SXSW 2016
Schedule shortcut
March 2016
@nickfarnhill

2
Friday 11.03.16

3
The Internet of Everything:
Steve Case on the Third Wave
Austin Convention Centre, Room 18ABCD
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP91215?
_ga=1.93084573.1836092439.1452098532
Join one of America’s most accomplished entrepreneurs—a pioneer who
made the Internet part of everyday life and orchestrated the largest merger
in the history of business— as he shares a roadmap for how entrepreneurs
and innovators can succeed in the rapidly changing, “internet of
everything” economy.
Steve Case, CEO of Revolution and co-founder of AOL, will reflect on his
experience traveling across the country visiting entrepreneurs in 19 US cities
on his "Rise of the Rest” bus tours, and share his vision for the future of the
Internet: a time when entrepreneurs will be able to transform “real world”
sectors like health, transportation, food and energy.

4
#AskGaryVee IRL: Gary
Vaynerchuk Answers It All
Austin Convention Centre, Room 18ABCD
12.30am-1.30pm
http://schedule.sxsw.com/2016/events/event_PP91412?
_ga=1.163345084.1836092439.1452098532
You may have seen Gary Vaynerchuk's standing ovation-worthy
keynotes, watched the day in the life videos showing this business leader
and true hustler in action, and tuned in to his #AskGaryVee show where he
gives no-holds-barred answers to the toughest questions his millions of
social media fans can come up with. Now, get ready to get even more in-
depth with GaryVee.
In this talk, you’ll get to ask this master of business-building, marketing,
social media, entrepreneurship and life-hacking anything and everything
you ever wanted to know. SXSW legend Gary Vaynerchuk will answer your
questions in this live version of his wildly popular web show and new book,
#AskGaryVee.

5
Transforming the Future:
Advertising & the IoT Era
Hilton Austin Downtown, Salon K
12.30am-1.30pm
http://schedule.sxsw.com/2016/events/event_PP47382
Pop culture’s portrayal of the future, and how advertising fits into it, is
endless. But Back to the Future and others aside, what is advertising’s
destiny?
Brian Wong, Kiip CEO, discusses the role marketing will take in the Internet
of Things (IoT) era. While breaking this down by strategy, not screens, Brian
introduces “connected moments”. These are instances when brands can
add value across connected devices in our houses, cars and on our bodies.
Listeners learn actionable tips for real-time engagement to create mutually
beneficial, brand-consumer relationships. The result: advertising people
actually invite into their lives.

6
Opening Keynote:
Casey Gerald
Austin Convention Centre, Ballroom D
2.00pm-3.00pm
http://schedule.sxsw.com/2016/events/event_PP90684?
_ga=1.104625792.1836092439.1452098532
Named one of the “Most Creative People in Business” by Fast Company he
has emerged as an influential voice on the awakening that is changing
business and society — making purpose the new bottom line in our lives
and work.
Gerald began his career in economic policy and government innovation at
the Centre for American Progress, and has worked as a strategist with
startup social ventures such as The Future Project, as well as companies like
The Neiman Marcus Group.
His Harvard Business School commencement speech hit a nerve online and
began a larger conversation around his ideas and work. Gerald argues that
there is a new playbook for change. That doing good over doing well will
wake a dying world from it’s slumber and bring about a recalibration driven
by creativity and the people who practice it. In short, it's time to give a
damn.

7
The Rise of the Visual Strategist
Hilton Austin Downtown, Salon G
3.30pm-4.30pm
http://schedule.sxsw.com/2016/events/event_PP50707
As the need to visually communicate explodes, organisations of all sizes
face the need for new staff, tools and mindsets. This goes far beyond an
Instagram account manager, into the heart of an organisations mission,
brand, legacy and value. But in most cases, the approach to visual
narrative is ad hoc, at best.
Solving this problem will require an integrated approach that is grounded in
education, technology, business needs, and an understanding of visual
semiotics. Dennis Keeley has been addressing this from the education
side, while Peter Krogh has been working on technical development. They
will discuss the new role of the corporate visual strategist and the
opportunities it presents.
Speaker: DENNIS KEELEY
CHAIR OF PHOTOGRAPHY & IMAGING
Art Centre College of Design

8
Culture: The New Currency
of Retail
Hilton Austin Downtown, Salon K
5.00pm-6.00pm
http://schedule.sxsw.com/2016/events/event_PP51075
Everything a consumer could possibly need is available (often at a better
price) at the click of a button. Retail has officially gone digital. But
unofficially, the shop experience is still indispensable. One by one, ecomm
powerhouses are returning to the ground.
Modern retailers are prioritising hubs for culture and community over boxes
to transact sales. Traditional retail spaces are no longer being treated as
just a place to sell product. Instead retailers are creating an environment
where brand values can be experienced and shared with like-minded peers.
The brick-and-mortar experience is transforming into a cultural hot spot for
building community.
Speakers:
RICK BADGLEY, VP OF RETAIL TOMS
LACEY NORTON, HEAD OF RETAIL Kit and Ace

Saturday 12.03.16
9

10
Virtual Reality and the New
Sales Experience
Sheraton Austin, Capitol Ballroom
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP57973
The next store you enter may be in your head…or on your head. Virtual
Reality (VR) and Augmented Reality (AR) systems could revolutionize how
marketers interact with consumers and how shoppers experience products.
Our panel of pioneering marketers will discuss how they and their
customers are exploring virtual space. Is this the dawn of “Retail
Everywhere”? Will consumers strap on your store to walk the aisles virtually
or shop with friends who are thousands of miles apart? Are VR test drives in
the car showroom (or in your living room?) going to make for more informed
purchases? Will AR make live shopping as data-rich as online browsing?
Speakers:
ERIC OLIVER, DIR/DIGITAL MKTG The North Face
TORSTEN WINGENTER, HEAD OF DIGITAL INNOVATIONS Lufthansa
German Airlines

11
Designing Experiences Offline
and Online w/AirBnB
JW Marriott, Salon FGH
12.30pm-1.30pm
http://schedule.sxsw.com/2016/events/event_PP53733
More and more companies who create online experiences are finding the
way people experience their "product" takes place in the real world. From
Lyft, to Handy to Airbnb, designers need to be working toward the holistic
experience - online and offline. Learn how the Airbnb Experience Design
team leverages pixels to create a better offline experience at all stages of
the user's journey.
Through their app and website Airbnb helps build a trusting relationship
between strangers, helps travellers find the right travel destination, and
helps hosts be even better hosts. Critical to this strategy is building a
coherent brand that is consistent at every stage of the users' journey, on
every platform.
Speaker: KATIE DILL
HEAD OF EXPERIENCE DESIGN
Airbnb

12
LEGO Group & Cartoon Network,
Building Future Fans
Austin Convention Centre, Room 12AB
12.30pm-1.30pm
http://schedule.sxsw.com/2016/events/event_PP53229
Over the last several years, two of the most creative names in the kids
space, LEGO Group and Cartoon Network, have found themselves
naturally drawn together to partner on new ways of telling stories to their
shared audience. At this panel, learn how these two companies, driven more
by their cultures of collaboration and experimentation than by any overt
business objective, worked together to build a smash hit (Ninjago) and in
just a year jointly created the multi platform toy/digital/shorts property,
Mixels.
This session is part of Convergence Programming at SXSW 2016 and open
to all Film, Interactive, Gold, and Platinum badge holders.
Speakers:
JILL WILFERT, VP GLOBAL LICENSING & ENT LEGO Company
MICHAEL OUWELEEN, CMO Cartoon Network

13
Tech Diversity: Why We’re Still
Talking About It
Austin Convention Centre, Room 18ABCD
3.30pm-4.30pm
http://schedule.sxsw.com/2016/events/event_PP90097?
_ga=1.107820034.1836092439.1452098532
In 2014, we started quantifying the lack of diversity in the tech industry and
realised just how miserable a baseline we were at. Yet, despite all the fancy
announcements and funding initiatives, the numbers are not moving up
and to the right. Women still make up less than 20% of engineering
departments, while Blacks and Latinos remain in the low single digit
percentages in both tech and non-tech roles.
Why are we still talking about this? Why does diversity even matter? What
exactly are the roots around our diversity dilemma, and how are we going
to tackle them? What can you do as a founder, investor or employee? And
what can you do as a woman, underrepresented minority or ally?
Learn what you can do to help fix the broken state of our industry with
Pinterest engineer Tracy Chou as she brings you Tech Diversity 101:
Everything You Wanted to Know but Were Too Embarrassed to Ask!

14
Breaking into TV in the
Digital Age
Austin Convention Centre, Room 12AB
3.30pm-4.30pm
http://schedule.sxsw.com/2016/events/event_PP57068
Will the next major players in TV be independent creators? Would the most
successful TV shows of all time have been as great if we binged watched
them on our phones?
Moderated by Dani Faith Leonard & Alex Cirillo, Founders of Big Vision
Empty Wallet, and joined by a network executives, we will explore how
creators and TV platforms are adjusting to the immediacy of the digital
age. How is TV changing to be more shareable? How are the shows we
watch building and maintaining audiences?
Most importantly, explore how creators with big visions and empty wallets
are building audiences and breaking in TV with digital work.
Speakers:
ALEX CIRILLO, FOUNDER Big Vision Empty Wallet/Big Vision Creative
KESILA CHILDERS, VP OF DIGITAL MEDIA Bunim/Murray Productions

15
The Secret Science
of Happiness
JW Marriott, Salon D
5.00pm-6.00pm
http://schedule.sxsw.com/2016/events/event_PP53584
We place a lot of emphasis on interactions, but are they the most effective
way to create loved experiences? After rigorous studies of the idea of
happiness — from psychology to philosophy, cognitive neuroscience to
behavioural economics — we arrived at a whole new framework for
experience innovation. The secret to customer loyalty isn’t just about being
in the moment. In fact, it’s much more about anticipation and memories.
Join Lippincott, Disney and Candy Crush to learn 9 strategies for
designing emotionally powerful, loyalty-building customer experiences.
Some are counterintuitive, others almost counterproductive, but all are
rooted in the serious science of happiness.
Speakers:
BRUCE VAUGHN, CHIEF CREATIVE EXEC AT WALT DISNEY IMAGINEERING
The Walt Disney Company
ELIZABETH CUTLER, CO-FOUNDER & CHIEF CREATIVE OFFICER
SOULCYCLE

Sunday 13.03.16
16

17
The New Web Typography
Austin Convention Centre, Room 10AB
9.30am-10.30pm
http://schedule.sxsw.com/2016/events/event_PP58326
Most designers think the goal of typography is clarity: to give as
unambiguous and uncluttered a vessel for the message being presented to
help create understanding. But what if they are wrong? What if better
understanding does not come though simplicity of design, but rather by
introducing controlled complexity?
Jason Cranford Teague reads from his new book "The NEW Web
Typography," about new ways of viewing the importance of design that
can help aid readers in understanding and remembering what they are
reading, not just speed through it.

18
Rodney Brooks in Conversation
with Nick Thompson
Austin Convention Centre, Ballroom D
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP91919?
_ga=1.191328298.1836092439.1452098532
Rodney Brooks, the founder of Rethink Robotics, and Nicholas
Thompson, editor of newyorker.com, examine the current state of robotics
and A.I. They will cover the problems that robots can solve, the problems
they can’t, and the future effect that robots will have on our economy and
our personal lives.
They will discuss current concerns about the dangers of artificial
intelligence, and the ways that robots and A.I. could potentially change the
nature of warfare. Dr. Brooks will also describe his decades of research into
this field and his suggestions for policies that will best help humanity
handle the changes that recent advances in robotics and A.I. are bringing
about.

19
What the Ethics?
Ethics of Data Decision Making
Hilton Austin Downtown, Salon H
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP53829
Many professions have their code of ethics. Medicine has the Hippocratic
oath, the military has the Uniform Code of Military Justice even pirates had
the Pirate code of the Brethren to systematise actions and guide the
decision making process. It is high time that data science, analytics and
data trades more broadly have an ethical code as well. However, unlike the
examples above, data trades do not have time to develop this code of
ethics.
This panel will explore data, ethics and decision making in three contexts:
subject understanding and the re-humanization of data, search as
algorithmic/human interaction and frameworks for classifying and
understanding data-centric decision making.
Speakers:
SUDHIR VENKATESH, WILLIAM B RANSFORD PROFESSOR OF SOCIOLOGY
Columbia University
TIM RICH, DIR OF DATA SCIENCE Publicis North America

20
Making Epic Sh*t
Austin Convention Centre, Room 18ABCD
12.30pm-1.30pm
http://schedule.sxsw.com/2016/events/event_PP91545?
_ga=1.96818079.1836092439.1452098532
Traditional approaches to corporate R&D often result in evolutionary, not
breakthrough, innovations. Yet breakthrough innovations, sustained over
time, are critical for success.
Business leader and product innovator, Google ATAP’s Regina Dugan will
talk about the discipline of breakthrough innovation, its potential to
transform industries and help us make what we love…from storytelling
made uniquely for mobile, micro gesture sensors, digital fabrics, and next-
generation mobile platforms that create an open hardware ecosystem.

21
Anthony Bourdain as Interviewed
by Nathan Thornburgh
Austin Convention Centre, Ballroom D
3.30pm-4.30pm
http://schedule.sxsw.com/2016/events/event_PP90462?
_ga=1.166739006.1836092439.1452098532
Digital has overtaken print throughout the media, and it’s no different in the
realms of food and travel. But can travel websites move beyond top ten lists
and gauzy food porn? Can you build an audience while talking about the
world as it really exists, with all its heartache and idiocy and occasional
triumphs?
Anthony Bourdain—writer, raconteur, host of CNN’s Part Unknown—
became a partner in Roads & Kingdoms, a digital media startup based in
Brooklyn and Barcelona, in 2015 to help shape what comes next. He talks
food, fear and the future of travel media with Roads & Kingdoms co-
founder Nathan Thornburgh.

22
Identity and the Chemistry of
Experience
Austin Convention Centre, Room 18ABCD
5.00pm-6.00pm
http://schedule.sxsw.com/2016/events/event_PP90053?
_ga=1.129504012.1836092439.1452098532
For most of our history, the sense of self was something deeply personal;
shared sparingly with a handful of trusted friends and family.
Today, identity is a convergence of 3 dimensions: Personal, national &
digital. Tech and culture have transformed identity into a medium of
exchange.
In a connected world, context is essential for meaningful interactions and
user experiences. From social media and the sharing economy — to VR and
autonomous cars — the future of the human race is being shaped by
hackers and painters. And everyone has a role to play.
Sprinklr's Director of Experience Design, Esteban Contreras, will describe
what identity and the chemistry of experience mean for brands, startups
and society.

Monday 14.03.15
23

24
Google’s Creative Skills for
Innovation: Lab
JW Marriott, Salon B
9.30am-1.30pm
http://schedule.sxsw.com/2016/events/event_PP46718
Join Google's Creative Skills for Innovation : Lab to develop your
capacity to innovate and get 10× ideas into the world. In this action-packed
Lab you will radically collaborate on audacious challenges, discover how to
unleash creativity, experiment efficiently and prototype to develop
innovations fast.
You’ll walk away with a wealth of tools to solve problems - inside and
outside your organisation - by working through the following user-centred
and pretotyping disciplines: Go from ill-defined problems to well-designed
solutions; Practice observation and interviewing techniques to generate
insights; Use 10× thinking to develop ideas; Experiment, test and validate
your solutions.
Speakers:
DR FREDERIK G PFERDT HEAD OF INNOVATION & CREATIVITY PROGRAMS
Google
TATIANA CHAPIRA SR INSTRUCTIONAL DESIGNER Google

25
How Obama's Tech Team Is
Transforming Government
Austin Convention Centre, Ballroom D
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP91100?
_ga=1.96369564.1836092439.1452098532
One of President Obama’s top priorities is “to apply the lessons we’d
learned in our innovative high-tech campaign, to make the federal
government smarter, more innovative, more transparent, and more
responsive to the American people we serve.”
In this session, Megan Smith, US Chief Technology Officer and Assistant to
the President is joined by other technologists and innovators who are
transforming government. The session will showcase how bringing
technologists to the table is changing government, the power of open data
for social and criminal justice, and what happens when the federal
government partners with communities for innovation.

26
Adaptive Interactions in the
Internet of Touch
JW Marriott, Salon B
3.30pm-5.30pm
http://schedule.sxsw.com/2016/events/event_PP51809
The wave of second-skin connected devices like smart watches unlocks a
new interaction paradigm of tiny haptic interactions. Vibro-stimuli have
proven to be a very strong new interaction form. In this workshop you get
introduced how to design for this ‘internet of touch’.
The workshop is for everyone that plan to add haptics to their designs. You
get an update from the latest research on haptic interactions and will
explore hands-on the power of vibro-stimuli and feel different vibration-
types and experiment with them. In a short design session you’ll discuss the
use of the stimuli and make a basic communication device.
No specific preparation or materials are needed to take part.
Speakers:
ISKANDER SMIT, INNOVATION DIR Info.nl

27
New Hollywood: Social Media
Storytelling
Four Seasons, San Jacinto
5.00pm-6.00pm
http://schedule.sxsw.com/2016/events/event_PP50722
The social media space is rapidly changing, and marketers are challenged
with creating new approaches to impactful messaging. With the prolific
emergence of Facebook video, the canvas for social storytelling and brand
integration is wider than ever before, and content and creativity must
follow suit.
In this session, we'll combine top social publishing minds (Moviepilot),
content experts (Pulse Films), and industry leaders (20th C. Fox) to offer a
fresh perspective on social storytelling. With case studies from the most
successful campaigns over the past year, we'll present innovative ways to
capture audience imagination in digital media that force marketers to
rethink social strategy.

28
A Model Home for the Internet
of Things
Austin Convention Centre, Room 6AB
5.00pm-6.00pm
http://schedule.sxsw.com/2016/events/event_PP49446
Casa Jasmina is a networked model home of the future, a fully-functional
testbed for practical design of the "Internet of Things." Based in Torino, Italy,
the goal of the project is "to integrate traditional Italian skills in furniture
and interior design with emergent skills in Italian open-source electronics."
It was conceived through a partnership of science-fiction visionary Bruce
Sterling, Arduino cofounder Massimo Banzi, feminist journalist
Jasmina Tesanovic, and interactive designer/fablabber Lorenzo
Romagnoli. This session will cover the conception, history, and current
state of the Casa Jasmina project, a real-world testbed for hacks,
experiments, and innovative IoT projects.
Speakers:
JASMINA TESANOVIC - AUTHOR CasaJasmina
MASSIMO BANZI - CO-FOUNDER Arduino

29
Tuesday 15.03.16

30
Interactive Dynamic Design:
Fashion and Architecture
Westin Austin Downtown Paramount 2-3
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP56522
Recent advances in interactive design technologies are changing the way
in which we engage with the world around us by influencing our
perception, ways of communication, and awareness.
This presentation explores the different scales at which our bodies are
connected with the environment, ranging from an intimate scale and the
world of wearable computing and interactive fashion, through to an
architectural scale and the world of ubiquitous computing and interactive
spaces through series of interactive projects. The ultimate goal here is to
enhance the relationship between users and their surrounding
environments by implementing design/motion principles inspired by natural
systems.
Speaker: Behnaz Farahi

31
Stewart Butterfield in
Conversation with Farhad Manjoo
Austin Convention Centre, Ballroom D
11.00am-12.00pm
http://schedule.sxsw.com/2016/events/event_PP90729?
_ga=1.100023966.1836092439.1452098532
Farhad Manjoo, New York Times technology columnist, takes the stage
with Stewart Butterfield, CEO and co-founder of Slack, a Silicon Valley
darling that is altering how people communicate at work.
Stewart will share what it has taken to get Slack where it is today and what
the future looks like for the company. Farhad and Stewart will also get into
a broader discussion of the market for start-ups, how Slack has calibrated
its priorities, and whether tech people are saving or ruining the world.

32
Why Happiness Is Hard and How
to Make It Easier
Austin Convention Centre, Ballroom D
2.00pm-3.00pm
http://schedule.sxsw.com/2016/events/event_PP90100?
_ga=1.175509538.1836092439.1452098532
Andy Puddicombe, meditation teacher, former Buddhist monk and co-
founder of Headspace takes us on an exploration of the human mind.
What does it mean to be happy? Why do we struggle when we have so
much? What is the relationship between hope and fear? How can we find a
sense of meaning and purpose in our life? How can we tap into our creative
potential for the benefit of others?
Looking through the lens of mindfulness and science, Puddicombe will show
you how to train your mind for a healthier and happier life.

33
Ultimate Empathy Machine:
360 Storytelling in VR
Hilton Austin Downtown, Salon F
3.30pm-4.30pm
http://schedule.sxsw.com/2016/events/event_PP50059
The VR industry has seen explosive growth over the past couple of years,
with companies like Oculus and Valve consumer VR headsets in 2016. While
there a number of companies are tackling the VR hardware problem, there
simply isn't enough content to support all of these devices.
360 video is an efficient and effective way to create content for VR, and
we're seeing a new medium for storytelling emerge before our eyes. Join
our panel of VR storytelling pioneers as we discuss the advantages,
challenges, tradeoffs and techniques of working in this new medium. Hear
from our successes and failures so that you may leave inspired to succeed
in this new medium.
Speakers:
ANDREY DORONICHEV, PROD MGR FOR VR APPS Google
JIM GEDULDICK CINEMA, BROADCAST & PHOTO MARKETING MGR GoPro

34
Subtle Interfaces: Designing for
Calm Tech
JW Marriott, Salon D
3.30pm-4.30pm
http://schedule.sxsw.com/2016/events/event_PP54069
Some of the world’s best technologies do one thing brilliantly. This panel
brings together leading UK creatives and researchers who are developing
products and experiences that are calm, slow and often magical. When we
let go of trying to be all things to all people, we make space for imaginative
interfaces and disruptive ideas.
Our panellists embrace cutting edge technologies, working with physical
and digital materials. They design products that respond to specific social
contexts; ranging from the personal relationships that we have with objects
in our homes, to the social displacement inherent when moving to a care
home, to our many and varied experiences of the cities we live in.
Speakers:
PETER BENNETT, RESEARCHER & DESIGNER University of Bristol
TOM METCALFE, CREATIVE DIR Thomas Buchanan

35
Closing Remarks: Bruce Sterling
Austin Convention Centre, Ballroom D
5.00pm-6.00pm
http://schedule.sxsw.com/2016/events/event_PP57474?
_ga=1.124222474.1836092439.1452098532
World traveler, science fiction author, journalist, and future-focused design
critic Bruce Sterling spins the globe a few rounds as he wraps up the
Interactive Conference with his peculiar view of the state of the world from
a global perspective, as one who lives in Turin, Belgrade, and Austin.
Most recently, Bruce has been an instigator of the DIY - Internet of Things
model home project, Casa Jasmina. He also makes an annual "state of the
world" assessment, with Jon Lebkowsky, for two weeks every January on
The WELL.

Thank you
36