Piers Fawkes of PSFK and Daniel Licht of Zemoga talk about how UNICEF is using digital innovation to create a better world at ePatient Connections, 2011

1. RE-
IMAGINING
HEALTH
How UNICEF is Using
Digital Innovation to Create
a Better World

2. UNICEF’s
Approach to
Healthcare
Innovation

4. OLD MODEL
– Commercial
- Proprietary
- Closed System

5. NEW MODEL
–Commercial
& Non-Commercial
-Collaborative
-Open Data

6. EXAMPLES
– HHS Initiatives
- NYC Apps
- Future of Health
Project

8. How PSFK &
UNICEF
identified trends
and briefed
agencies

9. PSFK & UNICEF identified 15 key
trends

10. A little background
on Zemoga and
A
li%le
background
on
Zemoga
their approach to
Healthcare
www.zemoga.com

11. How the
Zemoga innovation
process works

12. The
process
yielded
several
concepts

13. Genesis of the Teach Shirt
Idea

14. One of many great
ideas.
How PSFK compiled the
Future of Health report.

15. Replicating the UNICEF Model

16. Benefits to UNICEF
- fresh thinking
-exposure to best practices from
other fields
-connections to numerous new
resources
-a new way of reaching out to sponsors
and partners

17. Next
Future
of Health
project?

18. How can we
apply this
methodolog
y to other
health
issues?

19. Thank You!
Piers Fawkes, Dan Licht,
piers@psfk.co Daniel.licht
m @zemoga.com
www.psfk.com www.zemoga.com