The document discusses how mobile devices can be used by property marketers to create and share content simply and at low cost. It focuses on the Shoot2Share app, which allows agents to easily create personally branded videos of properties using guided storyboards and automatically publish them to YouTube. It also discusses Vieweet for creating 360 degree virtual tours and panoramas of properties that can be viewed on mobile or with VR goggles. Smart viewing allows for virtual property viewings online.

1. With powerful mobile devices in our hands to very easily
create and share content, exciting opportunities have
opened up for property marketers with the emphasis on
simplicity and low cost.

2. Video Creation
& Sharing
Virtual Property Viewing
360 Panorama
& Virtual Reality

3. VIDEO CREATION & SHARING
Shoot2Share is a guided video creation, automated editing
and publishing app, which enables agents to very easily
create personally branded videos using easy to follow pre-
formatted storyboards and to publish automatically to a
YouTube Channel, share via social media platforms or via an
email link - all from their mobile phone.
FOR INNOVATION - SILVER WINNER

4. GETTING STARTED
• Download the Shoot2Share app
• Launch the app
• Select a storyboard, shoot and share
• Here’s how a Chas Everitt agent would create a video
of a property for sale or rent……..
FOR INNOVATION - SILVER WINNER

5. Select

6. What do want to film?
Brands Channels
Create a video ad
Film a video review
Select

7. What do want to film?
Chas Everitt
foodle.travel
Maggs on Media
Builders Warehouse
The Digital Edge Live 2016
VOX POPS
Select

8. What do want to film?
Property Video
Agent Profile
Customer Testimonial
Suburb Profile
Restaurant Review
Soccer Training Tips
SEEFF
Select

9. PROPERTY VIDEO
Exterior Introduction
Entrance or hallway
Livingroom
Livingroom 2
Kitchen
Kitchen 2
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Your shot list:
Shots can be selected,
deselected or can be locked

10. PROPERTY VIDEO
Exterior Introduction
Entrance or hallway
Livingroom
Livingroom 2
Kitchen
Kitchen 2
Record
Shot list can be rearranged
before or after shooting by
dragging them into a new
position

11. PROPERTY VIDEO
Exterior Introduction
Entrance or hallway
Livingroom
Livingroom 2
Kitchen
Kitchen 2
Record
When ready, touch
‘Record’ to start and the
app will present the first
shot in the storyboard

12. Exterior Introduction
Introduce yourself and film the exterior of the property.
Give a short description and tell us what suburb it’s in.
SHOT #01 - Read instructions & touch screen to start

13. Camera is activated with shooting controls
Exterior Introduction
Introduce yourself and film the exterior of the property.
Give a short description and tell us what suburb it’s in.
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record

14. After filming the first shot
Discard and reshoot
Save shot
Preview
Trim

15. Trim top and tail of the shot & save
Save after trimming
Preview
Trim top
Trim
tail

16. SHOT #02 - after saving shot #01
Entrance or hallway
Show us what you see when you walk in. Do a pan
or walk though the door to reveal the entrance.

17. SHOT #03
Livingroom
Slowly pan your phone and show the living room.

18. COMPLETE THE SHOT LIST
SHOT #04
Livingroom 2…..Shoot the livingroom from another angle.
SHOT #05
Kitchen……Take a wide shot of the kitchen.
SHOT #06
Kitchen 2…..Choose a different angle and show some of the details.
SHOT #07
Kitchen 3……Show us some of the appliances that are installed.
SHOT #08
Master bedroom…….Film a nice wide shot of the bedroom.

19. COMPLETE THE SHOT LIST
SHOT #09
Master bedroom 2…..Is there a nice detail or view which you can film?
SHOT #10
Bathroom……Open the door to the bathroom and show us what you see.
SHOT #11
Bathroom 2…..Show us some nice details and special features of the bathroom.
SHOT #12
2nd Bedroom……Show us the second bedroom.
SHOT #13
3rd Bedroom…….Show us the third bedroom.

20. COMPLETE THE SHOT LIST
SHOT #14
Garden…..Is there a garden? Do a wide shot looking out at the garden.
SHOT #15
Garden 2……Show the house from the end of the garden.
SHOT #16
Balcony or patio…..Is there a balcony or patio? Show it to us and include the view.
SHOT #17
Garage……Show us the inside of the garage.
SHOT #18
Swimming pool or other features…….Show us any other features of the property.

21. FINAL PREVIEW & SUBMIT
Property Video
• You can preview your video as an ‘offline edit’ at
any time during the process.
• You can go back and re-shoot any shots if you’re
not happy and move shots around.
• Once you’re happy, select ‘Submit’ and put your
phone away.
• The app then does all the magic in the
background!
• To ensure your video uploads or to reduce data
uploads costs, you can submit at any time.

22. AUTOMATED EDIT & ENCODING PROCESS
Entrance Livingroom
Kitchen Bedroom
Bathroom Garden
The app automatically adds animated, branded billboards top and tail with
music, together with title slides between each shot and edits it all together.
Agent: Stanley Edwards
Mobile: 082 458 3356
Email: stanley@platypus.co.za

23. VIEW & SHARE VIDEO ONCE PUBLISHED
Property Video
Property Video stanley@platypus.co.za
Share
directly
from your
phone to
Facebook,
Twitter or
send an
email link -
all before
you get
back to the
office!

24. Shoot2Share - STORYBOARDS
• Property Videos - Sales & Rental
• Agent Profiles
• Customer Testimonials
• Suburb Profiles
• Message from the MD - weekly message
• Market Updates
• CSI Projects
• Restaurant Reviews
• Shopping and retailer recommendations
• DIY, decor & gardening tips
• Profiles of schools, hospitals and other essential services
• Recipe & braai suggestions
• Events and things to do, parks to visit, bike trails, golf courses, etc.
• Recommendations of service providers - gardening, plumbers, electricians, etc.
• Security tips, etc, etc………..

25. SHOOTING TOOLS
Video quality can be enhanced by using a smartphone autocue app and including a wide
angle clip-on lens, lapel microphone and stabilising gimbal for smooth shots.

26. YouTube EDITOR
Videos created with Shoot2Share are automatically published to a YouTube channel.
YouTube provides various free and simple to use browser based post-production tools
to further enhance videos which is all done within YouTube. Once the enhancements are
done, you simply re-published and the original video is replaced. These tools include:
Edit: Trim, cut, dissolve rotate, combine multiple videos and add images
Stabilise: Smoothen out wobbly filming
Soundtrack: Add music from a library of free approved tracks
Volume: Balance the audio levels of each clip in your video
Customise: Colour correct, grade & add filters
Text: Add titles and overlay text on videos
Slow Motion: Modify the speed at which a video plays
Thumbnail: Customise to a branded image
Branded Watermark: Add your logo to a corner of your video

27. VIEWEET - VIRTUAL REALITY & PANORAMAS
• The Vieweet Kit allows you to shoot 360 still panoramas with your mobile phone
• Guided on-screen shooting instructions
• The app automatically stitches four photographs into 360 VR panoramas
• An interactive walkthrough can be created on your mobile phone
• The desktop editor allows you to link panoramas, add a voice over, soundtrack, links to
videos created by Shoot2Share & other detailed property information
• VR Panoramas can be viewed on a mobile phone, tablet, desktop, laptop to with VR goggles
VR
360

28. VIEWEET VIDEO
Video Link: https://www.youtube.com/watch?v=uE2QX0RjPUo

29. SMART VIEWING
• Smart viewing offers live virtual online viewings and show houses which can be done from your office
to one or multiple customers - anywhere in the world!
• Vieweet panoramas are loaded into the platform and the agent talks and walks through the property
in real time
• Participants can ask questions via the chat function during the smart viewing
• More convenient for the seller and it saves time for the agent and the customer as the physical and
more qualified viewing becomes the second viewing

30. SMART VIEWING VIDEO
Video Link: https://www.youtube.com/watch?v=IqYREd81nCo

31. VIEWEET & SMART VIEWING APPLICATIONS
• To present properties for sale or rent to customers
• To share detailed visual property information with colleagues
• As a detailed visual reminder for agents of all their listings
• As a record of fixtures and fittings for a new owner
• For property valuations - one agent can create the panoramas and the team can view together in
the office or remotely to compile property valuations
• To easily obtain cost estimates for repairs, alterations, painting, tiling, landscaping, security, etc
which a new buyer may need to consider before purchasing
• As a service for a new homeowner to obtain an insurance quotation

32. SHARING CONTENT WITH ZAPPAR
• Zappar is a free augmented reality app which creates direct
links to videos shot with Shoot2Share, websites, social media,
photo albums and contact details.
• Agents are allocated a unique Zapcode.
• Zapcodes can be included on business cards, websites,
newspaper ads, email signatures & newsletters, etc.
• Content links can be changed as and when required.

33. TX!
Stanley Edwards
Director
Platypus Digital
Mobile: 082 458 3356
Email: stanley@platypus.co.za
For more information please contact: