1) The news audience has changed significantly in the digital age. While in 2000, 46% of adults used the internet with slow connections, now 79% use it with 63% having high-speed broadband. People now get news from various platforms and on mobile devices. 2) People now spend less time with news overall and are losing trust in traditional news organizations. They get news from various sources depending on topics and platforms. 3) The audience has segmented into groups that prefer different platforms. Nearly half customize their news sources, and social media is becoming an important way people get and discuss news. People's media choices also differ depending on political views.

1. THE NEW NEWS AUDIENCE 12 ways consumers have changed in the digital age Lee Rainie Director – Pew Research Center’s Internet & American Life Project Knight Law and Media Program / Information Society Project Yale Law School 11.13.09

2. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the change agent Then and now 2009 79% of adults use internet 63% with broadband at home 85% own a cell phone 56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage

3. 1 – It’s shrinking: 19% get no news on avg. day

4. 2 – It’s spending less time with news

5. % of adults 3 – It’s losing faith in news organizations

6. 3 – It’s losing faith – TV story % of those who could rate news source: PRC People/Press)

7. 3 – It’s losing faith – print story

8. 4 – It’s shifting platforms: the internet rises, especially among broadband users +1,850% -25% -52% +18% -41% -27% % of adults (% of all Americans who “regularly” go to news source: PRC People/Press)

9. % of American adults – allowed to give 2 sources 4 – It’s shifting platforms by topic, especially among broadband users

10. 28% 26% 4 – It’s shifting platforms by topic, especially among broadband users

11. 5 – It’s segmenting – diff. people use diff. platforms

12. 6 – It’s grazing: news becomes all-day staple

15. 9 – It’s polarizing – 2007 data 14% 21%** Radio 44%* 38% Newspapers 6%* 3% MSNBC Cable 11%* 7% CBS Network 17%* 8% CNN Cable 14%* 10% NBC Network 13% 11% ABC Network 25% 22% Local news 10% 24%** Fox Cable 74% 69% All forms of TV Voted Democratic Voted Republican Media choices of Republican and Democratic Voters

16. People-Press news consumer typology 10 – It’s blending platforms

21. 11 – It’s becoming participatory