1. The wisdom of crowds by James Surowiecki

2. Aim… To find out ….Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

4. American Journalist

5. Works as a staff writer at The New Yorker

8. Independence

9. Decentralization

12. Herd behavior Independence…

14. Key factor -Aggregate behavior

15. http://www.youtube.com/watch?v=Gqli97iKiaMDecentralization…

16. Compilation of opinions and working on the one which is given by most of the people from a group - Majority wins Aggregation…

18. Difficult to solveProblems..

20. Participants need to look at broader picture as a part of an organization or societyProblems..