30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland
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LinkedIn Presentation in just 30 minutes! Jampacked with quick, practical tips for LinkedIn Profile and LinkedIn Strategy. Clickable links to more LinkedIn Training included.
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30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland
- 1. May 2014 | Petra Fisher
- 2. petrafisher.com | info@petrafisher.com | @petrafisher
- 3. petrafisher.com | info@petrafisher.com | @petrafisher Petra Fisher CLICK
- 4. petrafisher.com | info@petrafisher.com | @petrafisher 6 CAUSES That I belief in and support with 1%
- 5. petrafisher.com | info@petrafisher.com | @petrafisher
- 6. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Do you know how long people spend on your profile before they make the choice to read on or move on?
- 8. petrafisher.com | info@petrafisher.com | @petrafisher
- 10. petrafisher.com | info@petrafisher.com | @petrafisher STAND OUT FROM THE CROWD
- 11. petrafisher.com | info@petrafisher.com | @petrafisher LET YOUR READER KNOW: What you do Who you do it for What problem you solve The value you add Use a full sentence, keywords or a combination. PROFESSIONAL HEADLINE 120 characters including space
- 12. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Are you aware of the biggest mistake people make on LinkedIn?
- 13. petrafisher.com | info@petrafisher.com | @petrafisher When someone asks: “What do you do?” Do you answer them in 3rd person?
- 14. petrafisher.com | info@petrafisher.com | @petrafisher PLEASE DON’T TALK ABOUT YOURSELF: In the third person In general terms Without personallity Without showing what makes you different Without showing the difference you make LINKEDIN SUMMARY 2000 characters including space
- 15. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?
- 16. petrafisher.com | info@petrafisher.com | @petrafisher
- 17. petrafisher.com | info@petrafisher.com | @petrafisher TRAINER OWNER | MANAGER | TRAINER Of what? Be specific! Add detail.
- 18. "They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.”
- 19. petrafisher.com | info@petrafisher.com | @petrafisher THEY DON’T THINK OF IT AS A PLACE: To get business intelligence To research problems To establish an online presence where other people in the network can find them
- 20. LINKEDIN IS A NETWORK NETWORKING IS A VERB
- 21. COMMERCIAL BREAK THURSDAY 5 JUNE | 9:30 – 16:00
- 22. petrafisher.com | info@petrafisher.com | @petrafisher
- 23. REACH YOUR GOAL IN 7 STEPS USING LINKEDIN 1. Goal and audience Why LinkedIn? What do you want to achieve? Who do you want to reach? Why do you want to reach them? When have you reached your goal? 2. Discover who you are (professional) Identify the professional YOU What is REALLY important? Paint the right picture Live up to it 3. Optimise your LinkedIn Profile ONE profile Holy trinity of your profile Your key to succes Not relevant doesn’t exisit 4. Build the perfect network Quantity vs. quality Do your homework Irrisistible invitations Beyond the obvious ‘Surround sound’ networking 5. Validate Don’t tell me, show me Strong recommendations Real endorsements 6. Write your personal LinkedIn Strategy Magic template 7. Become an influential networker Authentic engagement Caring is sharing Visible and valuable Know – Like – Trust Needs – Likes - Wants
- 24. petrafisher.com | info@petrafisher.com | @petrafisher NOW YOU CAN ASK ME... The previous slide shows what I cover in a four week one-on- one coaching program. Now let’s see how many questions I can answer in 15 minutes!
- 25. petrafisher.com | info@petrafisher.com | @petrafisher MORE LINKEDIN TIPS?
- 26. petrafisher.com | info@petrafisher.com | @petrafisher petrafisher.com twitter.com/petrafisher linkedin.com/in/petrafisher facebook.com/petrafishertraining google.com/+petrafisher pinterest.com/petrafisher info@petrafisher.com
Editor's Notes
- 19:00
- 19:02 So who am I to tell you about LinkedIn in the first place? I can sum it up in one word: 2003 2003 is the year I started my own training and consulting service. - LinkedIn – Wordpress – Skype - Michelle The first half of my career I’ve spend helping people. - social worker – phone counsellor – domestic violence case worker – public health educator I’ve taken the skills I gained then into the second half of my career. - My goal is to let you gain an understanding, to strengthen your skills, develop new ones I am an expat. Now more so than when I lived in Australia. - “Dealing with the Dutch” to prepare myself for moving back after ten years. - I blended in, started to understand Australia and Australians - I had a lot more trouble adjusting here. Still do. But that is a different story.
- 19:03 Nuf said, if you’d like to know more about me, including embarrasing pictures from the past that don’t seem to go away
- 19:04
- 19:05
- 19:05 – 19:06 Any guesses? More/less CLICK
- 19:07 – 19:08 What do people see in those first 10-20 seconds? What if they aren’t even on LinkedIn yet?
- 19:08 – 19:10 LinkedIn often 1st result If not, very likely top 3 Shows name and professional headline (your value proposition)
- 19:10 – 19:15 LinkedIn Search Results Photo what do you notice in these 4 photo’s? FEEDBACK photo neighbour Name name only! Title allowed, not phone number, 3000 connections and so on Headline you have got 120 characters, use them. What do you notice in these four headlines? Melonie a claim to fame. Mention of her book. Additional information Hank names 7 things that he can do Victoria speaks to you directly, telling you what she can do for you, then she adds information Andy abstract sentence then keywords
- 19:16
- 19:16 – 19:17 FEEDBACK headline other neighbour
- 19:17
- 19:17 – 19:21 Your LinkedIn profile answers the question: “And what do you do?” Lets practice, I’ll say may name and you ask what I do Roleplay: Walk up to a person, shake hands and say name They ask what do you do Answer them in 3rd person until people start laughing
- 19:21 – 19:23
- 19:24
- 19:24
- 19:25 - 19:26 I am a LinkedIn Trainer, so that is what I state on my profile
- 19:27 Reid Hoffman “Ask the average person,” Hoffman says with frustration. “They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. http://www.wired.com/business/2012/03/ff_hoffman/all/1
- 19:28 Reid Hoffman They don’t think of it as a place: to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. http://www.wired.com/business/2012/03/ff_hoffman/all/1
- 19:29
- 19:30
- 19:30
- 19:01 – 19:02 This is what I cover in a 4 week individual coaching programme Tonight we don’t have that much time Lets use the last 15 minutes to see how many question
- 19:17
- 0 – 2 min
- 20:30