The social hub has taken off as the way that social savvy brands are bringing social back to their website and creatively engaging with their audience.
Take a look at 6 of the best social hubs that you should be imitating.
For more information on how to create a social hub for your brand, visit us at www.Postano.com
7. The Hood to Coast
social hub
aggregated the
social journey of
the runners so
their friends,
family, and other
cheerleaders could
follow along
before, during, and
after the race.
10. Rockefeller Center created
a microsite to aggregate
the moments that the
people in attendance of
their tree lighting were
sharing on Instagram, Vine,
and Twitter.
The event and social hub
were such a hit that the
hashtag #rockcenterxmas
was trending on Twitter in
New York City and saw
over 80,000 people use the
hashtag.
13. Kenneth Cole created a
#30yearsBold social hub
which encouraged fans
to share their own ‘Bold’
experiences.
They incentivized
participation with a
hashtag sweepstakes
where fans could win a
$500 gift card, a street-
style photo shoot or a
night out in NYC with a
special gallery tour.
16. The online home of
the Quack Cave is a
unique social hub
that has multiple
hubs within it and
gives visitors the
ability to pick their
favorite sport and
see the curated
content associated
with each team.
19. The CFDA created a social
hub to promote their brand
at New York Fashion Week
by curating content by
color.
As visitors scroll through
the hub, they see the
groups of pink content,
then blue, and green, etc,
giving the impression that
all these pieces of social
media from different
people on different
platforms are all a part of
one campaign.