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With Smartphones and Tablets installed bases going through the roof, with new mobile user behaviors spreading and with large industry disruptions happening around the world, Mobile Marketers are taking up some of the most challenging tasks in their day-to-day Marketing missions.
But Mobile is also creating amazing opportunities for Marketers like driving marketing efficacy and impact, innovating with customer engagement and intimacy or even building new business models...
It takes a new kind of Marketer to face the Mobile revolution and here is what it takes to win...