Do you want to increase your online interactions? Have you seen the huge increase in the use of visual content online? Visual content not only gets more interactions, it is more interesting. We created this SlideShare to help you start gathering some ideas on how you can enhance your marketing using visual content.

1. 16 Ways To
Enhance Your
Marketing With
Visual Content
Pocket Your Shop

2. What is visual content?
Why should even you care?

3. Simply put…
Visual content is any image
or video you use online to
promote your brand.

4. Did you know…

5. 90% of information
transmitted to the brain is
visual, and visuals are
processed 60,000X faster in
the brain than text.

6. Or that, photos generate
53% more likes than the
average post? And
that videos are shared 12X
more than links and text
posts combined?

7. How about that Pinterest
drives sales directly from its
website -- of people with
Pinterest accounts, 21%
have purchased an item
after seeing it on Pinterest.

8. USE THESE
16 IDEAS
TO GET YOU STARTED

9. #1
Use varying content.

10. Using just one form of visual content will bore your customers. Mix
things up, use different types of images and videos that appeal to
different types of customers. Note which are successful and which
are not.

11. #2
Use Pinterest & Instagram.

12. Pinterest and Instagram serve two very important uses. They both
allow you to share beautiful visual content and more importantly,
they provide inspiration for your own content. Do not miss the
opportunity to use these high-traffic social networks to find
potential customers and get inspired.

13. #3
Add text to your images.

14. Give your photos some character and put text on top of them. It
makes your audience read exactly what is in the photograph versus
scanning over the photo then possibly reading your caption. Call-to-
actions in your visual content can be very powerful.

15. #4
Take advantage of social
network headers.

16. Your Facebook, Twitter, LinkedIn and Google+ accounts give you
some great flexibility in showcasing your brand. They make use of
headers that allow you to display a large image. Use these spaces to
instantly capture the attention of your audience and new users.

17. #5
Use your smartphone.

18. That smartphone you carry with you everywhere, all the time. Has a
powerful high-resolution camera on it, that works with hundreds of
easy-to-use photo and video editing apps. With 99 cents a little
creativity your smartphone can become and visual content
powerhouse!

19. #6
Get your customers to
share their own content.

20. Why not tap your audience to share their content? On Facebook
you can allow users to post photos and links to your while, while on
Pinterest you can create shared boards and invite others to fill
them. Possibly start a unique hashtag (ex: #sonylove) on Twitter or
Instagram to sort and share content with your audience.

21. #7
Quotes work great.

22. People love sharing interesting quotes they find. Instead of just
using a simple text post with a quote, create an image with the text
and post it as a photo. Quotes are highly shareable and easy for
your audience to understand and consume.

23. #8
Create a collage.

24. There a ton of great apps and free online tools that allow you
combine pictures to create a simple story or emphasize a point. Use
these to showcase some creativity and use multiple photos in a
single image.

25. #9
Use popular memes.

26. Ever hear of the "Harlem Shake" or "Grumpy Cat"? These are called
memes and they reach almost unimaginable numbers of people. It
is important to keep them relevant and timely. Do not try to force
your business into a conversation and make sure you are not the
last one to do it!

27. #10
Watermark your original
content.

28. When you post important images or pieces of content, for example
images from an award ceremony or product release, how-to guides,
etc. add a watermark of your businesses logo. This way your logo
will travel with that image anywhere it is shared online.

29. #11
Use how-to images.

30. Know how-to do something useful? Use images and overlay
explanations to teach your audience something. If you want to
create a short video or webinar explaining it, that's even better!

31. #12
Visualize data & numbers.

32. Much like the quotes, using an image to portray an idea is much
easier. Create a simple visual to explain data and numbers that will
ultimately make it more enticing and likely that people will view and
share it.

33. #13
Create an infographic.

34. In PowerPoint you can create simple infographics to make a point or
tell a story using numbers and visuals. Make sure yours is useful and
well designed, a simple search on Pinterest will turn up a ton of
great inspiration.

35. #14
Connect all the dots.

36. Connecting social networks together will allow you to share one
piece of content to multiple places. Other simple things like adding
links in your email footer, using Facebook apps, or running a small
pay-per-click campaign will increase your followers. Make your
social networks easy to find on all your online networks.

37. #15
Use SlideShare to make
info more interesting!

38. Did you enjoy flipping through the highlights of this presentation
using SlideShare? It only took us an extra hour or two once we had
created this post. They get the point across quickly, are visually
appealing and easy to share across multiple networks.

39. #16
Think mobile users.

40. Do not forget that close to half of all social traffic comes from
mobile users. It is important to understand they expect all of their
content to be appealing and easy to consume. Overtime this
audience will grow and in a year or two you will wish you had
started focusing on that audience today. Remember with mobile,
less is more.

41. How are you using
visual content?
Pocket Your Shop