Selling products of an established brand may not be a herculean task. But I found four tough elements connected with execution of this campaign at Gujarat: 1. Decline in sale of premium edible oil 2. Rural 3. Cuisine 4. Unavailability of premium products in sachets or in any other miniature form - Shampoo and cosmetic market in Rural India is still relying on this. What works in semi-urban area is either fear or benefit. And for rural population we should add faith as well. The presentation herewith explains the ways we have explored to present the product as a compulsion. *Please ignore any non-compliance of format rules and typos in the document as we take more pleasure in defining the undefined!