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Redbook Sales Presentation (MOCK)
- 1. Sales Presentation ¡ Porscha Kirkwood ¡ Account Manager ¡ November 19, 2011
- 2. Agenda ¡ REDBOOK Background & Circulation ¡ REDBOOK Contents ¡ REDBOOK Target Audience ¡ REDBOOK and Dannon Activia Similar Audience Comparison ¡ Rates ¡ Added Value Opportunities ¡ Closing Dates ¡ Contact
- 3. REDBOOK’s Background & Circulation ¡ Award-winning, well-rounded magazine for today’s modern woman. ¡ Mission: “to help millions of readers face life’s complexities and joys with energy, optimism, intelligence, and style.” ¡ National circulation with 9 million readers monthly. ¡ Over 2 million subscriptions (including digital copies) in June 2011.
- 4. REDBOOK’s Contents ¡ Our magazine prides ourselves on balanced journalism by including the following sections each and every month: ¡ Beauty / Fashion ¡ Relationships & Self-Improvement ¡ Health, Diet, Fitness & Nutrition ¡ Food ¡ Parenthood & Children ¡ Home & Consumer Electronics ¡ Entertainment / Culture ¡ Finance & Business
- 5. REDBOOK’s Target ¡ A well-rounded everyday woman that is navigating through adulthood with new life strides such as being a mother, a wife, homeowner, and a career.
- 6. REDBOOK and Dannon Activia Audience Similarities REDBOOK Dannon Activia ¡ W25-49: 107 ¡ W18-49: 110 ¡ W30-49: 117 ¡ W25-54: 112 ¡ W30-49 Married: 120 ¡ Married: 116 ¡ W30-49 with Child/Children: 123 ¡ With Children: 114 ¡ Married: 113 ¡ HHI $60K+: 103 ¡ HHI $50K+: 114 ¡ HHI $75k+: 111 ¡ HHI $75K+: 119 ¡ HHI $150K+: 128 ¡ HHI $100K+: 118 ¡ REDBOOK Readers: 129 Source: Hearst Magazines; Fall, MRI 2010
- 7. REDBOOK & Activia Together ¡ With both of our audience compositions compared, it is clear both of our targets and main consumers related to each other very much and our both doing very similar things and live similar lifestyles. ¡ Both of our targets care about their health, being active, while jugging being married and having children. ¡ Dannon Activia consumers read REDBOOK!
- 8. Advertising Rates ¡ Special Space Units Rates: Available ¡ Volume Discounts at different levels dependent on a 12 – month contract year. ¡ Regional and Test Market insertions do not earn national volume discounts ¡ Ability for split runs for Geographic, Perfect A/B and random copy splits
- 9. Dannon Activita Added Value Opportunities ¡ Dannon Activita unique position allows for the ability for two different type of added value opportunities: ¡ Food Marketing ¡ Body & Mind Marketing
- 10. Added Value with Food Marketing ¡ Custom grocery store events and sampling opportunities. ¡ Mass sampling and coupon/literature distribution via REDBOOK events Source: Hearst Magazines
- 11. Added Value with Body & Mind Marketing ¡ Ability for cover stickers or cover wraps in doctor’s offices nationwide. ¡ Sampling/literature distribution at targeted health clubs & women’s expos . ¡ Red Carpet to REDBOOK event series. Source: Hearst Magazines
- 12. On Sale and Closing Dates ¡ Premium Positions: ¡ Close 45 days prior to advertising close date. ¡ We Print Inserts/Gatefolds: ¡ Close 1 month prior to advertising close date. Source: Hearst Magazines
- 13. Contact ¡ Porscha Kirkwood ¡ Account Manager ¡ (312)984- 5169 ¡ Porscha.kirkwood@hearst.com ¡ IMC 4