Introducing the Analogic framework for business planning applications
Web Design Startup's Social Media Marketing Success Story
1.
2.
3.
4. Web design startup back in 2007
Posse official launched in 2010
2012
Currently We Have 11 employees
Social Media Roundup Podcast
(Guests have included Nationally Recognized Social Media Experts)
Nationally Recognized Blog
Global Connection With Le Camping (Paris)
13. “Pinterest is growing
in popularity as the
hottest NEW Social
Network”
Why does Pinterest matter?
Traffic
Links (these are no-follow links)
Lead Generation
14. Every Business Needs a Blog- Great for
Sharing News-Tips-Help-Offers, etc…
Primary Platform of choice is WordPress
Google Loves Fresh Content
Fresh Content = Better SE Ranking
Better SE ranking = more TRAFFIC
Easy to Edit and Maintain
15.
16. Integrate all the
elements so they
amplify each
other—search
engines, video,
social media,
mobile marketing
17. Expand your Sphere of Influence
Establish Brand Presence
Build Visibility
Respond Quickly to Customers
Build Trust and Gain NEW Referrals
Generate New Leads
18. 1. Develop your marketing strategy, Increase brand
awareness? Improve customer service? Have defined Goals!
2. Listen find your target audience in the social
sphere. See how well your competitors are doing.
3. Create Content You must have quality
information to share relevant to the target market. Creating
a Blog, great 1st step.
19. 4. Understand The Target Market, are they
complaining? Praising? Wishing something was better? This
is your chance to listen better & respond in real-time.
5. Identify Your Platforms these are the
tools to your strategy. Is your competition present on these
platforms? If Not, this your chance to engage & answer
questions and become the authority!
20. 6. Set a Content Schedule You need to set
an editorial calendar to keep track of daily & weekly posts.
7. Test It Out Once your plan is in place “jump in” its
not enough to just dip your toe in. Get tweeting, posting
and sharing!
Remember social media is not About SELLING
or instant gratification, it takes time like all
relationships and business!
21. Recap:
-Put client needs & goals ahead of yours
-Be Patient. Don’t give up!
-Be GENUINE
-Build relationships and goodwill
-Create value and evaluate
-Have a thought out plan
22. What are the keys to
a successful online
marketing program
for your business?