Team A impressed the judges at the Catch! Transport Systems Innovation Workshop with their plan to transform Home to School service provision by using detailed data to optimise routing and evaluate interventions. They proposed to use the app and facts it reveals to capture the energy and persistence of children and turn them into agents of behaviour change!

1. Opportunity: Home to School Transport
• Transform HtS service (routing)
• Improve passenger transport in rural areas
• Generate data & affordable cost to get the data
• £1.4bn spend on transport alone
• Facilitate interventions on sustainable transport
• Behaviour change and setting (children)
• Air Quality & Health
• Managing congestion

2. What is the indicative value of
the idea to the Local
Authority?
Who in the local authority will benefit? Current Cost
Home to School Transport
High Level Business Case
Data for School
Transport
Current origin –
destination modes -
Photos
LA – data insights, Children
Young Peoples Services,
Transport Services
Development Control
£20K
£280K – crossing patrol
£50K enforcement
Move from school
buses to public buses
As above & Economic
Development; Bus company.
Community
£3.58 per journey per
pupil
Modal shift &
sustainable transport
Planning – spatial & transport,
public health (NHS), Community
(avoided congestion). Parents,
carers, children
Poor air quality costs
£9-19bn/yr
Obesity £10bn/yr
Data for Schools – car
sharing, support
learning
Schools (infrastructure), LA –
school places, school expansion
– shift start/finish times
Improved
concentration

3. Home to School Transport
App Adoption Plan
Provide
information
to Schools
Parents &
Carers
Incentives
Bus Users Children
Road Safety
Benefits
Real Time data on
journey
Embed in mobile
ticketing,
journey/timetable
info
Have gamification
in the app.
Motion diary –
walk to school
week
Parking & Travel
Plans
Supporting
children on a
project
Provide incentives
to travel off peak
(reduced fares etc)
Feedback – photos
what annoys you
Health Impact
Benefits

4. Making it Happen
WHAT WHO WHEN
Pilot – Test school (uptake
and data quality)
LA and school Seasonal
Test data LA/ and school