1.
Five simple steps to
developing a digital
marketing strategy

2.
Andi will walk you through a five-step process
for creating and delivering digital marketing
strategies that perform. This model, known as
A STAR, is used by The Tomorrow Lab with
clients from global multinationals to small local
firms and is a proven way of delivering ongoing
successful digital marketing strategies.
@andijarvis @thetomorrowlab

3.
@andijarvis @thetomorrowlab
Andi will walk you through a five-step process
for creating and delivering digital marketing
strategies that perform. This model, known as
A STAR, is used by The Tomorrow Lab with
clients from global multinationals to small local
firms and is a proven way of delivering ongoing
successful digital marketing strategies.

4.
@andijarvis @thetomorrowlab
Five-step process
Systematic, methodical, repeatable
Strategies that perform
Otherwise, what’s the point?
A STAR
Because we love a cheesy name
Global multinationals to small local firms
Something for everyone
Ongoing successful
Being good once isn’t enough

5.
@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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A STAR
@andijarvis @thetomorrowlab

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Audit

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@andijarvis @thetomorrowlab

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Audit
@andijarvis @thetomorrowlab

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Strategy

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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Tactics

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab
“We are entering interesting new
territory in which small, cool startup
brands with a back-story, distinctive
founder and a proper brand mission
are now seriously threatening the
global behemoths”
Mark Ritson
Consultant (Brand Doctor), Professor (Melbourne Uni)
Columnist (Marketing Week), Cynic (Freelance)

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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Activity

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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Results

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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@andijarvis @thetomorrowlab

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A STAR
@andijarvis @thetomorrowlab

59.
@andijarvis @thetomorrowlab
• Give me six hours to chop down a tree and I
will spend the first four sharpening the axe.
• Tactics without strategy is the
noise before defeat
• Don’t confuse good tactics with good luck
• Don't believe everything you read on the
internet just because there's a picture with a
quote next to it
• Half the money I spend on marketing is
wasted; the trouble is I don't know which half.

60.
@andijarvis
@thetomorrowlab
@PoweredByColab