Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.

1. Hannah Nelson
Digital Operations Manager | The Tomorrow Lab
Responsive Social Media
Marketing During “Unprecedented
Times”

2. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
People are spending
36% more time on
social media during the
Coronavirus outbreak
Online retail spending
soared to its highest
record in April 2020 at
30.7%, compared with
19.1% last year
#TTLPresents

3. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents
69% of people say brands
are delivering similar
messages to one another
in their communications
42% of people are tired
of hearing the phrase
‘all in this together’

4. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents

5. Events are
Cancelled
Challenge #1
#TTLPresents
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”

6. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents
Events are Cancelled
• Events, conferences, concerts and festivals are
cancelled
• Events often act as milestones for social media
activity and without them, you may have been left
with no social media content
• Create new ways to engage your community online

7. Engage your Community
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
Andy can you pull in
Game Face
Challenge video to
play here with no
sound
#TTLPresents

8. Key Messaging is
Off
Challenge #2
#TTLPresents
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”

9. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents
Key Messaging is Off
• Brands positioning is not COVID-appropriate
• Your key brand message suddenly isn’t a good fit
anymore
• Get creative and adapt your strategy

10. Adapt Your Strategy
Creatively
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents

11. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
We Can’t
Create New
Content
Challenge #3
#TTLPresents

12. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents
We Can’t Create New
Content
• Being unable to create content is a huge barrier to
social media marketing
• Content often relies around photography and
videography, this was not doable in March or April
• Encourage user-generated content, utilise influencers
and repurpose

13. Influencer Marketing
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents

14. Encourage User Generated
Content
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents

15. Repurposing Content
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents

16. #TTLPresents
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
Social Media
Fatigue
Challenge #4

17. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents
Social Media Fatigue
• The amount of social media content out there was
bombarding
• Consumers wanted new content but they were fed up
with seeing the same messages from brands
• Listen to your audience and be helpful

18. Listen to your audience and be
helpful
#TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents

19. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
Key Takeaways
#TTLPresents

20. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
#TTLPresents
Engage your community
Adapt your strategy creatively
Use influencers, UGC and
repurposed content
Listen to your audience