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[Webinar] Set Your Brand on Fire with Content Marketing

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800-728-8391




          SET	
  YOUR	
  BRAND	
  ON	
  FIRE	
  WITH	
  CONTENT	
  MARKETING




   Katie	
  Lance	
  &	
...

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#BrandOnFire


             Learn How to Ignite your Marketing
             Efforts with Content Your Audience
           ...

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Saturday, March 16, 13

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[Webinar] Set Your Brand on Fire with Content Marketing

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We hear the buzz all the time about content marketing, but what exactly does that mean and more importantly, how can we incorporate that into our business plan as busy real estate professionals. Have a content strategy is more important than ever before – especially if you are looking to build your business, generate leads and deepen your relationships with potential clients using social media.


In this webinar, Katie Lance, CEO and Owner of Katie Lance Consulting and Chief Strategist for Inman News, along with Seth Price, Director of Sales and Marketing at Placester will cover everything you need to get your content marketing off the ground, including:

Important steps for getting started with a content marketing strategy
How content marketing works across different social platforms – and choosing what works best for your brand
Step-by-step instructions on how to build and use an editorial calendar.
What type of content works best and how to find it – daily, weekly and monthly

We hear the buzz all the time about content marketing, but what exactly does that mean and more importantly, how can we incorporate that into our business plan as busy real estate professionals. Have a content strategy is more important than ever before – especially if you are looking to build your business, generate leads and deepen your relationships with potential clients using social media.


In this webinar, Katie Lance, CEO and Owner of Katie Lance Consulting and Chief Strategist for Inman News, along with Seth Price, Director of Sales and Marketing at Placester will cover everything you need to get your content marketing off the ground, including:

Important steps for getting started with a content marketing strategy
How content marketing works across different social platforms – and choosing what works best for your brand
Step-by-step instructions on how to build and use an editorial calendar.
What type of content works best and how to find it – daily, weekly and monthly

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[Webinar] Set Your Brand on Fire with Content Marketing

  1. 1. 800-728-8391 SET  YOUR  BRAND  ON  FIRE  WITH  CONTENT  MARKETING Katie  Lance  &  Seth  Price Saturday, March 16, 13
  2. 2. #BrandOnFire Learn How to Ignite your Marketing Efforts with Content Your Audience Loves PLUS:  HOW  TO  USE  AN  EDITORIAL  CALENDAR Hosts  -­‐ Katie  Lance,  CEO  of  Katie  Lance  Consulting  @katielance Seth  Price,  Dir  Sales  &  Marketing,  Placester  @sethstuff Saturday, March 16, 13
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  7. 7. Local  Real  Estate National  Real  Estate Local  and  community Personal  interests Favorite  feature  of  a   Compare  home   School  holiday   Local  sports listing   prices calendar Story  of  a  past  client   Economy  news   Downtown  holiday   Favorite  pizza  joint dates Neighborhood  #1 Local  v.  National Best  place  to  get  a   Favorite  coffee  house burger Neighborhood  #2 Link  from  state   Why  ___  is  a  great   Favorite  winery association place  to  live Neighborhood  #3 Link  from  NAR Elementary  school   Coolest  place  to  get   boundaries away Neighborhood  #4 Link  from  Inman Story  of  a  relocation   Best  park  for  kids  or   client dogs Local  market  stats Link  from  WSJ Story  of  giving  back Favorite  boutique Home  improvement   Link  from  NY  Times Link  from  Patch.com Family  friendly   tips places Saturday, March 16, 13
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  11. 11. MY  "GO  TO"  APPS  FOR  CREATING   CONTENT • Photography:  Instagram,  Camera+,  Snapseed,   PicFrame,  Over • Video:  Ptch,  Videolicious,  Tout,  Vine Saturday, March 16, 13
  12. 12. A  FEW  IMPORTANT  THINGS... • Favorite  apps  for  curating  content:  Zite,   PulseNews,  Google  Currents,  Houzz,  Urban   Spoon  and  Yelp • Send  content  to  Evernote  or  Instapaper  to   post  later   • Must  do:  set  up  Google  Alerts  for  your  cities • Use  a  scheduling  tool:  HootSuite,  Sprout   Social Saturday, March 16, 13
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  25. 25. 800-728-8391 THANKS  FOR  JOINING  US! Contact  Katie:    Facebook.com/KatieLanceConsulting    @katielance Contact  Seth:    @sethstuff    @placester Saturday, March 16, 13

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