1. PAYING ATTENTION
OBSERVATION LAB
This observation is for one shopping centre with three shops but it was amazing that things were alike.
Before I entered the store:
I was not drawn in by the store because there was nothing around to catch me attention.
The door was opened and I felt comfortable entering with ease.
The sign was simple and written in arial black. The size was about 10inches by 1foot per letter.
This tells me about how things will be organized in there.
ENVIRONMENT:
The colour scheme of the store is white with little reds seen everywhere. Red happens to be the
colour scheme actually but since red is a warm colour they made white the dominant colour.
It is having tiled floor and its reflective surface creates an impression of adding more space to
the environment.
The ceiling is about 5ft higher above an average person’s height. It creates some sort of relief
since you feel you have a lot of space to turn around and breath.
The lighting was fantastic. It is a white light in a white environment making the store more
spacious.
The environment isn’t that loud except for the little sounds of people’s steps and interaction.
There was a background music and fits the environment.
The store was warm but not disturbing.
It sparsely because of the enough space.
Yes it does.
The cash register is located at my immediate left from the entrance.
The security is not visible.
As long as I can I stay in there.
Yes it does.
2. PERSONNEL:
No one contacts you except you call.
No they don’t have any script to follow.
Not determinable.
3:10
Yes they use the store’s product.
Yes they do.
PRODUCTS:
Television set
There were no central display tables.
They are displayed around nicely
By function and by price in the same function.
No! There isn’t any sample for trial.
OTHER OBSERVATION:
In the first shop there was someone frying popcorn and the scent has taking hold of the
whole place. To me it was irritating because I hate that smell.
STORE FOUR
A stationery shop
Before I entered the store:
I was not drawn in by the store because there was nothing around to catch me attention.
The door was opened but the entrance was small that two persons cannot enter at a time.
There was no sign.
I was not certain of how thing will be in there.
ENVIRONMENT:
The colour scheme of the store is blue walls with blue shelves.
It is having tiled floor.
The ceiling is about 5ft higher above an average person’s height. But not as comfortable as
compared the previous stores.
The store was dark even though it was white bulbs but the colour of the store doesn’t support.
3. The place is loud owing to the location.
There was no background music.
It has better ventilation.
It isn’t sparsely.
The cash register is located next to the exit.
The security is visible.
As earlier as I can leave.
Yes it does.
PERSONNEL:
No one contacts you except you call.
No they don’t have any script to follow.
Yes I guess because one guy was impolite towards me.
No they don’t use the store’s product.
No they don’t.