Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Baby Boomers  in the digital age Lee Rainie – Director Pew Internet Project Silver Summit - CES January 10, 2009
2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud”  = slo...
2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2008 Boomers are 36% of the inter...
2000 24% online aver. day <5% online several times/day 20% go online from time to time just for fun 2008 52% online aver. ...
Boomers are often just like other internet users
Boomers and e-commerce
Boomers and Web 2.0
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
Nächste SlideShare
Wird geladen in …5
×

10

Teilen

Herunterladen, um offline zu lesen

Baby Boomers in the digital age

Herunterladen, um offline zu lesen

Presented by Lee Rainie at the Consumer Electronics Show - Silver Summit

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Baby Boomers in the digital age

  1. 1. Baby Boomers in the digital age Lee Rainie – Director Pew Internet Project Silver Summit - CES January 10, 2009
  2. 2. 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2008 74% use internet 62% broadband at home 72% own a cell phone 43% connect to internet wirelessly 47% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now
  3. 3. 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2008 Boomers are 36% of the internet population and 33% of the traffic on a typical day The changing Boomer role: Then and now
  4. 4. 2000 24% online aver. day <5% online several times/day 20% go online from time to time just for fun 2008 52% online aver. day 35% online several times/day >41% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2007 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone
  5. 5. Boomers are often just like other internet users
  6. 6. Boomers and e-commerce
  7. 7. Boomers and Web 2.0
  8. 8. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>
  • anna_will

    Sep. 4, 2018
  • JimmyAragnPuerto

    Mar. 10, 2018
  • DavidGardiner6

    Sep. 19, 2017
  • bwypich

    Jan. 3, 2012
  • GilbertMcDonald

    Jul. 27, 2011
  • portlandprevention

    Mar. 22, 2010
  • SidneyEve

    Feb. 16, 2010
  • barry_brown

    Feb. 6, 2010
  • pab007

    Nov. 8, 2009
  • CarlosHernandezSF

    May. 2, 2009

Presented by Lee Rainie at the Consumer Electronics Show - Silver Summit

Aufrufe

Aufrufe insgesamt

10.769

Auf Slideshare

0

Aus Einbettungen

0

Anzahl der Einbettungen

5.833

Befehle

Downloads

253

Geteilt

0

Kommentare

0

Likes

10

×