 12+ POP SIZE 618.872 618.872 240.862 REACH 1+(%) 90 96 96 GRP 3.325 4.627 4.494 OTS 37 48 47 GROSS CONTACTS 20.579.589 28.637.770 10.825.103 38 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
  • 37. Street Street Furniture 2m² N ET WOR K D ET A ILS A D SH EL B R USSELS P R EM IUM A D SH EL B R USSELS C EN T ER A D SH EL B R USSELS 300 A D SH EL B R USSELS 350 SIDES 150 200 300 350 NETWORKS 1 1 1 Package FORM AT 2m² 2m² 2m² 2m² DURATION (DAYS) 7 7 7 7 COVERAGE Brussels Brussels Brussels Brussels PRESENCE Street Street Street Street +Stations LIGHTING Yes Yes Yes Yes START ON Tuesday Tuesday Tuesday Tuesday M EDIA COST (GROSS) 21.900 € 27.000 € 37.200 € 43.400 € TAXES (NET) 900 € 1.200 € 1.800 € 1.800 € COST PER SIDE 146 € 135 € 124 € 124 € ESTIM ATED PROD COSTS (NET)* 2.234 € 2.319 € 2.489 € On demand SALES HOUSE Clear Channel Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER BRUSSELS 19 BRUSSELS 19 BRUSSELS 19 BRUSSELS 19 TARGET 12+ 12+ 12+ 12+ POP SIZE 960.487 960.487 960.487 960.487 REACH 1+(%) 57 73 82 83 GRP 878 994 1.884 1.907 OTS 15 14 23 23 GROSS CONTACTS 8.431.075 9.547.178 18.098.151 18.320.283 39 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
  • 38. Street Street Furniture SID ES D IST R IB UT ION JC D B OOST ER JC D A UT H EN T IC JC D T A ST E ANTWERPEN 237 210 184 BRUXELLES 846 745 656 CHARLEROI 118 107 88 GENT 0 0 0 LIEGE 313 282 257 T OT A L 5 M A IN C IT IES 1.514 1.344 1.185 AALST 48 34 33 ARLON 5 6 3 BRUGGE 82 70 65 HASSELT 148 142 124 KORTRIJK 43 35 37 LA LOUVIERE 0 0 0 LEUVEN 0 0 0 M ECHELEN 96 86 71 M ONS 16 12 12 NAM UR 96 86 73 OOSTENDE 44 41 32 ROESELARE 44 42 34 SINT-NIKLAAS 51 52 41 TOURNAI 49 44 43 TURNHOUT 30 26 24 VERVIERS 31 32 27 T OT A L 16 R EGION A L C IT IES 783 708 619 TOTAL 20 SM ALL CITIES NL 246 208 179 TOTAL 7 SM ALL CITIES FR 28 25 21 T OT A L 27 SM A LL T OWN S 274 233 200 T OT A L OT H ER S 154 140 121 T OT A L N ET WOR K 2.725 2.425 2.125 40
  • 39. Street Street Furniture 2m² SID ES D IST R IB UT ION JC D LIEGE JC D B R USSELS 300 JC D B R USSELS 150 ANTWERPEN 0 0 0 BRUXELLES 0 300 150 CHARLEROI 0 0 0 GENT 0 0 0 LIEGE 250 0 0 T OT A L N ET WOR K 250 300 150 41
  • 40. Street Street Furniture SID ES D IST R IB UT ION JC D T A ST E + D IGIT A L M ET R O JC D B R USSELS ST R EET + D IGIT A L M ET R O ANTWERPEN 184 0 BRUXELLES 811 455 CHARLEROI 88 0 GENT 0 0 LIEGE 257 0 T OT A L 5 M A IN C IT IES 1.340 455 AALST 33 0 ARLON 3 0 BRUGGE 65 0 HASSELT 124 0 KORTRIJK 37 0 LA LOUVIERE 0 0 LEUVEN 0 0 M ECHELEN 71 0 M ONS 12 0 NAM UR 73 0 OOSTENDE 32 0 ROESELARE 34 0 SINT-NIKLAAS 41 0 TOURNAI 43 0 TURNHOUT 24 0 VERVIERS 27 0 T OT A L 16 R EGION A L C IT IES 619 0 TOTAL 20 SM ALL CITIES NL 179 0 TOTAL 7 SM ALL CITIES FR 21 0 T OT A L 27 SM A LL T OWN S 200 0 T OT A L OT H ER S 121 0 T OT A L N ET WOR K 2.280 455 42
  • 41. Street Street Furniture 2m² SID ES D IST R IB UT ION JC D T A ST E + IN SER T SM A R T M ON T Y JC D T A ST E + IN SER T SM A R T IES ANTWERPEN 774 479 BRUXELLES 2.656 1.656 CHARLEROI 348 218 GENT 250 125 LIEGE 727 492 T OT A L 5 M A IN C IT IES 4.755 2.970 AALST 93 63 ARLON 3 3 BRUGGE 115 90 HASSELT 174 149 KORTRIJK 87 62 LA LOUVIERE 80 40 LEUVEN 70 35 M ECHELEN 145 108 M ONS 112 62 NAM UR 153 113 OOSTENDE 112 72 ROESELARE 84 59 SINT-NIKLAAS 91 66 TOURNAI 83 63 TURNHOUT 54 39 VERVIERS 77 52 T OT A L 16 R EGION A L C IT IES 1.533 1.076 TOTAL 20 SM ALL CITIES NL 395 287 TOTAL 7 SM ALL CITIES FR 111 66 T OT A L 27 SM A LL T OWN S 506 353 T OT A L OT H ER S 331 226 T OT A L N ET WOR K 7.125 4.625 43
  • 42. Street Street Furniture SID ES D IST R IB UT ION A D SH EL OP T IM UM XL A D SH EL M A XIM UM XL A D SH EL M A XIM UM XXL ANTWERPEN 484 517 556 BRUXELLES 710 936 994 CHARLEROI 142 162 173 GENT 212 287 306 LIEGE 157 169 176 T OT A L 5 M A IN C IT IES 1.705 2.071 2.205 AALST 0 0 0 ARLON 0 0 0 BRUGGE 17 19 19 HASSELT 11 22 23 KORTRIJK 60 81 84 LA LOUVIERE 65 63 70 LEUVEN 0 0 0 M ECHELEN 0 0 0 M ONS 70 76 79 NAM UR 97 107 113 OOSTENDE 55 60 65 ROESELARE 0 0 0 SINT-NIKLAAS 40 47 53 TOURNAI 45 46 49 TURNHOUT 3 4 4 VERVIERS 38 33 37 T OT A L 16 R EGION A L C IT IES 501 558 596 TOTAL 20 SM ALL CITIES NL 147 170 178 TOTAL 7 SM ALL CITIES FR 64 64 71 T OT A L 27 SM A LL T OWN S 211 234 249 T OT A L OT H ER S 233 147 150 T OT A L N ET WOR K 2.650 3.010 3.200 44
  • 43. Street Street Furniture 2m² SID ES D IST R IB UT ION A D SH EL B ESST XL A D SH EL M IX M ED IA A D SH EL+ ANTWERPEN 547 371 N/A BRUXELLES 914 657 N/A CHARLEROI 169 109 N/A GENT 243 224 N/A LIEGE 172 139 N/A T OT A L 5 M A IN C IT IES 2.045 1.500 N/A AALST 8 0 N/A ARLON 1 0 N/A BRUGGE 35 13 N/A HASSELT 18 13 N/A KORTRIJK 71 54 N/A LA LOUVIERE 76 52 N/A LEUVEN 15 0 N/A M ECHELEN 16 0 N/A M ONS 85 57 N/A NAM UR 130 71 N/A OOSTENDE 61 45 N/A ROESELARE 0 0 N/A SINT-NIKLAAS 43 33 N/A TOURNAI 53 33 N/A TURNHOUT 3 5 N/A VERVIERS 45 34 N/A T OT A L 16 R EGION A L C IT IES 660 410 N/A TOTAL 20 SM ALL CITIES NL 179 121 N/A TOTAL 7 SM ALL CITIES FR 73 45 N/A T OT A L 27 SM A LL T OWN S 252 166 N/A T OT A L OT H ER S 273 124 N/A T OT A L N ET WOR K 3.230 2.200 N/A 45
  • 44. Street Street Furniture SID ES D IST R IB UT ION A D SH EL 5 M A IN C IT IES XL A D SH EL GOLD EN T R IA N GLE P R EM IUM A D SH EL GEN T & A N T WER P P LUG IN ANTWERPEN 485 150 300 BRUXELLES 711 150 0 CHARLEROI 143 0 0 GENT 213 100 250 LIEGE 158 0 0 T OT A L 5 M A IN C IT IES 1.710 400 550 SID ES D IST R IB UT ION A D SH EL A N T WER P P LUG IN A D SH EL A N T WER P P R EM IUM A D SH EL A N T WER P C EN T ER ANTWERPEN 300 150 225 BRUXELLES 0 0 0 CHARLEROI 0 0 0 GENT 0 0 0 LIEGE 0 0 0 T OT A L 5 M A IN C IT IES 300 150 225 46
  • 45. Street Street Furniture 2m² SID ES D IST R IB UT ION A D SH EL A N T WER P A D SH EL A N T WER P + A D SH EL GEN T ANTWERPEN 270 350 0 BRUXELLES 0 0 0 CHARLEROI 0 0 0 GENT 0 0 250 LIEGE 0 0 0 T OT A L N ET WOR K 270 350 250 SID ES D IST R IB UT ION A D SH EL B R USSELS P R EM IUM A D SH EL B R USSELS C EN T ER A D SH EL B R USSELS 300 A D SH EL B R USSELS 350 ANTWERPEN 0 0 0 0 BRUXELLES 150 200 300 350 CHARLEROI 0 0 0 0 GENT 0 0 0 0 LIEGE 0 0 0 0 T OT A L N ET WOR K 150 200 300 350 SID ES D IST R IB UT ION A D SH EL A N T WER P A D SH EL A N T WER P + A D SH EL GEN T ANTWERPEN 270 350 0 BRUXELLES 0 0 0 CHARLEROI 0 0 0 GENT 0 0 250 LIEGE 0 0 0 T OT A L N ET WOR K 270 350 250 SID ES D IST R IB UT ION A D SH EL B R USSELS P R EM IUM A D SH EL B R USSELS C EN T ER A D SH EL B R USSELS 300 A D SH EL B R USSELS 350 ANTWERPEN 0 0 0 0 BRUXELLES 150 200 300 350 CHARLEROI 0 0 0 0 GENT 0 0 0 0 LIEGE 0 0 0 0 T OT A L N ET WOR K 150 200 300 350 47
  • 46. Street Street Furniture (Proximity) N ET WOR K D ET A ILS JC D C UT OM IZ ED 600* SIDES 600 NETWORKS 1 FORM AT 2m² DURATION (DAYS) 7 COVERAGE National PRESENCE Street LIGHTING Yes START ON Tuesday M EDIA COST (GROSS) / INDEX 75 57.289 € M EDIA COST (GROSS) / INDEX 85 64.928 € M EDIA COST (GROSS) / INDEX 95 72.566 € M EDIA COST (GROSS) / INDEX 100 76.385 € M EDIA COST (GROSS) / INDEX 105 80.205 € M EDIA COST (GROSS) / INDEX 110 84.024 € M EDIA COST (GROSS) / INDEX 120 91.662 € TAXES (NET) 2.940 € COST PER SIDE (INDEX 100) 127 € ESTIM ATED PROD COSTS (NET)** 3.885 € SALES HOUSE JC Decaux 48 (*) Free Selection of 600 targeted sides according to specific POI/POS, target or geographical affinity (**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included Sides distribution depends on the selection of specific POS / POI, target or geographical affinity Performances on demand according to the sides selection
  • 47. Street Street Furniture (Proximity) 2m² N ET WOR K D ET A ILS A D SH EL B E P R OXIM IT Y** XL* 500 A D SH EL B E P R OXIM IT Y** XL* 750 A D SH EL B ESST P R OXIM IT Y*** XL* 500 SIDES 500 750 1.080 NETWORKS 1 1 Adshel Be Proximity 500 +Adshel Stations FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE NOT National NOT National NOT National PRESENCE Street Street Street +Stations LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 62.000 € 93.000 € 135.223 € TAXES (NET) 2.362 € 3.544 € 2.362 € COST PER SIDE 124 € 124 € 125 € ESTIM ATED PROD COSTS (NET)**** 2.826 € 3.251€ On demand SALES HOUSE Clear Channel Clear Channel Clear Channel 49 (*) XL means Brussels City Center sides included (**) Selection (by Clear Channel) of 100% targeted sides according to specific POI/POS, target or geographical affinity (based on Clear Channel’s database) (***) Selection (by Clear Channel) of 500 targeted sides according to specific POI/POS, target or geographical affinity (based on Clear Channel’s database) (****) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included Sides distribution depends on the selection of specific POS / POI, target or geographical affinity Performances on demand according to the sides selection
  • 48. Street Street Furniture (Proximity) N ET WOR K D ET A ILS A D SH EL OP T IM UM P R OXIM IT Y* XL** A D SH EL M A XIM UM P R OXIM IT Y* XL** SIDES 2.650 3.010 NETWORKS 1 1 FORM AT 2m² 2m² DURATION (DAYS) 7 7 COVERAGE National National PRESENCE Street Street LIGHTING Yes Yes START ON Tuesday Tuesday M EDIA COST (GROSS) 294.579 €(Proximity 30%) 334.598 €(Proximity 30%) TAXES (NET) 12.520 € 14.225 € COST PER SIDE 111€ 111€ ESTIM ATED PROD COSTS (NET)*** 6.498 € 7.109 € SALES HOUSE Clear Channel Clear Channel (*) Selection (by Clear Channel) of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or geographical affinity (based on Clear Channel’s database) (**) XL means Brussels City Center sides included (***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included Sides distribution depends on the selection of specific POS / POI, target or geographical affinity Performances on demand according to the sides selection 50
  • 49. Street Street Furniture (Proximity) 2m² N ET WOR K D ET A ILS M Y A D SH EL OP T IM UM P R OXIM IT Y* XL** M Y A D SH EL M A XIM UM P R OXIM IT Y* XL** SIDES 2.650 3.010 NETWORKS 1 1 FORM AT 2m² 2m² DURATION (DAYS) 7 7 COVERAGE National National PRESENCE Street Street LIGHTING Yes Yes START ON Tuesday Tuesday M EDIA COST (GROSS) 289.719 €(Proximity 20%) 329.077 €(Proximity 20%) TAXES (NET) 12.520 € 14.225 € COST PER SIDE 109 € 109 € ESTIM ATED PROD COSTS (NET)*** On demand On demand SALES HOUSE Clear Channel Clear Channel (*) Free Selection of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or geographical affinity (based on extrenal’s database) (**) XL means Brussels City Center sides included (***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included Sides distribution depends on the selection of specific POS / POI, target or geographical affinity Performances on demand according to the sides selection 51
  • 50. Street Street Furniture (Retail) N ET WOR K D ET A ILS JC D C ON SO F 1F 2 JC D C ON SO C OLR UYT JC D C ON SO D ELH A IZ E SIDES 600 225 200 NETWORKS 1 Package Package FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 days 7 days COVERAGE National NOT National NOT National PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday COVERED POS 307 F1F2 stores 77 Colruyt F1stores 67 Delhaize F1stores M AX SIDES DISTANCE FROM POS 200m 200m 200m M EDIA COST (GROSS) / INDEX 75 57.289 € 21.483 € 19.096 € M EDIA COST (GROSS) / INDEX 85 64.928 € 24.348 € 21.643 € M EDIA COST (GROSS) / INDEX 95 72.566 € 27.212 € 24.189 € M EDIA COST (GROSS) / INDEX 100 76.385 € 28.645 € 25.462 € M EDIA COST (GROSS) / INDEX 105 80.205 € 30.077 € 26.735 € M EDIA COST (GROSS) / INDEX 110 84.024 € 31.509 € 28.008 € M EDIA COST (GROSS) / INDEX 120 91.662 € 34.373 € 30.554 € TAXES (NET) 2.940 € 1.103 € 980 € COST PER SIDE (INDEX 100) 127 € 127 € 127 € ESTIM ATED PROD COSTS (NET)* 3.885 € On demand On demand SALES HOUSE JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL N/A N/A TARGET 12+ N/A N/A POP SIZE 9.518.730 N/A N/A REACH 1+(%) 55 N/A N/A GRP 498 N/A N/A OTS 9 N/A N/A GROSS CONTACTS 47.366.100 N/A N/A 52 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
  • 51. Street Street Furniture (Retail) 2m² SID ES D IST R IB UT ION JC D C ON SO F 1F 2 JC D C ON SO C OLR UYT JC D C ON SO D ELH A IZ E ANTWERPEN 43 11 14 BRUXELLES 188 71 83 CHARLEROI 45 28 2 GENT 0 0 0 LIEGE 69 17 19 T OT A L 5 M A IN C IT IES 345 127 118 AALST 13 1 1 ARLON 4 0 0 BRUGGE 13 4 9 HASSELT 28 11 8 KORTRIJK 13 1 1 LA LOUVIERE 0 0 0 LEUVEN 0 0 0 M ECHELEN 11 1 4 M ONS 2 4 0 NAM UR 23 6 3 OOSTENDE 8 0 10 ROESELARE 6 1 3 SINT-NIKLAAS 6 6 5 TOURNAI 9 8 4 TURNHOUT 4 1 0 VERVIERS 9 2 9 T OT A L 16 R EGION A L C IT IES 149 46 57 TOTAL 20 SM ALL CITIES NL 51 23 17 TOTAL 7 SM ALL CITIES FR 7 4 0 T OT A L 27 SM A LL T OWN S 58 27 17 T OT A L OT H ER S 48 25 8 T OT A L N ET WOR K 600 225 200 53
  • 52. Street Street Furniture (Retail) N ET WOR K D ET A ILS B E P R OX F 1F 2 800 B E P R OX F 1 SUP ER M A R KET S B E P R OX F 2 SUP ER M A R KET S SIDES 800 500 500 NETWORKS 1 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE NOT National NOT National NOT National PRESENCE Street Street Street COVERED POS 450 204 286 M AX SIDES DISTANCE FROM POS 150m 300m 200m LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 99.200 € 62.000 € 68.200 € TAXES (NET) 3.712 € 2.320 € 2.552 € COST PER SIDE 124 € 124 € 136 € ESTIM ATED PROD COSTS (NET)* 3.335 € 2.826 € 2.911€ SALES HOUSE Clear Channel Clear Channel Clear Channel (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included Sides distribution and performances on demand 54
  • 53. Street Street Furniture (Retail) 2m² N ET WOR K D ET A ILS B E P R OX C A R R EF OUR GR OUP B E P R OX C OLR UYT GR OUP B E P R OX D ELH A IZ E GR OUP SIDES 500 200 200 NETWORKS 1 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE NOT National NOT National NOT National PRESENCE Street Street Street COVERED POS 183 95 110 M AX SIDES DISTANCE FROM POS 200m 250m 200m LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 62.000 € 24.800 € 24.800 € TAXES (NET) 2.320 € 928 € 928 € COST PER SIDE 124 € 124 € 124 € ESTIM ATED PROD COSTS (NET)*** 2.826 € 2.318 € 2.318 € SALES HOUSE Clear Channel Clear Channel Clear Channel (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included Sides distribution and performances on demand 55
  • 54. Street Large Size Billboards N ET WOR K D ET A ILS JC D B R USSELS 8 - 50 SIDES 50 NETWORKS 1 FORM AT 8m² DURATION (DAYS) 14 COVERAGE Brussels PRESENCE Street LIGHTING Yes START ON Tuesday M EDIA COST (GROSS) / INDEX 80 30.366 € M EDIA COST (GROSS) / INDEX 90 34.162 € M EDIA COST (GROSS) / INDEX 95 36.060 € M EDIA COST (GROSS) / INDEX 100 37.958 € M EDIA COST (GROSS) / INDEX 105 39.855 € M EDIA COST (GROSS) / INDEX 110 41.753 € M EDIA COST (GROSS) / INDEX 115 43.651€ M EDIA COST (GROSS) / INDEX 120 45.449 € M EDIA COST (GROSS) / INDEX 125 47.447 € TAXES (NET) 3.200 € COST PER SIDE (INDEX 100) 759 € ESTIM ATED PROD COSTS (NET)* 3.661€ SALES HOUSE JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER BRUSSELS CIM TARGET 12+ POP SIZE 1.286.313 REACH 1+(%) 70 GRP 1.231 OTS 18 GROSS CONTACTS 15.830.488 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included Source: CIM OOH Study Wave 2016-1 / (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 56
  • 55. Street Large Size Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) / INDEX 80 295.526 € 328.915 € M EDIA COST (GROSS) / INDEX 90 332.467 € 370.030 € M EDIA COST (GROSS) / INDEX 95 350.938 € 390.587 € M EDIA COST (GROSS) / INDEX 100 369.408 € 411.144 € M EDIA COST (GROSS) / INDEX 105 387.878 € 431.701€ M EDIA COST (GROSS) / INDEX 110 406.349 € 452.258 € M EDIA COST (GROSS) / INDEX 115 424.819 € 472.816 € M EDIA COST (GROSS) / INDEX 120 443.290 € 493.373 € M EDIA COST (GROSS) / INDEX 125 461.760 € 513.930 € TAXES (NET) 42.280 € 47.905 € COST PER SIDE (INDEX 100) 573 € 524 € ESTIM ATED PROD COSTS (NET)* 25.553 € 26.849 € SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL NATIONAL TARGET 12+ 12+ POP SIZE 9.518.730 9.518.730 REACH 1+(%) 75 77 GRP 2.115 2.153 OTS 28 28 GROSS CONTACTS 201.295.081 204.926.256 JC D SUP ER ST A R N A T ION A L 785 1 20m² +8m² JC Decaux Wednesday 14 National Street Partial 48 CIM Cities Wednesday JC Decaux JC D SUP ER ST A R 48 14 1 20m² +8m² 645 Street Partial Source: CIM OOH Study Wave 2016-1 / (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 8-10-20m² 57
  • 56. Street Large Size Billboards N ET WOR K D ET A ILS B P C ON T A C T 350 B P M OVIN G 400 SIDES 350 400 NETWORKS 1 1 FORM AT 20m² 20m² DURATION (DAYS) 14 14 COVERAGE National Intercity National Intercity PRESENCE Street Street LIGHTING Partial Partial START ON Wednesday Wednesday M EDIA COST (GROSS) 133.000 € 165.000 € TAXES (NET) 14.800 € 14.400 € COST PER SIDE 380 € 413 € ESTIM ATED PROD COSTS (NET)* 12.002 € 12.423 € SALES HOUSE Belgian Posters Belgian Posters C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER N/A N/A TARGET N/A N/A POP SIZE N/A N/A 9.518.730 REACH 1+(%) N/A N/A 70 GRP N/A N/A 1.576 OTS N/A N/A 22 GROSS CONTACTS N/A N/A Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included 20m² +10m² +8m² 24 Urbans Centers Street Partial Wednesday 301.000 € 33.900 € 602 € Belgian Posters 25.572 € NATIONAL 12+ 150.012.430 1 14 B P A C C ESS 500 500 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included N ET WOR K D ET A ILS B P C ON T A C T 350 B P M OVIN G 400 SIDES 350 400 NETWORKS 1 1 FORM AT 20m² 20m² DURATION (DAYS) 14 14 COVERAGE National Intercity National Intercity PRESENCE Street Street LIGHTING Partial Partial START ON Wednesday Wednesday M EDIA COST (GROSS) 133.000 € 165.000 € TAXES (NET) 14.800 € 14.400 € COST PER SIDE 380 € 413 € ESTIM ATED PROD COSTS (NET)* 12.002 € 12.423 € SALES HOUSE Belgian Posters Belgian Posters C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER N/A N/A TARGET N/A N/A POP SIZE N/A N/A 9.518.730 REACH 1+(%) N/A N/A 70 GRP N/A N/A 1.576 OTS N/A N/A 22 GROSS CONTACTS N/A N/A Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included 20m² +10m² +8m² 24 Urbans Centers Street Partial Wednesday 301.000 € 33.900 € 602 € Belgian Posters 25.572 € NATIONAL 12+ 150.012.430 1 14 B P A C C ESS 500 500 58
  • 57. Street Large Size Billboards 8-10-20m² N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.518.730 9.518.730 N/A REACH 1+(%) 74 79 N/A GRP 1.686 2.019 N/A OTS 23 26 N/A GROSS CONTACTS N/A Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included 12+ 160.503.413 B P B ELGIUM 800 800 1 26.572 € 31.476 € NATIONAL 12+ 48 CIM cities Street Partial Wednesday 363.000 € 38.000 € 605 € Belgian Posters NATIONAL Belgian Posters Wednesday On demand N/A N/A Belgian Posters 439 €509 € 373.000 € 48.700 € 407.000 € 48.300 € National Wednesday 20m² +10m² +8m² 14 National Street Partial Street Partial 192.174.249 14 20m² +10m² +8m² 600 1 20m² +10m² +8m² 14 Access +Contact 850 B P GR A N D SLA M 850 B P C OVER 600 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.518.730 9.518.730 N/A REACH 1+(%) 74 79 N/A GRP 1.686 2.019 N/A OTS 23 26 N/A GROSS CONTACTS N/A Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included 12+ 160.503.413 B P B ELGIUM 800 800 1 26.572 € 31.476 € NATIONAL 12+ 48 CIM cities Street Partial Wednesday 363.000 € 38.000 € 605 € Belgian Posters NATIONAL Belgian Posters Wednesday On demand N/A N/A Belgian Posters 439 €509 € 373.000 € 48.700 € 407.000 € 48.300 € National Wednesday 20m² +10m² +8m² 14 National Street Partial Street Partial 192.174.249 14 20m² +10m² +8m² 600 1 20m² +10m² +8m² 14 Access +Contact 850 B P GR A N D SLA M 850 B P C OVER 600 59
  • 58. Street Large Size Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) GRP OTS GROSS CONTACTS Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included N/A On demand On demand N/A N/A N/A N/A Belgian Posters Belgian Posters 438 € 394.000 € 48.300 € N/A N/A National N/A N/A Belgian Posters 467 € 52.400 € 467.000 € Wednesday PartialPartial Street Partial N/A N/A N/A N/A N/A N/A N/A Access +M oving Cover + Contact National National Street Street Wednesday Wednesday 469 € On demand 446.000 € 52.800 € N/A N/A N/A N/A N/A 900 950 1.000 14 14 14 20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m² Cover +M oving B P GR A N D SLA M 900 B P GR A N D SLA M 950 B P GR A N D SLA M 1000 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) GRP OTS GROSS CONTACTS Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included N/A On demand On demand N/A N/A N/A N/A Belgian Posters Belgian Posters 438 € 394.000 € 48.300 € N/A N/A National N/A N/A Belgian Posters 467 € 52.400 € 467.000 € Wednesday PartialPartial Street Partial N/A N/A N/A N/A N/A N/A N/A Access +M oving Cover + Contact National National Street Street Wednesday Wednesday 469 € On demand 446.000 € 52.800 € N/A N/A N/A N/A N/A 900 950 1.000 14 14 14 20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m² Cover +M oving B P GR A N D SLA M 900 B P GR A N D SLA M 950 B P GR A N D SLA M 1000 60
  • 59. Street Large Size Billboards 8-10-20m² N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) GRP OTS GROSS CONTACTS (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included CIM performances are not available on this network CIM performances are not available on this network 6.502 € 9.126 € 697 € 697 € On demand On demand M ediageuzen M ediageuzen North +Brussels North +Brussels Street Street Partial Partial Wednesday Wednesday 94.120 € 126.896 € P R EM IUM 24 P R EM IUM 48 135 193 1 1 20m² +8m² 20m² +8m² 14 14 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) GRP OTS GROSS CONTACTS (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included CIM performances are not available on this network CIM performances are not available on this network 6.502 € 9.126 € 697 € 697 € On demand On demand M ediageuzen M ediageuzen North +Brussels North +Brussels Street Street Partial Partial Wednesday Wednesday 94.120 € 126.896 € P R EM IUM 24 P R EM IUM 48 135 193 1 1 20m² +8m² 20m² +8m² 14 14 61
  • 60. Street Large Size Billboards SID ES D IST R IB UT ION 8m² 20m² 8m² 20m² ANTWERPEN 12 41 7 48 BRUXELLES 139 61 136 63 CHARLEROI 2 64 0 73 GENT 9 25 7 23 LIEGE 11 64 10 66 T OT A L 5 M A IN C IT IES 173 255 160 273 AALST 0 9 0 8 ARLON 0 5 0 6 BRUGGE 0 4 0 5 HASSELT 4 9 4 9 KORTRIJK 0 12 0 15 LA LOUVIERE 0 8 0 11 LEUVEN 0 11 0 11 M ECHELEN 4 8 4 10 M ONS 1 9 1 10 NAM UR 0 8 0 9 OOSTENDE 6 5 1 12 ROESELARE 0 8 0 9 SINT-NIKLAAS 0 4 0 4 TOURNAI 0 11 0 13 TURNHOUT 3 17 4 19 VERVIERS 0 9 0 9 T OT A L 16 R EGION A L C IT IES 18 137 14 160 TOTAL 20 SM ALL CITIES NL 0 38 0 53 TOTAL 7 SM ALL CITIES FR 0 11 0 11 T OT A L 27 SM A LL T OWN S 0 49 0 64 T OT A L OT H ER S 1 12 2 112 T OT A L N ET WOR K JC D SUP ER ST A R 48 645 785 JC D SUP ER ST A R N A T ION A L 62
  • 61. Street Large Size Billboards 8-10-20m² B P C ON T A C T 350 B P M OVIN G 400 SID ES D IST R IB UT ION 20m² 20m² 8/ 10m² 20m² ANTWERPEN 0 2 21 25 BRUXELLES 21 17 120 49 CHARLEROI 12 2 4 46 GENT 2 1 18 8 LIEGE 14 5 12 38 T OT A L 5 M A IN C IT IES 49 27 175 166 AALST 2 0 0 7 ARLON 0 0 0 2 BRUGGE 0 0 0 4 HASSELT 0 1 0 12 KORTRIJK 4 1 3 8 LA LOUVIERE 9 3 0 12 LEUVEN 3 1 0 4 M ECHELEN 0 4 2 6 M ONS 10 6 0 12 NAM UR 1 0 1 6 OOSTENDE 0 0 0 2 ROESELARE 3 2 0 5 SINT-NIKLAAS 2 2 3 8 TOURNAI 3 5 0 5 TURNHOUT 0 0 0 5 VERVIERS 2 2 1 11 T OT A L 16 R EGION A L C IT IES 39 27 10 109 TOTAL 20 SM ALL CITIES NL 34 42 0 7 TOTAL 7 SM ALL CITIES FR 11 18 0 7 T OT A L 27 SM A LL T OWN S 45 60 0 14 T OT A L OT H ER S 217 286 7 19 T OT A L N ET WOR K 350 400 500 B P A C C ESS 500 63
  • 62. Street Large Size Billboards Street Large Size Billboards SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m² ANTWERPEN 21 27 25 34 25 36 BRUXELLES 120 66 138 79 138 75 CHARLEROI 4 48 5 51 5 41 GENT 18 9 17 18 17 17 LIEGE 12 43 10 59 10 50 T OT A L 5 M A IN C IT IES 175 193 195 241 195 219 AALST 0 7 0 10 0 8 ARLON 0 2 0 4 0 4 BRUGGE 0 4 0 1 0 1 HASSELT 0 13 0 14 0 15 KORTRIJK 3 9 3 13 3 10 LA LOUVIERE 0 15 0 18 0 12 LEUVEN 0 5 0 13 0 11 M ECHELEN 2 10 4 6 4 10 M ONS 0 18 0 18 0 14 NAM UR 1 6 1 4 1 3 OOSTENDE 0 2 0 1 0 1 ROESELARE 0 7 0 10 0 9 SINT-NIKLAAS 3 10 5 7 5 7 TOURNAI 0 10 0 11 0 13 TURNHOUT 0 5 0 2 0 2 VERVIERS 1 13 0 11 0 11 T OT A L 16 R EGION A L C IT IES 10 136 13 143 13 131 TOTAL 20 SM ALL CITIES NL 0 49 0 67 0 75 TOTAL 7 SM ALL CITIES FR 0 25 2 30 2 37 T OT A L 27 SM A LL T OWN S 0 74 2 97 2 112 T OT A L OT H ER S 7 305 5 254 5 323 T OT A L N ET WOR K 900 950 B P GR A N D SLA M 900 B P GR A N D SLA M 950 1.000 B P GR A N D SLA M 1000 64
  • 63. Street Large Size Billboards 8-10-20m² SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m² ANTWERPEN 25 34 27 44 21 25 BRUXELLES 138 58 140 75 120 70 CHARLEROI 5 39 3 51 4 58 GENT 17 16 19 18 18 10 LIEGE 10 45 19 51 12 52 T OT A L 5 M A IN C IT IES 195 192 208 239 175 215 AALST 0 8 2 8 0 9 ARLON 0 4 0 4 0 2 BRUGGE 0 1 0 4 0 4 HASSELT 0 14 1 14 0 12 KORTRIJK 3 9 3 15 3 12 LA LOUVIERE 0 9 0 10 0 21 LEUVEN 0 10 0 12 0 7 M ECHELEN 4 6 4 11 2 6 M ONS 0 8 0 18 0 22 NAM UR 1 3 1 12 1 7 OOSTENDE 0 1 0 1 0 2 ROESELARE 0 7 0 10 0 8 SINT-NIKLAAS 5 5 3 12 3 10 TOURNAI 0 8 0 13 0 8 TURNHOUT 0 2 0 3 0 5 VERVIERS 0 9 4 5 1 13 T OT A L 16 R EGION A L C IT IES 13 104 18 152 10 148 TOTAL 20 SM ALL CITIES NL 0 33 1 50 0 41 TOTAL 7 SM ALL CITIES FR 2 19 2 19 0 18 T OT A L 27 SM A LL T OWN S 2 52 3 69 0 59 T OT A L OT H ER S 5 37 11 100 7 236 T OT A L N ET WOR K B P C OVER 600 600 850 B P GR A N D SLA M 850 B P B ELGIUM 800 800 65
  • 64. Street Large Size Billboards SID ES D IST R IB UT ION 8m² 20m² 8m² 20m² ANTWERPEN 26 12 26 14 BRUXELLES 4 16 4 14 CHARLEROI 0 0 0 0 GENT 9 9 9 6 LIEGE 0 0 0 0 T OT A L 5 M A IN C IT IES 39 37 39 34 AALST 0 5 0 10 ARLON 0 0 0 BRUGGE 0 2 0 2 HASSELT 0 8 0 11 KORTRIJK 0 3 0 4 LA LOUVIERE 0 0 0 0 LEUVEN 0 4 0 3 M ECHELEN 0 11 0 7 M ONS 0 0 0 0 NAM UR 0 0 0 0 OOSTENDE 0 6 0 4 ROESELARE 0 2 0 5 SINT-NIKLAAS 1 4 1 7 TOURNAI 0 0 0 0 TURNHOUT 0 0 0 1 VERVIERS 0 0 0 0 T OT A L 16 R EGION A L C IT IES 1 45 1 54 TOTAL 20 SM ALL CITIES NL 0 1 0 53 TOTAL 7 SM ALL CITIES FR 0 0 0 0 T OT A L 27 SM A LL T OWN S 0 1 0 53 T OT A L OT H ER S 5 7 5 7 T OT A L N ET WOR K P R EM IUM 24 P R EM IUM 48 135 193 66
  • 65. What’s new in 2016? Clear Channel MO’F continues its new LED backlited 36m² panoramic billboards installations with currently more than 100 addresses accross the 5 Main Cities. Street Panoramic Billboards Pano 67
  • 66. Street Panoramic Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.518.730 9.518.730 REACH 1+(%) 68 76 GRP 1.194 2.099 OTS 18 28 GROSS CONTACTS 113.619.066 199.775.658 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances 24 urban centers National M EGA 16m² 765 1 16m² + Digital 4m² 14 M OF 16+ 531.250 € 56.713 € 694 € Clear Channel NATIONAL 12+ 31.341€ 869 € Clear Channel 425 1 Street +Stations Yes M onday Street +Stations 369.340 € 13.367 € Yes M onday 16m² + Digital 4m² 14 NATIONAL 12+ 17.170 € Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.518.730 9.518.730 REACH 1+(%) 68 76 GRP 1.194 2.099 OTS 18 28 GROSS CONTACTS 113.619.066 199.775.658 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances 24 urban centers National M EGA 16m² 765 1 16m² + Digital 4m² 14 M OF 16+ 531.250 € 56.713 € 694 € Clear Channel NATIONAL 12+ 31.341€ 869 € Clear Channel 425 1 Street +Stations Yes M onday Street +Stations 369.340 € 13.367 € Yes M onday 16m² + Digital 4m² 14 NATIONAL 12+ 17.170 € 68
  • 67. Street Panoramic Billboards Pano N ET WOR K D ET A ILS M OF 36 T R IVISION SIDES 34 NETWORKS 1 FORM AT 36m² DURATION (DAYS) 14 COVERAGE 5 M ain cities PRESENCE Street LIGHTING Yes START ON M onday M EDIA COST (GROSS) 115.582 € TAXES (NET) 8.449 € COST PER SIDE 3.399 € ESTIM ATED PROD COSTS (NET)* On demand SALES HOUSE Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER N/A TARGET N/A POP SIZE N/A 2.797.840 REACH 1+(%) N/A 64 GRP N/A 619 OTS N/A 10 GROSS CONTACTS N/A 17.328.637 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances 5 M ain cities Street +Stations 12.980 € 2.894 € Clear Channel 5 M AIN CITIES Yes M onday 173.610 € 12+ 15.745 € M OF 36/ 60 60 1 36m² + Digital 4m² 14 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances 69
  • 68. Street Panoramic Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 2.797.840 2.797.840 REACH 1+(%) 70 76 GRP 1.011 1.170 OTS 15 16 GROSS CONTACTS 28.291.878 32.721.049 12+ 5 M AIN CITIES 12+ 36m² + Digital 4m² 14 2.637 € Clear Channel 14 5 M ain cities 5 M ain cities Street +Stations Yes Street +Stations Yes 2.762 € Clear Channel M OF 36/ 100 100 1 80 2 M OF 36/ 80 5 M AIN CITIES 20.148 € 24.779 € 36m² + Digital 4m² 263.665 € 21.609 € 220.955 € 17.295 € M ondayM onday Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 2.797.840 2.797.840 REACH 1+(%) 70 76 GRP 1.011 1.170 OTS 15 16 GROSS CONTACTS 28.291.878 32.721.049 12+ 5 M AIN CITIES 12+ 36m² + Digital 4m² 14 2.637 € Clear Channel 14 5 M ain cities 5 M ain cities Street +Stations Yes Street +Stations Yes 2.762 € Clear Channel M OF 36/ 100 100 1 80 2 M OF 36/ 80 5 M AIN CITIES 20.148 € 24.779 € 36m² + Digital 4m² 263.665 € 21.609 € 220.955 € 17.295 € M ondayM onday 70
  • 69. Street Panoramic Billboards Pano N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) / INDEX 75 188.857 € M EDIA COST (GROSS) / INDEX 100 251.809 € M EDIA COST (GROSS) / INDEX 105 264.399 € M EDIA COST (GROSS) / INDEX 110 276.990 € M EDIA COST (GROSS) / INDEX 120 302.171€ TAXES (NET) 33.760 € COST PER SIDE (INDEX 100) 1.937 € ESTIM ATED PROD COSTS (NET)* 24.205 € SALES HOUSE JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 2.797.840 REACH 1+(%) 85 GRP 1.914 OTS 22 GROSS CONTACTS 53.559.699 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included JC D P R EST IGE SEN IOR 12+ 5 M AIN CITIES 2 130 M onday & Tuesday Yes Street 5 M ain Cities 14 days (8m²) & 21days (21+38m²) 8 +21+38m² Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included 71
  • 70. SID ES D IST R IB UT ION 16m² D igital 4m² 16m² D igital 4m² ANTWERPEN 25 2 41 2 BRUXELLES 98 2 179 2 CHARLEROI 62 0 103 0 GENT 28 1 47 1 LIEGE 75 0 113 0 T OT A L 5 M A IN C IT IES 288 5 483 5 AALST 4 0 8 0 ARLON 2 0 5 0 BRUGGE 2 0 4 0 HASSELT 10 0 17 0 KORTRIJK 8 0 17 0 LA LOUVIERE 7 0 14 0 LEUVEN 6 0 12 0 M ECHELEN 5 0 11 0 M ONS 12 0 21 0 NAM UR 9 0 14 0 OOSTENDE 4 0 12 0 ROESELARE 7 0 13 0 SINT-NIKLAAS 7 0 16 0 TOURNAI 7 0 14 0 TURNHOUT 5 0 9 0 VERVIERS 8 0 13 0 T OT A L 16 R EGION A L C IT IES 103 0 200 0 TOTAL 20 SM ALL CITIES NL 13 0 37 0 TOTAL 7 SM ALL CITIES FR 9 0 17 0 T OT A L 27 SM A LL T OWN S 22 0 54 0 T OT A L OT H ER S 7 0 23 0 T OT A L N ET WOR K 425 M OF 16+ M EGA 16m² 765 Street Panoramic Billboards 72
  • 71. Pano M OF 36 T R IVISION SID ES D IST R IB UT ION 36m² 36m² D igital 4m² ANTWERPEN 10 9 2 BRUXELLES 16 20 2 CHARLEROI 3 7 0 GENT 3 10 1 LIEGE 2 9 0 T OT A L N ET WOR K 34 60 M OF 36/ 60 SID ES D IST R IB UT ION 36m² D igital 4m² 36m² D igital 4m² ANTWERPEN 14 2 21 2 BRUXELLES 28 2 32 2 CHARLEROI 11 0 12 0 GENT 8 1 12 1 LIEGE 14 0 18 0 T OT A L N ET WOR K 10080 M OF B 2B 80 M OF 36/ 100 SID ES D IST R IB UT ION 8m² 21m² 38m² ANTWERPEN 0 7 9 BRUXELLES 40 11 24 CHARLEROI 0 0 15 GENT 0 5 2 LIEGE 0 0 17 T OT A L N ET WOR K JC D P R EST IGE SEN IOR 130 Street Panoramic Billboards 73
  • 72. Street Panoramic Billboards Mix’s N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) 71 72 70 GRP 1.363 1.388 1.495 OTS 19 19 22 GROSS CONTACTS Source: CIM OOH Study Wave 2016-1 (*) Digital landscapes are not included in the CIM performances (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included 32.639 € 37.270 € 29.112 € 12+12+ 129.738.371 9.518.730 9.518.730 142.327.915 Street +Stations 24 urban centers Street +Stations Clear Channel NATIONAL Yes M onday Yes M onday 1.085 € Clear Channel 455.890 € 42.666 € 44.321€ NATIONAL Street +Stations 36 +16m² +Digital 4m² 14 36 +16m² +Digital 4m² 14 National 14 National Yes M onday 516.846 € 46.980 € 1.175 € Clear Channel 465.700 € 970 € M OF SUP ER M IX 420 420 M OF16/340 +M OF 80 M OF M A XIM IX 480 480 M OF16/420 +M OF36/60 M OF SUP ER M IX 440 440 M OF16/340 +M OF 100 36 +16m² +Digital 4m² NATIONAL 12+ 132.100.743 9.518.730 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) 71 72 70 GRP 1.363 1.388 1.495 OTS 19 19 22 GROSS CONTACTS Source: CIM OOH Study Wave 2016-1 (*) Digital landscapes are not included in the CIM performances (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included 32.639 € 37.270 € 29.112 € 12+12+ 129.738.371 9.518.730 9.518.730 142.327.915 Street +Stations 24 urban centers Street +Stations Clear Channel NATIONAL Yes M onday Yes M onday 1.085 € Clear Channel 455.890 € 42.666 € 44.321€ NATIONAL Street +Stations 36 +16m² +Digital 4m² 14 36 +16m² +Digital 4m² 14 National 14 National Yes M onday 516.846 € 46.980 € 1.175 € Clear Channel 465.700 € 970 € M OF SUP ER M IX 420 420 M OF16/340 +M OF 80 M OF M A XIM IX 480 480 M OF16/420 +M OF36/60 M OF SUP ER M IX 440 440 M OF16/340 +M OF 100 36 +16m² +Digital 4m² NATIONAL 12+ 132.100.743 9.518.730 74
  • 73. Mix’s Street Panoramic Billboards Mix’s N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE ESTIM ATED PROD COSTS (NET)* SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.518.730 9.518.730 REACH 1+(%) 69 70 GRP 1.655 1.720 OTS 24 25 GROSS CONTACTS Source: CIM OOH Study Wave 2016-1 (*) Digital landscapes are not included in the CIM performances (*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included NATIONAL 12+ NATIONAL 12+ 163.674.280157.493.481 501.280 € 548.100 € 1.054 €1.003 € 24 urban centers M OF M A XIM IX 500 500 M OF16/420 +M OF B2B 80 Clear Channel 36 +16m² +Digital 4m² 14 24 urban centers Street +Stations Yes M onday Clear Channel 52.951€48.636 € Yes M onday Street +Stations 33.515 € 38.146 € M OF M A XIM IX 520 520 M OF16/420 +M OF36/100 36 +16m² +Digital 4m² 14 Source: CIM OOH Study Wave 2016-1 (*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included (**) Digital landscapes are not included in the CIM performances 75
  • 74. Street Panoramic Billboards Mix’s N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) / INDEX 100 TAXES (NET) COST PER SIDE (INDEX 100) ESTIM ATED PROD COSTS (NET)** SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) 79 83 GRP 2.821 OTS 36 36 57 GROSS CONTACTS M onday / Tuesday 79.105 € JC Decaux NATIONAL 12+ 839.933 € 83.893 € 0 € 452.935.626 9.518.730 55.109 €47.949 € Prestige (90) +SuperStar National (785) JC D P R EST IGE ST R EET M IX T A ST E* Yes StreetStreet NationalNational Yes Prestige (90) +Superstar 48 (645) +Taste (2125) 21& 14 National Street Yes 38 +21+20 +8m² M onday / Tuesday / Wed. 648.003 € M onday / Tuesday 21& 14 & 721& 14 +21+20 +8 +2m²38 +21+20 +8m² Prestige (90) +SuperStar 48 (645) JC D P R EST IGE M IX 48 2.860735 JC D P R EST IGE M IX N A T ION A L 875 606.267 € 9.518.730 264.856.368 9.518.730 268.487.543 77 4.7582.782 825 € 73.480 € 12+12+ NATIONALNATIONAL JC DecauxJC Decaux 46.653 € 741€ Source: CIM OOH Study Wave 2016-1 (*) Also available with the Booster or Authentic Network (**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) / INDEX 100 TAXES (NET) COST PER SIDE (INDEX 100) ESTIM ATED PROD COSTS (NET)** SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 1+(%) 79 83 GRP 2.821 OTS 36 36 57 GROSS CONTACTS M onday / Tuesday 79.105 € JC Decaux NATIONAL 12+ 839.933 € 83.893 € 0 € 452.935.626 9.518.730 55.109 €47.949 € Prestige (90) +SuperStar National (785) JC D P R EST IGE ST R EET M IX T A ST E* Yes StreetStreet NationalNational Yes Prestige (90) +Superstar 48 (645) +Taste (2125) 21& 14 National Street Yes 38 +21+20 +8m² M onday / Tuesday / Wed. 648.003 € M onday / Tuesday 21& 14 & 721& 14 +21+20 +8 +2m²38 +21+20 +8m² Prestige (90) +SuperStar 48 (645) JC D P R EST IGE M IX 48 2.860735 JC D P R EST IGE M IX N A T ION A L 875 606.267 € 9.518.730 264.856.368 9.518.730 268.487.543 77 4.7582.782 825 € 73.480 € 12+12+ NATIONALNATIONAL JC DecauxJC Decaux 46.653 € 741€ 76
  • 75. Mix’s Street Panoramic Billboards Mix’s SID ES D IST R IB UT ION 36m² 16m² D ig. 4m² 36m² 16m² D ig. 4m² 36m² 16m² D ig. 4m² ANTWERPEN 16 16 2 21 16 2 9 25 2 BRUXELLES 28 81 2 32 81 2 20 98 2 CHARLEROI 10 41 0 12 41 0 7 62 0 GENT 7 19 1 12 19 1 10 28 1 LIEGE 14 38 0 18 38 0 9 75 0 T OT A L 5 M A IN C IT IES 75 195 5 95 195 5 55 288 5 AALST 0 4 0 0 4 0 0 4 0 ARLON 0 3 0 0 3 0 0 2 0 BRUGGE 0 2 0 0 2 0 0 2 0 HASSELT 0 7 0 0 7 0 0 10 0 KORTRIJK 0 9 0 0 9 0 0 8 0 LA LOUVIERE 0 7 0 0 7 0 0 7 0 LEUVEN 0 6 0 0 6 0 0 6 0 M ECHELEN 0 6 0 0 6 0 0 5 0 M ONS 0 9 0 0 9 0 0 12 0 NAM UR 0 5 0 0 5 0 0 9 0 OOSTENDE 0 8 0 0 8 0 0 4 0 ROESELARE 0 6 0 0 6 0 0 7 0 SINT-NIKLAAS 0 9 0 0 9 0 0 7 0 TOURNAI 0 7 0 0 7 0 0 7 0 TURNHOUT 0 4 0 0 4 0 0 5 0 VERVIERS 0 5 0 0 5 0 0 8 0 T OT A L 16 R EGION A L C IT IES 0 97 0 0 97 0 0 103 0 TOTAL 20 SM ALL CITIES NL 0 24 0 0 24 0 0 13 0 TOTAL 7 SM ALL CITIES FR 0 8 0 0 8 0 0 9 0 T OT A L 27 SM A LL T OWN S 0 32 0 0 32 0 0 22 0 T OT A L OT H ER S 0 16 0 0 16 0 0 7 0 T OT A L N ET WOR K 420 480 M OF SUP ER M IX 420 M OF M A XIM IX 480 440 M OF SUP ER M IX 440 77
  • 76. Street Panoramic Billboards Mix’s SID ES D IST R IB UT ION 36m² 16m² D ig. 4m² 36m² 16m² D ig. 4m² ANTWERPEN 14 25 2 21 25 2 BRUXELLES 28 98 2 32 98 2 CHARLEROI 11 62 0 12 62 0 GENT 8 28 1 12 28 1 LIEGE 14 75 0 18 75 0 T OT A L 5 M A IN C IT IES 75 288 5 95 288 5 AALST 0 4 0 0 4 0 ARLON 0 2 0 0 2 0 BRUGGE 0 2 0 0 2 0 HASSELT 0 10 0 0 10 0 KORTRIJK 0 8 0 0 8 0 LA LOUVIERE 0 7 0 0 7 0 LEUVEN 0 6 0 0 6 0 M ECHELEN 0 5 0 0 5 0 M ONS 0 12 0 0 12 0 NAM UR 0 9 0 0 9 0 OOSTENDE 0 4 0 0 4 0 ROESELARE 0 7 0 0 7 0 SINT-NIKLAAS 0 7 0 0 7 0 TOURNAI 0 7 0 0 7 0 TURNHOUT 0 5 0 0 5 0 VERVIERS 0 8 0 0 8 0 T OT A L 16 R EGION A L C IT IES 0 103 0 0 103 0 TOTAL 20 SM ALL CITIES NL 0 13 0 0 13 0 TOTAL 7 SM ALL CITIES FR 0 9 0 0 9 0 T OT A L 27 SM A LL T OWN S 0 22 0 0 22 0 T OT A L OT H ER S 0 7 0 0 7 0 T OT A L N ET WOR K 520 M OF M A XIM IX 500 M OF M A XIM IX 520 500 78
  • 77. Mix’s Street Panoramic Billboards Mix’s SID ES D IST R IB UT ION 8m² 20m² 21m² 38m² 8m² 20m² 21m² 38m² 2m² 8m² 20m² 21m² 38m² ANTWERPEN 12 41 6 8 7 48 6 8 184 12 41 6 8 BRUXELLES 139 61 12 23 136 63 12 23 656 139 61 12 23 CHARLEROI 2 64 0 14 0 73 0 14 88 2 64 0 14 GENT 9 25 7 3 7 23 7 3 0 9 25 7 3 LIEGE 11 64 0 17 10 66 0 17 257 11 64 0 17 T OT A L 5 M A IN C IT IES 173 255 25 65 160 273 25 65 1185 173 255 25 65 AALST 0 9 0 0 0 8 0 0 33 0 9 0 0 ARLON 0 5 0 0 0 6 0 0 3 0 5 0 0 BRUGGE 0 4 0 0 0 5 0 0 65 0 4 0 0 HASSELT 4 9 0 0 4 9 0 0 124 4 9 0 0 KORTRIJK 0 12 0 0 0 15 0 0 37 0 12 0 0 LA LOUVIERE 0 8 0 0 0 11 0 0 0 0 8 0 0 LEUVEN 0 11 0 0 0 11 0 0 0 0 11 0 0 M ECHELEN 4 8 0 0 4 10 0 0 71 4 8 0 0 M ONS 1 9 0 0 1 10 0 0 12 1 9 0 0 NAM UR 0 8 0 0 0 9 0 0 73 0 8 0 0 OOSTENDE 6 5 0 0 1 12 0 0 32 6 5 0 0 ROESELARE 0 8 0 0 0 9 0 0 34 0 8 0 0 SINT-NIKLAAS 0 4 0 0 0 4 0 0 41 0 4 0 0 TOURNAI 0 11 0 0 0 13 0 0 43 0 11 0 0 TURNHOUT 3 17 0 0 4 19 0 0 24 3 17 0 0 VERVIERS 0 9 0 0 0 9 0 0 27 0 9 0 0 T OT A L 16 R EGION A L C IT IES 18 137 0 0 14 160 0 0 619 18 137 0 0 TOTAL 20 SM ALL CITIES NL 0 38 0 0 0 53 0 0 179 0 38 0 0 TOTAL 7 SM ALL CITIES FR 0 11 0 0 0 11 0 0 21 0 11 0 0 T OT A L 27 SM A LL T OWN S 0 49 0 0 0 64 0 0 200 0 49 0 0 T OT A L OT H ER S 1 12 0 0 2 112 0 0 121 1 12 0 0 T OT A L N ET WOR K 2.860 JC D P R EST IGE ST R EET M IX T A ST E JC D P R EST IGE M IX N A T ION A L 875735 JC D P R EST IGE M IX 48 79
  • 78. Street Line-by-line Billboards The 20m² billboards selection is being increasingly used as a complement to reinforce existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on demand. This flexible buying format also provides good coverage of local geographic areas. For more information about the particularities of this unit-purchasing format, please contact Posterscope Belgium. JCDecaux +/- 145 Belgian Posters +/- 820 Mediageuzen +/- 800 TOTAL +/- 1.765 20m² BILLBOARDS LINE-BY-LINE 80
  • 79. Line by Line Street Long Term Long term directional billboards are used to provide a durable and local media coverage for some location-based services such as car dealers, supermarkets, fast-foods, … , the main objectives are to create awareness for the advertised brands and to generate some traffic towards the point of sales. The average price: from 1.000€ to 10.000€ (net)* per year. For more information about the particularities of this unit-purchasing format, please contact Posterscope Belgium. (*) Not contractual 81
  • 80. Scaffolds are very much part of the every-day appearance of towns. Through appealing installations and regular changes of image, certain sites can become very attractive in terms of advertising space. It’s precisely the reason why banners are being increasingly used for advertising purposes nowadays in urban areas. Banner sites are only available for a few months, during construction, renovation or maintenance works of buildings. The average booking period amounts to 1 month and geographically the offer covers only the top 5 cities (+ seaside towns). Glass facades can also be wrapped using a micro-perforated vinyl. There are not less than 6 players on the market (Pop Impact, Urban Media, BlowUp, JCDecaux, Swank Outdoor and Mercurious). To get the latest updates and availabilities about supersize advertising, please call your Posterscope contact. Street XXL Advertising 82
  • 81. What’s new in 2016? Since the beginning of the year, Clear Channel has launched the first permanent outdoor monumental digital screen in the heart of Brussels: The I-CONIC. This fixed 132m² screen is located at De Brouckère Place at the entrance of the new pedestrian aera, next to highly visited shopping area and near social and business activities. XXL Street XXL Advertising 83
  • 82. Street XXL Advertising PRODUCT DETAILS I-CONIC GIANT LIGHTED FRAM ES DESCRIPTION Giant Digital Screen Backlight Billboards # UNITS 1 2 NETWORKS 4 1 FORMAT 132m² 17m² DURATION From 1 day / 10'' spot 7 or 28 days PRESENCE Street Street COVERAGE Brussels (De Brouckère) Brussels (Rogier) MEDIA RATE (GROSS) 2.829 € 24.200€ / 28 days SALES HOUSE Clear Channel Clear Channel PRODUCT DETAILS THE WALL THE SKYBOARD DESCRIPTION Monumental banner Monumental banner QUANTITY 2 sides (recto / verso) 2 sides (recto / verso) NETWORKS Tailor made Tailor made FORMAT 60 m² 180m² DURATION min. 1 day min. 1 day PRESENCE Street Street MEDIA RATE (GROSS) 2.814 € 6.805 € SALES HOUSE Mediafield Mediafield 84
  • 84. Street Urban networks (*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism. What’s new in 2016? JCDecaux Insert has simplified its urban proximity offer into 3 levels of national ad presssure (still including the proximetro sides): • Full Monty (1 network of 10.000 sides); • Smart Monty (2 networks of 5.000 sides); • Smarties (4 networks of 2.500 sides). The Bonnie & Clyde and Time Corner networks are respectively only available for beverages and cultural sector.* The seasonnal tariffs have also been introduced in 2016. 86
  • 85. Street Urban networks Urban F ULL M ON T Y SM A R T M ON T Y SM A R T IES NETWORKS 1 2 4 NUM BER OF FRAM ES 10.000 5.000 2.500 FORM AT 60 x 80 cm 60 x 80 cm 60 x 80 cm DURATION (DAYS) 7 7 7 COVERAGE National National National PRESENCE Horeca / Proximity shops + Brussels M etro Horeca / Proximity shops + Brussels M etro Horeca / Proximity shops + Brussels M etro START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) / INDEX 75 112.500 € 66.000 € 39.750 € M EDIA COST (GROSS) / INDEX 85 127.500 € 74.800 € 45.050 € M EDIA COST (GROSS) / INDEX 95 142.500 € 83.600 € 50.350 € M EDIA COST (GROSS) / INDEX 100 150.000 € 88.000 € 53.000 € M EDIA COST (GROSS) / INDEX 105 157.500 € 92.400 € 55.650 € M EDIA COST (GROSS) / INDEX 110 165.000 € 96.800 € 58.300 € M EDIA COST (GROSS) / INDEX 120 180.000 € 105.600 € 63.600 € TAXES 19.975 € 9.988 € 4.994 € SALES HOUSE JCD Insert Belgium JCD Insert Belgium JCD Insert Belgium 87
  • 86. Street Urban networks (*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism. B ON N IE & C LYD E T IM E C OR N ER DESCRIPTION Outdoor proximity postering (only Drink Sector) Outdoor proximity postering (only Cultural sector*) NUM BER OF FRAM ES 2.000 2.000 FORM AT 60 x 160 cm 60 x 160 cm DURATION (DAYS) 7 7 COVERAGE National National PRESENCE Horeca locations Horeca locations START ON Tuesday Tuesday M EDIA RATE (GROSS) 55.000 € 32.000 € TAXES 7.000 € 2.000 € SALES HOUSE JCD Insert Belgium JCD Insert Belgium (*) New spots, trendy and cultural places, Cinema, exhibition, M edia, video, video games, Tourism 88
  • 87. Urban Street Urban networks T H E ST R EET Z OOM ID T A R GET M ED IA DESCRIPTION Street Wild Postering Ethnic Postering Ethnic Postering NUM BER OF FRAM ES 10.000+ 900 3.125 FORM AT variable Frames A2 A1, A2 and A3 DURATION (DAYS) 14 14 4 weeks COVERAGE M ain national urban centers Brussels, Charleroi, Liège +/- National PRESENCE 5.200+outdoor & indoor locations 481proximity shops 1.896 proximity shops START ON TBD M onday TBD M EDIA RATE (GROSS) 50.975 € 18.000 € 56.250 € TAXES 1.955 € 1.800 € Yes SALES HOUSE M ediafield Zoom ID Target M edia 89
  • 88. Street Highway PRODUCT DETAILS HIGHWAY 50 HIGHWAY 300 DESCRIPTION QUANTITY 50 300 FORMAT Full back wrapping Full back wrapping DURATION 28 days 28 days COVERAGE National National PRESENCE Highways Highways MEDIA RATE (GROSS) 21.065 € 110.000 € PROD. COSTS (NET) Included Included TAXES Included Included SALES HOUSE Mobilad Mobilad PRODUCT DETAILS HIGHWAY DO IT YOURSELF HIGHWAY LOCAL DESCRIPTION QUANTITY 50 1 FORMAT Full back wrapping Full back wrapping DURATION 28 days 28 days COVERAGE Regional tailor made Local tailor made PRESENCE Highways Highways MEDIA RATE (GROSS) 21.065 € 615 € PROD. COSTS (NET) Included Included TAXES Included Included SALES HOUSE Mobilad Mobilad Ad on transport trucks Ad on transport trucks 90
  • 89. Street Want more... Highway More PRODUCT DETAILS OUTDOOR PROJECTIONS M OBILE PROJECTIONS DESCRIPTION Beaming projection Mobile beaming projection QUANTITY 1 1 FORMAT Tailor Made TBD DURATION 4 hours a day per hour COVERAGE Main urban centers Main urban centres PRESENCE On street building Indoor & Outdoor walls MEDIA RATE (GROSS) 3.000 € 350 € SALES HOUSE Rapid Affichage Rapid Affichage NETWORK DETAILS ECO TAGS TAGS DESCRIPTION Floor Tags (by water) Floor Paintings QUANTITY 50 1 FORMAT Tailor made Tailor made DURATION TBD TBD COVERAGE Tailor made Tailor made PRESENCE Street pavements Street pavements MEDIA RATE (GROSS) 2.500 € 35 € SALES HOUSE Rapid Affichage Rapid Affichage NETWORK DETAILS COVER CAP BIKE LED SCREENS KNOKKE DESCRIPTION Branded cover caps bike LED screens QUANTITY 6.000 16 FORMAT cover cap +/- 2m² DURATION TBD 7 days / 6'' spot COVERAGE Tailor made Knokke-Heist (coast) PRESENCE Street Street MEDIA RATE (GROSS) 5.500 € 2.500 € SALES HOUSE Rapid Affichage Medialed 91
  • 90. Street Mobile Advertising Mobile Advertising is a very flexible medium, providing a great variety of formats on any geographical coverage from local to national (tailor-made). Nowadays, it is being increasingly used with promotional teams for sampling operations in a variety of OOH environments (street, retail, seaside, …). Another recent development is the digitalization, which tend to be more and more present within the mobile industry. 92
  • 91. PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 495 € 545 € 730 € 810 € DRIVER (NET) TAXES SALES HOUSE included included SPICY PICK-UP SPICY POPUP STORE Spicy Motion Spicy Motion Yes Yes included included Yes Yes 2 2 20m² LED screen 6m² + 1 banner SPICYCONCAVE SPICYLED TBD Yes 2 Showroom Pick-Up +/- 20m³ Spicy Motion Spicy Motion Yes Yes Mobile Street Mobile Advertising (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) 93
  • 92. PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 6 hours 8 hours MEDIA RATE (GROSS) / UNIT 555 € 610 € 455 € 505 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 6 hours 8 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 400 € 452 € 595 € 670 € DRIVER (NET) SAMPLING RATES (NET) SALES HOUSE Spicy Motion Spicy Motion SPICYWAY SPICY BACHE No TBD 1 2 1m² segway 16m² included included TBD TBD Spicy Motion Spicy Motion Yes Yes SPICYGUM BA SPICYBIKE included included No No Full wrapped green tricycle 2 TBD 2m² Street Mobile Advertising (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 6 hours 8 hours MEDIA RATE (GROSS) / UNIT 555 € 610 € 455 € 505 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 6 hours 8 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 400 € 452 € 595 € 670 € DRIVER (NET) SAMPLING RATES (NET) SALES HOUSE Spicy Motion Spicy Motion SPICYWAY SPICY BACHE No TBD 1 2 1m² segway 16m² included included TBD TBD Spicy Motion Spicy Motion Yes Yes SPICYGUM BA SPICYBIKE included included No No Full wrapped green tricycle 2 TBD 2m² 94
  • 93. PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 1 week 2 week 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 1.355 € 2.055 € 655 € 740 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 830 € 915 € 595 € 670 € DRIVER (NET) TAXES SALES HOUSE - included SPICYTASTER SPICY SAM PLER Spicy Motion Spicy Motion Yes Yes Yes TBD 1 Tailor made structure LED screen 6m² fixed 3D SPICY LED FIX SPICY 3D included included TBD TBD Full wrapped vehicle 2 Showroom Banner 12m² + sampling Spicy Motion Spicy Motion Yes Yes Street Mobile Advertising Mobile (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) 95
  • 94. PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 6 hours 8 hours 6 hours 8 hours MEDIA RATE (GROSS) / UNIT 365 € 454 € 455 € 505 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 6 hours 8 hours 6 hours 8 hours MEDIA RATE (GROSS) / UNIT 495 € 545 € 555 € 610 € DRIVER (NET) SAMPLING RATES (NET) SALES HOUSE Spicy Motion Spicy Motion included included TBD TBD SPICY TV TRICYCLE SPICY PIAGGIO 2 Full wrapped vehicle Tricycle + 2m² + screen 93x52 Piaggio No No No No SPICY WALKING BOARD SPICY TRICYCLE 2 2 Human Walking Board Tricycle + 2m² Spicy Motion Spicy Motion included included Yes Yes Street Mobile Advertising 93x52 (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 6 hours 8 hours 6 hours 8 hours MEDIA RATE (GROSS) / UNIT 365 € 454 € 455 € 505 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 6 hours 8 hours 6 hours 8 hours MEDIA RATE (GROSS) / UNIT 495 € 545 € 555 € 610 € DRIVER (NET) SAMPLING RATES (NET) SALES HOUSE Spicy Motion Spicy Motion included included TBD TBD SPICY TV TRICYCLE SPICY PIAGGIO 2 Full wrapped vehicle Tricycle + 2m² + screen 93x52 Piaggio No No No No SPICY WALKING BOARD SPICY TRICYCLE 2 2 Human Walking Board Tricycle + 2m² Spicy Motion Spicy Motion included included Yes Yes 96
  • 95. PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM NUMBER OF SIDES 2 Full wrapped vehicle FORMAT 20m² or 8m² Podium - Showroom LIGHTING Yes LED DURATION 8 hours / 10 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 425 € 425 € DRIVER (NET) / 10H 245 € 265 € PROMOPEOPLE (NET) / 10H - 265 € SALES HOUSE Moving Ideas Moving Ideas PRODUCT DETAILS BIG 16M ²/SAM PLER BIG LED NUMBER OF SIDES 1 1 FORMAT 16m² + Sampler 7m² & 15m² LIGHTING Yes Yes DURATION 8 hours / 10 hours 7m² (8/10h) MEDIA RATE (GROSS) / UNIT 425 € 800 € DRIVER (NET) / 10H 265 € 265 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas Street Mobile Advertising Mobile (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM NUMBER OF SIDES 2 Full wrapped vehicle FORMAT 20m² or 8m² Podium - Showroom LIGHTING Yes LED DURATION 8 hours / 10 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 425 € 425 € DRIVER (NET) / 10H 245 € 265 € PROMOPEOPLE (NET) / 10H - 265 € SALES HOUSE Moving Ideas Moving Ideas PRODUCT DETAILS BIG 16M ²/SAM PLER BIG LED NUMBER OF SIDES 1 1 FORMAT 16m² + Sampler 7m² & 15m² LIGHTING Yes Yes DURATION 8 hours / 10 hours 7m² (8/10h) MEDIA RATE (GROSS) / UNIT 425 € 800 € DRIVER (NET) / 10H 265 € 265 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas 97
  • 96. PRODUCT DETAILS BIKE SEGWAY NUMBER OF SIDES 2 1 FORMAT 1m² Segway 1m² LIGHTING No No DURATION 8 hours / 10 hours 8 hours MEDIA RATE (GROSS) / UNIT 80 € 255 € DRIVER (NET) / 8H 250 € 250 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas PRODUCT DETAILS SM ALL 2M ² BIG EVENT PODIUM NUMBER OF SIDES 2 1 FORMAT 2m² Podium W(5,5 x 2) x H3m LIGHTING Yes Yes DURATION 8 hours / 10 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 405 € 425 € DRIVER (NET) / 10H 265 € 265 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas Street Mobile Advertising (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) PRODUCT DETAILS BIKE SEGWAY NUMBER OF SIDES 2 1 FORMAT 1m² Segway 1m² LIGHTING No No DURATION 8 hours / 10 hours 8 hours MEDIA RATE (GROSS) / UNIT 80 € 255 € DRIVER (NET) / 8H 250 € 250 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas PRODUCT DETAILS SM ALL 2M ² BIG EVENT PODIUM NUMBER OF SIDES 2 1 FORMAT 2m² Podium W(5,5 x 2) x H3m LIGHTING Yes Yes DURATION 8 hours / 10 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 405 € 425 € DRIVER (NET) / 10H 265 € 265 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas 98
  • 97. PRODUCT DETAILS VELO TAXI M OBINSTORE NUMBER OF SIDES Full wrapped green tricycle 1 FORMAT TBD Mobile indoor display LIGHTING No No DURATION 8 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 155 € 25 € DRIVER (NET) / 8H 250 € - PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas PRODUCT DETAILS SM ALL 4M ²/SAM PLER SM ALL 3D NUMBER OF SIDES 1 1 FORMAT Sampler 4m² Truck + 2D or 3D structure LIGHTING Yes TBD DURATION 8 hours / 10 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 405 € 405 € DRIVER (NET) / 10H 265 € 265 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas Mobile Street Mobile Advertising (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) PRODUCT DETAILS VELO TAXI M OBINSTORE NUMBER OF SIDES Full wrapped green tricycle 1 FORMAT TBD Mobile indoor display LIGHTING No No DURATION 8 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 155 € 25 € DRIVER (NET) / 8H 250 € - PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas PRODUCT DETAILS SM ALL 4M ²/SAM PLER SM ALL 3D NUMBER OF SIDES 1 1 FORMAT Sampler 4m² Truck + 2D or 3D structure LIGHTING Yes TBD DURATION 8 hours / 10 hours 8 hours / 10 hours MEDIA RATE (GROSS) / UNIT 405 € 405 € DRIVER (NET) / 10H 265 € 265 € PROMOPEOPLE (NET) / 10H 265 € 265 € SALES HOUSE Moving Ideas Moving Ideas 99
  • 98. Street Mobile Advertising PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 750 € 840 € 940 € 810 € 900 € 1.005 € DRIVER (NET) TAXES (NET) SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 815 € 900 € 1.005 € 1.030 € 1.280 € 1.540 € DRIVER (NET) TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF SIDES FORMAT LIGHTING DURATION 8 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 515 € 1.030 € 1.290 € 1.540 € DRIVER (NET) TAXES SALES HOUSE 20M ² CONCAVE 16M ² PANORAM IC 20m² 16m² included included Yes Yes 2 2 Euromobile Euromobile PODIUM 3D PODIUM 3D LED Yes Yes Euromobile Euromobile Yes Yes included included No LED screen H2m x L5m 2 x 5 m 2 Podium 3D + 1 screen LED included included 1 2 Euromobile Euromobile EUROLED FIXE 8M ² EUROLED STATI & M OBILE 8M ² YesYes LED screen LED screen 8m² rotating & telescopic LED 8m² LED + banner (*)Additional costs (net): City taxes, production & technical costs (to be confirmed) 100