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Sociology	contribution	to	
understanding	the	(no)diffusion	
of	a	medical	innovation	
Session 1 : Case study interventional
radiology
Brio SIRIC
Scientific Day 2
Philippe	Gorry,
University of	Bordeaux
A	question
What	are	the	barriers	
to	(medical)	innovation’s	diffusion	(today)	?
Theory	of	innovation	diffusion	(Rogers,	1962)
§ Innovation	itself
§ Adopters
§ Communication	channel
§ Time
§ Social	system
Sociology	of	science	(Merton,	1973)
§ Importance	of	interactions	between	sociocultural	structures	and	science
The	triple	helix	model	(Etzkowitz,	2008)
§ University-industry-government	interaction
2
A	subject
The	case	of	interventional	radiology	(IR)
§ Definition:	Invasive	medical	procedures	with	thee	aim	of	diagnoisis and/or	
treatment	of	a	disease		performed	under	image	guidance (X-ray,	CT,	MRI)
- Born	with	pioneering	work	of	Charles	Dotter
Dotter C, Judkins M (1964). "Transluminal treatment of arteriosclerotic
obstruction. Description of a new technic and a preliminary report of its
applications" , Circulation 30 (5): 654–70
- Invention	of	angioplasty	and	catheter-delivered	stent
- Using	ultrasound	and	MRI	give	rise	to	new	approaches	such	as	lithotripsy	or	
high-intensity	focused	ultrasound	(HIFU)
- Used	in	cancer	since	the	mid-90s
§ Today	many	conditions	that	once	required	surgery	could	be	treated	
nonsurgically by	interventional	radiologists	but	they	are	not.	Why	?
3
A	team
A	multidisciplinary team
§ Health	sociologist :
- Beatrice	Jacques,	PhD Asso.	Prof.	(Project	leader)
- Sonja	Purgues,	Research assistant
§ Sociologist	of	science :	
- Pascal	Ragouet,	PhD Prof.
- Leo	Mignot,	PhD student
§ Economist	of	innovation :	
- Philippe	Gorry,	MD-PhD Asso.	Prof.	
- Emlie Bisbau,	Master	student
§ Health	lawyer	:	
- Marine	Aulois-Griot,	PharmD-PhD,	Prof.
§ Interventional	radiologist	:	
- Jean	Palussiere,	MD
4
A	project
Supported by a grant from INCa 2013-2015
3 axes of research
§ The history of the technology
- Catachresis innovation
- Incremental practice-embedded innovation
- Academic boundary problem
§ Strategies of legitimation & valorisation of the IR
- Education infancy
- Reconfiguration in the speciality & between specialities
- The problem of scientific legitimacy
§ The recognition by the public
- The experiment of the technique
- Ignorance of general public: a problem of communication
-
5
A	method
Litterature reviews
Scientometric,	patent	mapping &	competitive intelligence	study
Law	&	health public	policy analysis
§ Standart,	MA	&	Health Technology Assessment
Field	observations	(weeks)
§ In	interventional radiology department (Bordeaux,	Marseille,	Strasbourg,	
Montreal)
Semi-directed interviews	(n>60)
§ Researcher &	Engineer
§ Physician (radiologist &	other medical specialist;	senior	&	junior)
§ Radiology tech &	nurse
§ Hospital administrative
§ Health public	agency representative
§ Entrepreneur	(Start-up,	SMEs &	global	companies)
6
Some results
Axe	#1	The	invention	of	IR	by	Charles	Dotter
§ Innovation	by	catachresis (Allamel-Raffin,	2005)
- From	Ancient	Greek	κατάχρησις	(katákhrēsis,	“misuse	(of	a	word)”)
- Instrument	« hijacking »		from its original	purpose to	a	new	one	
- An	example of	« sleeping	beauty »
7
0
50
100
150
200
250
300
0
2
4
6
8
10
12
14
16
1948
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
Pub.	by	Dotter Pub.citing	"Dotter"	in	Ti/abs/keyword Citations	of	all	Dotter	pub. Citations	main	Dotter	paper
Glorification
✝ Mesh	introduction
Controversy Diffusion
Some results
Axe	#1:	The	history	of	the	technology
§ Incremental practice-embedded innovation
- with interleaving between independent lines of	innovation:
tools (catherer,	radiofrequency,	HIFU,…)	
medical imaging (US,	Tomo,	MRI)
Image	guidance	system
8
1971
2000
1982
1993
y	=	0,0371x	+	1,625
R²	=	0,82164
2
2,1
2,2
2,3
2,4
2,5
2,6
2,7
10 12 14 16 18 20 22 24
Medcial	imaging	patents	number
Transistor	count
Relatioship between	CT	innovation	
&	microprocessor	puissance
Some results
Axe	#1:	The	history	of	the	technology
§ Disciplinary/professionals boundary problem
- Interrelationship	between	researcher,	engineer	&	physician	
A	market-pull	dynamic	– the	physician	as	prescriber	of	usefullness
Example:	EDAP-TMS,	INSERM	&	Lyon	University hospital ->Ablaterm
9
Some results
Axe #2 Strategies of legitimation & valorisation of IR
§ Education infancy
- Non-institutionalized training: prevalence of companionship
"Those	who	have	it	in	hand	surgery	and	leaving	not	much	room	to	rest."	
"If	the	fact	of	forming	radiologists	bothers	those	joysticks	in	hand".	
"we	have	failed,	thereby,	ensure	the	renewal	of	the	generations	of	correct	way"
"There	are	certain	university	towns	where	the	teachers	of	Radiology	did	not	play	their	
role	to	both	enhance	this	aspect	and	to	attract	young	people	to	this	aspect".	
10
Some results
Axe #2 Strategies of legitimation & valorisation of IR
§ Reconfiguration in the speciality & between specialities
- Intra-disciplinary configuration
The	radiologist	in	the	future:	change	management
Organization of	the	health care	system
Health Economy
Impact	of	health technology evaluation
ROE
Pricing
- Inter-disciplinary configuration
Betweeen diagnostic	&	therapeutic:	In	competition with surgery
Boundary-work &	professional space
Legacy:	 Visualize but	do	nottry to	fix ».
Turf	wars :	IR	v	mini-invasive	surgery
Fighting for	the	medical activity (access to	the	patient)
Statu	quo	:	the	patient	for	the	surgerons,	the	instrument	for	the	radiologists
Does IR	is a	speciality?	:	 Clinician or	hired-gun.
11
Some results
12
Axe #2 Strategies of legitimation & valorisation of IR
§ The problem of scientific legitimacy:
- Role of heath technology assessment by agencies (HAS, NICE, …) in the
social construction of the medical innovation value
Are the medical imaging techniques a scientific topic of HTA? How long between
innovation & evaluation? HTA brake or accelerator of diffusion innovation ?
Some results
Axe #2 Strategies of legitimation & valorisation of IR
§ Legal &	normative	framework
- 3	dimensions
Medical device :	
declaration of	conformity (CE	marking)
Pricing
Protection	against ionizing radiation
Dosimetry reporting in	medical record	Art.	R.	1333-66	
- An	incompleteness of	IR	recognition	in	the		Public	Health Act
Recognition	of	IR	procedure in	cardiology and	neurology
with minimal	HR	requirement &	training
decree n° 2007-366	et	2007-367
decree n° 2009-409	et	2009-410
but	NOT	in	oncology
13
Some results
Axe #3 The recognition by the public
§ The experiment of the technique
- How the patient was informed of IR potential use ?
- Degree of satisfaction & understanding
- Regional disparities and inequalities of access to IR
§ Ignorance of general public: a problem of communication
§ Undergoing work
- Interview with advocacy patient group
- Patients survey
14
In		conclusion
Sociology of science
§ Beside catachresis & sleeping-beauty
§ A specific case of 2 parallel trends of innovation
Health sociology
§ IR a case of innovation diffusion embedded in professional
organization boundaries & relying on health care organization
Economy of innovation
§ The	usefulness	of	the	medical	innovation	is	not		determines	anymore	by	
the	individual	or	the	physician	as	prescriber		but	by	the	society	through	
HTA	agencies
Public Health law
§ Role of	the	legal framework in	the	institutionalization of	new	medical
procedure
15
Contacts
Philippe Gorry, MD-PhD, Asso. Prof.
§ Trained in medical genetic, has been past-funding director of the
technology transfer office of Bordeaux’s university, and is currently CFO of
the university incubator. He is a research associate in the Dpt. of
Economics. working on innovation in the pharma-biotech sector, and
served as an expert for OECD, WIPO, ERC…. He is teaching mainly
technology forecasting and clinical competitive intelligence at the School
of Pharmacy & Faculty of Economics.
Contacts
§ Adresse: GREThA - UMR CNRS 5113
Dpt of	Humanities	&	Social	Sciences
University of Bordeaux
Avenue Leon Duguit 33608 Pessac – France
§ Tel. / FAX: +33 5 56 84 25 75 /+33 5 56 84 86 47
§ Maill: philippe.gorry@u-bordeaux.fr
§ Web: http://www.linkedin.com/in/philippegorry
http://gretha.u-bordeaux4.fr/fr/members/gorry-philippe
16

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Understanding the Barriers to Diffusion of Medical Innovation

  • 1. Sociology contribution to understanding the (no)diffusion of a medical innovation Session 1 : Case study interventional radiology Brio SIRIC Scientific Day 2 Philippe Gorry, University of Bordeaux
  • 2. A question What are the barriers to (medical) innovation’s diffusion (today) ? Theory of innovation diffusion (Rogers, 1962) § Innovation itself § Adopters § Communication channel § Time § Social system Sociology of science (Merton, 1973) § Importance of interactions between sociocultural structures and science The triple helix model (Etzkowitz, 2008) § University-industry-government interaction 2
  • 3. A subject The case of interventional radiology (IR) § Definition: Invasive medical procedures with thee aim of diagnoisis and/or treatment of a disease performed under image guidance (X-ray, CT, MRI) - Born with pioneering work of Charles Dotter Dotter C, Judkins M (1964). "Transluminal treatment of arteriosclerotic obstruction. Description of a new technic and a preliminary report of its applications" , Circulation 30 (5): 654–70 - Invention of angioplasty and catheter-delivered stent - Using ultrasound and MRI give rise to new approaches such as lithotripsy or high-intensity focused ultrasound (HIFU) - Used in cancer since the mid-90s § Today many conditions that once required surgery could be treated nonsurgically by interventional radiologists but they are not. Why ? 3
  • 4. A team A multidisciplinary team § Health sociologist : - Beatrice Jacques, PhD Asso. Prof. (Project leader) - Sonja Purgues, Research assistant § Sociologist of science : - Pascal Ragouet, PhD Prof. - Leo Mignot, PhD student § Economist of innovation : - Philippe Gorry, MD-PhD Asso. Prof. - Emlie Bisbau, Master student § Health lawyer : - Marine Aulois-Griot, PharmD-PhD, Prof. § Interventional radiologist : - Jean Palussiere, MD 4
  • 5. A project Supported by a grant from INCa 2013-2015 3 axes of research § The history of the technology - Catachresis innovation - Incremental practice-embedded innovation - Academic boundary problem § Strategies of legitimation & valorisation of the IR - Education infancy - Reconfiguration in the speciality & between specialities - The problem of scientific legitimacy § The recognition by the public - The experiment of the technique - Ignorance of general public: a problem of communication - 5
  • 6. A method Litterature reviews Scientometric, patent mapping & competitive intelligence study Law & health public policy analysis § Standart, MA & Health Technology Assessment Field observations (weeks) § In interventional radiology department (Bordeaux, Marseille, Strasbourg, Montreal) Semi-directed interviews (n>60) § Researcher & Engineer § Physician (radiologist & other medical specialist; senior & junior) § Radiology tech & nurse § Hospital administrative § Health public agency representative § Entrepreneur (Start-up, SMEs & global companies) 6
  • 7. Some results Axe #1 The invention of IR by Charles Dotter § Innovation by catachresis (Allamel-Raffin, 2005) - From Ancient Greek κατάχρησις (katákhrēsis, “misuse (of a word)”) - Instrument « hijacking » from its original purpose to a new one - An example of « sleeping beauty » 7 0 50 100 150 200 250 300 0 2 4 6 8 10 12 14 16 1948 1950 1952 1954 1956 1958 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Pub. by Dotter Pub.citing "Dotter" in Ti/abs/keyword Citations of all Dotter pub. Citations main Dotter paper Glorification ✝ Mesh introduction Controversy Diffusion
  • 8. Some results Axe #1: The history of the technology § Incremental practice-embedded innovation - with interleaving between independent lines of innovation: tools (catherer, radiofrequency, HIFU,…) medical imaging (US, Tomo, MRI) Image guidance system 8 1971 2000 1982 1993 y = 0,0371x + 1,625 R² = 0,82164 2 2,1 2,2 2,3 2,4 2,5 2,6 2,7 10 12 14 16 18 20 22 24 Medcial imaging patents number Transistor count Relatioship between CT innovation & microprocessor puissance
  • 9. Some results Axe #1: The history of the technology § Disciplinary/professionals boundary problem - Interrelationship between researcher, engineer & physician A market-pull dynamic – the physician as prescriber of usefullness Example: EDAP-TMS, INSERM & Lyon University hospital ->Ablaterm 9
  • 10. Some results Axe #2 Strategies of legitimation & valorisation of IR § Education infancy - Non-institutionalized training: prevalence of companionship "Those who have it in hand surgery and leaving not much room to rest." "If the fact of forming radiologists bothers those joysticks in hand". "we have failed, thereby, ensure the renewal of the generations of correct way" "There are certain university towns where the teachers of Radiology did not play their role to both enhance this aspect and to attract young people to this aspect". 10
  • 11. Some results Axe #2 Strategies of legitimation & valorisation of IR § Reconfiguration in the speciality & between specialities - Intra-disciplinary configuration The radiologist in the future: change management Organization of the health care system Health Economy Impact of health technology evaluation ROE Pricing - Inter-disciplinary configuration Betweeen diagnostic & therapeutic: In competition with surgery Boundary-work & professional space Legacy: Visualize but do nottry to fix ». Turf wars : IR v mini-invasive surgery Fighting for the medical activity (access to the patient) Statu quo : the patient for the surgerons, the instrument for the radiologists Does IR is a speciality? : Clinician or hired-gun. 11
  • 12. Some results 12 Axe #2 Strategies of legitimation & valorisation of IR § The problem of scientific legitimacy: - Role of heath technology assessment by agencies (HAS, NICE, …) in the social construction of the medical innovation value Are the medical imaging techniques a scientific topic of HTA? How long between innovation & evaluation? HTA brake or accelerator of diffusion innovation ?
  • 13. Some results Axe #2 Strategies of legitimation & valorisation of IR § Legal & normative framework - 3 dimensions Medical device : declaration of conformity (CE marking) Pricing Protection against ionizing radiation Dosimetry reporting in medical record Art. R. 1333-66 - An incompleteness of IR recognition in the Public Health Act Recognition of IR procedure in cardiology and neurology with minimal HR requirement & training decree n° 2007-366 et 2007-367 decree n° 2009-409 et 2009-410 but NOT in oncology 13
  • 14. Some results Axe #3 The recognition by the public § The experiment of the technique - How the patient was informed of IR potential use ? - Degree of satisfaction & understanding - Regional disparities and inequalities of access to IR § Ignorance of general public: a problem of communication § Undergoing work - Interview with advocacy patient group - Patients survey 14
  • 15. In conclusion Sociology of science § Beside catachresis & sleeping-beauty § A specific case of 2 parallel trends of innovation Health sociology § IR a case of innovation diffusion embedded in professional organization boundaries & relying on health care organization Economy of innovation § The usefulness of the medical innovation is not determines anymore by the individual or the physician as prescriber but by the society through HTA agencies Public Health law § Role of the legal framework in the institutionalization of new medical procedure 15
  • 16. Contacts Philippe Gorry, MD-PhD, Asso. Prof. § Trained in medical genetic, has been past-funding director of the technology transfer office of Bordeaux’s university, and is currently CFO of the university incubator. He is a research associate in the Dpt. of Economics. working on innovation in the pharma-biotech sector, and served as an expert for OECD, WIPO, ERC…. He is teaching mainly technology forecasting and clinical competitive intelligence at the School of Pharmacy & Faculty of Economics. Contacts § Adresse: GREThA - UMR CNRS 5113 Dpt of Humanities & Social Sciences University of Bordeaux Avenue Leon Duguit 33608 Pessac – France § Tel. / FAX: +33 5 56 84 25 75 /+33 5 56 84 86 47 § Maill: philippe.gorry@u-bordeaux.fr § Web: http://www.linkedin.com/in/philippegorry http://gretha.u-bordeaux4.fr/fr/members/gorry-philippe 16