A PowerPoint document prepared for my speech at Social Media Summit (Dec 18 2014, Brussels, "The Hotel")

1. Digital Transformation:
The survival of the most Agile
Pierre De Nayer
Actito

2. p. 2

3. V
p. 3
Nearly 200 Million years

4. V
p. 4
Nearly 200 Million years

5. p. 5

6. And the winners were…
fittest

7. 65 000 000 years
Later…

8. …The era of
Digital
Transformation

11. But have you seen this marvelous 3D food
printer? They are people thinking about
combining this technology with CRM ....
Obvious now: the screen you will
soon use to sell more stuff at the
right moment....

12. Lines are blurring: this e-health device
will help take care of diabetes,... but will
also help sell more antidiabetic drugs

13. e-Compliance Platfom based on device fit for purpose
Smartsticker™
• Fits in real-life treatment process
• Patient can easily stick it to blistered drug
• No prior deblistering required
• No constraint for practical use by patient
• Reliable material
• Adaptable to 95% of blister formats
• Can be integrated in simple logistical flow
Worldwide « première »
(in real life) done by and
powered by

14. The « internet of
everything » will further
fuel the social
revolution

15. • Social models
• Political systems
• Business models
• Production
• Health
• Education
• Economy
• & Organizations…
Digital (incl. Social) transforms
everything…

16. The question of
survival is really at
stake…

17. How will your (your client’s)
organisation survive?
What do they need to understand
to evolve?

18. Let’s focus on the
organization!
(How it evolved, how it will evolve, what
does it matter for you)

19. 1800’s : Advent of « The Firm »
• Entrepreneurship & Ownership as key rationale
• Consequence of the “industrial revolution”
• Technology as “key driver”
• Existence of (potential) economies of scale
• Leveraging of (human and financial) capital to
reach theses Economies of Scale

20. 20-30’s : Productivism & Control
• In search for more efficacy: Taylorism,
Fordism,…
• The quest to/ or greed for control
• Advent of the “trusts” (Total control of the
entire value chain).

21. 30’s : People matter!
• 1932: Hawthorne
effect: By just
paying attention to
people you get more
results!
• Human resource
movement (Mayo)

22. 50’s: « The Firm » needs to be more
efficient
How to deal with
INFORMATION?

23. 70’s: Effectivity solutions to be found
within the organization
INFORMATION
challenge more and
more complex

24. 80’s-90’s: Processes starts matter
more than what is produced
R&D Manufacture Sell
R&D Manufacture Sell
R&D Manufacture Sell
R&D Company

25. 90’s: Return towards the « Free
Agents » economy…
A 200 years
« hype »?

26. 2010’s:Advent of the Cloud Worker
Now even SMALL ORGANIZATIONS or
INDIVIDUALS can leverage
technology!

27. 2000’s: Advent of the
« porous organization »
Employees+untethered
workers (Freelances,
orthers…)
Employees (Potential
outsourcing)
« IP workers »

28. Information and People are
the two most important
drivers of these changes…
Let’s imagine now with
Social Technology!

31. What does it mean for
YOU as a worker?

32. • The pace of changing changes
• « Go faster… you are late » (Me Too…)
• End with marketing procrastination
• Embrace social technology
• Choose the most agile organisation
• Consider working as a « free agent » or as a
« cloud worker »
• Start tommorrow.
Towards a new kind of worker..

33. What does it mean for
YOU as delivering the
best for your clients

34. • Consider « right sourcing » (« Porous Organization »)
• Be action oriented («Fail Fast »)
• Start small and evolve on-the-go («World is so
complex» « Control do not exist »)
• Be smart about your data («It’s all about knowledge»)
• Work with pilots («Best way to leverage knowledge and people»)
Towards a new kind of servicing clients

35. Thank You!
Pierre De Nayer
Managing Director at Citobi,
Director at Actito
+32 478 554 667
Denap@citobi.eu
@pdenayer