This document discusses how Android apps can generate business for enterprises. It describes how enterprises can leverage Android for employee mobility, customer integration, equipment integration, and partner integration. Examples are given for each area, along with the key challenges. It is noted that Android is adding more enterprise features with each release. The conclusion is that Android can be a strategic business enabler for enterprises in ways that closed systems cannot. Contact information is provided for further discussion.

1. How can Android Apps for Enterprise
Confidential
Customers generate Business?
GI / GACM Local Group Hamburg 2011
• May 20th 2011
• Dr. Peter Decker
• v 1.0
© 2011 Teleca AB

2. Confidential
Teleca Is The World Leader in
Engineering Mobile Software Solutions
We give you access to
 About 2000 experienced engineers in 11 countries and growing
 An independent provider of advisory and open source software solutions
 All leading technologies: Embedded software to E2E solutions
 A global outsourcing capability with own large scale offshore centers
 Solutions for automotive, mobile/consumer devices and enterprises
© 2011 Teleca AB
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3. Confidential
Teleca around the world
2000 employees in 11 countries and
growing incl. 2 site in Germany:
(Bochum and Nuremberg)
Blend of large-scale offshore services
from Russia, India, China, & Poland with
© 2011 Teleca AB
local engineering in Europe, North
America, and Asia
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4. Confidential
Teleca in Germany
• 100+ Senior Level Employees, recruited from Top Brands
• Competence Focus: Mobile Platforms and Devices, Mobile Linux, Mobile Apps, Automotive
• Offering Focus: Multi Site Front End, Prototyping, First/Last Mile Consulting
• Multi Site project track records with Teleca Poland, Russia, China and India
Teleca Nürnberg Teleca Bochum
 operational since June 2003  operational since June 2005
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 Special: Reference Design, HW and  Special: User Experience, Apps and Middleware,
embedded SW, Protocol Stack, Audio E2E Prototyping and SDK 4

5. Confidential
Success Stories with all our customers
Teleca in Germany
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6. Confidential
Teleca – Our customer offerings
Ecosystem
Consulting Development Maintenance
Support
Business Know How Skaleable Teleca
Knowledge Transfer and
Outsourcing Project Setup Offshore
Quality Ensurance
Mobile Industrie Team
Technology Competences:
Own Tools and
Smartphones, Tablets, Local
Interstage Products
Open Source Software Teleca
Team
Customer
Platforms
Partner
and Networks
Network
OpenSource
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Network
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7. Teleca and Android
Largest Commercialization Partner in the OHA
Involved in Android projects since May 2007
Responsible for multiple contributions to Android
Teleca worked on all Android releases and all software layers
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 Android Phone Software + Platform Extensions
 Android Complements (PC Software, SDK, Emulator…)
Most commercial Android devices contain Teleca code
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Android 4 Enterprise / P.Decker / Teleca 2011

8. Confidential
How can Android Apps generate Business
for Enterprise Customers?
© 2011 Teleca AB
© 2011 Teleca AB
engineering mobile solutions

9. B2C Revenue Streams - Examples
Revenue: $ 70 Mio
Profit: % 50 000
approx 200 Mio x $ 50 cent
CAPEX:
$140 k Paid App, Merchandise Material Winning concept
© 2011 Teleca AB
Revenue: $ 100 Mio / year
Profit: % 2 000
approx 25 Mio x $ 4
OPEX:
$5 Mio / year Fremium App, Service Fee
Customer base
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Android 4 Enterprise / P.Decker / Teleca 2011

10. Smartphones and Tablets are Key Accelerators
for the Mobile Enterprise Business (B2C and B2B)
Ecosystems
Services
Devices
© 2011 Teleca AB
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Android 4 Enterprise / P.Decker / Teleca 2011

11. Enterprise Business Environment
Employee
Customer
© 2011 Teleca AB
Cloud
Partner Equipment
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Android 4 Enterprise / P.Decker / Teleca 2011

12. Customer Integration
Examples: Solution Enabler
 Branded building App or App Suite  Cross Platform Content Management
(POST, Tagesschau, …)
 Paid or Fremium Apps
© 2011 Teleca AB
(90elf, …)
 Service Revenue supporting Apps  Cross Platform Applications Development
(Salesforce, Skype, XING, Woizzer, …)
Key challenges
 Device fragmentation
(Android, Blackberry, IOS,S60, …)  Integration via Social Media
 Application discovery and positioning
on the Android Market
 Integration of mobile payment
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Android 4 Enterprise / P.Decker / Teleca 2011

13. How can Android be Utilised
for the Enterprise?
Employee
Customer
Android
for Marketing &
Communications Android for
© 2011 Teleca AB
Enterprise Mobility
(Employee and
Android as Platform for Equiment Mobility)
Partner Integration
Cloud
Partner Equipment
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Android 4 Enterprise / P.Decker / Teleca 2011

14. Leveraging the Android Operating
System for Enterprise Mobility
strong
Management ecosystem IT
Requirements Requirements
protect ROI security security
data link
speed of device
innovation
change management
© 2011 Teleca AB
device form wide operator
connectivity factors support
web service bring your open and
friendly own device customisable
intuitive
use
User
Requirements
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Android 4 Enterprise / P.Decker / Teleca 2011

15. Android Device Categories Evolving
Communication
In Vehicle and Computing
Entertainment
Mobile
phones
Tablets
TV / STB
© 2009 Teleca AB
Mobile Network Service Automotive Consumer Enterprise
devices operators providers electronics 15
Android 4 Enterprise / P.Decker / Teleca 2011

16. Employee
Mobility
Examples: Solution Enabler
 Seamless integration with corporate IT  Public Apps and Cloud Services
infrastructure and existing Solutions  ERP, CRM Clients, Productivity Tools
(CRM, ERP, BI, …)
(Salesforce, SAP, …)  Dokument Management
© 2011 Teleca AB
 Communication with the employee  Standard REST APIs
(Voice Conferencing, email, Chat, …)  Mobile Device Management (*1)
Key challenges  Device Security Enhancements
(Data encryption, Firewall,
 Legacy IT Infrastructure Device Key)
 Data and Link Security  Business / Private virtualisation
 Bring your own device challenges  Dedicated Corporate Android Apps and
Customized cloud services
 Device fragmentation
 Device Management
 Dedicated Storefront and Store
 Mix of contacts, content, clouds  Android voice beyond 3G
(RIL, IMS, SIP, VoIP)
*1) Complemented by Solutions from Good Technology, Boxtone, mFormation, MobileIron, Sybase 16
Android 4 Enterprise / P.Decker / Teleca 2011

17. Integration of
Equipment and Goods
Examples:
 Mobile Payment Solution Enablers
 Tracking and Tracing of Goods  Multiple Formfactors support
 Remote Maintenance  HW and SW for Tag Reader
(Camera, NFC, local transaction, …)
© 2011 Teleca AB
Remote Metering and Control
Key challenges
 Seamless integration with existing Solutions  Secure local transaction, vicinity card
(voice, ERP, CRM, …)
 Android Embedded
 Software update and maintenance  Technical extensions for embedded
 Security issues (secure data access, secure  Business Model and Partner Program
software update)  New Android device categories:
„Android@Work“
 New Android runtime environment:
„SIM Applications“
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Android 4 Enterprise / P.Decker / Teleca 2011

18. Partner Integration
Examples:
 Android Special UI Editions:
(Sense, TouchWiz, Optimus, Blur, …)
 Android Special Devices Editions:
© 2011 Teleca AB
(GoogleTV, Autolinq, …)
Solution Enabler
 Exclusive Marketplaces or Suites
 Development Tools for Development
(Telecom Top Apps, HTC Likes, …) Partners (SDK, Community, …)
Key challenges  Services for Operations Partners
(Portals, Authority Seals, …)
 Attract and support Developer Community
 Android Enablers, such as
 Market opportunity and Business Model DRM, NDK, OpenGLES, …
 Variant Management for own Platform  Android Open Eco System
 Integration with own services
 Living Partner Programs for whole product
lifecycle
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Android 4 Enterprise / P.Decker / Teleca 2011

19. Android is Adding Enterprise
Features with Each Release • Tablet support
• Improved WIFi and BT
support
• Enhanced browser support
• GAL Support
• Exchange device policies
• Encryption
• Passwords
Honeycomb
3.1
© 2009 Teleca AB
FroYo Gingerbread Ice Cream
2.2 2.3 Sandwich
4.?
• Enhanced OTA • UI Enhancement
Sync • Improved text entry Ice Cream
• Improved • Basic SIP 2.4
Messaging • Better Talk and Standby
• Exchange support times
• Enhanced browsing • Improved BT support
• NFC Support
• Improved SSL support 19
Android 4 Enterprise / P.Decker / Teleca 2011

20. Add
Typical Android Project Work Modify
Applications
Media
Home Browser Messaging Contacts Phone NFC Applications Customer Applications
Player
Application Libraries
System Services
New Sensors New Services
Location Notification Activity Resource View Media
Service 1 Framework Framework
Mgr Mgr Mgr Mgr System Framework
App Package Window Content Telephony
NFC Service n Media
Launcher Mgr Mgr Mgr Mgr
enhancements
Libraries Surface Mgr WebKit SQLite Android Runtime
Open
Media Frwk SSL Customer Libs JNI
GL | ES | VG
Exten Device Virtual
3rd Party Core Libraries
sions Machine
NFC LibC SGL FreeType NFC Lib
Hardware Abstraction Layer
NFC Driver HAL Haptic Driver HAL HDMI Driver HAL Sensors HAL
Linux Kernel
FM Driver BlueTooth Driver Flash Memory Driver HDMI Driver USB
HW Specific drivers
Accelerometer
Audio Drivers GPS Driver WiFi Driver TV
Driver
Display Drivers
WVGA (4 – 5 in)
Compass Driver NFC Driver Sensor Drivers mDDR Driver Ethernet
QVGA (2.4 in)
WQVGA (4 – 5 in)
OLED (256x64 mono) 4 Enterprise / P.Decker / Teleca 2011 Power Mgmt
Android Touch Ctrl Driver Compass IC Driver Haptic Driver uSD Card Conn

21. Android Readyness for Enterprise
Employee
Customer
Android for Marketing
and Communication Employee Mobility
Commercial Extensions available
© 2011 Teleca AB
Android as Platform for Partner Equipment Mobility
Integration
Extensions tbd e.g. „Android @ work“
Cloud
Partner Equipment
Leveraging Android for Employee and Partner will open up a whole new world of
potential for enterprises to deliver mobile solutions
Android 4 Enterprise / P.Decker / Teleca 2011

22. From:
Bring your own device
Enterprise Mobility Maturity *) To:
Platform of choice
Enterprise Maturity
Key Areas Examples
Networked Enterprise
Emergent Feedback
from Mobile Crowd
SDK Development
Open Enterprise Partner Program
OSS Management
Envolvement of external
Stakeholders completed
© 2011 Teleca AB
Product Development
Participating Enterprise Order Management
Production and Logistic
Technology penetration Sales and Aftersales
through all company
processes completed
Email, Calendar, CRM,
Mobility Integrated IM, Device Management,
VPN Access
Technology adaptation
completed
Bring your own Mobile Access
mobile device and Security
*) Modified version of „Enterprise 2.0 Reifegrad“
Source: Frank Schönefeld – Praxisleitfaden Enterprise 2.0 – Hanser Wirtschaft 2009 22
Android 4 Enterprise / P.Decker / Teleca 2011

23. Conclusion:
Android Proposition for Enterprise
NFC
Strong Developer
SIP
Momentum for
IMS new service
enabler
DLNA for IT
© 2009 Teleca AB
If wanted, create a Open Source
customized Android build System
If wanted, Open Eco
Enterprise Content Store System (Enterprise
can be supported
Content Store)
Android can be a strategic business enabler
in a way closed systems cannot be used
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Android 4 Enterprise / P.Decker / Teleca 2011

24. Confidential
If you have questions
or
need further information?
Your contact at Teleca:
Dr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
Peter.Decker@Teleca.com
www.teleca.com
© 2011 Teleca AB
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