:)

2. SAVE EARTH
Introduction The Work Business Area Company
 Summary  Story  TV Animation  Company
 Process  Character  Storybook
 Budget  Comics
 Licensing

3. “ Eco-friendly Character & Organic Animation ”
In <Bellbug Story>, there is playing children in green nature.
It tells pure story and contains simple philosophy of life like grandmother’s tales.
Summary Including our 3D animation that feels like hand-made such as clay work,
We will publish children’s storybook of warm heart style,
Through eco-centered product licensing,
<Bellbug Story> will be the representative of Eco-friendly brands.
By doing so, it will be the icon of future generation of making green earth.
TITLE Bellbug Story
GENRE TV Series Animation
TARGET Toddler, The age of 3~5
TECHNIQUE Full 3D
RUNNING TIME 5 minute x 52 episodes
PERIOD 2012.12 Production Completion (TV Broadcast In 2012)
COMPANY PICTO Studio

4. Process “Pilot Supported By KOCCA <Global Animation>,2009 ”
“Main Production Supported By Seoul Ani-Center <Ani-Variety>,2010 ”
2009 2010 2011 2012
 Planning Design  Episode 1 (10 min)  Main Production  Main Production Of 52
& Pre-production Completion Episodes Completion
 Attract Investment,
 Pilot Supported By  Main Production Co-production,  Aim For TV Broadcast
KOCCA Supported By Licensing
<Global Animation> Seoul Ani-Center
<Ani-Variety>

5. “ Acquired 36% Of Production Cost With Support Fund Of The Ministry Of Culture & Seoul Authority ”
Budget “ Attracting Investment, Co-production, Licensing ”
 Budget
Pre Production Main Production Post Production Marketing
Budget $ 170,500 $ 492,400 $ 94,700 $ 189,400
TOTAL $ 947,000
 Funding Composition
Classification Organization Amount Ratio
KOCCA $ 65,000 7%
Support Fund
(Acquired)
Seoul Ani-Center $ 275,000 29 %
Funding
- $ 607,000 64 %
(Attracting)
TOTAL $ 947,000 100 %

6. “ Lovely Daily Life Story Of Amazing Bugs Friends In The Forest ”
In a small pond of the forest, There live father and mother bellbug.
Story
Beautiful bell sound by bellbugs makes the pond pure like a magic.
One day, Popo, a cute baby bellbug, was born.
Popo, a curious bellbug, went out of the pond and came to meet bug friends in the forest.
They are kind Dookie, Guri-grandma who rolls cattle dung, Kaka and Coco who always fight,
and Papi and Papa who like leaves….
There are exciting stories that Popo plays with the amazing friends in the forest and touching stories,
which will make you feel moved as the beautiful bell sound of bellbugs will do.
<Spring> <Summer> <Fall> <Winter>
Episode 1~13 Episode 14~26 Episode 27~39 Episode 40~52
 Whenever Bellbug ring a bell, a pond became clear.
If it ring a bell outside, Will the air be clear?
 After planting a pea having a dot, A bud having a dot sprouts.
 Buds are so shy that they can't sprout when someone keep an eye on them.
 If you eat all leaves, there is no place to take shelter from rain.
 If it rains, grass leaves grow rapidly up, Am I growing up, too?
 Some bugs are found on the cloud. How to climb they are?
 Should Larva become a butterfly in the future? Couldn't be a bird?
 Acorn can be a tree only if squirrels forget they are buried.
 Fireflies eat moon light, then make light instead of poo-poo
 Stick insect resemble a twig, Egg of them resemble seed of plants.

7. Character “ Most Lovely Little Bugs Friends In The World ”
 Line-up
5 cm
4 cm
3 cm
2 cm
1 cm
Papa Mama Popo Papi & Papa Guri- Dookie Kaebi Zizi Chuchu Moly Komuli
grandma
5 cm
4 cm
3 cm
2 cm
1 cm
Wangu-grandfa Kaka Coco

8.  Name : Popo  Name : Papi
 Species : Bellbug  Species : Stick insect
Popo 

Age : A new born infant
Sex : None
Papi 

Age : 3
Sex : Male
 Habitat : Pond  Habitat : Twig
 Food : Plankton  Food : Leaves
“ Ting-A-Ring~~ ” “ Munch.. Yum Yum.. ”
Innocent Popo Who Rings The Pretty Bell Naughty Papi Who Likes The Leaves
Chuck!
Rolling~ Chuck! Hop!
Yum~!
Munch
Munch..
Ting-A Pong!
-Ring Whoosh!
Pong!
“Do you listen “Dad, Can I eat this?”
Our family’s “Son, it’s my butt.”
harmony?”

9.  Name : Dookie  Name : Guri
 Species: Grasshopper  Species : Dung beetler
Dookie 

Age: 5
Sex: Male
Guri 

Age : Unknown
Sex : Female
 Habitat: Grass thicket  Habitat : Cave
 Food: Grass  Food : Dung
“ Granny, I Will Help You~! ” “ That’s My Guess~ Ho! Ho! ”
Smart Dookie Who Takes Action Benevolent Guri-grandma Who Rolls The Ball Of Dung
Flutter Hong!
Flutter~ Hong!
Hello~! Yahoo~! Hum..
Rolling~
Run!
Ouch~
“Rolling Rolling~~”
“We are best friends!”

10.  Name : Kaka  Name : Zizi
 Species : Stag beetle  Species : Dung Spider
Kaka 

Age : 4
Sex : Male
Zizi 

Age : 3
Sex : Female
 Habitat : Tree  Habitat : Flower garden
 Food : Jelly  Food : Flower
“ Chewy~ Chewy! ” “ Poo~ Poo! ”
Bulky Kaka Who Likes Crunching Lazy Zizi Who Is Like Poo-Poo
Thump!
Tiresome..
Chewy!
Chewy! Poo~Poo!
glance~
Struggling
~
Fight!
Dangling~
“I’ll bite “No, Thanks..
everything~!” I’m not a Poo!”

11. TV “ Warm Heart 3D Animation With Clay Texture ”
Animation “ Aim For TV Broadcast In 2012 ”

12. Story “ Published In Storybook For Children At The Same Time Of TV Broadcast ”
Book
 I Pick Up In The Forest!  Who Are You?
 Come Out~ Wherever Your Antenna Is!  Wow~ It’s Spring!

13. Comics “ Emotional Comic Strips That Published In A Series Of Subway Newspaper, <Daily Zoom>”
> Published in book <Bellbug Story>, 2005
> <Bellbug Story2> will be published, 2012

14. Licensing “ Safety And Healthy Products By Connecting Companies Which Produce Eco-friendly, Organic Products ”
 Product For Baby
 Organic Shop

15. Licensing “ Natural, Simple, Emotional And Good Design ”
 Fancy & Stationery  Eco-cert & Campaign
 New Media

16. Company “ Kids Contents Planning & Producing Since 1998 ”
“ Clay & 3D Animation Production ”
 PICTO Studio
Picto Studio was founded as a clay animation production company in 1998.
Since then, it has grown into one of the finest companies in animation business in Korea.
We plan and develop television series, commercials and characters of children contents.
A representation of our work includes <Jjan Jjan Clump Family ('99~'05)>, the longest-run clay animation show in Korea,
and also TV series <Papa Nono>, <Rudolf, the Reindeer> in KBS and SBS.
Our Business expansion is not only clay animation and 3D animation, but also publishing books, character licensing are including.
Our project/research team is working with state-of-the-art technology to develop Argumented Reality, 3D images.
We make effort day and night to enter the world market by networking with overseas distribution, investment, and production companies.

17. Thank you~
PICTO Studio Co., Ltd. 3F Chunil Bd. 11-6, Nonhyun-dong, Gangnam-gu, Seoul, Korea 135-812
Tel. +82-2-548-0852~3 / Fax. +82-2-548-0854 / E-mail. picto@pictostudio.net
www.pictostudio.net