No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that they are looking for when they are looking for it. Your efforts from pay per click advertising will produce instant traffic but it will also provide important insight into what keywords, ad copy and landing page copy might be best to drive conversions. Many of my Ecommerce clients find that what is working in their PPC campaigns can also be applied to their organic landing pages to improve conversions. Jenn Lisak, of DKNewMedia provided this great infographic illustrating the importance of PPC in your inbound marketing strategy for MarketingTechBlog.