1. GLOBAL ENTRY
STRATEGIES
PONMUTHU S

2. CONTENTS
 Introduction
 Exporting
 Licensing & Franchising
 Contract Manufacturing
 Joint Venture & Strategic Alliance
 Foreign Direct Investment
 Conclusion
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3. INTRODUCTION TO GSP
 Trade barriers are falling around the world
 Companies need to have a strategy to enter world
markets
 Global strategic planning is a process
adopted by organizations that
operate internationally in order to
formulate an effective global strategy
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4. EXPORTING
 Indirect Exporting
 Export merchants
 Export agents
 Export management companies (EMC)
 Cooperative Exporting
 Piggyback Exporting
 Direct Exporting
 Firms set up their own exporting departments
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5. LICENSING & FRANCHISING
 Licensor and the licensee
 Franchisor and the franchisee
 Franchising – Improved licensing
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6. FOREIGN DIRECT INVESTMENT
 A direct investment into
production or business in a
country by an individual or
company in another
country, either by buying a
company in the target
country or by expanding
operations of an existing
business in that country
 Mergers and acquisitions,
building new facilities,
reinvesting profits earned
from overseas operations
and intra company loans.
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7. CONTRACT MANUFACTURING
 Benefits:
 Labor cost advantages
 Savings via taxation, lower energy costs, raw
materials, and overheads
 Lower political and economic risk
 Quicker access to markets
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8. JOINT VENTURE & STRATEGIC
ALLIANCE
 Joint Venture
 When two companies invest funds
into creating a third, jointly owned
company, that new subsidiary
 Strategic Alliances
 When companies want to quickly gain a new
area of expertise or access to new technology or
markets,
 buy a smaller company with those assets
 form a strategic alliance with another company that would
benefit equally from the partnership.
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9. CONCLUSION
 Exporting
 Licensing & Franchising
 Contract Manufacturing
 Joint Venture & Strategic Alliance
 Foreign Direct Investment
BE INDIAN., MAKE INDIA GROW.,
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10. THANK YOU
????
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