A concept produced for Barclays to explore philanthropic ways to engage with local communities

1. At a time when banks have to work hard to win our
Barclays Blue trust, this bursary project reached out to communities,
Sky Project inviting local people to nominate their own champions,
talents and causes. The activity channelled through
an online hub where anyone in the UK would be able to
upload their nominations and vote. The leading edge of this campaign is the web site, we made it as
contemporary as we could with the illustration style we established.
In branch media Mobile suggestions trailer the idea is you let us know
who or what you want to money spent on
The biggest challenge on
this breif was to make feel
like we as Barclays in the
community felt legitimate