1. An Introduction to Placecast:
Location-based Content Management & Monetization
© 1020 Inc., Proprietary and Confidential, 2009

2. Company Overview
History Technology Business Units
Founded 4 years ago in San Proprietary technology can PLATFORM LICENSING
digest any expression of – Navteq
Francisco
location and formulate a – Nokia
Developed a digital
normalized output – Alcatel Lucent
platform with location as
Normalized data output can be ADVERTISING &
the foundation
utilized for content serving as MARKETING SERVICES
– Location-based targeting
well as location based
solution delivering dynamic
advertising and marketing
messaging across any digital
channel - web, mobile,
DOOH, and Wi-Fi.
© 1020 Inc., Proprietary and Confidential, 2009

3. Location-triggered Messaging
Consumer opts in to receive messages from Customized virtual geo-fences are
a brand created for ANY physical location
Access the customer’s “always on”
mobile device
Extend marketing programs to customers
while they are shopping
Deliver requested content and information EXAMPLE:
to customers based on time & place Geo-Fence Surrounding
The North Face
Innovative technique for cutting 875 N Michigan Ave
through the clutter Chicago, IL 60611
© 1020 Inc., Proprietary and Confidential, 2009

4. What is a Geo-Fence?
Geō-fence noun : a field around any location set to trigger a personalized
marketing message to a consumer entering or exiting the defined area.
How it’s created:
• Upload location addresses
• Proprietary translator creates a “Place Profile”
• Program the desired geo-fence around a location
Flexibility:
• Geo-fences can be created around any location
• Add, remove & optimize geo-fences
• Concentric geo-fences provide store visit insights
Geo-fencing Strategy:
• Based on program objectives, trade areas, and
customer demographic/psychographic profiles
• Incorporate directional attributes (exit, enter)
© 1020 Inc., Proprietary and Confidential, 2009

5. Location-triggered messaging
User Opt-In Location Trigger Message Delivery
She opts-in to the Saturday Afternoon She gets an SMS alert
brand’s program She is out shopping in on her phone
through their a retail environment, Message presents a
– Web site near an event, personalized offer
– Social Network restaurant or venue Message could be
– SMS or email program promotional, branding,
– Web or mobile banner
Triggers the geo-
fence as she nears a sponsorship or a
– Store locations reminder.
designated location
Double opt-in
© 1020 Inc., Proprietary and Confidential, 2009

6. Working Examples
QUICK SERVE OUTDOOR PRODUCTS SPECIALTY CLOTHING
RESTAURANT COMPANY RETAILER
QSR views ShopAlerts as Retailer has a unique Clothing retailer’s audience
Promotional
having tremendous connection with their has short attention spans
promotional potential for customer base and the and are “heavy texters”.
Situational
competing in the “Burger great outdoors. They look to They want to reach them in
Wars” reach them at their passion their favorite hang out – the
Promotion across mobile points while hiking, biking, mall.
web, rewards card and skiing.
Experiential Promotion across mobile
members, and SMS Promotion across mobile web, SMS program, and
program. web, and customer email customer email program.
program.
© 1020 Inc., Proprietary and Confidential, 2009

7. Consumer Reaction: location increases relevance and appeal
© 1020 Inc., Proprietary and Confidential, 2009

8. Placecast Platform: Location-based Programs at Scale
Reporting & Analytics
5. Location-Based
3. Location Content Management Publishing
4. 6. Location Based Mobile
“Associations between content Outbound Marketing
1. Inbound and POIs over time” Processing
(5 patents, 70+ countries) 7. Location-Based
Processing Advertising
“Distribution
“Intake of of content 8. Local Search –
location and Sponsored Listings
2. POI Data Management
content” advertising”
(2 patents + 9 9. Navigation -Sponsored
“Standardize, normalize, de-duplicate” licensed Icons
(3 patents) patents)
10. Social Networking
(Check-in)
Business Rules
“Flexible, configurable settings”
© 1020 Inc., Proprietary and Confidential, 2009

9. Managing “Location” is emerging as a big problem…
Google-powered Maps app on iPhone
Search for "department
stores" in New York
Displays push pins on map
and sponsored Link
Returns results for a
business that is not at that
location
On mobile, you must send
the user to the right place
every time
“There is no JCPenney at this location! 20%+ of any dataset about
That is very bad, and Google could harm location has this problem
its reputation by sending people to places
that don't exist.”¹
¹ Dan Fromer, Business Insider 10/2009
© 1020 Inc., Proprietary and Confidential, 2009

10. 2010 Roadmap
Ramp retailers
Platform launch
Expand licensing – Europe and Asia
© 1020 Inc., Proprietary and Confidential, 2009

11. Thank You
Alistair Goodman, CEO
(c) +1 510 502 3596
alistair@placecast.net
© 1020 Inc., Proprietary and Confidential, 2009