Coney Assurance is a data-driven audit firm that introduced an Audit Dashboard and uses advanced analytics like machine learning and predictive analytics. It has experienced 15-20% annual growth with 93% of new revenue from referrals. Coney designs data-analytic controls and assesses IT environments, internal controls, transactions, and key business processes using tools like process mining and Tableau. It provides ongoing assurance to clients through high-frequency checks and shares insights without surprises on fees. Coney's values include delivering real added value through technology, focusing on controls and risks, and telling the audit story visually.

1. INTRODUCTION TO AUDITING
3.0
2020CONEYASSURANCE,
A TRUEDATADRIVENAUDIT FIRM

2. AUDITING IN A DATA
DRIVEN LANDSCAPEDISCOVERTHE STORY
BEHIND THE DATA

3. DE ‘WHY?’ OF CONEY
AUDITING STARTS IN
2005
Modern– Smarter – introducing an Audit
Dashboard to our clients– Fixed Fees

4. GROWTH OF CONEY
AUDIT – annuallybetween
15% and 20%
93%OF NEW REVENUE IS BEING REFERRED BY EXISTING
CLIENTS

5. ASSURANCEEVERY DAY
FOR ALL RELEVANT
STAKEHOLDERS

6. DATA DRIVEN. ADDED VALUE.
ONGOING REPORTING OF KEY
AUDIT FINDINGS. NEW
TECHNOLOGY.
SHARING INSIGHTS.
STORYTELLING.

7. CHALLENGINGCLENTS
WEONLYACCEPT NEWCLIENTSTHATSHAREOURDATA
DRIVENMINDSETANDARECOMMITED INWORKINGWITH
US
• SPORTASSOCIATIONS
• LOGISTICS
• PRODUCTION
• STAFFING
• PROFESSIONALSERVICES
• ITTECHHOLOGYCOMPANIES
• TRADING (GLOBALLY)
• HEALTHSECTOR
• PRIVATE EQUITY

8. OURAUDIT
APPROACHINONE
PICTURE- WORKING
TOGETHER
Bottom Up
Data-analytic
controls
REVIEW
INTERNAL CONTROLS
Risk Controls KPI’s
DATA DRIVEN
Added
Value
IDENTIFY
Business
Finance
Process

9. Building theAudit Plan together
DATADRIVENASSURANCEBY CONEY
D
DA1
DESIGN ASET OFDATA-ANALYTICSCONTROLS
DA2 DA3 DA4 DA5
IT
ENVIRONMENT
INTERNAL
CONTROLS
TRANSACTIONSPROCESSES

10. ASSESSIT GENERAL
CONTROLSandAPPLICATION
CONTROLSembeddedin IT
applications–Robust
FUNDAMENTIS REQUIRED

11. IFPOSSIBLE
Process Mining to
assesskeybusiness
processes

12. THE Story of the Audit
Useof TableauServer–
providingaccessto the
ConeyTableauPlatform
forourauditclients

13. ADVANCED AUDIT
ANALYTICS, including machine
learning, predictive analytics
(business forecasting) basedon
R,Python, Data3Sixty
technology
ADDED VALUE ANALYTICS FOR OUR CLIENTS

14. OUR KEYVALUES
• BEYOND QUALITY:DELIVERREALADDED VALUE,SHAREINSIGHTS -
MAXIMUM USEOFNEWTECHNOLOGY
• FOCUSONCONTROLS ANDBUSINESS RISKS
• WORKINGTOGETHERWITHBUSINESS OWNERS,FINANCIAL
DIRECTORANDADMINSTAFF
• CONEY TEAMIS INFORMAL,LOW THRESHOLD,RAPID
COMMUNICATION
• TELLINGTHESTORYOFTHEAUDITINTABLEAUBY VISUALIZINGTHE
FINDINGS
• PROVIDINGONGOINGASSURANCEBYPERFORMINGHIGH
FREQUENCYCHECKS
• NOSURPRISESWITHFEES

15. THANK YOU FOR YOUR INTEREST INCONEY AUDIT 3.0.
WE ARE GRATEFULE FOR OUR TEAM AND OUR CLIENTS
• TOGETHER
• EVERYONE
• ACHIVES
• MORE

16. Contact info:
T:010-2849288
Coney Haarlem
Grotehoutstraat 176-180
2011SZHaarlem
Coney Rotterdam
Van Nelleweg1413
3044BCRotterdam
Coney Goirle
Dorpsstraat 2A
5051CKGoirle
MANAGING PARTNER : Pieterde Kok RA – pieter.dekok@coney.nl
3.0 AUDIT Approach : OnnoWoutersRA – onno.wouters@coney.nl