CDC MarketFirst is one of the market’s most sophisticated and powerful marketing automation and lead management software suites. Trusted as an on-premise solution for more than a decade, CDC MarketFirst has a strong track record of helping companies deploy targeted multi-channel marketing campaigns that improve response and lower cost

1. CDC MarketFirst On Demand
Implement an automated marketing solution cost-effectively and
quickly, with low costs and resource demands
CDC MarketFirst On Demand can be deployed Utilize the power of leading integrated marketing automation platform
quickly, so you can start reaping the benefits of
marketing automation as soon as possible.
CDC MarketFirst, even if you don’t have the resources or budget to
implement the system in-house. CDC MarketFirst On Demand gives
• Get up and running faster than
implementing an installed system and benefit
your business robust marketing automation functionality as a service,
from your investment almost immediately enabling you to focus your resources on creative marketing, not
• Centrally plan, design, define, test, software implementation and management.
execute, track, and evaluate global
marketing campaigns, programs, CDC MarketFirst is one of the market’s most sophisticated and powerful marketing automation
and processes and lead management software suites. Trusted as an on-premise solution for more than a decade,
CDC MarketFirst has a strong track record of helping companies deploy targeted multi-channel
• Enjoy low total cost of ownership, with no marketing campaigns that improve response and lower costs. But for some companies, the
need for dedicated IT staff or additional implementation and management of an on-site marketing automation system places too great a
hardware upgrades demand on available IT resources and budgets. There’s great news for these companies: they
• Avoid capital expenditures by purchasing can quickly and cost-effectively gain access to the full power of the CDC MarketFirst suite without
enterprise-class marketing automation as purchasing or installing any software, through CDC MarketFirst On Demand. CDC MarketFirst On
a service Demand offers 100% outsourced marketing automation, hosted and managed by our team, at a
competitive price, saving your company the up-front software investment and freeing you to focus
• Enjoy reliable service, with our secure on higher-value activities such as creative campaign content development.
and dependable hosting services
CDC MarketFirst enables your organization to profile prospects and customers, segment lists
• Count on the experts—our support team
according to meaningful criteria, follow up on campaign responses immediately, deliver “hot”
does all the work to ensure your automated
prospects to the sales team, and effectively nurture cooler leads into sales opportunities. Develop
marketing solution is running efficiently
transparent, systematized marketing processes that help you better understand your audiences and
To learn more about CDC MarketFirst On produce meaningful results. By profiling each contact and targeting them with highly personalized,
Demand and how it can address your firm’s relevant messages, marketers can generate a continuous flow of qualified leads for the sales team.
unique needs, call +1 877-748-6825. Use CDC MarketFirst On Demand to create, automate, and measure highly effective marketing
programs without the upfront software investment and resource commitments.
Develop Sophisticated Event-Triggered Marketing Programs
Develop multi-step, multi-channel campaigns that span e-mail, web forms and landing pages,
telesales, direct mail, short message service (SMS), and all other channels. Build multi-wave
campaigns that adapt to prospect and customer behavior and automatically trigger actions—
from sending a follow-up e-mail to alerting a salesperson to initiating a telesales program.
Increase Response Rates with Targeted, Personalized Communications
The real power of CDC MarketFirst On Demand is its conditional text capabilities, which enable
true one-to-one messaging. Your marketing team can specify which target segment receives
which specific message or product offer in which language and deliver it via their preferred
channel. Increased relevance improves response rates and builds better relationships.
Distribute Self-Qualified Leads to Your Sales Team
CDC MarketFirst On Demand lets marketers define the criteria used to automatically score, rank,
and route leads to the sales team, thereby focusing sales efforts and dramatically improving lead
conversion rates. CDC MarketFirst can automate lead-nurturing programs that cultivate and track
leads over time and pass leads to the right salesperson when they exhibit “ready-to-buy” behavior.
Get Implemented Faster and at a Lower Cost
Leverage CDC MarketFirst’s “Instant On” deployment model to roll out your marketing automation
project in record time. You get marketing automation functionality out of the box, with flexible
subscription/rental pricing to fit your needs. Multi-tenancy and dedicated hosting are both offered.
Let Us Manage Your Marketing Automation Application
We manage every aspect of your marketing automation solution so you do not have to worry about
it. CDC MarketFirst Professional Services will manage the application installation, configuration, and
optimization, and also install monitoring and diagnostic applications that are monitored 24/7.
CDC MarketFirst | Datasheet

2. CDC MarketFirst On Demand Features
Feature Description
Campaign Management Easily create sophisticated multi-step, multi-lingual, multi-wave campaigns with conditional logic connecting the
steps using a drag-and-drop interface.
Campaign Execution Execute campaigns and conditionally link programs: If a prospect’s response meets certain criteria, they can be
automatically entered into another marketing program, such as a sales rep follow-up program or new-customer
welcome program.
Lead Qualification and Distribution Progressively add profile information to a lead and automatically assigns a qualification level based on
user-defined criteria. The lead can then be routed based on complex user-defined rules.
Lead Capture Differentiate between Internet and non-Internet leads to support online sales consultants; capture lead source data.
Lead Nurturing Nurture longer-term prospects cost-effectively with automated campaigns, such as newsletters and collateral offers.
Marketing-Effectiveness Analysis Track the source of leads throughout the life cycle to determine where marketing expenditures are generating
the most revenue; automate post-event follow-up surveys; calculate ROI.
Conditional Content Drive truly one-to-one communications programs by enabling marketers to deliver content specific to profile
criteria and personal preferences.
Preference Tracking Automate the tracking of large prospect/customer bases and their preferences without requiring the resources
of a large marketing organization.
List Management and Segmentation Offers sophisticated audience management capabilities, including point-and-click creation of dynamic segments
and static lists, combinations of segments, split segments, and even random samplings for campaign testing, giving
you full control over targeting. Segment customers and prospects by value, preferences, region, history, and more.
Reporting Measure responses to marketing activities in real time, allowing marketers to tweak campaign parameters and
optimize precious marketing resources.
Multi-Channel Support Supports multi-channel marketing, including e-mail, direct mail, fax, SMS, and web outbound delivery, as well
as easy-to-set-up inbound website landing pages—all managed within a single application.
Managed Hosting Services Features
Network CDC MarketFirst On Demand offers a high performance network that connects directly to all major Internet
backbones, effectively placing customer servers at the core of the Internet. With multiple connections, Internet traffic
is automatically routed around network outages to ensure servers always have the fastest response times available.
Data Center CDC MarketFirst On Demand uses state-of-the-art data centers that provide a highly secure physical
infrastructure, including the latest in biometric authentication, video surveillance, and round-the-clock security
officers, while permitting unannounced 24/7 customer access. The data center is engineered to eliminate
any single point of failure, with multiple layers of redundancy in power systems, HVAC, and fire detection and
suppression. All systems are monitored 24/7.
Experience CDC MarketFirst On Demand
To learn more about how CDC MarketFirst On Demand can help your organization create, automate, and measure highly effective marketing programs,
call us today at +1 877-748-6825 or visit us at www.cdcmarketfirst.com.
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