Rol van de gebruiker in innovatie

1. FLANDERS INSHAPE
BIG DATA
voor de productontwikkeling
1
Maka De Lameillieure
@makaDLM
Rol van de gebruiker
in innovatie

3. SELECTOR / DEVELOPER
• User tests
• a vs. b; of a, b vs. reference, …
• Focus group

5. INSPIRATOR / MASS COLLECTOR
• Crowdsourcing
– Challenges
• Observational techniques
• challenges (www.ceciliaskeuze.be)
• Big Data

6. “House of cards” with Kevin Spacey

8. PARTICIPANT / INTEGRATOR
Co-creation
•Tussen bedrijven
•Tussen disciplines
–Bv. Project BRIDEE “BRIDGING DESIGN,
ENTREPRENEURSHIP en EDUCATION”.

10. CREATOR / FACILITATOR

11. An innovation is a USER innovation
when the developer expects to benefit
by USING it
An innovation is a MANUFACTURER
innovation when the developer
expects to benefit by SELLING it.

14. PUBLICATIES / PROJECTEN
• Van Meer, R., & Meuleman, T. (2011). De C2B revolutie.
• Project “Mass-Customisatie”, Centexbel, Sirris en FIS
• BRIDEE, project van Vlerick Leuven Gent Management School, Agentschap
Ondernemen, http://www.bridee.org
• Verleye, K., & Zeithaml, V. (2011). The co-creation experience from the customer
perspective. Frontiers in Service Conference. Columbus, Ohio.
• Venkat Ramaswamy , “The Power of Co-Creation: Build It with Them to Boost
Growth, Productivity, and Profits” (2010)
• Ind, Fuller, Trevail, “Brand Together: How Co-Creation Generates Innovation and
Re-energizes Brands”, (2011)
• von Hippel, E. (2005). Democratizing Innovation. Cambridge: MIT Press.
• von Hippel, E.; Ogawa, S.; De Jong, J.P.J. (2011). The Age of the Consumer-
Innovator. MIT Sloan Management .
• Project “SM4UI” KU Leuven en FIS

15. FLANDERS INSHAPE
BIG DATA
voor de productontwikkeling
15
cxv
ET.SABBELAAN 51
8500 KORTRIJK
Maka De Lameillieure
@makaDLM