Joseph Castro is exploring developing his personal brand as an entertainer in the sports media industry. His goals are to obtain a full-time position with a sports media company and become a top host, eventually having his own hit digital media show. He has experience hosting podcasts and producing for radio. His skills include social media marketing, photography, and Adobe Creative Cloud programs. His strategy is to network at industry events, publish videos on YouTube and an app, and promote daily on social media to build his online presence.
2. The entertainer is the word I most closely relate
myself to. I have learned how to take basic
information and make it into attention-grabbing
stories. Whether it be my school or my podcast I
try to attach everything the same way. My goal is
to bring my viewers value entertainingly.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Podcast Host
• Script Writer
• Sideline Reporter
BRAND ARCHETYPE - I attack
each job with the goal of not only
bringing value but also doing so in
an entertaining way.
Team Reporter For Philadelphia Eagles
Picture Relevant
to Your Industry
Goes Here
Sideline Reporter
4. [Sports Media]
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I plan to gather my work and job history
• I will then email Amy my resume and examples of my
work.
• Each Monday I will resend this email in attempts to be
at the top of her emails.
[SR. Recruiter] at [ESPN]
Chris McPherson
Outreach Plan:
• I will compile all my interviews and content to provide
• I will email and DM Chris my work and resume
• Reach out every couple weeks to see if any openings
are available
[Social Media Manager] at
[Eagles]
Nick Martuscelli Outreach Plan:
• Read about possible openings
• Put together my work and a specific resume
highlighting why I’m perfect for the job
• Continually send in an updated resume
[Dir Talent Acquisition] at
[Barstool Sports]
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Obtain full-time position with sports media company
‣ Lead to anchor or reporter position by 2025
Mid Term: (2035)
• Full Time Anchor/Host of a sports-centric show
‣ Become top 5 in audience growth and viewer
ratings by 2037
Long Term: (2050)
• Be the number one host for my own show
‣ Lead in all ratings, with a hit digital media show
by 2051.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital Marketing
SOFT
HARD
Novice / Adept / Expert
Social Media Marketing Novice / Adept / Expert
Photography Novice / Adept / Expert
Web Design Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Script Writing Novice / Adept / Expert
Videography Novice / Adept / Expert
Research Novice / Adept / Expert
7. I help media do connect to their audience by
bringing the news in a fun, and entertaining
way!
PROMISE
8. CREDENTIALS
Work Experience:
• Fanfield Sports Podcast, Host
• Philly Philly The Podcast, Host
Education:
• Newington High School, Class of ‘07
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Sports Creator of The Month, NewsBreak
APP
9. BRAND POSITION
Delivering sports fans the insight and news they
want, in a new and exciting way. People want
news they can trust from some one they can
relate to, I am that guy!
JOE CASTRO
10. NETWORKING &
MARKETING
Industry Events & Organizations
• Philadelphia Eagles Game
‣ September | Philadelphia
• Florida Sports Seminar
‣ October | Tampa
• Florida College Sports
‣ Fall | Florida
Digital Marketing
• Primary Content: I will mainly publish videos to YouTube and
NewsBreak APP
• Primary Tools: I promote daily on my Instagram, Facebook,
and Twitter. I plan to continue to do this.
• Website: I will continue to utilize my blog site to improve my
online presence and reach.
11. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has skin in the game, some
one who has built their reputation off hard work and
honesty. That is what I want people to remember me
as.
Formal Education
• Currently enrolled at Full Sail University
Technical Skills
• Created and sole operator of a podcast with over 1
million views.
• Producer for A2D radio to learn the background
• Social media marketing for several companies
Soft Skills
• Photography classes Aug 2022
• Adobe Creative Cloud Aug 2022
• Speech therapy, Oct 2022
12. Joe Castro
Tired of losing your audience? Well I can not only retain your existing
viewers but can help you grow as well! In fact in less than 2 years I was able
to amass 4k subscribers and 1 million total views between two platforms!
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
