Crafted held our most recent Marketing Insight Seminar at the Suffolk Food Hall on February 2nd. Discussing how the rise of Mobile affects customer engagement and buying behaviour for the Hospitality, Leisure & Tourism Industry. Presented by Ian Miller, Crafteds CEO.

1. www.crafted.co.uk
Mobile
The key to unlocking marketing success in 2016

2. There’s a lot of
marketing

7. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016

8. How important is
mobile?

9. It’s not “instead of”

10. My moment of truth

12. The scale of the opportunity

13. How to succeed at
mobile in 2016

14. Make it easy

15. What’s new?

16. This wasn’t easy

18. Do you need an app?

19. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Mobile isn’t just apps

20. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Old dog, new tricks

21. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Google email actions
https://developers.google.com/gmail/markup/

22. The rise of now

23. It’s all about “me”

24. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Change in behaviour

25. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Location, location, location

26. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016

27. Remember the funnel

28. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Consideration paths

29. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Why do people
abandon?
• 39% were just looking and had more research to do.
• 37% abandoned due to high prices and wanted to
compare prices elsewhere.
• 21% needed to check with other travellers before
booking.
• 13% felt the booking process was too long or the checkout
too complicated.
• 9% experienced technical issues.
• 7% had issues with payments or the option they wanted
was unavailable.

30. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016

31. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016

32. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016

33. Video gives a
different perspective

34. It’s growing the fastest

36. 360 video
360 video

37. For the masses

38. What are your
customers doing?

39. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016

40. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Create the desire to
share

42. What does the
future hold?

43. E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Store conversions

45. Visitor analytics

46. Beyond that?

47. This isn’t mobile

48. But this is…

49. “There is no
mobile strategy.
Just strategy in a
mobile world.
”

50. LONDON
Pill Box, Bethnal Green, 115 Coventry Road, E2 6GG
Tel. 020 3327 9900
IPSWICH
St Vincent House, 1 Cutler Street, IP1 1UQ
Tel. 01473 213 222
hello@crafted.co.uk
www.crafted.co.uk
Thank you.
Any questions?