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Jirattipan 5350028 Napapun 5350037 Warothai 5350040 Sorawit 5350042 Uthai 5350143

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What is viral marketing “ Marketing phenomenon that facilitates and encourages people to pass along a marketing message . ”

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Channels of viral marketing <ul><li>E-mail marketing - Hotmail </li></ul><ul><li>VDO marketing – Will it Blend </li></ul><ul><li>Gift marketing – Uniqlo, Freetex </li></ul><ul><li>Social network marketing – Planking </li></ul>

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7 Tricks to viral web Marketing <ul><li>Make people feel something </li></ul><ul><li>Do something unexpected </li></ul><ul><li>Don’t try to make advertisement </li></ul><ul><li>Make sequels </li></ul><ul><li>Allow sharing, downloading & embedding </li></ul><ul><li>Connect with comment </li></ul><ul><li>Never restrict access </li></ul>

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Classic Case : Hotmail <ul><li> A subscriber base more rapidly than any company in the history of the world </li></ul><ul><li>First 1.5 years,5000 registered users to 12 million users. </li></ul>In 1996 Hotmail release simple Tag “Get your private, free e-mail at hotmail.com”

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Will it Blend <ul><li>The Blendtec video campaign has been successful in increasing brand awareness and sales. Reports indicate that the viral video campaign boosted retail sales of Blendtec by as much as over 700%. </li></ul>From learningfrombigboys.com

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Planking

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Planking <ul><li>In 1997, 2 UK friend , Gary Clarkson and Christian Langdon create a called ‘Lying down game’ </li></ul><ul><li>In 2006, The group was created on Facebook </li></ul><ul><li>In early 2011, The game resurfaced with the name “Planking ” </li></ul>It started to become a sensational news story in Australian media.

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Planking <ul><li>S pread when Australian rugby player David “Wolfman” Williams started using it as a signature move during rugby games on 27th Mar 2011 </li></ul>

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Planking <ul><li>further spread when Australian fell to his death after reportedly attempting a plank on 15th Ma y 2011. </li></ul>

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Planking and Viral …. ตัวอย่างการทำ Viral Marketing เกาะกระแส Planking โดยหลักสูตรผู้นำยุคใหม่ในระบอบประชาธิปไตย รุ่นที่ 1 ( ปนป .1) สถาบันสถาบันพระปกเกล้า

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Heineken Vs. Carlton Draught VS

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Viral Marketing