SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
#1
#1
Belkin Integrated 

User-Generated Content 
to Help Increase Sales of
LEGO iPhone Cases
!
Belkin added a
social hub on the
product page to
serve as an
inspiration board
and show off the
possibilities of the
Lego case.
#2
#2
Hood To Coast Chronicles

a Social Journey
The Hood to Coast
social hub
aggregated the
social journey of
the runners so
their friends,
family, and other
cheerleaders could
follow along
before, during, and
after the race.
#3
#3
Rockefeller Center 
Celebrates an Occasion
Rockefeller Center created
a microsite to aggregate
the moments that the
people in attendance of
their tree lighting were
sharing on Instagram, Vine,
and Twitter.
The event and social hub
were such a hit that the
hashtag #rockcenterxmas
was trending on Twitter in
New York City and saw
over 80,000 people use the
hashtag.
#4
#4
Kenneth Cole Creates 

a Social Contest
Kenneth Cole created a
#30yearsBold social hub
which encouraged fans
to share their own ‘Bold’
experiences.
They incentivized
participation with a
hashtag sweepstakes
where fans could win a
$500 gift card, a street-
style photo shoot or a
night out in NYC with a
special gallery tour.
#5
#5
The Oregon Ducks Promote

their Coaches and Athletes
with the Quack Cave
The online home of
the Quack Cave is a
unique social hub
that has multiple
hubs within it and
gives visitors the
ability to pick their
favorite sport and
see the curated
content associated
with each team.
#6
#6
The CFDA Curates
Content By Color
The CFDA created a social
hub to promote their brand
at New York Fashion Week
by curating content by
color. 
As visitors scroll through
the hub, they see the
groups of pink content,
then blue, and green, etc,
giving the impression that
all these pieces of social
media from different
people on different
platforms are all a part of
one campaign.
Thanks for Viewing!

Weitere ähnliche Inhalte

Ähnlich wie 6 Innovative Social Hubs Worth Imitating

HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSHOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io
 
Cardstacker Bryan Berg - Bookings
Cardstacker Bryan Berg - BookingsCardstacker Bryan Berg - Bookings
Cardstacker Bryan Berg - BookingsCardstacker
 
2014 Trends: Digitization of the Music Festival
2014 Trends: Digitization of the Music Festival2014 Trends: Digitization of the Music Festival
2014 Trends: Digitization of the Music FestivalKevin McGovern
 
Press Release: Culture Hack Scotland | Geeks-in-Residence 2012
Press Release: Culture Hack Scotland | Geeks-in-Residence 2012  Press Release: Culture Hack Scotland | Geeks-in-Residence 2012
Press Release: Culture Hack Scotland | Geeks-in-Residence 2012 Sync
 
CLA PRExcellence Presentation
CLA PRExcellence PresentationCLA PRExcellence Presentation
CLA PRExcellence Presentationmargarethatanaka
 
Lego Project MG3014
Lego Project MG3014Lego Project MG3014
Lego Project MG3014Tim Kelly
 
Geocaching: Community Strategy and Experiential Marketing
Geocaching: Community Strategy and Experiential MarketingGeocaching: Community Strategy and Experiential Marketing
Geocaching: Community Strategy and Experiential MarketingAndrea Hofer
 
Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente
Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer LucenteChicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente
Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer LucenteChicago AMA
 
Social by Design: 10 best practices to build Facebook applications
Social by Design: 10 best practices to build Facebook applications Social by Design: 10 best practices to build Facebook applications
Social by Design: 10 best practices to build Facebook applications Tigerlily
 

Ähnlich wie 6 Innovative Social Hubs Worth Imitating (19)

AineMeanKri
AineMeanKriAineMeanKri
AineMeanKri
 
Infectious // May // 2011
Infectious // May // 2011Infectious // May // 2011
Infectious // May // 2011
 
THE KITKAT STORY
THE KITKAT STORYTHE KITKAT STORY
THE KITKAT STORY
 
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSHOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
 
Sample work 1
Sample work 1Sample work 1
Sample work 1
 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media Trends
 
Cardstacker Bryan Berg - Bookings
Cardstacker Bryan Berg - BookingsCardstacker Bryan Berg - Bookings
Cardstacker Bryan Berg - Bookings
 
2014 Trends: Digitization of the Music Festival
2014 Trends: Digitization of the Music Festival2014 Trends: Digitization of the Music Festival
2014 Trends: Digitization of the Music Festival
 
case_studies12.11lo
case_studies12.11locase_studies12.11lo
case_studies12.11lo
 
Press Release: Culture Hack Scotland | Geeks-in-Residence 2012
Press Release: Culture Hack Scotland | Geeks-in-Residence 2012  Press Release: Culture Hack Scotland | Geeks-in-Residence 2012
Press Release: Culture Hack Scotland | Geeks-in-Residence 2012
 
Homesense
HomesenseHomesense
Homesense
 
CLA PRExcellence Presentation
CLA PRExcellence PresentationCLA PRExcellence Presentation
CLA PRExcellence Presentation
 
Lego Project MG3014
Lego Project MG3014Lego Project MG3014
Lego Project MG3014
 
Geocaching: Community Strategy and Experiential Marketing
Geocaching: Community Strategy and Experiential MarketingGeocaching: Community Strategy and Experiential Marketing
Geocaching: Community Strategy and Experiential Marketing
 
Ignition five 02.08.11
Ignition five 02.08.11Ignition five 02.08.11
Ignition five 02.08.11
 
Ignition 5 19.09.11
Ignition 5 19.09.11Ignition 5 19.09.11
Ignition 5 19.09.11
 
Kisha portfolio
Kisha portfolioKisha portfolio
Kisha portfolio
 
Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente
Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer LucenteChicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente
Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente
 
Social by Design: 10 best practices to build Facebook applications
Social by Design: 10 best practices to build Facebook applications Social by Design: 10 best practices to build Facebook applications
Social by Design: 10 best practices to build Facebook applications
 

Kürzlich hochgeladen

Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Delhi Call girls
 
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxFactors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxvemusae
 
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...anilsa9823
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenSapana Sha
 
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Delhi Call girls
 
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRDelhi Call girls
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for siteAshtonCains
 
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Delhi Call girls
 
SELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYSELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYdizinfo
 
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779Delhi Call girls
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for siteAshtonCains
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
Improve Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyImprove Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyWSI INTERNET PARTNER
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenSapana Sha
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxednyonat
 
9990611130 Find & Book Russian Call Girls In Crossings Republik
9990611130 Find & Book Russian Call Girls In Crossings Republik9990611130 Find & Book Russian Call Girls In Crossings Republik
9990611130 Find & Book Russian Call Girls In Crossings RepublikGenuineGirls
 

Kürzlich hochgeladen (20)

Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxFactors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
 
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
 
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
 
SELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYSELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANY
 
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
Night 7k Call Girls Noida New Ashok Nagar Escorts Call Me: 8448380779
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
Improve Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyImprove Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing Company
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking Men
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
Delhi  99530 vip 56974  Genuine Escort Service Call Girls in MasudpurDelhi  99530 vip 56974  Genuine Escort Service Call Girls in Masudpur
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
 
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
9990611130 Find & Book Russian Call Girls In Crossings Republik
9990611130 Find & Book Russian Call Girls In Crossings Republik9990611130 Find & Book Russian Call Girls In Crossings Republik
9990611130 Find & Book Russian Call Girls In Crossings Republik
 

6 Innovative Social Hubs Worth Imitating

  • 1.
  • 2. #1
  • 3. #1 Belkin Integrated 
 User-Generated Content to Help Increase Sales of LEGO iPhone Cases !
  • 4. Belkin added a social hub on the product page to serve as an inspiration board and show off the possibilities of the Lego case.
  • 5. #2
  • 6. #2 Hood To Coast Chronicles
 a Social Journey
  • 7. The Hood to Coast social hub aggregated the social journey of the runners so their friends, family, and other cheerleaders could follow along before, during, and after the race.
  • 8. #3
  • 10. Rockefeller Center created a microsite to aggregate the moments that the people in attendance of their tree lighting were sharing on Instagram, Vine, and Twitter. The event and social hub were such a hit that the hashtag #rockcenterxmas was trending on Twitter in New York City and saw over 80,000 people use the hashtag.
  • 11. #4
  • 12. #4 Kenneth Cole Creates 
 a Social Contest
  • 13. Kenneth Cole created a #30yearsBold social hub which encouraged fans to share their own ‘Bold’ experiences. They incentivized participation with a hashtag sweepstakes where fans could win a $500 gift card, a street- style photo shoot or a night out in NYC with a special gallery tour.
  • 14. #5
  • 15. #5 The Oregon Ducks Promote
 their Coaches and Athletes with the Quack Cave
  • 16. The online home of the Quack Cave is a unique social hub that has multiple hubs within it and gives visitors the ability to pick their favorite sport and see the curated content associated with each team.
  • 17. #6
  • 19. The CFDA created a social hub to promote their brand at New York Fashion Week by curating content by color. As visitors scroll through the hub, they see the groups of pink content, then blue, and green, etc, giving the impression that all these pieces of social media from different people on different platforms are all a part of one campaign.